ALDI - Why They're Successful 

lol true

I surprise the staff need to put the shopping karts at American supermarkets

Trust me, having BEEN one of those people collecting carts...it's brutal... American grocery store chains seem to have low regard for the very people they force to go out in all kinds of weather and bring carts in, on top of that, ugly evil lazy customers seem to LOVE finding more and more awful places to hide the carts that they used for shopping, sticking them on curbs and in bushes, sometimes just giving them a little shove in the parking lot in hopes they hit someone else's car or that they can make the exhausted and overworked cart pusher chase after them, sometimes just outright stealing the carts or placing them blocks away at some other store...it's honestly horrific... Personally, I wish other stores would adopt Aldi's model in this respect. It encourages customers to be a bit more respectful of what IS the store's property. I've noticed before that you NEVER see an Aldi employee collecting carts yet the parking lot is ALWAYS clear of them and they don't even have cart returns all over the place...just the one ALL THE WAY BACK at the store entrance...but people will walk the cart all the way back there and put it away, nice and neat, not being willfully destructive with or to them, not stealing the cart or hiding it somewhere else...all just to get that one quarter BACK... It's just a flat-out better system and I can ONLY imagine just how much better work IS for the average Aldi employee versus any other grocery store worker...

To our European friends. Many people do not shop at Aldi's because they are so small, typically only 5 isles wide. In my middle class area we have three food stores within a few miles of each other. The next biggest is Piggly Wiggly, 5 to 8X bigger than Aldi and has fair prices, a little higher than Aldi. The other food store is Pick & Save, about 50% bigger than Piggly Wiggly. You could easily put the Aldi store in the bakery and produce department, the prices here are at least 50% higher than Aldi. We are used to having a large assortment to choose from. Soda will take up an entire isle, grape, orange, root beer, coke, Pepsi, diet regular etc from a half a dozen different brands. Snacks like potato chips, popcorn, pretzels, etc from many brands takes another isle. Ice cream and ice cream snacks take up another isle (Popsicle, Klondike bars, ice cream bars, fudgesicles, etc, and ice cream of every imaginable kind and flavor in many brands. Just buying a lb of bacon can be dizzying with all of the choices. Even something simple like table salt will have at least four choices. I have trouble understanding the mindset of the people here. The three stores are Minuit's away from each other. I shop the weekly sale items or just go for the best deal. My friends and neighbors like to complain about money, but go to the expensive mega store only. I shout, wave my hands, tell them about the low prices but they always have an excuse for paying top dollar. The city next to us is slightly higher middle class. The city council will not let Aldi build a store there because it will "attract undesirable people". One of my favorite things about Aldi is the special cookware they have thru the year. I got a good deal on a large non stick frying pan for induction cook tops for $15 dollars or so, 1/2 to 1/3 the price from anywhere else. Next best thing about Aldi, they DO NOT play music! What i hate most about Aldi, they only sell one kind of soda, Coke, i hate coke!

American here..just got back from Canada and noticed that shopping bags were never included..always an extra charge or not supplied. Also limited selections on water (what! only one option?) and diet soda. Only diet coke, diet pepsi..no diet 7up etc. Once I got back, I realized how much I waste on getting plastic bags on one or two items..now starting to skip the bag or bring my own... which I do do on major shopping trips but not much on quick stops. There are cart "corrals" here that encourages people to put their carts (in the parking lots) instead of them leaving by their cars.

as an employee, im so glad knowing i wont have to listen to christmas music on loop

@@javaadsportal6362 ugh yes working at aldi is the best job i’ve ever had

I just realised that there is no music....

@@ximfo4883 same. I go to aldi every time for grocery shopping, havent noticed. Actually, i think most of the stores ive been to havent had music.

Same, it's one of the reasons I wish we had Aldi here. The music played in supermarkets is usually terrible

europe is too strong and well organized wallmart stood no chance against the fierce competition they would have here

@Wolfgang Kleinschmit yes exaclty that is one thing europe is miles ahead from the us working conditions when i heard in america you have only 8 sick days in a year for comparision in germany you have 48 and a lot of these details who are just normality here are unheard of in america

@@-Anthracite *42

@@Pibbolino yes sorry 6 weeks a 5 working days plus 6 times the 2 off days its 42

You are right. Aldi is not the best but it sure is better than Walmart.

@@fredbloggs2587 I live there, I am german, I have been to the US and many other countrys and I can say that Germany is absolutely great

@@fredbloggs2587 First the taxes depend on how much you earn second for paying that amount of taxes you at least get mostly working infrastructure and one of the (objectively) best highwaysystems in the world. And yes we too have problems but don't we all and for the standards they are higher because they operate after the Germany based once who are based on EU law. I hope you look it up and correct me if I stated something wrong.

@@DavidWVisuals I live in the US, and I can say it's absolutely great too! I'm just glad y'all find the US so fascinating.

@@seanthe100 🤝

@@seanthe100 yeah usa it has its issues but it aint all bad

That's very German mindset.

@@kevinkarhan7237 Well I am 1/2 German (ancestry).

@@kevinkarhan7237 no most people in Europe would agree. Who tf goes for an experience if I want entertainment I'll provide it myself lmao. At that having music means you either must pander really hard or play ultra generic music to wher eyou just shouldn't

Couldn’t agree more!

I agree 100 percent! I am an ALDI FAN!! JOIN THE ALDI CULT NOWWWW ALDI ALDI ALDI ALDI ALDI ALDI ALDI ALDI :)

bread is gospel in Germany, even the UNESCO has put it in their world heritage catalogue. surely ALDI´s bread won´t comapre to a german bakery "Meister" but it´s of above average quality

You do have to pay slightly higher prices for those high quality breads.

That's dope bro

a good place for baked goods is aldi's domestic competitor lidl, every lidl i have been to have a fresh bakery section while i have only ever been to one aldi that also has a fresh bakery and it is right in a big town centre mall.

Doesn’t surprise me. Whenever I travel to Germany, I make it a point to stop at a bakery EVERY day. German bread is sooo good you can eat it by itself without adding any thing. I wonder why we can’t get bread this good in our hemisphere.

Right? This could also be called the standard practices of discounters in Europe.

