How A Mediocre Cooke Crumbl'd The Competition 

One of the things I didn’t like about Crumbl is how they use a fourth of a cookie to list their nutrition facts to make it seem that they are not that bad. They’ve now added the nutritional facts for a full cookie.

The name sounds like a silicon valley software tech startup.

I’ve never tried them on principle alone. I just can’t understand why we are frosting cookies with such a thick layer of icing in the first place. A good cookie depends on the flavor balance. Sugar on sugar on sugar isn’t appealing.

I think people should know that if it's being advertised on social media it's probably worth avoiding.

My problem with Crumbl Cookies is the cost! $4 EACH is pretty steep if you ask me, and honestly, the cookies themselves are nothing special.

The red flag is that the founders didn't know how to bake beforehand. If you have no experience with recipe development, there's no way you'd be able to churn out recipes the way they have without quality issues.

What, no mention of their absurd prices? $5 for a single cookie is absurd, regardless of whether or not someone likes soft doughy cookies. Even if someone doesn't want to make cookie dough, the store bought pre-prepped name brand cookie dough is less than $5 for 12 small cookies.

Shoulda named the place Overratd

There are 2 people. People who heard of crumble from social media and love it and have to have it. Then there are people who had them without all hype and dont want to pay $6 for a medium rare cookie.

800 calories for a mediocre cookie. Along with their aggressive marketing I feel this company is destined for bankruptcy.

Every one of the flavors they sell was done by Krispy Kreme and Dunkin’ Donuts long before they ever had a business.

If they learned to bake cookies, I'd love to try them.

It's just barely baked almost raw cake batter behind an "instagrammy" brand.

Just goes to show..... good marketing works! Their overpriced cookies mostly suck, yet they succeed, so far.

Measure out 76 grams of sugar. The amount of sugar in a single cookie.

Dirty Dough used the ad we're so good that we're being sued. If it wasn't for the lawsuit I never would have tried Crave and Dirty Dough. Crumbl did a great job advertising for them. It was fun seeing my hometown on Weird History.

The narrator has the best voice ever!

I can't imagine how many bored, wealthy housewives it takes to keep that company afloat.

I wanted to try one but couldn't bring myself to pay $5 for one cookie. Also, their calorie displays aren't really accurate. For example, it says 160 calories under the cookie name, but if you are one of the few to read the fine print, you realize that for them 160 calories is per serving not per cookie, & for them a serving is a 4th of the cookie :/ who is cutting a cooking in fourths?

Crumbl is proof that some people would eat anything. I've never been interested in an undercooked, hostess textured cookie. Soft cookies also don't need icing.

I feel so old I had an entire conversation calling it Crumblr like Tumblr and she didn't correct me once

The one thing I know about crumble cookie is that if gotten directly from the store, they have a severe extended shelve life of 7 weeks before the texture starts to dull out which is impressive

TCBY thought the party would never end too.

I haven't tried Crumbl's products, but I give them style points for starting in Utah, which is the number one state in consumption of sweets in the US. Debbie Fields may have started in Palo Alto, CA, but when she expanded her business, she moved to Utah. Note that Crumbl's other main competitors are also based in Utah.

Does anybody else get the vibe that this video was sponsored? Especially at the end when they list all the flavors.

Nah, don't support these scumbags. They sue anyone who makes a cookie even unreasonable close to theirs.

Lol, I live in the middle of nowhere, Pennsylvania, so there's no Crumbl stores around me. Matter of fact, this is the first I've heard of them. Probably because I have never looked at TikTok or Instagram either. RU-vid is my limit of internet media. From the sound of it, I certainly haven't missed much. 😂😂

I live in Utah and remember when the stores first started spreading around the state. I never realized they got so large

This is Otis Spunkmeyer erasure

0:01 I remember the song "C is for Cookie" from Sesame Street! Sesame Street memories are such great memories...

0:52 "This flawless dessert slash breakfast slash really anytime of the day food" A+ work for sneaking that breakfast thing in like no one's going to question it

One of these places opened up near me. My wife went there. They are very expensive and they aren't even good. I give em 6 months.

