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How a Nigerian Started an African Shoe Company with $100 in Lagos!

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How a Nigerian started an African Shoe Company with $100 in Lagos is another subset of my promoting African Entrepreneur series called "Small Business Stories" where I feature black owned companies all across Africa who have built successful businesses and they tell us how they did it.
Over the past couple months I have shared stories of different African entrepreneurs who have been able to build big successful businesses despite the numerous challenges on our continent.
I believe small business are also as important to our economy which is why over the next 3 weeks I will be featuring 6 small businesses on this new series on my channel called “Small Business Stories”.
Today's episode is Tunde Owolabi who is a Nigerian entrepreneur who is currently on a journey of owning a large market share in the Lifestyle & Fashion industry by making African Focused Products. He tells us about how he was able to build his business in Lagos Nigeria while taking us through some of the challenges he has faced on his entrepreneurial journey.
He also shows us how he has been able to leverage the internet to grow his business. I hope you guys will enjoy this one because I’m pretty excited to share these stories with you. Do Watch like and Enjoy.
Follow Me:
Instagram at / tayoainafilms
Facebook at / tayoainafilms
Twitter at / tayoainafilms
Support me on Patreon: bit.ly/patreon...
Support me on Paypal: www.paypal.me/...
Ethnik Africa: / ethnik.afrika
Phone No/WhatsApp: 09090003789
Website: www.ethnik.com...
Would you like your listing or story to be featured on this channel? Get in touch with me: tayoainafilms@gmail.com

Опубликовано:

22 авг 2024

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Комментарии : 326

@IamAfrikan 3 года назад

Tayo, please don’t underestimate the work you are doing. This series of small businesses has really been useful, eye opening and motivating. There are a lot to learn from this story but what resonates with me is what he said about learning through google and RU-vid. It just shows that we grossly underestimate the free educational materials we are blessed with in this time in the world. Many people focus too much on negative things happening in the world and ignore a lot of positives. This man is very talented and highly creative. Just look at the creativity on show in his showroom. I love art and appreciate when I see work of art. Kudos to you both.

@logueg 3 года назад

Agree 100%.

@TayoAinaFilms 3 года назад

Thanks for sharing your thoughts. Appreciate you always!

@sose9601 3 года назад

TayoAinaFilms to the 🌎

@salamabdul5739 3 года назад

Just the video i needed to watch this morning because i'm a shoemaker and facing alot of challenges at the moment... Thanks for the motivation and inspiration video.

@1XclusiveFBA 3 года назад

@@salamabdul5739 You're closer to jackpot than you can imagine. 🙏🏿

@theharryexperience_ 3 года назад

This is how to create a wake up call for people whom have great dreams and yet are waiting for capital while time flies.

@gerried1218 3 года назад

We need to start patronizing our own products. The material on those shoes and bags are durable but as Africa with messed up minds and inferiority complex, we will all run to buy Louis Vuitton, Versace etc and instead make those businesses to continue flourishing while ours are perishing

@truthmatterbyoladada1462 3 года назад

True talks

@listenup2882 3 года назад

No, we won't. We will support it once the quality is good.

@truethots3088 3 года назад

You know the irony most of the top designers get thier leather from us. One of the top grade leather comes from Northern Nigeria and is called Moroccan leather . It's called morocan leather cos the morrcans were the middle men that buy from Northern Nigeria and sell to them in Europe The Luis vitton and Co buy our raw materials and send products back to us at cut throat price. Shame really ! Yet we can't appreciate local made

@tlhogokop507 3 года назад

Yeah Mr Aina you are truly an inspiration a confidence of one man enlighten the other thank you for showing Africa to the world. All the way from South Africa.

@olalereqi545 3 года назад

SURE. The biggest obstacle to Africa's progress is the mind. It has been poisoned through the media and schools. I stan when I see an African who knows their stuff and not the pity party the media does

@harrydunkwu7655 3 года назад

I've been patronizing Ethnik. Their shoes are fantastic!

@karendelgado203 3 года назад

Agree! I LOVE his work! Every time I wear one of my “Walk Abouts”…. Complete strangers comment on them! Quality!!

@florence9937 3 года назад

I know this brand “Ethnik” , they have a lot of good quality products and he’s really creative.

@user-wr5td6jh5r 3 года назад

Thanks for your comment, will introduce you to something totally different and quite profitable W=H=A=T=S=A=P=P.+}[6][0][11][1][2][8][7][7][6][5][9]. ..........

