How Arc'teryx Became A Streetwear Brand 

EDIT: We were made aware we introduce the Veilance line as a new venture into streetwear for the company, even though it was launched in 2009. What we should have highlighted instead was their System_A line which launched in 2021. They've also participated in collaborations with Palace, Jil Sander, Hotel Radio Paris, and more. So, what do you think - is Arc'teryx likely to change their branding to suit Gen Z trends or will they stay true to their roots in the long run? Read more about their System_A line here: www.highsnobiety.com/p/arcteryx-system-a-collection-lookbook/

2 years ago I found one of their jackets at the thrift for 8 bucks. I had no idea that this was an expensive brand and I just passed it by. God I wish I bought it.

As a longtime Arcteryx customer I have been VERY concerned about their direction recently. If they want to launch a super expensive trendy fashion line for rappers (I was wondering who the A-line appealed to!) have at it - as long as they continue to focus on and continue to service their core customers. I am concerned that a number of pieces I have bought this year have been “revised” and the fit become more generic to accommodate less athletic builds. Arcteryx is pricey, but I have been willing to pay the price to get the excellent cut and fit, functional materials and excellent workmanship. My most recent purchase, a pair of Rho AR bottoms, was a second pair for this winter. I really liked the fit of the first pair so ordered a second in another colour. When the second pair came they had completely revised the cut and fit without any warning. The new ones were baggy, the waist was huge and gaped during movement, and the excellently fitted legs were replaced by baggy legs with knee darts. No doubt they will accommodate a larger, less toned frame, but for me they were not worth the hefty price tag. Arcteryx is losing their focus and I no longer feel that I can buy online as the fit is constantly changing to accommodate the non-athlete. I am already looking for an alternative having abandoned both North Face and Pategonia for similar reasons. They have enjoyed a very loyal client base in a growing notch market. The reason that the command the high price is because of the core mission of the company. If they are now abandoning their mission to chase dollars, it will backfire as they will lose their core customer base and will need to compete with many other companies on a price basis. Very very concerned. I have many of their core pieces in multiple colours and would buy more, Arcteryx - please don’t fix what isn’t broken!! Change for change sake is not necessary, your reputation is being downgraded with every “revision” in the direction of mass market sports apparel.

It would be cool to see a video on the comparison of clothing from outdoor coop stores like MEC and REI to the outdoor brands that they also sell.

I 100% agree with what you say. As a retail associate in a sport store, I cannot believe how many costumers want Arc’Teryx clothing. They don’t do trekking or alpine sport, neither climbing or very technical sports. They just want Arc’Teryx because they think it’s the best. It becomes a luxury item that they can show off when strolling at the mall or watch their kids play soccer when it rains. However, there are many outdoor clothing brands that make high quality products, with the same technologies (Gore Tex, sealed zippers, etc.) for a fraction of the price! Just to name a few: Mammut, Outdoor Research, Mountain Harwear, Helly Hansen (especially the Pro line). In summary, people need to stop focusing on branding and really look into what the product they are buying is consisted of and especially, select a product that fits their needs!

i bought an arcteryx rain jacket for a study abroad program in bhutan 12 years ago. we were backpacking to remote areas and doing environmental research so it seemed warranted. what i liked about it was it kept me dry during monsoon season. also, arcteryx sent me a new jacket minus the price of my original jacket a year or two ago, so it isn't patagonia-level repair but it's pretty good return on investment for clothes. i got ten years out of it and hope to get 10 more out of my new jacket. i hope arcteryx becomes un-trendy because i worry that trendiness means that a company needs mass-production to meet the "demand" and the associated labor, environmental, and quality problems that come with that. arcteryx was really great gear that lasts, hope that doesn't change.

The fact that my father is now considered a hypebeast amazes me

I think this trend just makes sense. People want high quality clothing that will last rather than cheap garbage. Why buy a 15 dollar shirt that will rip in a week when there is a 50 dollar shirt that is made to last in extreme conditions. They took what Patagonia did and have slapped an even higher price tag on it. Also sometimes not trying to be popular is the exact reason people seek things out. Great video!

As a North Vancouver local, I wouldn't say Arc'teryx is a streetwear brand yet but it definitely looks like it is heading that way. The majority of people you see in Vancouver are all wearing Arc'teryx for their daily rain coats. In the outdoor industry here Arc'teryx is still the go to for GORETEX and probably the most popular brand for outdoor gear in Canada.