Should Insomnia Cookies then sue Crumbl?

Never heard of Crumbl Cookies until today

All those "peoples" complaints are why I love their cookies. I LOVE soft slightly under done chocolate chip cookies.

It’s because they are sold both warm and soft, and have fun flavours that rotate so you are forced to try new flavours instead of simply wondering what that flavour you were eyeing is like but never trying it.

The new Costco cookie slays on these.

Oh wow there's a crumbl an hour away from me and I always thought it was just an independent store. I had no idea this was a franchise

S'telling that I didn't hear about this at all until it was a Weird History vid.

0:53 Chocolate Chip cookies are the favorite of Keith Miller from the channel Our 80s Life. What a great pick for a favorite food, they are so amazing!

Love this! Can you cover Tiff’s Treats too?

Never expected a thirst trap in a Weird History video 😂

Hey, you know Dunkin Donuts? We should do that with cookies. Just copy the flavors of their donuts on a cookie!

I had never heard of CRUMBL until recently, but there are apparently NINE stores within 45 minutes of me, all opened within the past 3 or 4 years. I can't see that number of locations being sustainable. Maybe 2 or 3 of those franchises will survive, but not 9 of them.

I didn't know Crumbl was a thing until last year when someone bought a few boxes in to my work office. I took 2 of them. Took me 5 days to finish both because they were so sweet my teeth hurt after eating a few bites. I just had my teeth fixed that year and still couldn't handle the sugar in them.

I love the cookies they have because of the diversity it brings in terms of flavors…it’s a genius idea to to have new flavors every week

This video is just a Crumbl ad

3:13 Don Sanchez?! Been to my local Crumbl once, just to see what the hype was about. Yes the cookies are much too sweet and so expensive, packaging is wasteful, and employees have that Stepford/Disney saccharine vibe. The bigger they are, the harder they fall. It's just a matter of time.

The cookies are huge, but also always underbaked, and not in the yummy way, almost raw

I was going to school in Utah when Crumbl was founded. The cofounder cousins were business associates of some of my roomates (they worked for Aptiv pest control). One thing this video doesn’t cover is the fact that Crumbl essentially stole their business model from a Provo based cookie franchise called Chip (whose model was also a copy cat, gotta love Utah’s “entrepreneurs”). My suspicion was they opened first in Logan to avoid controversy with Chip, but they soon expanded all over Utah. When in college we had a friend who would bring us dozens of their cookies after closing. They are not the best I have ever had, but they were an awesome treat for a cash strapped group of 10-12 guys living in one home together! In the end, no one has copyrights on chocolate chip cookies, so I say let them bake!

Thank you for your video! 🍪

My girlfriend introduced me to Crumbl. I think theyre ok personally. we only get them once in a blue moon or during a celebration. They taste fine to me and i always consider them a celebratory dessert

They are cookie shaped cupcakes, essentially. Which, you know, OK fine. I prefer more cookie-like cookies.

Now, there's a croissant/cookie combo craze.

weird there isn't a constant Ad disclaimer.

While the cookies themselves are kinda garbage, the concepts aren't. I've made copycats of several cookies that were actually really smeggin' good. Basically, ditch the corpo cookie and make your own... or at least find a corpo that doesn't under-cook its product.

Thanks to MrFusion, you actually can run a DeLorean time machine on chocolate!

I never heard of this company before, and I think those cookies look horrible! You can tell they are sugar bombs just by looking at them.

You can get one cookie at subway or McDonald's, only a 1 bucks before taxes, I think at least 3 for around 1.99 before taxes too

Cookie ice cream sandwiches are the thing that needs to be talked about

Proud to say I have never seen or eaten one of their cookies

I got some pumpkin pie cookies for last thanksgiving it tastes exactly like pumpkin pie. Cinnamon roll was good too

Crumbl is the worst of all the big national cookie chains. They’re not even in the same stratosphere as Insomnia Cookies.

How about doing a vid on the history of Girl Scout cookies? When did they come into prevalence? Who designs and names them? Which Girl Scout or chapter has sold the most?

