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How A Vest Turned Patagonia Into A Billion-Dollar Brand

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The Patagonia Better Sweater Fleece Vest is by far one of the brand’s most popular products. It’s also one of its most divisive. Over the last five years, the vest became a must-have accessory for Wall Street workers in Manhattan’s financial district to tech bros in Silicon Valley.
The company says at its height, it was fielding 60 requests for co branded vests, a day. But Patagonia, a private company that values environmental and political activism, never sought out to become the go-to status symbol for some of the biggest and richest corporations in the world.
The combination of hefty price tags and a professional-class of super fans earned it the nickname "Patagucci" prompting it to reevaluate which companies it allowed to put a moniker on the vest as a way to ensure their partners align with their progressive culture. Patagonia even discouraged consumers from partaking in Black Friday sales and snuck political messages into the tags of its clothing. Here’s how Patagonia’s anti consumption philosophy helped it build a billion dollar outdoor brand.
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How a $99 Vest Turned Patagonia into a Billion-Dollar Brand

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14 авг 2024

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Комментарии : 463

@Joshthepurple 3 года назад

I'm a working class lad from rural England and I wear Patagonia. If you're put off by tech and finance bros also wearing Patagonia, you need to revaluate why you like the brand in the first place. I buy and wear Patagonia because of the values of the brand and the progressive measures the company takes. I have nothing in common with Wall St types but I'm happy for them to give their money to a company that's going to do some good with it while making a genuine attempt to mitigate the environmental impact of consumerism.

@smallslimboy 3 года назад

I second this. I’m a welder from a small village in Scotland and I wear Patagonia. I link the brand to hikers and surfers, who cares about some random Wall St guys?

@TimTheMusicMan 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-REwSS3b3OXI.html

@TimTheMusicMan 3 года назад

fake company

@Jay_Mac1775 2 года назад

@@TimTheMusicMan fake news

@praba991ify 2 года назад

No one cares why wear Patagonia.

@therealdavidleong 3 года назад

Correction: "The uniform of finance Chads and Brads everywhere"

@imbetterthanyouhahaha5202 3 года назад

TRUEEEE 😭✋

@I-TRACK-DAILY 3 года назад

I’m dead

@therealdavidleong 3 года назад

@@I-TRACK-DAILY rip

@toddp950 3 года назад

@@therealdavidleong Chads huh, not a lot of people know it, but Patagonia has been creating combat uniforms for the special operations community who have been stomping our enemies since the GWOT started!!! Thank you patagonia!!! Forever loyal brand guy!!!!

@Blakely901 3 года назад

I highly recommend Patagonia. Sent in a bucket/Sun hat I wore for 6 years after it tore pretty badly. They patched it up and sent it right back to me, they’re awesome!

@JustinHwang 3 года назад

did you contact HQ before you sent it in?

@Blakely901 3 года назад

@@JustinHwang Nah man. Truthfully, I sent it back to them to be recycled and put a little note in the package that asked can they could repair it, if at all possible. Got some random package in the mail one day and to my surprise, they patched it up for me like new! Has always been and still is my favorite hat lol. I would just google something on Patagonia's recycling program.

@yourremarkablyaveragepal781 3 года назад

@@Blakely901 That's so cool

@JustinHwang 3 года назад

@@Blakely901 that's awesome haha. Good looks!

@TimTheMusicMan 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-REwSS3b3OXI.html

@nicole9540t 3 года назад

I live near downtown SF and can confirm that you can't go 20 feet without seeing someone wearing patagonia

@ag-bk5wf 3 года назад

It's a popular brand like saying 20 ft without Levi's, coach, etc.

@sweettexast2894 3 года назад

Oh are the druggies and Homeless wearing them now?