Yea the bags thing the 10o thing

and the display thing

ikr

Is that the only one I have that

I live in Glasgow and I’ve never had to put a pound in Tesco, Sainsbury’s, ASDA or Waitrose, it’s always been ALDI in my experience

1. Didn’t know you were Scottish 2. I like it when big youtubers don’t get 10s of thousands of likes, makes them seem more human

I'm French, it's the same thing here except all carts require a coin or a plastic (or metal) token, I don't know why that is but it's annoying when you don't have change.

At the time of this reply, there are 69 likes on the comment

Same here in Australia.

That's so strange lol

@@MarchOnRome They came to where I live a few years ago; it seemed strange for a while too. It's nice though, cheaper stuff, and there's pretty much no carts blocking parking spaces!

Absolutely and normal can’t really come after each other in a sentence

And Singapore

It should prevent people from leaving the carts somewhere.

CookiePowerr I notice some dollar trees have been doing the quarter carts thing.

And we use pound coins and euro coins, if I had to put 25p in a trolley of take the trolley

I can remember when it started in my local tesco store and that was way back in 1986. I think it was one of the first because they had a lot of trouble with kids throwing trolleys in the river next to the carpark.

Canada as well. I didn't know americans didn't do it

@Steve White I don't shop Walmart. I've never seen this at Target. It's positively un-American.

I find that most of the music played in stores today is extremely revolting! Nothing but rock, hip hop or some other kind of low grade rubbish, designed to corrupt people's natural tendencies and ultimately make them sick!

@@vincentperratore4395 and what do you listen to your highness?

Yeah, same. It really shows how it doesn't really mean anything for a customer.

That's the reason I hate going to Aldi, it's so quiet, damn atleast put the free radio on, it's one reason I never shop there feels weird and lonely

I actually find it very relaxing to shop at Aldi, I guess it's quieter because of the lack of music

Thank you for your service, you guys are great!

the more you know o:

They usually have some plastic quarters that fit the lock so they don't even have to give actual money

@@poppy1x3 - only one small problem: I like to "buy" my shopping cart for a quarter from customers in the parking lot that have emptied their cart already, so they don't have to bring it back. I wouldn't want to buy yours, and you have to bring it back yourself ;-)

@@Achill101 people can bring their own carts back. No wonder obesity is such a problem in the US...

Dude. I don't mean to one up you, but I can. Work Rugrat Reptare Racers at the Mall of America in Bloomington,MN. IT IS PAIN. There are like nine songs. And I would get stuck there for hours some shifts. The Ghost Blasters rider was less painful than that ride.

At my local gym, they play the same 90s and 00s playlist over and over again, and I've been working out there for over two years now.

Only people whom worked retail will know this 8-12 list that they play all day. It is annoying and you even go home to sing them in the shower. 😂😂😂😂😂

@@Tin_bAnger You have my condolences

At least Walmart has their "Walmart radio station" thing now - some good stuff even comes on it too(because they take requests; which is just hilarious to me)!

I thought all stores allow their cashiers to sit?

But they have like 3 total people working at stores. And they do everything.

@@jur4x its extremely uncommon to see any cashier sit while working in the US unless they have a medical need.

@@akwila_of_llyr Oh, ok. It's just that here, this side of Atlantic, I've always seen chairs at cashier's position which they usually use. Unless they want to stand up. It's not always the case at smaller convenience stores or petrol stations though. At those places there might be a chair or stool tucked away in the corner, so that they can sit down when there are no customers or there is nothing else to do in the store.

American leadership believe that the consumer needs to see an employee suffer a little, makes them think work was done for their money.

yes

Yep, pretty much the same as LIDL.

You'll either find an Aldi/Lidl or a Tesco.

yup

So American stores don't do these practises, strange seems normal in Ireland

Liebe Grüße aus Bayern.

Tatsächlich? Das meiste kommt doch immer noch von Tönnies unter diversen Namen.

I think lidl is way beyond aldi, at least in the netherlands. When i compare both stores and product ranges, lidl is a clear winner in every aspect of the game. Aldi is trailing.. This is reflected in market share as well

>Other supermarkets try very hard to be able to compete with Aldi. The only one keeping the pace (in Germany) is Lidl. This is objectively wrong. Edeka (incl. Netto), Rewe and Schwarz Group (Lild & Kaufland) each have bigger market shares than Aldi, and mostly market shares are extremely stable. This statistical data is openly available and quickly googled.

@@dingus_doofus Of course you are right regarding market share, ranking and sales volume. I did. not mean to diminish the effort of any of those. However Aldi has a better quality / price ratio than others in a wide variety of products. Though they are quite under pressure by the others you mentioned, namely Lidl as I stated in my OP. Anyway the German grocery market is very competitive and rankings regarding different objectives deliver different results. For the ones you chose your results are correct of course. I should have phrased my post differently to make ist clearer. My apologies. Thank you for your remark so things got set straight. 👍

you nailed it with this comment i couldnt agree more i hate music in stores

I feel the same. Also Golden Oldie stations who are just a computer with a playlist, terrible.

@@KokkiePiet oh god no

YES! I worked in a bank branch and we have Muzak... and one time our system got 'stuck' and played the same three songs looped for several days. I thought I'd lose my mind before it got fixed... or we convinced the boss to shut it off.

YES!!!! I appreciate the beautiful silence!

It isn't actually. It was just bought by the son of one of the Aldi brothers, it kinda belongs to the business construct but that's it. By the way Aldi sells some of their American products under the label Trader Joe's in Germany.

Remind me the time when a nearby bigger supermarket went out of business and the closest supermarket was like a very significant long driveway and the one place I was closest Trader Joe’s and it just open and not many people went there but by the time they replaced the supermarket which was like three years people just went to Trader Joe’s all the time

Nearest Trader Joe's it's 45 minutes away from where I live... And it's not even in my country!

I did not know that. I believed that Trader Joe's was an American Company founded by an American.

yea lol

They havent always been normal in Europe. They have become normal there because Germans have introduced these things all over.

Not sure miracle is the right word here.

Aldi isn't an amazing thing sorry. BJ's, Costco, and Sam's are similar to Aldi. Their stuff is kept in boxes, you dont have a person packing your groceries, and you have to bring your own bags or use their boxes to pack your stuff. The only difference between Aldi and these stores I named is you dont pay for your cart and once every 4 or 5 hours you have someone to pick up the carts. Aldi is terrible. You don't have a variety and they are to damn small. Having to go to 2 stores to get what you need is a pain in the ass. Give me one stop shopping. One stop shopping is actually better for the environment. You only have to drive to 1 place.