Honestly I’m happy for these guys. They seem happy, and their cookies are genuinely enjoyable (at least the ones I’ve tried). Yes they are stupidly unhealthy and sweet but there’s days where an over the top sweet dessert sounds amazing. Something they need to do though is bake there cookies for a longer time. Maybe they can offer a gooey cookie option instead of always baking them that way. Best of luck to them, mistakes happen and they should be able to learn from them.

11:11 It does NOT sound like he said “buckeye brownie,” here. 🤣

"Doughy" and "far too sweet" is seriously a complaint?

I have got to try Crumbl Cookies!

I must live under a rock I had never heard of these.

This vid a sponsored ad?

My mom bought some one time and I loved them

Living in Utah, the "cookie wars" were crazy to watch unfold

Ive never had them, honestly most of them look grosely sweet and i love sweet things!

11:33 I used to have the book Secret of the Ooze (1991) by B.B. Hiller (read before watching the film). At the bottom of the book cover it says "IT'S THE SEQUEL, DUDES!"

A+ video! Fascinating cookie shop!

3:48 An indoor skate park is really cool!

I personally like a soft, underbaked cookie (crunchy is good too, they're just different vibes) so I have enjoyed a Crumbl cookie every once in a while. However, now that I know they got started in Utah and are likely owned by Mormons, I'm not going to spend money there anymore.

I live near Whitman. That Toll House sign is still there

I just want to understand how to make or where else to find that cornbread cookie. THAT was something I've never seen.

I seen the thumbnail change like 4 times thinking it's another upload

good video

The Turtle Cookie isn’t bad and the Reese’s chip is my favorite. They make a good breakfast or beginning of shift snack although it is usually bought by a patient’s family member after they have passed on. Marking the start of a rough shift.

I guess I need to get out from under my rock, this is the first I'm hearing of Crumbl

8:38 Womp Womp the kids got experience in the baking scene I see this as a win for them sure you don’t have to ur left pinky but now you know how to make amazing chocolate chip cookies and !GINGERSNAPS! 💀

Now i want a cookie..........

My daughter worked there (in Maryland) for 2 years in high school. The turnover was high. They got paid about $12/ hour and “tips” were supposed to make up the rest but she never received the tips. The manager kept them. They all tasted the same after a while. She was really good at icing and decorating and taught other new hires. But she was so happy to get a new job and leave. Also- men were paid higher in her store and many Mormons (it’s a Mormon company) were brought from Utah to work there. She and other women there were harassed by a coworker who said “it’s ok because I’m gay” but when it was reported to management multiple times- he stayed on and a couple girls left. My daughter tried not to work with him. Not because he’s gay. She has many lgbt friends-just didn’t want to be touched or hugged by this guy… or sniffed. He was a bit over stepping.

They are highly over-rated and that's not why I check their website every Monday to see if there's a new flavour I can't live without. Damn you Crumbl!

Only time I would get Crumbl Cookies is when Oreos are available.

Is every comment going to be a complaint about Crumbl? I happen to really enjoy them 😅 I like that they put out so many different flavors and variations, with a menu that changes weekly, but the chocolate chip is the one constant They need to cool it with the suing, though… Other cookie chains can exist

I’d much rather get a pastry from my local bakery

Personally, I will always go with insomnia for my overpriced cookies. At least they deliver at 1 am

For the type of cookie they are making they are pretty good but if soft cookies are not your thing or you do have a sensitivity to sweetness it's understandable that people hate them. For me it's the steep prices. I don't know how to bake to a high degree but I can read well enough to find one of a myriad of recipes online and bake my own cookies for about as much.

history of astro pops

ice-cream sandwich history? Fudge sicles, popsicle, Revels!

I’ve said it before and I’ll say it again: Crumbl cookies are made to be purchased, not eaten.

Am I the first to notice it says "Cooke" and not "Cookie" or is that intentional?

Oh I’m a definite “Crumbl Connoisseur” I’ve enjoyed every flavor I ever got from them, even ones that weren’t hits.

Even if they didn't cost a fortune, they still taste vile

Is PhuturePrimitive playing in the background? lol

I love Crumbl