@deaafn814 3 года назад

Small and Medium Enterprises are the bedrock of any economy, folk with small companies like these providing artisans with work, buying fabric from Aso-oke makers thereby oiling the fabric industry; all these actions build economy. God bless all those doing legitimate work in Nigeria. I pray things get better.

@livingfinance 3 года назад

Well said!

@alanaweaver8942 3 года назад

Nigeria has the best leather and leather artisan and leather masters.

@tombimashri8149 3 года назад

Really interesting never knew that. X

@sunnya4310 3 года назад

Correct! Gucci and Louis Vuitton source their leather from Nigeria.

@olalereqi545 3 года назад

What I learned from this interview. Nigerian government needs to revive the TEXTILE INDUSTRY. It's so sad seeing these guys who only see oil oil oil but can't think

@omotoshobusayomi7738 3 года назад

I have a laptop bag from Ethnik and I love it! Very durable and quite sturdy! Would love to buy more.

@ibrahimabdullahi2006 3 года назад

M going to push 4 my dreams as an entrepreneur.ur videos inspire me alot.

@TayoAinaFilms 3 года назад

Thanks for watching. Appreciate you!

@christaclemons1455 3 года назад

Tayo has the best personality for interviewing people. He’s very engaging 🎯

@logueg 3 года назад

Another great film featuring African made products. Hope y'all ship to the US.

@Nikkinoonie 3 года назад

I know right ‼️‼️

@Nikkinoonie 3 года назад

Great Pieces ‼️‼️Awesome

@penarahim8285 3 года назад

This what we have been saying. Stop waiting for Govt job, be creative. I always tell people I can NEVER be poor, they say I am boasting. No! There are so many things you can do legitimately in Nigeria and live comfortably. Kudos to Ethnik. Kudos to Tayo, keep grinding, you the future of Nigeria.

@wahabodusola6484 3 года назад

Cheers for this!!

@colorfunch 3 года назад

Spot on!

@delightministers3372 3 года назад

The way to grow us to support our own🇨🇮

@kuestudio882 3 года назад

Tayo, you're literally giving people and dreamers hope with these videos....thank you. You're a blessing. Don't stop this show please.

@TayoAinaFilms 3 года назад

Thanks for sharing your thoughts. Appreciated!

@temiladealamudun5063 3 года назад

TRUE

@easyquickhowto4095 3 года назад

Please let's buy Nigerian. So much good stuff.

@tombimashri8149 3 года назад

Co mon folks, lets get Tayo likes nd subs, nhextruly deserves more dubs than he has. His an honest geniune guy, works well with everyone, no malice, jealousy etc nd his vliggs arexso interesting. Go Tayo always wish you the Best.

@TayoAinaFilms 3 года назад

Thank you 🙏🏾

@GrowwithNaomie 2 года назад

We need to spend our money in our communities. We need to realize that we are the solution to our problems.

@taharka3897 3 года назад

if he brings his products here in America he would make millions in no time

@karendelgado203 3 года назад

I buy from America. Packages have arrived more quickly than some US based companies!!

@gorgeousonejoy3163 3 года назад

Share the video with friends. I'm certain, he can DHL or FEDEX.

@karendelgado203 3 года назад

He certainly can deliver to America. My packages have come quickly via DHL!

@bolaogunbayode6143 3 года назад

He is very artistic. I love the artistic feel of his shoes and stores.

@ChichiEfe 3 года назад

These stories are totally revolutionizing the way we think and what indeed is possible and not possible in Nigeria. I have one more thing to say...Carry go! This is awesome and instilling hopes in the hearts of many!

@adeolajackofallTrade 3 года назад

Oh Lord I'm in Love Already... I'm buying Buying and Buying Buying...

@MenaEsy 3 года назад

This video will definitely be worth the watch✌

@TayoAinaFilms 3 года назад

😬😬😬😬

@RuthlessTragedy 3 года назад

Thank you tayo for continuing to show the entrepreneurial sprit of the African people! Best of luck to all my African friends from a Canadian Latino.

@MsManukahoney 3 года назад

I most definitely want one. I AM SO PROUD OF YOU. WELL DONE. PROUDLY NIGERIAN.

@mbaluwilliams5906 3 года назад

Hope to see u one day on Sierra leone

@funmilayoogidan8870 3 года назад

Ethnik is a very unique brand, this particular content makes me loves the brand more. Making his own design & researching 👏👏👏👏👏. Tayo is the bombbb🎈🎈🎈🎈🎈. This is a very inspiring content. His story is beautiful

@user-wr5td6jh5r 3 года назад

Thanks for your comment, will introduce you to something totally different and quite profitable W=H=A=T=S=A=P=P.+}[6][0][11][1][2][8][7][7][6][5][9]. ...........