Yeah,like health care lol

Not even, I used to work there back in the day and the workload is twice if not three times as much as other retailers. The sitting down at the register and “great pay” truly masks for the two to three employees running the whole store per shift.

@@joe7725 to be fair, the stores aren't that big. Usually the customers don't need someone looking over them. They can find everything by themselves. But I can't really believe that there were only two to three employees in the store. Must have been an exception.

@@labinot1363 You usually open a store with 3 to 4 people so this isn't really uncommon. And the amount of work you have to do sometimes is insane. It doesn't have to do with looking over customers but with filling shelves. You are literally filling the whole store within 4 hours with 2 or 3 employees every day. Aldi is said to pay the best wage to their staff, but other discounters are paying nearly the same when you have to be much more efficient in an Aldi - Should be paying more.

@@joe7725 welcome to a normal european work shift. no chit chat the whole day and shit like that. But when the shift is over, its over.

@@joe7725 Two to three employees for a store this size is normal. Often you'd expect one or two be working on shelves and the back while one is working cashier, unless there's an influx of customers. However it's still manageable if you spend your time well during the work. Is this not the norm in America?

I like music. None uses Muzak anymore.

Fuck the groccery store music. I'd rather listen to my own selection.

Sable Drakon well said

I shop at aldi a lot and tbh when he said they dont play music I was surprised. Never noticed it lol

You got that right. I hate piped in music. The worst is Christmas music.

Well it's supposedly for the workers along with the customers too. But I also find it obnoxious.

The music they play in a typical grocery store is not loud. Obnoxious, sometimes. It depends on what it is. But it's never loud.

On the coin carts, they hand out those plastic chips like free candy

Are you in the US?

Everyone I know in the UK over the age of 18 has at least 1 trolley token

Bro i go to fsu and its fucking torture not having an aldi here... I get my groceries from the damn target which is annoying

@@nomorepartiezz I honestly forgot target had groceries I always go there for like Christmas gifts

same. when i was little i literally hated aldi. it was so small and they had weird cerial brands. but its litterally sm better than the other stores.

So you were a stupid kid.....

@@nomorepartiezz dollar tree and Walmart my friend

and no old people talking to the chaser at the end of the register

honestly Aldi seems to be closely related to most stores in Europe. All the shops here use 80% of these tactics, some do all. I didn't even realize this ISN'T how all stores operate. It seems so natural

@@AURORAFIELDS Natural selection. The grocery market in Germany, and much of Europe, was *brutal* in the 80's-2000's. (And has barely calmed down since.) Entire chains were going bust left and right for not being efficient enough to compete. Which really makes it even more of a laugh that Walmart came walking into that bloody warzone after having done zero research, and thought they'd be having an easy time dominating the place.

​@@AURORAFIELDS 😢

and with 70% less chance of world war violence!

Aracelis Pizarro same, I shop there every week and never realized there was no music 😂

yeah, I'm glad they don't play music. I'm so fucking tired of these other stores playing music like it's a fucking club.

They don't play music, you should think your self lucky, stores that do play rubbish anyway :-)

Dear dark Lady, in Germany we bring our headphones to Aldi as we do wird the Shopping bags

They usually play slow music. It's a psychological trick to make you wander through the store as slowly as possible. So more time for you to fill your cart. If they played marching music you would be at the register in 5 minutes flat.

Isnt that normal in the US? Every supermarket allows that here in Germany

@@sebastiankonigsperger8237 Nowhere but Aldi will have the empty display boxes even visible to the public. At least, not big stores.

Bro are you blind aldi is the worst

@@charleyl.3681 Lmao I love how you've made it your life's mission to let *everyone* on every comment thread to this video know that, in fact, "Aldi is the worst." How did they hurt you, Flat Earther? Did one of their carts steal your quarter one time?

@@charleyl.3681 your Nick disqualifies you for any critics

It's true, Aldi is the first to bring that system here on a large scale.

Yeah, a worker goes out to collection spots in the parking lot regularly and brings them back to the store. For once America pays more workers for something, lol.

Yup, they out there in 100 degree weather, ice, and rain. Only called in if there is lightning. Typically they are paid the least, and worked the most.

There are other stores in the US that do the quarter thing, not just Aldi/Trader Joes, I have been to Trader Joes that didn't have the quarter thing as well.

Homeless people collect them to build shelters.

Nice to hear that, i work in polish Aldi shop. If you need just the basics, you will do shopping much faster than in most stores like Lidl or Carrefour. Having smaller selection of brands make my job easier, we got two shifts most of the time, nightshift happens once in 3 month when we gotta do stocktaking. I worked in Carrefour before, and it was not even a big one but the job there was more demanding.

@@Endru85x They pay you above average right? I know they save many by employing fewer people but I think they generelly pay better

Exactly! It's typical German [engineering]: Not the best spec-wise on paper, but the best performing with the highest efficiency. ALDI is the StG-44 or FP-45 of grocery stores: They can open new ones faster than they can staff them.

@@kevinkarhan7237 I like how the best example you could give were guns, not something like cars or airplanes LMFAO. ( Not knocking Aldi's, hands down my favorite store )

@@kevinkarhan7237 bro nailed ir with the comparison lol

I thinking of engie from tf2 lmao

@Mcillsonn Nope, he's probably from Germany.

I bet at least one person has made it a hobby to go out to the ALDI parking lot every few hours and collect the quarters that people were too lazy to return. It's almost like they become the staff at that point, and ALDI doesn't even have to pay them!

@@veryexciteddog963 that's happened quite a lot lol the security guard always greets them and tells them to go away.

@@JrShadowAssasin Its crazy how these things are common for Europe people and you guys are shocked about it :D as long as I can remember (at least 20years ) it worked like that in shops in Central Europe

VERY Excited Doggo in Germany they sometimes even put a 1 euro coin or a two euro coin in the carts so as a kid i always searched for money in carts standing around and sometimes i found more money in shopping carts then my parents gave me as pocket money therefor i always wanted to go with my parents when they went to buy groceries

@@veryexciteddog963 As a Kid i often went to the nearest grocery store and asked the shoppers if i can return their cart (in exchange for the coin obviously). The money earned usually went into buying some sweets, or a something to drink. The business broke down, after those keychains with plastik coins in them became more common. Of course, this was 20 years ago, so you could actually buy something for your coinage.