@crislevy4135 3 года назад

Agreed. I live in nob hill

@tonantzin1445 3 года назад

Patagucci used to scream granola, now it screams tech bro

@garrett5386 3 года назад

or finance bro

@Collegekid123011 3 года назад

In Silicon Valley your company is doing well if u get a Patagonia branded Jacket

@drock8186 3 года назад

Really “professional bro” cause it’s so popular in the medical field amongst resident physicians

@gellotion 3 года назад

It used to scream quality. Till you actually buy a few pieces and wear them for a bit. Then you understand it screams "I paid too much, and for no good reason 😒"

@KeepAmericaChristian 3 года назад

I hate that patagonia used to be a rock climbing brand and then because just another mainstream brand I liked being able to tell who rock climbs and who doesn’t lol

@ekxoskletr 3 года назад

I was skeptical when I started the video, but this was exactly what I've been looking for. I'm tried of fast fashion and want a durable, sustainable alternative

@teomankarasimsek1756 3 года назад

so buy some no-brand alternative. patagonia is mcdonalds nike and philip morris.

@LOUDMOUTHFLAVORS 3 года назад

So wear a burlap sack then.lol

@Slowhand871 3 года назад

@@teomankarasimsek1756 not even close

@ChicoTunda 3 года назад

@@teomankarasimsek1756 You just watched a video that states otherwise. The no-brand alternatives literally are fast fashion. What an inane comment

@myhandlewastakenandIgaveup 3 года назад

I buy brands like patagonia bc I am on the way to full on minimalism and would much rather spend more once than slightly less every 3 years.

@chrisguevara 3 года назад

Don Draper would be jealous of the "Don't buy this jacket ad".

@suzanneblaylock9598 3 года назад

Brilliant comment. Don Draper.

@ob9609 3 года назад

My favorite part about Patagonia is how they supply a massive amount of cold weather clothing to the military without telling any of their yuppy customers. Almost all of the cold weather gear issued to me in the Army was Patagonia. That’s their real cash cow.

@gellotion 3 года назад

What items exactly? Capeline? Polyester fleece?

@DuyNguyen-lo2mm 3 года назад

My only issue is they work to well you end up sweating real fast.

@phxrsx Год назад

They can't advertise that because of their customer base.

@sullivanbiddle9979 9 месяцев назад

yes, because their customer base is a basically chardonnay antifa@@phxrsx

@EnhancedNightmare 4 месяца назад

I'm their customer and the army using them is a good thing, makes me respect them more. If they advertise or not doesn't really matter, its up to their marketing strategy. I don't find this omission a lie, they never deny it no?

@ptgn123 3 года назад

It isn't the vest. It is the company, Yvon Chouinard, and their environmental stance that made them a billion dollar company

@colechapman6976 2 года назад

I like Patagonia because it has a great ethos about it. It's the Subaru of clothing companies. In an industry where you have Shein and other fast fashion giants polluting and wasting the world with cheap and crappy clothing, it's nice to see a company that creates good clothing that lasts. It's also good to see a company stand by its products and even have a worn wear website for used clothing so people can buy older clothing from others. Their repair service is also really great. They are expensive, but I think they are worth it and perform very well.

@theregoesbritt3588 3 года назад

I appreciate the Patagonia brand because they are fair trade. No slaves were used in the making of their clothes. 🙌🏻

@joeybaseball7352 3 года назад

Just wait till they sell the company to a private equity firm.

@konradvonschnitzeldorf6506 3 года назад

@@joeybaseball7352 they said they don't even wanna expand anymore, so I doubt it

@DuyNguyen-lo2mm 3 года назад

yeah but you become working slave owning a few of their clothes :D

@joeybaseball7352 3 года назад

@@konradvonschnitzeldorf6506 the key word is wait

@wheres_galdo 3 года назад

I appreciate y’all reaching out!

@joeybaseball7352 3 года назад

Explain

@codycottle9974 3 года назад

Completely unrelated but love the Real Friends shirt 😂🤘🏼

@Rigly123 3 года назад

Oh yes, the white finance guy vest. Lol

@Kuwkay 3 года назад

🤣

@siphokazileratomalinga2969 3 года назад

In South Africa,it's a brand called K-Way worn. Working from home this past winter meant one was shielded from their bomber jackets 🙏😂

@user-vi4xy1jw7e 3 года назад

@Tiny Boy why do you keep typing that

@suzanneblaylock9598 3 года назад

@Tiny Boy Merry Christmas and a happy happy New year to you and your wonderful family ! Heading out to buy a Patagonia jacket. Peace !

