How Aldi Get Away With Stealing From Other Brands 

I'm proud to have Aldi copycat products in my house, because it shows off one of my core values: being frugal. I hate spending money just for a brand name on my food.

Really well presented, hopefully no one rips off this idea for a video!

The aldi tomato sauce is better than heinze .. its a touch less acidic and more balanced... And i tried both aldi beans and heinze beans in the same week .. I really couldnt tell any difference apart from the price tag ... Aldi quality is really good ...

So prous of ALDI, they are providing their customers the real value minus the show.. after all food items need to taste well and be good quality and they have both..

I buy whatever is cheapest the majority of the time. Sometimes a brand name product is better, but most of the time I don't find it makes much of a difference and sometimes the no-name brands are better. But realistically I'm not just going to pay more for a brand name unless there is a good reason to buy it.

My Mum once saw her best friend decanting Aldi wine into a more expensive bottle. She’s never told her and we still laugh about it. Aldi is the first choice when it comes to shopping in our household.

I don't go shopping because I care about the brand, I shop to get the food that I need at a reasonable price. When brands like Kellogg's, Nestlé and General Mills are raking in as much money as they do, I couldn't possibly care less if a small dent is made in their profits because another brand beat them at their own game. That being said, this is a great video and really digs into the psychology of the market. Well done!

It'd be funny if Lidl was a knock off of the knock off Aldi brand.

The large, well known, ubiquitous brands seem to have a great deal of contempt for their customers. I try NOT to buy any of their products if I can find one that's a suitable replacement. One example is Aldi's "Simply Nature" organic ketchup. It's fantastic, so I would never go back to Heinz. I try substitutes for all brand name items and if it's a good product, the "big" name is off my list forever! Thanks Aldi.❤

It's not new and better, it's cheaper and more effective for them as a company. And my family always buys from aldi and whenever I try it expecting it to taste like the brand it's copying it taste nothing alike and is shit. For fuck sake I literally just wiped my ass with aldi toilet paper and they still don't know how to have the little lines in it to make it easy to tear. It's lazy and stealing and I'm sick of everyone trying to convince me it's better. I don't really like big brands that much but at least they give me the product I want 98% of the time😡😤🤬

What's funny is that you mentioned Apple as an example where Apple itself took inspiration (or copied) designs from a german company named "Braun" and their designer "Dieter Rams".

Always makes me laugh when aldi copycats plus a lot of aldis products are actually better and nicer then the branded ones ..i love aldi

The name brand companies can save money by stop paying millions in endorsements and spending billions in advertising. Pass the savings to the consumer and they will buy the product because it will be affordable.

almost ALL discount stores buy their "own brand" products from those big-brand producers

It's pretty normal for me as a german to buy at Aldi; idk how many aldi stores are at your country. But here in germany there is an aldi almost everywhere. I have 2 Aldis within walking distance of my home, there is one where I grew up and there is also one right next to my workplace. I generally hate branded produtcs because I don't want to pay for all that marketing and also I don't care about brands (eventough I could afford them). If I want tomatoketchup I just buy whatever tastes the best and is the least expensive. That's mostly the store brand and not the stuff from Heinz.

Brilliant explanation of why Aldi are successful, good for the economy, and easy on my grocery budget. Their products are, indeed, as good as or often better than the leading brand they "copy." In my 20+ years of shopping with them, I have only had to return one item when they changed suppliers of a certain ginger beer. The KCAL count, on the replacement product went up 16.7% and the ingredients list doubled, including preservatives, artificial flavors, invert sugar, and brominated vegetable oil. Oy vey!

Love aldi

"Nutoka" Loool 🤣🤣🤣

I love the Aldi copy cat products they are just as good and nobody really sees inside my cupboards or fridge freezer so I am saving vast amount of money buying Aldi goods than branded goods especially in times of high inflation.

I love a good shop at Aldi but my wife never lets me buy the copycat brands... she says there is nothing like the original Hellman's! Great video, very insightful and interesting. Keep them coming!

Frugality is the future. The brands may taste slightly better, but are they worth twice or three times as much? I'd say no. The big test will be when inflation drops, will Aldi drop their prices, or will they be greedy and keep them high?