99% of my wardrobe is Patagonia and of that I’d say 90% has been bought second-hand…I love keeping clothing out of the landfills all the while wearing gear that lasts and was produced ethically…and I’ll admit that I can’t afford new Patagonia gear all the time. That said one positive of brands like Patagonia and Arc’teryx kinda in fashion is that it’s soooo easy to find amazing deals on second-hand gear that is in like-new condition and will be thrashed while trail running anyways! Keep up the great work, looking forward to watching the channel grow!

I remember seeing this brand at REI, and I really liked the jacket I saw at the time, but at $600.00 or so the price was insane. A few years later I found an example of one of them on E-Bay for a LOT less, and I bought it. I've had it over ten years and it's been an awesome jacket, even though 99% I just use it as regular street wear. It's comfortable to wear in everything from below freezing to the low 60s, making it very versatile. All these years later it starting to fall apart, but fortunately Arc'teryx says they'll take a look at trying to repair it. As far as this brand going mainstream, I can't say that's a bad thing at this point. Most of the stuff that becomes popular does so because it's loud, gaudy, and just plain tacky. So if a bunch of rappers want to look LESS ridiculous, that's a good thing.

Everything in streetwear comes from underground sub-cultures. Arcteryx was popular in subcultures like graffiti. But most impactful was just the rise of gorpwear and techwear that has become mainstream in recent years or is becoming.

Being in the outdoor equipment industry since 1978, both professionally and as a consumer, I love your videos on the major brands, the materials being used and their impact on the environment and mother earth. I would love to see you produce a video (or two) on how the outdoor industry has changed world wide since the 1960's, driven by economies of scale, changed consumer preferences and changing ownerships. Many times from passion driven to money driven.. And than put the current brands and innovative developments in that perspective... When I started to work in my free time in an outdoor shop in the Netherlands, next to my studies, basically everybody in the industry (be it the owner/creator of a brand, a shop, or sales staff in the shop floor) was a die hard enthusiast, actively involved in one or more sports themselves. Only a few family driven brands have survived since, and are niche players now. Be it that they are very important niche players for the serious outdoors person who ventures into the most difficult environments and conditions. Many brands are now driven by investors with only passion for the financials. The development of the ultra light market niche has produced a bunch of new startups, both in North America and Europe (even in the Oekraine!). The materials they use will create another impact on the environment, yet to be investigated. It's a broad topic..... I know. But if we want new generations to venture into the great outdoors to 'educate' them on the preservation of nature and the truly wild outdoors (like Fjallraven is stimulating with their 'Classics"), it is a very important one. A story yet to be written.

It makes sense. I bought an Arc'teryx Atom AR about 10 years ago... about equivalent to their heavyweight Atoms today. Always wore it as my go to default streetwear winter clothes. Sleek modern look, lightweight, and very effective against the cold. I can only think of 3 days since I've owned it wishing I had something heavier on top. Otherwise, it was excellent for a very wide range of cold temperatures. I did eventually end up going snowboarding and skiing with them. Back then, a lot of people I knew commented how way too light it was as a cold winter jacket, but they were always amazed after trying it. It was only a matter of time until everyone saw how effective their stuff were for everyday use.

The brand does what it does for my outdoor activities. I’m all about practicality and this jacket does what it needs to in some harsher climates

I've been using Arcteryx for the better part of 10 years for out door back packing and extreme weather hiking and photogaphy. In the last 4 years I've noticed it has become an every day brand. Good for Arcteryx as long as they don't lose their original mission statement.

Awesome video, dude! Thanks for addressing this trend. Keep up the hard work!

Same thing happened with a good few other brands over here. A lot of the brands became fashionable with kids, some lost their reputation as a result like Burberry, Canada Goose etc. im terms of outdoor gear, North Face is one that became more leisure wear rather than specifically technical wear.

I changed to Arc'teryx years ago before it was popular (for outdoor activities). Switched from The North Face when they became a fashion brand & started producing cap.

Growing up in Canada it wasn't all that strange to wear extremely weatherproof technical gear in high school. Whatever you bought for all of your outdoor activities you wore every other day. I had a Patagonia Storm Jacket in the late 80s and a North Face Guide Jacket in the 90s. They worked for skiing and ice fishing in the winter and bad weather camping and sailing in other months.