@davidallen346 3 года назад

The yuppie fleece vest

@ashtonasmr3157 3 года назад

Love patagonia, their items are high quality and cozy. They make great Christmas presents for the fam. 🎁😍🎄

@fleekdasheek9176 3 года назад

Hope I can find some on sale on black friday

@nicholasbedard3386 3 года назад

I just got a sweater for Christmas

@Slowhand871 3 года назад

Call it what you want but as a guy who has worked everyday outside for 35 years in the Northwest Patigonia make the best rain gear I have used with good environmental standards My request is ditch the fleece and go with wool to eliminate micro plastics in the water (from washing).

@TheBenjaminBrowning 3 года назад

I’ve been buying Patagonia products mostly 2nd hand recently. I’m done with fast fashion! Growing older, I’m far more conscious about sustainability and environmental efforts. Patagonia have been doing this since the 70’s and are masters of marketing a sustainable lifestyle that looks really appealing and fun. Patagonia will be taking my money from now on.

@sbml5243 3 года назад

As someone who works in medicine/healthcare. This is THE resident jacket. All of them wear Patagonia jackets lol. I didn’t even know it was associated with tech bros but that completely makes sense as well.

@iVince905 3 года назад

This is a backpackers uniform when you travel to Europe lol

@chiragpatel849 3 года назад

lololol ur so right

@realmms 3 года назад

They have excellent customer service, they fixed my 7 year old coat’s zipper :) Edit: the coat was purchased because I live in part of the world where -20 is a thing and if I am going pay up it better be durable, long lasting and stand up company. So much so I invested in a second coat :)

@joeybaseball7352 3 года назад

That great customer service will go away as soon as they sell out to a "private equity firm." Anytime you hear the words "private equity firm" just know that is when everything goes downhill.

@highentropy2468 3 года назад

I really hope Patagonia doesn't experience the same fall from grace as TNF. TNF sold out big time to become a fashion/high street brand.

@johnherrera2132 3 года назад

Too late....

@gellotion 3 года назад

What?

@johnherrera2132 3 года назад

@@gellotion TNF is already there, Patagonia will soon follow...No judgement, but it had to be the those hipsters ruining great brands..

@logotoy 3 года назад

@@gellotion The North Face

@gellotion 3 года назад

@@logotoy 🤣 I was responding to the entire comment. I'm aware of what "TNF" refers to, but thanks 👍😁

@idrissamorehouse5776 3 года назад

I rarely go crazy on outdoor gear but i did let myself buy a $250 sweat shirt by Patagonia and it was worth it due to the advanced usage of special performance fabrics - this news piece didnt really give just due to how they constantly innovate with technical details and innovations in textiles which im pretty sure is a huge part of their success -just like Nike -in their market they are always ahead and setting the bar higher -Mad Respect!

@ag-bk5wf 3 года назад

For when your body is cold but your arms are hot.

@awizardmummyandmartian3238 3 года назад

I'm glad someone else sees it.

@jimzocco6365 3 года назад

For sure, so silly.

@texasrangers4 3 года назад

this never happens to me

@maromorostar6621 3 года назад

Ikr 🙄

@Jay_Mac1775 2 года назад

This company really stands behind its products, someone I know saw an old guy walk into REI with a model that wasn’t even made anymore and they let him pick a new one of the rack for nothing. I really might get a plain better sweater for my fall and winter days in central Cali

@Eddiewinkicks 3 года назад

Thank you guys for the feature!

@arifhussain926 3 года назад

Can I get a sample of this product + PS5?

@AlanT821 3 года назад

I was just about to tag lol

@Andre-jp4yt 3 года назад

0:30 Some Dude: Dude, do you even Patagonia bro? The other Dude: yeah bro, Patagonia all the way!!

@sunwu101 3 года назад

Living here 3 blocks from Patagonia HQ, the stuff is everywhere in town, as expected. Love the deals I get from friends who there.