Well... Germany is one of the biggest waste producers in Europe. We wrap all products in non-reusable plastics...

@@fr89kWell i was talking about profits.

@@stevenhossack83 Oh i did not know that. Well there is always exceptions. One particular company can not define whole nations culture of management.

Volkswagen is also a german company.

@@heliosthor no shit

By me, Aldi is open 9 a.m. to 8 p.m. while most supermarkets and Walmart are 6 a.m. to 11 p.m. Aldi is closed on Thanksgiving, Christmas, New Years and Easter. Regular supermarkets and Walmart are only closed on Christmas.

Right? Those hours might have bothered me when I was a college student or unemployed (I liked to shop absurdly late to get shorter lines and not have to encounter people), but even as a working adult, it's not hard to plan around those hours.

Think they should go to 10 pm they aren't open til 9 pm here

South-, Western-, North-, and Southeurope. K.A. von Osteuropa.

Not just Central Europe everywhere in the UK and the rest of Europe

profix25lo and Australia

ericofantastico: In the East only in german grocery stores, suddenly no one leaves carts behind

profix25lo pretty much all of Europe

I don't know a single grocery store in germany without the 'shopping cart quarter' system. IF there are shopping carts then you have to use a coin to use the carts... I think only IKEA and very few gardencenters do offer 'free to use' shopping carts.

@@MrsTenshi95 yes, and we all have a coin on our key chain to use when shopping

- johymaster - yes we do! 😁

@@MrsTenshi95 We have a NP here in the city. It has carts without the Euro-Slot. But based on the experience that all other shops in my town has, I would say that 90% of the shops has a deposit system for the carts.

s fischer in my village there is a Rewe where you don‘t need coins for the carts 🛒. But it’s funny, that’s the only grocery store I know that does it in Germany, and it’s in my hometown. Fun fact: I‘ve never ever seen a cart 🛒 outside the parking lot in my town, like in other places where people walk home with the cart. Everyone returns them

Are you German? Cause that's just the most stereotypical german thing I heared in a while.... Love it 😂

@@conny_the_real7293 Having better things to do with your time than hanging around in shopping centers for hours is a typical German thing? That's news to me. Well, you never stop learning, I guess.

@@hugobromme1428 Hugo mein Großer leg dich wieder schlafen

@@moelr_ Wah? Wer bist du denn? Hat ALDI schon zu, oder was?

@@hugobromme1428 Nice strawman.

This is great, absolutely efficient. Americans are spoilt consumers and not many know real poverty - many are just too fat from eating loads of junk and not moving a single step if they don't have to.

@@jeannehunter5344 This is also a big part why Walmart failed abysmally in Germany. The german grocery retail market is absolutely brutal in terms of competition, and if you can't deliver that kind of efficiency you're just going to bleed money without end. Walmart did no real market research and basically walked into that warzone thinking they would have an easy time pushing out all these smaller retail chains.

Exactly, anyone into 'Cost Analysis' will see immediately where the German Company is coming from, In Australia, for example, a Swing Dual Mixer Tap is sold by ALDI at $49.95, go visit ANY plumbing outfit in Australia and you'll find the the same or similar taps, Starting price is from $400.00 up (Yup same style,made in China too) then there's the cost of fitting by a "skilled' Plumber (Ozzie style) another several hundred dollars such a tap can cost around $1500 dollars, therefore ALDI have a better alternative.

I think that it's just the us who don't put a coin in the cart

I agree with everything except the coin in carts. Every supermarket/grocery store I've been to in QLD doesnt require coins for the trolleys.

@@logannoble6707 i think those coins are also there to prevent people from stealing the trolleys. at least in germany our school children regularly pull that crap for some reason.

its the same in germany and many other european countrys

Seid 1901 und random in den Kommentaren hier

Raise your hand, I am Aldi Süd!

Some of the world's brands are split: ALID Nord and Aldi Sud/Hofer Hardee's and Carl's Jr. Burger King and Hungry Jack's T.J. Maxx and T.K. Maxx Rally's and Checker's Kwik Trip and Kwik Star Exxon/Mobil and Esso Caltex and Chevron/Texaco Walmart and Asda Toys "R" Us and Toys "R" Us Canada BP/Amoco and BP/Aral Kmart U.S. and Kmart Australia/New Zealand Sears U.S. and Sears Mexico

Ein Kickers Fan :O Grüße aus Frankfurt ;)

@@honigmarmeladenbrot1 bist der Erste, der auf diese Weise reagiert :D Grüße von der anderen Main Seite!

Yupp... and the primary reason why Walmart went out of business here in DE... Sorry, I don't want people who are constantly smiling at me (I'd rather prefer them to be themselves - which I can handle way more comfortably), and putting a euro into the shopping cart really isn't that much of an annoyance. And as for the shopping bag, either that one or a cardboard box does just fine to get everything transported. Oh, and don't forget people who deem it necessary to tell people where which type of products can be found... I thought that there were signs indicating what can be found where, and he who can read is at a definite advantage. And should I happen to not find what I'm looking for, I still have the option to ask someone.

*a European (because "yurr-uh-pea-in" starts with a consonant sound)

@@alvallac2171 You act like you were chosen by the gods to correct everyone.

@@alvallac2171 and who the fuck asked you?

Wait he's actually right? I did not know that and be very thankful for the correction @​alvallac21

That's for a reason. The longer you're in the store, the more likely you are to grab something off the shelf that you didn't plan to get, i.e a Snickers bar at the register.

Yeah... as a german I can tell you all our stores operate similar. For the shopping cart, we have fake coins made from plastic or metal.

@@carlson1740 I heard that lidl will open in the us

@@thebabno That's exactly why aldi, atleast in germany, barely opens more then 1 or 2 of it's 4 cash registers at a time, simply because you are forced wait longer and thus are prone to add something.