Your Videos are really good, you should really have a LOT more subs with quality and interesting themes like this

Arc'teryx made a statement they didn't endorse what Virgil did on the runway. If Arc'teryx was a "streetwear brand" they would follow trends, which they aren't doing. Their gear just happened to become trendy, and in two years the loser streetwear kids will just move onto something else.

as an owner of arcteryx products, most people can get by with a cheaper jacket, but when i’m climbing in -20(F) and below i’m fine paying the extra couple hundred dollars to stay warm and dry, because it keeps me safe. i never really wear them outside of doing “extreme” sports, because I don’t see the need, and a lot of times the cheaper coat is the better option for walking to class, or resort skiing

You should do a video of the Fjällräven brand, perhaps also compare it with Patagonia.

Thanks for that vid i'm glade to know more about Ark'teryx now 💫

Blessed that I found an Arc'teryx jacket at Goodwill about a decade ago for less than $20.

For one, they're one of the few brands with "welded seam" crew shirts that don't irritate my sensitive skin. I am proud to say that all four of my Arc'teryx shirts were bought used 👍 P.S. can you take a look at Vollebak? They top even Arc'teryx prices for exotic gear like graphene jackets.

That’s pretty interesting stuff. I knew it was expensive but I only bought one for an UL backpacking kit. I can’t deny I do like techwear though. Nothing like slapping on my Mountain Hardwear Ghost and Arc’teryx shell to become totally immune to natures elements. But also I’m in NYC and I walk 10 feet to my car lol. Patagonia/TNF vid was great too! Very interesting learning the backgrounds of the companies. Though most of that Patagonia is just comfortable af

I really love the quality of their jacket. I used to love that not many people knew about the brand, so wearing it wasn’t a “look at me statement”. But the brand’s popularity is increasing so people start wearing it just to be “cool or hip”.

I like this channel! Im happy im here before 100k

I’m loving these videos. I would love to see this style video made about Cotopaxi

I bought one of their lightweight down jackets a few years ago. It’s absolutely perfect, the fit, style, and material is 2nd to none.

Really awesome video def subscribing

the quality of ur videos are top notch

I'm from Vancouver and I like supporting our local brand over the competition. It rains a lot here and that's probably why Arc'teryx jackets are extremely waterproof, the RND is basically walking outside.

I’m loving the new channel and videos!! They’re performing so well, too, congrats!!

I'd love to see a video on your thoughts on MEC changing hands, and how they've veering into fast fashion territory

Salomon did the same thing with designers a few years back, all the tech wear/outdoor gear companies do it at some point ( oh Salomon, Arc’teryx, Atomic etc are all owned by the same Chinese holdings company now). It’s pure marketing, they all have highs and lows. Companies like Gorewear ( which makes about 70% of the tech fabrics used across the market), Marmot, TNF, Patagonia, Speedland SLPDX, Montane have all blown up especially with the explosion of sports like trail running, triathlon, gravel biking etc. I trail run, I’m not rich but I’m not putting my $300 jacket in the closet to get groceries and only using it for 30km on trail. Seeing people mall walk in their $275 Nike Tempo Next % carbon plated marathon shoes, now that is hilarious.🧐🤷‍♂️😂🏃‍♂️❄️🤘

I’ve been a fan of Arc’teryx gear for a very long time 😅 once someone who wasn’t into hiking started freaking out about my sweater when they saw the logo, I felt the writing was on the wall and starting to looking elsewhere

i work at arc as a basic retail worker, it’s genuinely the best company i’ve worked for and is super good to their workers. If you have the money, arc makes the best quality and most durable stuff on the market. their cerium jacket is the warmest and lightest puffer i’ve ever felt. the atom jacket is the perfect spring/active wear light jacket. The beta/ beta lt is the perfect shell for your average person. But I think the people who go out of their way to get the most expensive jacket like the alpha sv just because of the price when they will never use it for its intended purpose (ice climbing) are a bit ridiculous.

I remember finding Arcteryx years ago and being attracted to their company with their high quality clothing. I bought a down jacket and it’s the best jacket I’ve ever worn. Keeps me toasty warm in close to 0 temps. Now, all my friends are wearing them all of the sudden.

I got an Atom LT second-hand off Kijiji for $170 CAD and it was the best purchase I've ever made. To start I basically got it half off while being barely used by its previous owner, and it's a rare colour. But the degree to which this jacket keeps me warm, while also being lightweight and minimalist, is amazing. With a good baselayer & midlayer I am able to comfortably wear it in the Canadian winters to about -5C and it feels like I have hardly anything on, and I don't find I am overheating often when conditions shift. The thing that separates Arc'teryx from a lot of their competitors is the degree to which they offer options for multiple use categories (in keeping with their two-letter naming system), and also how their clothes fit. Truly one-of-a-kind, and there's something out there for everyone if you're willing to make the investment. I plan on buying from them again sometime soon, likely the Proton LT (which Levi has in this video) for more active uses.