@alisonm3700 3 года назад

What I've learned from this series and companies is create, it will sell if you're solving a problem

@diegosuazo2111 3 года назад

Watching this from the Patagonia it makes me feel: Interesting

@TheSmokey1523 3 года назад

When I was in high school twenty years ago, Patagonia jackets, with nylon outside and fleece linings, were status symbols, some richer kids had ten or twenty jackets and they were over a hundred dollars even back then. I should see if any of my old jackets are at mom’s house.

@nicole9540t 3 года назад

I'm from the bay area and I agree. But my generation had ugg and lululemon as status symbols

@siphokazileratomalinga2969 3 года назад

That's a lot of money. Shoo. Seems like a brand for the rich then vs environmentally conscious people

@suyashjaiswal2782 3 года назад

@Tiny Boy where are you from in india ?

@ThatGuy-oc4mv 3 года назад

*sees an outdoor apparel brand made for the harshest of conditions* *chad sitting behind his desk*: “it’s fair game!”

@alexs3187 3 года назад

You see this a lot in Park City, where nobody has any originality, and everyone is trying to “fit in.”

@Rootportz 3 года назад

You jealous

@awizardmummyandmartian3238 3 года назад

I don't understand vest. your chest is warm but your arms are cold?

@namastefoo2443 3 года назад

Lol

@yimmytjahjono6262 3 года назад

My thoughts exactly wkwkwk...

@Hello-zz8nv 3 года назад

Maybe u just want more mobility in ur arms cuz some jackets can make me feel suler stuffy

@laurah6381 3 года назад

It protects your vital organs

@gruweldaad 3 года назад

Es un look.

@robertpalmer3166 Год назад

I have a climbing pack from the Chouinard Equipment days. About thirty years old. It has been tossed off climbing routes, overstuffed, and generally abused. Except for a little fading, it is still in near perfect condition.

@henriquezben 3 года назад

The first time I heard the word Patagucci was in 2012 in Montana. In that context people used it to point out how expensive it was. The word was not coined to describe tech bros wearing the vests. It has been around longer than that.

@ossoffwarnockjan.5th413 3 года назад

It's the uniform of "limousine liberals". I hang with a lot of finance kids and they all wear it. They're socially liberal, but rather oblivious. Cool guys, but their activism basically begins and ends by throwing money at an issue.

@sidneyboo9704 3 года назад

Reverse Psychology at its finest. You make something that lasts and telling people DONT buy. Uhh yeah we're gonna totally buy! And to that newsanchor lady who said "Sounds like they are going to lose out on a lot of business". Patagonia doesn't care. Their brand philosophy is what makes it so special vs something like North Face. I for one if I am buying new, I always look for Patagonia.

@henryjimenez204 3 года назад

It worked on me lol

@adriaanrijkse Месяц назад

I own a Patagonia R1 Air that went on multiple multi day hikes with me including wearing a heavy backpack and it still looks brand new. Same with all the coats i bought from them 5 years ago..

@dawsonprewitt8408 3 года назад

as an avid backpacker, climber, mountain biker, and surfer, I love patagonia and wish people would continue to buy thier gear, but please use it for its designed purpose and get out in nature and support land conservation!

@coreyadams1982 3 года назад

The US Special Forces love Patagonia too.

@fleekdasheek9176 3 года назад

Chad wear

@aljack1979 3 года назад

UK SF wear RAB, previously it was The North Face.

@sofiemiltoft9580 3 года назад

This is so funny me to having grown up with an outdoorsy camping family and a dad who is obsessed with Patagonia. We have probably at least 12 puffer jackets and I don’t know how many fleece pieces between the four of us. My dad just brought home another jacket today. And the thing is these pieces last forever so you don’t need to buy them all the time.

@infini.tesimo 3 года назад

When I was younger I associated this brand with fishermen, nowadays I see snobs and hippies wearing it. Carhartt, on the other hand, represents hard work and I see that in hip-hop culture to make it big.