So long as they don't pass it off, I don't see a problem. Trademark isn't intended to prevent people selling similar products, its to prevent people selling fraudulent or counterfeit products or products so similar that, at a glance, a reasonable consumer wouldn't be able to tell the difference. I think that is a fair standard. I would never buy Aldi Cola, the fact they use a fancy font and a red background are designed to make me think, 'oh this is Aldi's Coke' it isn't designed to make me mistakenly buy it thinking it was Coca-Cola, if that was the intent or how a reasonable consumer would respond, then that would be and should be unlawful.

Aldi are a pretty solid supermarket in their own right in the UK and are growing and I suspect it's similar across most of Europe. Most people I know call Aldi brands as knock off brand name - for example knock off bounty or even just saying the name of the brand itself knowing it's actually the Aldi version. These generally are as good if not better quality especially in cooked meat and chocolate. It seems the major brands are undergoing shrinkflation whereas Aldi are consistently cheap and decently sized.

Bish, Aldi ketchup is ten times better than Heinz garbage ketchup. Less sugar, more tomato. (Both are inferior to home made ketchup, though. Even less sugar!)

Ive found out that Lidl knock offs are usually nicer than the actual brands

This brands are usually so closely matched, that it is possible to accidentially buy the orginal product :/

Retails London England Britain, United Kingdom and My Designs!

a dollar saved is a dollar .........

Sure Informative even w Cars 🤔🤔🤔 . . . But I love Aldi

I'd like to visit an Aldi store I bet it feel a little like being in an alternate timeline. lol

My daughter and I are of the same opinion. We admire Aldi, very cleverly, not giving a fuck.

Liking copycat products to the real thing It depends and it involves trial and error with both brands. For me, Aldi's Pot Noodles are better than Golden Wonders or Lidl's but on the other hand, Lidl's and other Salami's is better than Aldi's. In the words of Blade: "Try some, you might like it!"

Knockoff food always tastes like garbage

This is wrong XD, this offbrands are no copycats. Aldi has contracts with for example Heinz, Heinz gives the Product with a little less sugar or another igredient swapt to aldi. Aldi changes the label and sells it as his "own" Brand. In Germany where Aldi originates from these items are called B-Ware. This are Products which "not meet the requirements" for the Brand. Aldi can sell them cheaper and the Brand Heinz doesn't lose Face or Prestige while selling there Products at Aldis cheaper, both win. Sometimes you can look at the Factory where it's produced it's often the same as the original.

The Fairbarn video encapsulation of this is perfect

I'm amazed at anyone who can be sticklers for popular name brand products in today's economy. I almost feel proud having found cheaper knock offs that taste virtually the same. It's thanks to Aldi's that can actually eat potato chips again since their stuff is usually 2/5th the price of more mainstream chip brands.

There are some things i will never buy the knock off or cheaper version of. These are things like chocolate and cheese which you can immediately tell the difference between.

And your point is ??????????????????

i love the aldi copies! they make me laugh every time i go in

In this day and age, cheaper wins.

In my research I have found that many cases, but not all,, Aldi rebrand and not so much copies, one example is Hellmans,, Hellmans makes many types of condiments and sauces, catsup, mustard, mayonnaise are only a few to mention. What happens is when and at Hellmans reaches there production quota. There line production stops and Aldi production takes over, in a way we're there temporarily leasing the facility. Packaging is swapped out and the packaging usually comes from the same packaging supplier, same ink and similar logos. Hellmans is Burnman. This practice is used throughout many brand and sometimes with only slight variations. Another example is General mills vs Millville cereal, yes Millville is produced at General Mills facilities, packaging is just swapped out. Sometimes the name brand is sold right next to Aldi brand with similar colored packaging ,i.e red container of Tanil laundry soap right next to tide.. green container of Aldi laundry soap right next to Gains. Guess were the cheese comes from, the lunch meat.. yogurt, cream,. This is true with so many of there products, but not all. This info wasn't easy to find, almost like there a disclosure act in place. So sometimes fake isn't fake, just packaged differently..Sometimes....