@@josephshamon7824 If Lidl starts carrying American brands (in addition to German brands), they'll be an absolute juggernaut! The only reason I don't shop at Aldi (not even here in Germany) is because I don't like the product selection

There's a massive one near me in the UK

@@illford I think what he was trying to point out is that Europeans are used to relatively little grocery stores which makes us not think that they are actually small compared to US' ones

Actually, as a German, I can say that, we have large supermarkets too, like for example Kaufland (eng. buyland). It's not as big as Wal-Mart, but still quite big. Aldi is a supermarket called discounter, which is Lidle too. Greetings from Germany.

@@minecraftmauelwurf3233 Aldi ist gut. Lidle is nicht ganz so gut.

ich mag beide irgendwie

The truth is, Trader Joe's was originally a separate company and was bought by ALDI later, and is still mostly run separately.

@@MatthewTheWanderer it's 100% run separately it's owned by the same owner but just two different companies. But a lot of the business practices and cost cutting is the same as aldi that's why both are very successful.

I know. The transition was very nice.

I can guarantee aldi would be bigger than trader Joe's regardless... Trader joes is in America and aldi is a massive international supermarket chain...

Hercados P. Trader Joe’s and aldis are different

Years ago, the grocery stores would have someone bag the groceries for you and take them to your car. I suppose that was expensive, so they provided cart corrals in the parking lot and the customer would just leave the cart. Once the corral was full, an employee would bring them all back inside the store. Most grocery stores still use this system today.

@@tiffanym4202 *headdesk* In DE oftentimes you find cart stations scattered across a parking lot of a grocery store (and frequently also inside the store proper) so you have short ways for both fetching and returning the carts. You only see someone coming out and juggling the carts around if one of the station really fills up. If the lines are getting too long, some of the carts are shifted to a station with only few carts in it. However, that's not happening all the time...

You know you can buy one of those coin keychains right?

Nvm read your comment wrong lmao

They are also paying guys that fill your bag at the counter.

same here in The Netherlands, now i know what the Trader Joe brand is from xD

@@jasperpluk Yeah, at least they found some use for the name outside the US. Thank us for giving the world something back!

Is Aldi Nord in Germany?

@@1908augusto Yes, it serves the northern portion of Germany. en.m.wikipedia.org/wiki/Aldi

isnt that when they just stereotype America and have hotdogs, hostess products, etc.? lol I've heard that some places that have "America week" just use that as a marketing tool. Such as, Japan or China I forgot, sell chicken and claim it's what Americans eat for Thanksgiving (but we eat turkey).

Yeah, I don't get this whole "shopping experience" either. I go to a store to buy shit, I don't expect to be entertained like I am at Disney World or something, lol.

Shopping experience yeah I never understood that one either worked at Apple for many years and Yep experience Was overwhelming

Albert Heijn, that's shopping experience

I work in a higher end Supermarket in Germany and while i agree on the "fast in and fast out" method and prefer it myself there is an audience for that. Senior Citizens at least in germany like the more expensive Stores because they can take their time in them, pretty much everything under the sun is on offer, there is always an employee nearby to give advice on recipes or give general information and because employees are actively expected to know everything in their departments and take the time to elaborate on things. So they have a nice conversation, all the information they could want and get out as relaxed as possible. People with special diatery needs. Gluten intolerant customers, vegetarians, vegans etc. I swear we have pretty much everything in vegetarian or vegan form and expansive Gluten-Free and ecological product lineups. Instead of 2 slots in a shelf there is an entire shelf dedicated to each of these groups. Middle class and above. With some people ive noticed it seems to be just because they want to cement their social status, others are coming because they wont need to go to a second shop afterwards to get something specific since its all under one rood, then the expansive fresh fruit and vegetable offerings that draw many. Of course the fact that we have hundreds of varieties of wine and hard alcohol is also helpful, if you want to plan a party there is just no getting around the more expensive shops. So its a luxury that if you can afford it can make sense and does to many.

@@alisher1984 I'm from germany. Good shopping experience = leaving the store as fast as possible with as many of the wanted products as possible. Everything else doesn't matter (unless it's really filthy).

I've felt the same reverse sticker shock multiple times at Aldi.

I don't get why they can't play the radio or something, maybe they save some money not having speakers?

I think everyone starts to tune the music out most of the time. I only noticed when I like or recognize the song

@@justjoshin66 They have to pay licence fees to play public radio in germany.

@@justjoshin66 - WHY have a radio playing? It is very peaceful in Aldi without the music. I have heard others mention this too. Life is full of too much noise. It's nice to have a bit of peace sometimes.

@@justjoshin66 Like mentioned you have to pay something to the RIAA (Recording Industry Association of America) or who ever handels music copyrights in your country. Also in my personal opinion music in a sales room is highly overrated. If i like the music I usually don't care but when i hate the music I leave as quick as possible.

I think these videos are mainly geared to Americans...

@@rspen2142 they are you fucking idiot.

@@giancarlofeliciano2974 sfyicihch

Not just the us, I’m from Brazil and most people would find aldi weird, if not undesirable

@@giancarlofeliciano2974 Why is he an idiot?🤔 He was explaining the possibility that any "American" slant is due to having a mostly American audience.

Yeah like getting arrested for stating different beliefs... fuck off with your “Europe” is better than America. Why did so many europeans come over to the United States since “Europe is so great”

@@fredricjones3445 thats funny :D

@@fredricjones3445 Lmao stop watching that idiot black pigeon if you dont want to look like an idiot with your "Yeah like getting arrested for stating different beliefs" bs. Also the main reason for migration was more or less monarchy.

@@fredricjones3445 Better than being shot for being black

@a guy Who gives a shit about the Brits?

There was a small chain of stores in Iowa that did the coin thing, and I believe as Aldi’s first is store started in Iowa they may have taken the idea from them.

@@Finallybianca you mean aldi took the idea from the small chain or the other way around?

Same in Ireland

8 pm is late?

Mine in Germany frankfurt is open until 9 PM

True, because Aldi and Lidl are powerful enough that it's worth it for suppliers to rebrand their product and sell a lot for cheaper.

Some brands in America sell their "less than perfect" product for stores to brand. People don't notice because they never look at where things are manufactured or even try store brands.

They're also often made my the same companies. Just a different packaging. It's kind of genius, really.