I have to say, this is a great channel! I put off purchasing a jacket thanks to you.

such good content you please us with!!!

A similar thing happened with Helly Hansen gear and hip hop culture in the 90's. Kids wearing $800 arctic jackets to the club. Fad died out once the next thing came along.

arc'teryx is huge among the military community as many top special forces use their gear and it's kind of sad to see it go the same route as north face...

awesome content bro, I am also starting a sports equipment company and your content helps me a lot to keep my company in a certain direction

Yup I wear them on my morning commute (when I used to commute), so I could stand in Vancouver's rain without an umbrella. I also wear the same jacket to ski in west coast's wet snow. I think the Meme's were a bit over, as Arc does have cheaper every day rain and wind jackets which are totally fine for every day wear in Pacific Northwest weather.

I have a Gore-Tex sidewinder jacket from ArcTeryx when i first heard of them back in 2010. Still works perfectly and looks like the day I got it.

I do the same thing Levi. I wear my Arc'teryx jacket almost every day and I live in NYC... I do love the brand though!

I hope that this seperate line of streetwear remains just that, seperate. I have no issues with arcteryx making a line for that purpose and keeping the line for the extreme conditions they originally designed for.

Have you ever looked into icebreaker? It’s one of my favorite clothing brands. No idea if their ethical/moral values stand true to what is actually happening but I really like the quality of their stuff.

Ive been wearing Outdoor gear for over 30 years as a fashion my casual wear style. Was kinda my own thing compared to everyone else i saw. Now i see more and more people dressing this way casually. My concern is that the big brands will bring out a cheaper line of clothing fro everyday use. And prices for the already expensive stuff will rise.

You should do a piece on Mackage, CA Goose, and Moncler.

My only arcteryx item is the fission SV glove I use for skiing/boarding. At $200 a pair it’s not cheap and I doubt I’ll see people wear it walking the city streets, but it does amazing job keeping my hands warm.

I love this brand, I live in Canada, and you're absolutely correct. It's horrifying.

Agree with much in this video, however Arc'teryx started the Veilance line 13 years ago. And has zero visible branding. I think the way you mention Veilance make it seem that this is a reaction to the recent ( last 18 month) trend, which it clearly isn't. Also worth mentioning that the trend is to wear anything with the Arc'teryx logo on. Which as mentioned Veilance does have. The mainline Arc'teryx has however significantly increased the more urban styles pieces for example the Sawyer jacket having a softshell version and the use case in product description is "urban". Such products do carry the deadbird logo and lean into the current trend. My main point being, Veilance predates the trend and you can wear Veilance and no one will know it's Arc'teryx unless they have a very keen eye for detail.

I'm glad they are sticking to their lane and just doing what they do best.

I’ve been rock climbing for nearly 15 years and I’ve been outdoor climbing with a fair few people… I’ve still only ever seen Arcteryx being worn on set by various different network tv directors… just in time to protect them from the frigid conditions on their directors chairs and the endless rain generated by gratuitous rain machine scenes

Wer’re about to experience Dallaska overnight again in Texas. Im wearin my newly purchased (because I fell for the hype) Cerium LT hoody watching this video, hitting my pen. Great timing 🤣

One outstanding feature about those top outdoor brands is lifetime warranty. A tape came detached from my 2013 Arcteryx jacket and they sent me a new one (latest model) for free…now I have a new jacket and I do not see how they could make me pay for another jacket in the next few years…might as well find some new customers…

Great video.Humour aside, there isn't any doubt that Arcteryx make great gear.For sure the traditional lines they make are more expensive than most other brands however until recently the extra you pay could be justified by the quality and also buying into and supporting the brand which offer great service and support.All in all a pretty cool company who sponsor some amazing athletes so what is not to like? Quite a lot by the looks of things.The price of almost everything is going up due to the cost of materials ,Covid, conflict etc etc but some of the prices for some of the apparel is becoming more aligned with luxury fashion wear and you can bet your bottom dollar (if you have any left after shopping with Arcteryx) that the less expensive although quite expensive lines will be hiked up to keep in alignment with the highest price lines. Arcteryx through no fault of their own (apart from making greeting kit have now become a desirable commodity and heading towards luxury and exclusivity.It is no secret that in terms of youth fashion or Gen Z (not exactly sure what that is !) the more exclusive and the more expensive the thing is.the more desirable it becomes. The question is will this change of direction make Arcteryx less desirable to their regular customer base? For me, I would say yes.The main reason being that no matter how good the clobber is can you really justify paying £1600.00 for a coat which is made in Indonesia for how much? They look like going down the Prada £10k and upwards for a handbag....