The companies that spend a lot of money on psychology, design, marketing, and advertising do get it all back via the prices they charge the customer, so the customer ends up paying to be manipulated, not the company. Everybody who shops at AlDI knows the products are not identical to the branded ones - and they all can read the big label on the product. In addition, the branded companies themselves have always had spies and scientists. Nobody's developing anything n a vacuum. Imagine if every airplane manufacturer had to build planes that looked completely different from those of another. Imagine if every car manufacturer couldn't completely copy the design of every other car manufacturer (LOL)! And in the U.S., if there weren't generic prescription drugs, most people would have to sell their homes to live another month. And fighting in court over colors and designs, when one label may resemble somewhat the label of another ,but is otherwise clearly identified as another product, is a frivolous waste of the court's resources. It's just a way for a big company to push smaller brands out of busines and jack up the price. And I say all this as a guy whose father worked on some of the biggest advertising campaigns the world had ever seen in the 1960s. It just gets silly.

I usually buy what's more Ethical. Example a lot of Lidl products have fairtrade. (We don't have Aldi in Malta)

Trademark is an absolute nonsense® P.S. Hellman mayonnaise is the worst chemical crap I have ever tasted. And they put "real eggs" logo on it, shamelessly. There's not a single egg in that disgusting thing. Yuck

I am too poor to be embarrassed that I am not rich

I have always loved Dr.Pepper and more recently the cream soda Dr.Pepper. But my Wife is a Manage at a Grocery store and she brought home their store brand “Laura Lynn” colas and now Im absolutely addicted to those. They have their own flavour apart from Coke or Pepsi. We go through about 4 12packs a week. This past week someone forgot to order them and we weren’t able to have any and it that really sucked. Never thought I’d like a store brand cola but here we are.

I feel a bit put out by the casual acceptance of the widespread abuse of intellectual property laws. A trade mark is supposed to identify a product or service. When they can trade mark almost anything (your words) and create multiple trade marks for one company or product, it's abuse--particularly when the TM is granted for a slogan or phrase. "Fair and Balanced", "Always Low Prices", "Let's Geet Ready to Rumble!", and "Yuuup" have all received trade marks--as has the color pink for one type of fiberglass insultation. That's an abuse of the original intent of the laws and to say that Aldi is violating a trade mark by having a similar-sounding brand or similar package is unfair,

watching this while while ingesting ✨nutoka ✨

one thing i love from aldi is alcafe stuff its so good and doesnt have that strong coffee taste

Great video. Deserves a lot more views

Other than Coca-Cola I'll always buy store brand. I don't care to pay for advertising, sports and event sponsorships and "promotional allowances" (essentially manufacturer kickbacks to retailers).

I just stumbled across your video and wanted to see what you had to say…. In the first 3 minutes of watching it I noticed you didn’t do your homework when it comes to ALDI and the partnerships they’ve done either major brands. It’s a shame you didn’t or you wouldn’t have even put out this video. For instance the Millville brand at Aldi is General Mills. All of their brands are in complete partnerships with the major brands.

I the time of high inflation- Aldi is providing value and good competition to help keep prices down. I go to Aldi and get an armful of goods for under $20, and would only get a couple of goods from Woolworths or Coles.

cant be embarressed when you’re saving a few quid! Buy a weeks worth of shopping with the branded stuff. then do the same in the following week with Aldi and see what money you have in your bank left over!

How do you only have 4K subs? I've seen worse videos from people with 500k subs! Keep up the good work, just binged all your videos. Great stuff.

You're making a big deal over nothing.

Too much bare-level innovation and profits in food industry causes companies like mondelez, nestle-general mills.

I've bought them and enjoyed them, aldi sucks when it comes to fresh fruit and veg, but when it comes to meat and dairy I'm impressed.

I'm pretty sure that the Audi brand and the brand that they are copying is often made by exactly the same company that makes the original product. In other words There exactly the same thing with slightly different packaging. Coming out of the same Factory.

Maybe the great word of mouth reputation of Aldi's inhouse brands have gained is making it less useful for Aldi to cling to the original products. Because an obvious knock-off is a statement of close but not quite there.