Nein, einfach nein, sie werden vielleicht von Markenherstellern produziert, aber meistens mit einer anderen Rezeptur und anderen Zutaten.

@@makitahq Als Beispiel nehme ich ein Produkt aus dem Norden Deutschlands. Ich habe vergessen was es war Bier oder Wurst k.A. Der Hersteller verkäuft es etwas teurer als Aldi, Lidl und Penny. Es gibt keine Produktionsunterschiede! Ob sowas öfters vorkommt, keine Agnung. Aber es kommt vor!

👍👍👍

Confused, yes but heavenly thankful.

It was nevertheless conceptually developed by german "Discounter" markets and then spread to all of Europe because you can hardly compete with its efficiency.

Hallo! When you come visit, we hope you don't get confused by the wide selections, or when your groceries get bagged for you, or when an employee offers to carry and place them in your car. :^)

@@cfountain72 I don't have a car, and yes I will be confused

Except exceptionally bored housewives with too much money that want to pay for the cashier to stand there and talk to them for ten minutes.

They definitely are cost-saving measures.

@@athleticguy15 It's more like the German way. Most of these things are standard in Germany, and ALDI was just able to introduce them in the US.

@@athleticguy15 i wouldbe pissed if they started playing music

As an old Aldi employee (in Germany) I can say, most things are because of saving costs. Just the things with the bags, Shopping Cart and Music is more a culture thing. In Germany, you have to pay for bags (it is a law, to prevent a lot of plastic bags). So it is very common in Germany to bring your own bags. Also, it's more efficient, because you spent less time at the checkout. Also in all markets, you have to put money in the shipping Cart, this is also because it is more efficient. I do not really believe that they do not play music because of the Lizenz fee, in germany it is not really common.

LIIIIIDL

@@lars9168 alle Discounter haben ungefähr die gleichen Preise Guck dir dazu Mal vom SWR marktckeck zu Discountern an

@@imvine Aber LIIIIIDL ist besser weil in da Nähe, Die nächsten 2 Läden hier sind Lidls

@@lars9168 Well ich muss 10 km fahren bis zum nächsten Lidl und es sind in 5 km Reichweite 3 Aldi's

Na dann geh doch zu Netto!

Spy in our mitts, men!

Aldi owns Trader Joes, but they are completely different stores that carry different items.

@@Elhardt In Germany Aldi North has Trader Joe's branded products in their assortment of goods. And whenever they have 'American weeks' almost all products that are sold in the special offer is from Trader Joe's.

That had me shook

Nope. One has nothing to do with the other besides one brother owns Aldi and the other owns Trader Joe’s. No relation whatsoever besides the owners have the same last name.

Yeah, a couple of times I've forgotten to bring bags for my shopping so I've just taken a few empty cardboard boxes.

I mean duh... Ofc they let you take their waste...

@@R3lay0 I just brought it up because Company Man didn't. Most people that I've seen shop in Aldi with out reusable bags do this.

(Aldi employee) Yeah I love it when people take my empty boxes, it’s less for me to have to throw into the bailer😂

I always do that, didn't know or see others doing that cool lol!

There you can see how out of the line politicians are.

Volker Pispers Zitat. Man of culture.

Normal

The game is in the name...

Actual it is quality at low prices, you see a lot of middle class shopping there who do it not because they can not afford to go to much nicer markets.

It's still a very different store, just owned by the same company

@@firstmoviesHD Nope, not owned by the same company. Each of the Aldis/Trader Jo's belong to another Albrecht brother.

@@ThomasKossatz Aldi Nord (North) owns Trader Joes

@@jaasonayre8353 Which is a different company than Aldi South which operates Aldi USA.

I was also under the impression that Trader Joe’s was part of “Aldi”, however, in the US, Aldi south is the company that is opening all the Aldi branded stores whereas Aldi North is the one that owns Trader Joe’s. Unless the two Aldi companies are run by the same people, I don’t think they have anything to do with one another.

@Enclave Officer 117 Yes, you're too busy being overworked

Well who needs things like enviornment friendliness anyways. Just give plastic bags to everyone and hire someone to putaway carts

@@couch9416 yeah but the stuff becomes more expensive

@Enclave Officer 117 Always with the self perceived exceptionalism . Do you really think people in other countries don't get busy too ?

@Enclave Officer 117 I didn't know that . I feel stupid now and humbled.

No. People call stores to complain or harass workers. Aldis is smart to eliminate that bullshit.

Well we do ask if they have Prince Albert in a can.

Yeah it's not fun dealing with trolls and stupid idiots who keep calling to Wally World 😒 .

No not really. Actually that’s more of a store. Like game stop. You call to make sure they have a game. Really they look up on their website and a quite a few grocery stores have a full list of their stock and you can see if they have the item in stock

@@Zurtron I (german) don't know anybody who'd call a store to ask this. It would feel like "I'm to lazy to ge there, so I bother the poor employee, who has no time for this bs but is forced to be helpfull anyways.".

In Germany the ALDI cashier were famous for their speed. For several decades ALDI never had more then 999 different products, so each product ID had only 3 digits. This allowed their cashier to type in the numbers faster then those of other shops using barcodes. ALDI were the last shop chain here in Germany to introduce barcodes because of that

@@jensuwe22 And they only did that because they could no longer get the manual tills anymore.

As a current employee, it is far more efficient. I’ve worked at other stores for a decade and had a decent 32 items per minute. At Aldi, I’ve far surpassed that and usually average about 39 items per minute.

I make 20/hr working at a Aldi distribution center and I'm very happy

@@jensuwe22 Interesting fact. Perhaps if Americans were that effecient, barcodes would've taken longer to come into use here too!

I honestly prefer it. Going there is not enjoyment, it's practical and that's probably a big reason for their success.

They will sometimes play music at busier stores/times to increase productivity of staff and flow of customers, it's just not as effective to play it all the time as a lot of store music is on a loop, people who've worked in retail will happily agreed that hearing the same songs every day is torture

Yeah my Aldi is pretty quiet now that you think of it... Then again I live in a town with old people lol

It's like Dollar Tree's music: once you notice that it doesn't exist, you can't un-notice it.