@EstherAivinhenyi 3 года назад

An inspirational Entrepreneur with sharp ethical mindset for zero waste practice, welldone arise and let your light shine 😊😊😊✊🏾✊🏾✊🏾

@chrisbwantmykiss 3 года назад

I really appreciate what you are doing for Nigeria and showing the country in a positive light i understand people wanting to leave but i hate to see people leave. Nigeria is a wonderful country I would love to see you work with people that are on a mission project to make Nigeria a greater country. We the people must do for ourselves and take matters in our own hands even if its just baby steps africa is our home i believe in Nigeria❤

@beekaygold9203 3 года назад

One big challenge is convincing Nigerians to buy made in Nigeria products. All the piece are so beautiful. Before I forget Tayo was extremely sweating lol

@africaine4889 3 года назад

One nigerian in the comment was saying he was to expensive and that he coukd get shoes in nigeria for 10 to 30 dollars. Lol people just do not realise its all done by hand

@immaokoli2951 3 года назад

If you still there waiting, will happen & the year will roll by.

@AbimbolaAkin 3 года назад

@Emma Okoli na so...

@olalereqi545 3 года назад

I also don't think these are SMALL BUSINESS STORIES. Theoretically, they can be SMEs but we really need to encourage them as you said at the end of the video. Na small company today be big company tomorrow. Why I am against the labelling is because of how Nigeria is. These guys are genuine businesses that are transparent enough to show us their pains and gains. We don't have enough legitimate stories to follow so please let's support these guys who are an inspiration in a society where people don't want to follow the process!

@afolabidosu-ekunnrin9074 3 года назад

I also make footwears I most say ... Ethnik footwear are really artistic 👌... Fantastic job Mr T 👏👍

@1XclusiveFBA 3 года назад

I love how Tayo allows his guest to speak and go on and on without interrupting them even when he can already guess what they're about to say

@delightministers3372 3 года назад

Watching all the way from Ivory coast 🇨🇮🇨🇮 so inspiring, awesome content,we love tayo

@granddaddychillicheez7394 3 года назад

Another good episode for Nigerians everywhere to watch and be inspired...

@yourikhi 3 года назад

Well done brothers...all the stuff that we use everyday ,we should try to make I. Our own countries...love from India

@tgbayesola 3 года назад

Honestly, Big ups to everyone that made this video come to live. As youths, we need to all come together and make things that are meant to be of priority a priority.

@karendelgado203 3 года назад

I haven’t watched it yet…but so very excited to see that this episode is about who I had hoped it would be! I LOVE his products, his customer service, and the story he tells. (I can’t wait to watch this version!). I loved my Walk About shoes so much, I bought 2 more pair!

@user-wr5td6jh5r 3 года назад

Thanks for your comment, will introduce you to something totally different and quite profitable W=H=A=T=S=A=P=P.+}[6][0][11][1][2][8][7][7][6][5][9]. ...........

@truethots3088 3 года назад

The irony is most of the top designers get thier leather from us. One of the top grade leather comes from Northern Nigeria and is called Moroccan leather . It's called morocan leather cos the morocans were the middle men that buy from Northern Nigeria and sell to them in Europe The Louis vitton and Co buy our raw materials and send products back to us at cut throat price. Shame really ! Yet we can't appreciate local made, hopefully we will get over our inferiority complex and start putting ourselves on the pedestal. We just have to work on quality control

@adegirly 3 года назад

true!

@that1niggirl150 3 года назад

This is absolutely inspirational, I have a lot of hope for Nigeria 🇳🇬

@accradogshow2902 2 года назад

It is good you are focusing on Small Medium Enterprises... those are the real inspirations for upcoming youths. This is what we focus on in Ghana.

@AlsworthTV 3 года назад

I’m loving these small business stories Tayo! Keep it up!

@user-wr5td6jh5r 3 года назад

Thanks for your comment, will introduce you to something totally different and quite profitable W=H=A=T=S=A=P=P.+}[6][0][11][1][2][8][7][7][6][5][9]. ..........

@doreenonekalit9888 3 года назад

I just love this series

@Winis_World 3 года назад

This is a very inspiring story! Love this!

@abdiali4281 3 года назад

Thanks bro you have showed me the way to progress thank you very much again

@TayoAinaFilms 3 года назад

Thanks for watching!