@s.flanders 3 года назад

Lol, you know a brand has been successful when they manage to manipulate you into thinking they stand for something, other than generating profits for their shareholders. If you think wearing Carhartt means you're a hard worker, you've been successfully influenced by Carhartt's marketing people.

@infini.tesimo 3 года назад

@@s.flanders what marketing team? Go look at look at the hip hop scene. Where'd you get off on that idea?

@s.flanders 3 года назад

@@infini.tesimo The fact that you're not even aware of the ways in which you (and the others who wear Carhartt) have been influenced to think that Carhartt represents hard work means their marketing team is doing a very good job. If people you admire are wearing Carhartt, there's a good chance some of them are getting paid for it.

@infini.tesimo 3 года назад

@@s.flanders so you're saying that you have not bought because you like a brand's message or style? I'm not sure what angle you're trying to play at like you are woke but it's not working because you would be lying to me to say you don't buy like that either.

@s.flanders 3 года назад

@@infini.tesimo "Style" is fundamentally different from "message." I'm sure I've chosen certain brands in the past because of expectations I had simply because that's what their marketing teams worked hard to create. Plus, almost no one is immune to the subtle effects of effective advertising. But in general, I aim to choose products based on quality, value, and (depending on the type of product) aesthetics. Evaluating all of those qualities objectively is tough, but brands that try to appeal to you with their message may not be focusing their resources on those other qualities, so I've learned to look out for it. The fact that you think Carhartt stands for hard work is almost certainly a result of Carhartt's efforts. They surely know that it's effective for their products to be seen on people who are perceived as hard workers, because many potential customers aspire to have that image. But buying a product says almost nothing about how hard a worker your are.

@joeyp8197 3 года назад

I grew up in Santa Cruz in the 90's Patagonia was the norm for adults

@mc-ge2bt 3 года назад

Odd since the Patagonia I’ve ever owned was gifted from jobs I’ve had.

@gregoryvierra6114 3 года назад

Huh?

@mc-ge2bt 3 года назад

@@gregoryvierra6114 I’m one of those people that works for companies that give their employees branded Patagonia vests or sweaters. I didn’t know what Patagonia was until then.

@Mike_M_Smith 3 года назад

mc0325 I refuse to do free marketing for my company when I'm off the clock.

@mc-ge2bt 3 года назад

@@Mike_M_Smith I wear it in the office when it’s chilly. Most of us keep the sweaters in the office for the same reason.

@Mike_M_Smith 3 года назад

mc0325 my modern building also has a problem maintaining a stable temperature. I have a coat for that plus gloves. I work at the largest CPA firm in the world ;)

@user-ei7ed6zy9k 3 года назад

“Millennials and Gen Z are more likely to buy from brands that align with that message” Millennials and Gen Z gave a crap about guns for a few months in 2018, campaigned about climate change for a few months in 2019, and campaigned about racial injustice for a few months in 2020. Almost like they followed trends provided to them by social media algorithms

@jasons6021 3 года назад

Nothing says environmentally friendly like "Made in China" stuff.

@LOUDMOUTHFLAVORS 3 года назад

😆 🤣 😂 thank you for saying it.

@CaseyBurnsInvesting 3 года назад

Patagonia is the best way to tell people you’re better than them.

@Je.rone_ 3 года назад

So basically if i put it on im lying 🥺

@tonantzin1445 3 года назад

@@Je.rone_ 😂😭

@frotocsr 3 года назад

That would be arcteryx but pata is cool too

@gregoryvierra6114 3 года назад

This guy making judgements all while trying to promote his own YT channel. You may want to chill with your comments.

@ravac5 3 года назад

Patagonia & Lululemon ahaha

@XxhimynameiscynxX 3 года назад

Love this brand ❤ have so many vintage pieces

@alp.9672 3 года назад

You’re pretty.

@drs-Rigo-Reus 2 года назад

Good stuff, immediately visible. As is Paramo, another favorite of mine.

@ronycamacho7132 3 года назад

So common on Wall Street. It’s a nice vest but it’s not something to go crazy over.