Agreed

nice, because in UK they are shit, 28 days of holiday, no bonus, always understaffed, average pay comparing to competition, and cheating with national holidays constantly

@@boogeymanXYZ Oh wow thats shitty... We get paied 150% on holiday (48 Euros per hour)

@@boogeymanXYZ In the U.S., you get 14 days of vacation or less. Many places don't even offer vacation days (especially in retail). Amateurs!

@@emmacat3202 Imagine having no vacations xD

I’ve never even noticed that there’s no music the music that they do at other stores nobody listens to you anyway

The lack of bags is also normal here in the Netherlands, stores cannot give out free plastic bags anymore, they have to charge for them. Paper bags can be given out, but they are way more expensive and break more easily, so most stores don't have them.

I have heard the same about the EU. Customer service is just not as valued in European companies as it is in the US. Here in the US, there are so many choices of stores and restaurants that if one doesn't treat you well (except walmart for some reason) people will go somewhere else. So the stores have to do anything and everything to "suck up" to the potential customer. It's not uncommon for one small town to have anywhere from two-five large grocery stores.

I was about to comment the same thing, why would you need a 24-hour shop for anyway? For people incapable of planning out when to buy their shit? Only good reason i could think of is for those people who still need something to get drunk or simply because they are drunk :D

@@ReeN1995 I agree, Probably only petrol stations and maybe fast food chains or something should be open for 24 hours

@@dalalala21 I completely agree, it's mostly like that in my city except for fast food chains we only got a Mc Donalds on the edge of town(the reasoning was that it could harm local businesses) and they used to have 24h opening times some years ago but not anymore. Maybe it's not worth it having 24h in a small town. But that pissed me off in my teenage years haha

Europe is just a lot smarter than the US 🙈

Don't have to be actual coins though. There are plenty of fake coins you can use as well as even smarter contraptions you can hang on your keyring that you can insert and take out immediately to get a cart.

I wish it was like that in America too. But the reason why we're not allowed to sit down is because it makes it seem like we care about the customer more or whatever. It also cuts costs not providing chairs for employees.

do american aldi cashiers have to stand? in Germany every supermarket cashier is sitting down.

@@niji.sateenkaari8835 They do sit. Sorry I was unclear, at the time I made this comment I was working at a grocery store that isn't Aldi.

I've seen them sit at my local Aldi pretty regularly. It's basically a bar stool.

Literally everywhere in Europe. But guess what, by American standards we're all communists xD

Yup, same in Germany, honestly. The biggest thing in Europe I think is that they don't carry a lot of variety. Which is why I don't shop there. I can't get all the food I need on a daily basis there and I prefer to just go to one store. I also don't think the difference in price is that big. Also the wine is cheap but still good, so that's a plus.

pijacka Yo zakaj se Aldi v Sloveniji imenuje Hofer tho 😳

Closest thing to american supermarkets I personally know is, ironically enough, a very quality oriented italian specialty store. The difference is the italian specialty store sells excellent quality spices and unusual types of cheese you wouldn't get in a regular store for example, while the american one sells lots of crap in all the colors of a rainbow and anything else you might see on tv.

lol ikr

Yes in the parking lot. They are to lazy to walk that tiny bit to bring them back. Stupid, inefficient and money and time wasting. Agree with the music. Why do you need music to shop groceries?

At the stores I know they have a cart thing in the parking lot where you put all the carts and then the cart guys bring it back to the store area where they hold the carts

@@fuckinantipope5511 hey man, it's all about incentives. If Europeans weren't incentivized to return carts, or cultural norms didn't mandate it, you wouldn't do it either.

Andrew Dussault Yes I would. I don’t like making other people work because I couldn’t be bothered to walk 10 meters

when I was in New York I was shocked to see dozens of carts on the side of the road! Hier wäre das eine Ordnungswidrigkeit !

standing is actually as bad for your back, standing itself is worse than sitting. In fact, standing a long time has been used as torture in the past. If you want to do good to your back then you have to move your position once in a while, not stick to the same position.

the cashiers don't sit in chairs in the USA? wtf?

@@pjg86 I'm from America, so I'm naturally inclined to be an asshole about how our way of doing things is better, but all the differences between European shopping and American shopping seem to be in favor of the European side. I wish Trader Joe's would do stuff like that, since they're owned by the same family.

@@pjg86 outside of Aldi, no. It's seen as "hard working" apparently.

@@charleyl.3681 your name says it all, troll.

can confirm. 1 turn around the store takes around 5 minutes and you pass by nearly everything, walk down the middle way too (things there are mostly not bought very often tbh) and youve seen it all.

The nice thing about it: customers save money and Family Albrecht is still in the forbes top 500 of the richest in the World. Win Win.

Why not Rudidas? :-)

Seems like Family bonding isnt a thing over there

@@Pibbolino your wrong Aldi split over cigarets and so they split both shops had just this one small difference and they din't fight over it same thing with puma and adidas they couldn't agree so they split and they boath did there thing ... VW and Porsche are a diffrent story they are one famelie but they fought each other aldi north and south worked together and independent at the same time

@@hannes3d but why am i wrong, when all of them didnt stick together?

On a more personal note, the two biggest manufacturers of mobile traffic lights in Germany, Berghaus and Fabema, were also started by brothers. Basically, a family rivalry that got way out of hand, to the point where Berghaus had the opportunity to buy Fabema, their only rival, cheaply, but didn't just to annoy the younger brother.

Kaufland are starting out in Australia too, I'm guessing they are in the US also. Are they similar to Aldi?

@@marksanders7362 Kaufland is more like a little walmart mixed with aldi... they sell branded and own brands but with lower prices since they adopted a lot of aldis philosophies just like every other german grocery chain

I saw someone with a really nice hemp shopping bag that read "Lidl brown bag" 😂😂😂 Who said the Germans don't have a sense of humour?!!!

Trisha Hopkins Everyone says that because that is true. The bags are a product of ad agency they employ ( not German)

@@trishahopkins6574 the bags are usually made from jute or cotton not hemp btw

That is brilliant. Reminds me of when my peers were mortgaging huge houses in their 20s and I bought a shack near downtown in cash. Why? TO SAVE MONEY. Lived there for 8 years, kept a comfortable budget, and bought my next house in cash. "Hey buddy, what did you lock your rate in at?" "WHAT RATE?"

They take loans by paying their suppliers later.