@missceebrownin 3 года назад

I hope you continue this series Tayo! Love it.. You could do some developing startups and tech companies, shed light on their stories, I'm in the UK & love these business vids, I learn so much 💯👏🏾👊🏾

@PjSaidsLifestyleChannel 3 года назад

Ethnik shoes are fashionable, stunning and comfortable! My next purchase is going to be a bag! We'll done Tayo for this showcase 🥰

@nandorblue 3 года назад

this dude is as serious as it gets.

@tundeowolabistudios 3 года назад

Thank you.

@joydavid5428 3 года назад

This is great talent💪💪💪more grace brother👍👍👍👍thanks for sharing TAYO👏👏

@declan-kayodekeegan1598 3 года назад

We have always been industrious, creating our own products from our own raw materials, for example our ancestors who invented aso òkè used to make their own yarn with which they wove the textiles, made our own dye we used for adire, cured our own leather we used to make shoes and bags all before industrialisation.... We need to think about developing these things...

@tundeowolabistudios 3 года назад

We definitely should.

@oluchiosakwe 3 года назад

Yay another video. Can I just say I love the Nigerian/ African inspired products

@motherswhoempowerothermoth3272 3 года назад

Love your videos 🎥. Keep it up. 👀💯🙏🏾🙏🏾🙏🏾🙏🏾🙏🏾

@TayoAinaFilms 3 года назад

Thank you!

@motherswhoempowerothermoth3272 3 года назад

@@TayoAinaFilms Your welcome.

@KpomoBespoke 3 года назад

Tunde is traveling the same path i am currently on. More power to him.

@kingblacktv8858 3 года назад

Tayo your Afrocentric mindset is mind-blowing. 🤩🤩❤️

@Valuepacked 3 года назад

Amazing. There are alot of things about Nigeria that is just inspiring

@dunamisopinion4668 3 года назад

I hope the Nigerian president is watching this Buhari Nigerians are not lazy

@Zero-hl2zy 3 года назад

Love this episode more power to him. I wish him all the best 👍🙏❤🇬🇭

@phrancisco2847 3 года назад

Very innovative, creative and different. Nice one, Ayo! I'd like to own a pair of those lovely trainers.

@user-wr5td6jh5r 3 года назад

Thanks for your comment, will introduce you to something totally different and quite profitable W=H=A=T=S=A=P=P.+}[6][0][11][1][2][8][7][7][6][5][9]. ...........

@tundeowolabistudios 3 года назад

Thank you, You can check our website, www.Ethnik.com.ng or Instagram @ethnik.afrika

@hugoryollo 3 года назад

Very inspiring for someone like me currently learning shoe making and about starting a brand. Thank you for sharing this story.

@tundeowolabistudios 3 года назад

Go for it, just start and make it work. All the best with all you do.

@hugoryollo 3 года назад

@@tundeowolabistudios thank you very much

@livingfinance 3 года назад

Tayo Aina I gave you a hard time when you were filming videos on mansions in Nigeria. Not to be negative because I felt there was so much better content you could make. I have to credit you, to have the humility to pivot your content to showcase what your viewers want to see and also to inspire people on the numerous opportunities the continent has to offer. You have my continued support!!

@NIO623 3 года назад

Yep....so sick of the mansions. I love seeing African creating business and helping/ lifting up the communities. I love this small business series.

@isaachp9673 3 года назад

GOOD JOB,, I HAVE ALWAYS KNEW THAT GREAT THINGS COULD BE DONE WITH ASHOKE, BECAUSE IS A BEAUTIFUL AND VERYSTRONG FABRIC

@no.reply_ 3 года назад

Businesses like this are what will move countries forward, keep up the good work

@peacekangye6205 3 года назад

Tayo keep it going. Love UGANDA 🇺🇬🇺🇬🇺🇬

@user-gy2lg6ob5e 3 года назад

Great content love from the UK🙌🏾

@joypoet3298 3 года назад

This is soooo cool!!! Looking forward to my first pair👊🏽 Another awesome episode Tayo👊🏽

@isiomaamma9869 3 года назад

This so wonderful to see, i can see he has a good quality brand , kudos to him 🥇🥇🥇🥇💖

@sonofra9752 3 года назад

Awesome stuff! I'm definitely checking this one out.

@karendelgado203 3 года назад

You won’t be disappointed!!!

@karendelgado203 3 года назад

👏🏽👏🏽👏🏽👏🏽👏🏽. So excited to see this! I am a repeat customer… wearable art! Great customer service! Quality products. Beautiful products.