@LivingSwedish 3 года назад

It's all about the branding... and the WHY 💥

@hydrolifetech7911 3 года назад

@Tiny Boy dude, what's going on? What's with these questions you keep posting under all comments?

@plutoplatters Год назад

Black Friday's Matter !!!

@HannesGeng 3 года назад

So basically a company with one of their goals to avoid overconsumption is making billions of overconsumption

@sternritter9788 3 года назад

To be fair, they are still a business at the end of the day. But unlike most another corporations, Patagonia do practice numerous sustainability efforts and are very transparent about it, including their Worn-wear program, Giveback program, and many other efforts to promote sustainable sourcing and production.

@aperture0 3 года назад

@@sternritter9788 Fashion industry is even worse than oil and gas. They have one goal and you know what it is.

@1983khd 3 года назад

I do like Patagonia but charging people $150 for a vest does absolutely nothing for the environment. At the end of the day making money is every business model except if you're Paul Newman that donates all the profit from Newman's Own.

@aperture0 3 года назад

Exactly! Finally someone who gets it. These clothing brands are even worse for environment than oil and gas.

@sydneybaldwin3514 3 года назад

I love Patagonia and what they stand for

@geethunder1 3 года назад

Yeah same here!

@Ahfuric 3 года назад

Bruh I've been searching for one of those rugby for months. Rowing blazers made one but they are selling it for like 150

@cvhashim 3 года назад

Oh look Chad Patagonia...jk

@LOUDMOUTHFLAVORS 3 года назад

So basically they are so against consumerism, that they became what they hated. Lol

@familypass1965 3 года назад

I’ve never heard of this company before but they sound great

@kyoshokev 3 года назад

Never heard of them but I recognise the logo and jacket. That's a great brand/logo

@tiffanybaby13 3 года назад

Patagonia is like North Face but warmer and more stylish. I associate North Face with suburban high schoolers and Patagonia with adults who like quality and mininalism

@tiffanyhwang1738 3 года назад

Watching this video with my Patagonia jacket on

@timothywillis8883 Год назад

Patagonia is great! I have been wearing their vests for years with little wear and tear shown on them. Excellent products!

@tysonroger4021 3 года назад

LMAO They be like we don't want rich white people buying their brands, but hey check out this $600 jacket.

@plutoplatters Год назад

I hear they are selling Patagonia Winchester knives at 7-11 's

@Lucas-lq6yk 3 года назад

Overall I think Patagonia products are good, but overpriced and never on sale.

@mariav3979 3 года назад

My mom has had her Patagonia jacket for over thirty years and she wears it daily. It seems expensive at first cause it certainly is but it just wears and wears and wears to the point it’s beyond worth it.

@gellotion 3 года назад

@@mariav3979 you can do the same with LL Bean. Same quality, same lack of styling, same fully guaranteed for life policy, all for less money.

@mariav3979 3 года назад

@@gellotion I have some LL Bean stuff! but when I was buying the Patagonia it was on sale and cheaper than the LLBean equivalents so I just got that instead

@bao9 3 года назад

Shout out to Ray Miah & Eddie Win 👍🏽

@mysteriousjz 3 года назад

"Vote the a**** out..." I am now their fan

@kylecomstock2426 3 года назад

Interesting piece, I’ve never bought anything Patagonia and never will. They have gone the way of North Face.

@aljack1979 3 года назад

I bought a Patagonia down sweater and a vest because they are very warm and light and seem good quality. Expensive but other brands at this level are too. I certainly didn't purchase it for the name.

@lolamaven3971 3 года назад

Such a cool brand with a great ethos

@fastxsam 3 года назад

The go to fashion for new investment bankers. First it was north face puffy vests and now this. I admit I do love my Patagonia sweatshirt more than my other ones.

@NingunAmorParaMi 3 года назад

Patagonia's story reminds me of a classmate and friend of mine who said back in high school "Thank God that heavy metal is not mainstream nowadays. Otherwise we would have everyone wearing metal bands' t-shirts not knowing who the bands are." Aaaaand that's what is happening nowadays. :(

@District.24 2 года назад

I'm an Arc'Teryx guy myself, but today I purchased my first piece of Patagonia clothing. If the product is good, I will support the company with future purchases.