I always shop at Aldi . It’s some 30 dollars cheaper for the same products at save mart . Sure there’s not as big a selection but I buy what feeds me well

The worst supermarket for stealing trademark brands is TESCO - end of story

The problem with the copycat products is that you have no way to know exactly what is in those products. how do you know the ingredients are real and not something else. is like you don't really know what you are getting. I would not buy them.

Stealing? This naive person has never heard of the word generic. Ever heard of the brand called Kirkland or Equate? This person must demand a doctor to only prescribe the name brand drugs and not the generic ones at a fraction of the price.

In Germany where I am from the knockoff Version of Fanta is called Flirt and IT tasts exaktly the Same and it is very cheap.

There seems to be a coordinated attack on Aldi's grocery stores. Could it be they are taking too much of the grocery sales market. I love Aldi's. the stores are not 20 acres big and I like a lot of the products better than the products in other stores.

there's nothing wrong with helping customers with cheaper bargains. there's nothing wrong with copying stuff. id rather go to aldi than coles or woolies because the latter two have skyrocketed their prices.

I think you meant "exorbitant" rather than "exuberant" prices. Otherwise, nice video. I always shop at Aldi first and only go to the brand supermarkets if I really prefer a brand, or need certain foods.

You can shop at Marks and Spencer which would cost less than Aldi , go in around 5ish and they mark down their goods which will last days and taste much better .

Hilarious suggestion that brands are actually good Almost as ridiculous as the idea that anyone doesn't know they're not buying the brand goods at Aldi

Love the video. Very enlightening. But ripping off trademarks is not "genius" just as thieving is not genious.

Why I hate aldi, I wanted some coke so asked my mum to get some when she went shopping and she comes back with a product called "vive cola" I took a sip and it tasted so shit. I fucking hate aldi

Another great video, very interesting!

Heinz don't make hellmans!

9 times out of 10 you get what you pay for. But I will say Aldis mayonnaise is the best on the planet.

Knockoff foods are fine as long as the tastes are palatable.

Aldi do some quality and knock off beers

I always go to Aldi to see their ripoffs especially Cheesy puffs

There are actually two Aldis operating worldwide, Aldi süd is the one in the US, but here in France we have Aldi nord, and yours is definitely the cheap knock-off, just look at that smug slanted A!

Unilever makes Hellmann's btw not Kraft/Heinz.

Nowadays people have no choice but to buy a copycat brand

Was genuinely wondering this the other day. Superb video, will definitely be sharing it with others

I love Aldi ❤ Amazing products

You can't Tredmark a colour because Cadbury tried to Tredmark that purple colour they've got but they wasn't aloud, so that's a lie, unless the law has changed now!!

I’m watching this after the Colin and Cuthbert war

GREAT video on so any levels! Great topic, great research, great production. Well done!

i have a “nutella” but it’s actually the nutoka

The only i remember several years ago i bought it from Aldi (Süd) was "RIVER Cola", which was a pretty attempt to be like Coca-Cola's trademark with a different textures. also it's more alot cheaper (it cost 45 cents, Pledge 20) than the original product.

Instead of nutella they have nutoka

It's not "copycat" product, it's "store-brand" product. More positive terminology )) Great video, really enjoyed it, thank you!

Great analysis, sir.

also I think offbrand is fine as long as the quality is good, cept with soda/pop nothing beats real sugar pepsi imo lol

Aldi products make me squirm. They're like watches from the dodgy bloke on the beach.

Dude i promise you this. on my life this is the best video iveseen on youtube THANK YOU!!!!

Thanks well explained.

An egg and a wig is it.❤

Good for Aldi

I've never cared about it. Some of their food products are decent quality. Then I buy these products. Saying that, I cook atom the very basis ingredients, so branding has little influence over me.

Not Aldi, but Lidl. Tried Freeway Cola (their copycat Coca Cola), and it tasted the same.

Never shop at ALDI for that reason stealing brand names isn't good look for them on sales sign up for the catalogue. You get what you pay for it's stealing 💯