@Beacons-of-Light-JustBeIT 3 года назад

This is beyond Amazing! Afrika, the Now and Future

@owene 3 года назад

Awesome products ! ! Omo Yòrúbá ! ! 👌🏾👍🏾✌🏾👉🏾👊🏾💪🏾🔥🔥

@iduolisa2715 3 года назад

Very insightful. The guy is speaking my language.

@manna4life-647 2 года назад

The mens pointy toe half shoe (mule) is so stylish .... a few bling stones on the front strap would be stunning. Very inspirational designs .... flooding my head with ideas. If I was there, I would bring my purple wedding asoke to be repurposed into a low heel pair of mules with matching handbag. It has been sitting in storage for 16 years doing no one any favors.

@JennyAnya 3 года назад

Lovely to watch this video as I got a Ethnik bag as a gift and wasnt appreciating it as much as I should have!! Will go and dust it out and start using it. Nice video Tayo!

@user-wr5td6jh5r 3 года назад

Thanks for your comment, will introduce you to something totally different and quite profitable W=H=A=T=S=A=P=P.+}[6][0][11][1][2][8][7][7][6][5][9]. ...........

@legendarycreationszambia3030 2 года назад

Am on this page almost everyday because am an entrepreneur that believes I am going to make it big time soon 😍. Thank u for all the inspiring stories

@LIFEWITHEMMANUEL 3 года назад

STAY BLESSED

@vivianuwakwestudio 3 года назад

Tayo I'm sooooooo, as in SOOOOOOOO loving your Small Business Stories series. It adds so much vitamin to my entrepreneurial blood. I've reserved my permanent VIP seat here. Keep going! Kudos!

@ParlourPitch 3 года назад

Really inspiring story!

@davetv4705 3 года назад

Keep up the good works, Tayo!

@missyjay3679 3 года назад

Greetings Tayo, the brethren is 100% on point about utilizing RU-vid to learn skills to further ones ambition is how anyone can establish a business.

@menaseven9093 3 года назад

Nice story of Tunde Owolabi a businessman and fashion designer of shoes and bags.

@aguorgarangakuei3196 3 года назад

This is amazing, I'm always happy when I see Africa rising. from South Sudan 🇸🇸, This is the guy you met at KNUST- Ghana...Tayoo take Africa 💪

@Thatwestcoastdude 3 года назад

Excelente video we love this work , he is amazing he has us feeling inspired .

@nyuyseemmanuel7535 3 года назад

Sir Tayo you’re a great person thank you for these great videos,they tend to inspire young aspiring entrepreneurs like myself 🙌🙌🙌🙌🙌

@africastreetvideos8016 3 года назад

Great 🔥🔥❤️❤️

@wildfire3989 2 года назад

This is really hard work from scratch! He will find customer’s in the middle east Arab countries !

@ruqqayahosizemete2708 Год назад

These Nigerians🇳🇬 now I know why they are the giant of Africa

@akolawoleomoba3532 3 года назад

Tayo please keep the positive vibes going.

@elizabetholadeinde3007 3 года назад

Love your video always. Top notch content. Love from New Zealand

@Tomboshoes Год назад

Absolutely love this. It's all about the mindset and Tunde is a shining example of how to go about making moves that make a difference. Thank you for sharing Tayo.

@bwso2020 Год назад

I love the transparency of this entrepreneur. Great work @Taya Aina

@Seleste777 3 года назад

Everyone you have featured in this series are amazing!!

@opeyemikutere8208 3 года назад

The people who disliked this video.. I only have a question,is there any problem at home, thank you for tayo for showcasing small businesses, I hope to get interviewed by you some day

@asiphejohnson6543 3 года назад

Please create an online store to grow your market to sell across Africa. Those products look beautiful.

@atuhbethel2944 2 года назад

Brother thank you for always giving us the reminder that hard work and and persistency in this world can still make a light, its almost out of today's picture but thanks to your channel and those mentors

@colorfunch 3 года назад

Wow! I am so inspired, this guy is so talented! I really like these products. Thank you Tayo.

@oluchiosakwe 3 года назад

This is an amazing video. I really appreciate these small businesses

@theshoemakinglady Год назад

Great video. I am beginning my shoemaking journey hoping to have my own manufacturer in about 5 years at least. I have been learning the ins and outs of shoemaking for about 2 years now. It all takes really hard work if you are passionate about something.

@ifdanieldid 3 года назад

Thanks for sharing these stories, Tayo. Will definitely check them out on my Lagos trip next month!

@user-wr5td6jh5r 3 года назад

Thanks for your comment, will introduce you to something totally different and quite profitable W=H=A=T=S=A=P=P.+}[6][0][11][1][2][8][7][7][6][5][9]. ..........