@idid1866 2 года назад

You go into business to make money...never be fooled!

@LifeofKairo 3 года назад

What a timely upload - I just watched Noah Kagan talk about Patagonia's clever Black Friday campaign.

@33Jenesis 3 года назад

I have one down sweater vest from Patagonia (on sale for about $20). People who want to wear the same casual comfy things day in day out can invest in Patagonia because the quality and timelessness. However, I like variety and different styles so I am not going to spend money on items that is one style and won’t wear out.

@DanaYi13 3 года назад

Ooooo a video I didn't know I needed, great job CNBC Make It!

@nw9592 3 года назад

I Love my better Sweater😍

@DannyDay9626 3 года назад

People who wear Patagonia can’t fight

@mrbelding76 3 года назад

Patagonia has always been 40%-50% more in price than most competitors. Even North face is much less. Thats the real appeal to tech bros...its expense. When you Patagonia, the tag/logo isn't hidden, they make sure its large and prominent, thus showing the world you can afford a Patagonia. No one buys a Gucci hand bag because of it's "quality", they buy it because the logo is covering the bag and they want to show everyone around they can afford it. Simple cut and dry case of consumer brand association. Marketing 101 If Nike started removing their shoosh logo, their sales would drop to next to nothing because their shoes arent any better than the $30 payless no-name brands, they just market it better. Patagonia has a great marketing team and saw the potential backlash of tech bros being their main consumer representation and decided to pretend they didnt like it, which increased their sales. "dont buy this jacket"....awesome ad that will make the tech bros feel like rebels when they do buy it...all the while speaking to the SJW's that they are on their side. Brilliant action and makes perfect sense.

@mrbelding76 3 года назад

@Expert ShinyGlassesDude Mad? where did you get that? There is no animosity towards the simple supply and demand model and i was quite complimentary to Patagonia for their marketing expertise. Strange response all in all. Perhaps re-reading my comment would help clarify my stance?

@robinsonmertilus5232 3 года назад

They need to send out a message that pretentious people need to stop wearing their cloths.

@cheesekimbap2996 3 года назад

youre just projecting

@supahstar857 3 года назад

kinda hard with a price point targeting mid to upper market consumers. Pretentiousness is part of their brand how many lower-class folks care if their clothing was sustainably sourced lol. It's like the whole foods of clothing..

@jadenyuki3138 Год назад

I thrift vintage patagonia. I got a lot of it.

@ejohnson3131 3 года назад

I always thought fleece vests were for Costco employees collecting carts from the parking lot.

@pinecone27 3 года назад

Isn’t that just a gilet?

@thecitizenjoan 3 года назад

Why do these news sites talk about meme accounts like that’s something to aspire to, don’t they know people can buy followers. Im just here to tell you having a meme account is not an accomplishment.

@thomasmanning9111 7 месяцев назад

I would wear Patagonia but tech bros took it over and now I’m turned off. Looks like Carhart is next too…

@gabek42069 3 года назад

Wtf is that pronunciation of Yvon’s last name 😂

@mackabmainman3069 3 года назад

Brilliant marketing at black friday. ”Don’t buy this jacket.” Well guess who would?

@ReineDeLaSeine14 3 года назад

It’s one of those things that is an investment but the people who would benefit most just can’t afford the upfront cost.

@joymae 3 года назад

Tech turned Patagonia into Patagucci

@wimprezax 3 года назад

I buy Patagonia because everyone had a Northface jacket. Maybe time to move on to another brand.

@fleekdasheek9176 3 года назад

Arctyeryx however you spell it

@chiragpatel849 3 года назад

try goose

@jonathanbrotto7278 3 года назад

Wall Street uniform!

@thinline8504 3 года назад

I admit ... I'm a sheep.. I only wear Patagonia , vineyard vines, and brooks brothers....and have the largest collection of vineyard vines ties hahaha.