@@VertigoGTI It's not the same. You and your peers weren't making money from those purchases. If you mortgage a location for say, $500 a month, then rent it out for $650, you're essentially making $150 a month. Of course it's more complicated with interest and maintenance but you get the idea. It's the same concept with opening a store. If your revenue is more than your expenses you're making money. So loans can be a good idea when used correctly.

Ealdy i still have the original house, but it’s a rental. It’s a 2 family house that was purchased for $24k and had just under $12k put into renovations. I lucked out with the entire area becoming gentrified and each unit rents for about $2200. Even with covering utilities, the house paid for itself in about 18 months. EDIT: I understand it’s not the same, but I watch a lot of companies take on a lot of debt to expand without proper infrastructure and management. If your expansion can cover the interest; sure, go for it. But if you can do it WITHOUT taking on debt, that’s amazing.

Jem it is a fun shopping comparison of the two. We go to both Aldi and TJs but for different things and different reasons. TJ feels more “high end” and they sell alcohol where Aldo is no frills basics and a lot for the money.

@M Detlef Not a very good troll are you

@M Detlef never mind you stick me more as mentally ill

Oh after a few months listening your mind turns to mush and there’s nothing left for an ear worm to form

It *was* different in the 80's, in the 90's every store started doing that. The reason might be that Germany is the most competitive grocery market in the world, and germans pay less percentage of their income than any other nation for groceries. So essentially, german supermarkets have to be efficient AF or go out of business.

Nope.. it's a good idea people will steal carts or walk home with them and leave them on the street

@@MelissaAudrina Oh they still absolutely do.

That's super cool how this was already a thing outside of the U.S.!

Same in FInland

i work at a Aldi as well, but in some products there is still a lot of plastic

C Dawg I’m planning to apply I used to work at superior grocers for 5 years is there any advice or anything I should know when it comes to set schedules

I work in ALDI UK and we have night workers at our store, which also gives us a pretty healthy wage

I don't work for Aldi (or Lidl) - but one of the things these stores do right is employ people who care. Their entire ethos is to get good products to people cheaply (and so yes, you may be picking stuff off a pallet) - but they combine that with actually caring about their employees, so people working in the stores seem to care - and that makes an amazing difference. Moreover they actually seem to be empowered to 'fix' issues - they choose good employees and then give them autonomy to actually help you - and they want to improve. Striking difference between these notionally "budget stores" and the more established players, where if enough people complain to their social-media-team, it might get a collective mention in their weekly upward feedback presentation, to somebody who might create an action item, that... ....I think it all boils down to you might have a face-to-face interaction with somebody who genuinely gives a shit. My take is that it's similar to Costco, but for a daily shop.

@@yosselisorto3785 sorry I don't have notifications turned on, In terms of advice I remember the application process being alittle bit longer than your normal retail recruiters, If you're unsuccessful you'll have to wait a year (or maybe 6 months) to reapply So take your time and double check everything on the application. Interview process try get across your efficiency they love that. Good luck.

Will never happens because then the UN has to remove the Aldi-Equator ! - A unsolvable problem

It's over 2 aldis... Lidl?

Mr.Albright tare down your wall!

Lol

Well have to get rid of the deAldizized zone in the middle first. To bring them together and force them to talk.

I always wondered why Aldi sold stuff from Trader Joe's, I thought it was a tiny brand that Aldi owned, but apparently not

I live on the west coast and I have never seen an Aldi, but trader joe's is my go to store. Wack.

The more you know 🌈

The Bro Alex are you too much of a hipster to care?

Matthew Mans I’m amazed that so many people still don’t know that. Haha

I thought this was common knowledge?

Matthew Mans sucks to be you fucking hipster

Parking lots with music doesn't happen that often

@@alexosow yeah but why is it there in the first place

@@illford Does it matter

wait wait wait... indoor parking or do they literaly blast music out in the open?

I've never heard of music in the parking lot

Buying generic cheetos is not my thing

@@derkommissar4986 in recent times ALDI has listed more brand products. The point about brands is trust. With some brands you sometimes think they rip you off in price, while i never had a feeling of lacking quality with ALDI.

@@derkommissar4986 look up who produces the Aldi products and you might be suprised where they come from... it's just the brand name missing

Not to mention that some of these off-brands are often far less sickingly sweet or salty.

@@LoFiAxolotl They will often have slightly different ingredients/recipe but yes, many multinationals produce house label products for supermarkets.

I work at an Aldi in The Netherlands, I regularly close the store with one other person. Our record time for leaving after closing time is 12 minutes after closing

primerio interesting

@@supernenechi You have nightfill?

@@shamicentertainment1262 The store closes at 8pm, there is no nightshift if that's what you mean

Well I work at Aldi in Germany and I can tell you, there is more that 3 people working per shift, it is usually 5 of us throughout the day, at all times. Except after 6 or 7 pm. Then there is usually 3-4 people left. :) (oh an also, I just help out, I’m not a full time employee)

How expensive?

Snogers Yes that’s how the Germans defeated the Americans not in WW2 but with a Supermarket Brand hahah

@@lexobischof7069 My stance was always that Hitler was an idiot, (luck for us though). If he had bought his way around the world we all would speak german today and eat cabbage soup morning miday and evening

@@pouncepounce7417 cabbage soup? :D Well, good luck in finding it in Germany.. xD

@@pami333 Pichelsteiner Eintopf

Snogers hold my Weizenbier *

Take a look at some of the "People of Walmart" videos....American really don't give a damn about appearance, but they do seem to be too lazy to take shopping trolleys back

It's not only in UK. I'm pretty sure those are standard practices in most of Europe. For half of this video I was just dumbfounded with how inefficient US supermakets are.

@@jakubkusz1689 Inefficient and disrespectful, like in what world is taking back your shopping cart such a wild thing that it has to be considered a way to cut budget. The same can be said about just keeping reusable bags in your car instead of getting a new one every single time.

All the cost saving tips are normal in Europe

@@jakubkusz1689 Inefficient? Hardly.

Many stores also have solar panels on the roof

I went to an American Lidl and I can confirm that.

Lidl store OMEGALUL

I’ve been to a Lidl a couple times, but never even seen an Aldi. I’m American.

@@AMuffler Lidl is more west coast while Aldi is more east coast. Technically I believe they are sister companies.