I have a hoody and beanie because I go hiking up in the Wicklow Mountains and around the lake nearest to me every week or two usually with the missus. That said, I didn't cop to think why I was seeing more people wear their stuff in the city and hiking. I rarely saw anyone wear their stuff before Dec last year. And now I see it regularly enough. Not as much as TNF, but it is growing.

Personally, I am one who buys every piece with the distinction between fashion and function - of course some (most) things are both. However, when I want function - I go *all* the way. I seek out the thing that I’ve seen the professionals wearing, and I actually do enjoy hiking and running and the like. When I see people in climbing videos - and actually doing quite remarkable things - I note that. Seeing people like LeClerc in it reinforces its toughness and ability. I am rough on every piece of clothing I own to some degree honestly, and I adore a good jacket (I was born in the autumn, ha) - knowing that I can actually climb a mountain in it is refreshing. Just the same way that, even though Canada Goose is overdone, it is nice to know you can actually wear the jacket in the Antarctic. Because I’ll say quickly to end this, I’m from Chicago - where the weather is never something to play with!

I had an Arc’teryx Alpha FL hardshell that was my perfect shell. I could use it skiing in the winter, with warm layers underneath, or as a rainshell in the summer for hiking or climbing. It was super light and packable. I used it for 10 years until the hems delaminated to the point I couldn’t use it anymore. I contacted the company to repair it and they had me send it back to them. Unfortunately they don’t make this jacket anymore or I’d buy a new one. Call me crazy but why I buy any gear including Arc’teryx is because it is designed to perform. Arc’teryx hoods fit over my climbing helmet. The chest pocket can be accessed when I’m wearing a backpack and harness. It takes very small space in my pack so I’m sure to take it along with me and have it when I need it, when I’m up on a ridge and some weather blows in and the temperature drops 20 degrees in 5 min and it starts raining. Awesome. Not everyone needs features like this. But for those that do, it’s worth every penny.

😭😂that roast at the beginning

4:50 Traders from investment bank normally would stick to Patagonia vest but those who are best would buy arcteryx just because they can - it is like watches Omega vs Rollex

I don’t hike, climb or do much sports but I bought arcteryx because of the hype it keeps me xtra warm during winter and in the malls while walking around and I’m drinking coffee. I’m happy I bought the jacket and life is good, have a good day everyone bless up

To me the first step of it being a 'sell out brand' was moving production out of Canada. Second is leaning into more about selling an image than a hard goods made for mountaineering.

I’ve been a fan and consumer of Arc’teryx for a long time now and this is the first I’ve heard of it being popular

I’d love to hear your thoughts on Snowpeak in this regard

Arcterx feels so good. My patigona was losing feathers one week after I purchased it. I returned it back REI they did not have a 3x so I got the Arcterx a never looked back I have the gortex❤ gloves..

I have been using Arcteryx clothing for 10 years. Recently I have had some pretty bad customer service experiences from them. I will be purchasing Patagonia from now on, and Im also considering Thrudark as well.

arcteryx and patagonia both make pretty good stuff. My everyday clothes aren’t expensive but I backpack and ski a lot and prefer to spend a lot of money buying stuff that lasts and keeps me warm. I think it’s become trendy because everyone likes to look like they do sport but most of my friends who buy arcteryx haven’t actually done anything that requires it.

Arc’Teryx needs to stay true to who they are cuz they’re just gonna get pumped up and dumped by streetwear

Lol love the self-roast ☕️ 😂

A bunch of my coworkers wear Arcteryx, I do work in the mountains, so clearly they all make a lot more than me doing the same job or got a grift going. Meanwhile I'm skiing in my everyday Carhartt work jacket and Jeans cause I got nothing else lol.

Love the brand for my winter hiking and trekking! Funny enough my new mid layer Atom Hoody M synthetic jacket bought from Hong Kong is made in my own country and i also happen to be in the garment manufacturing industry 😆

As a Blundstone boot wearer, im pretty stoked that im still wearing the same pair i got for my first farm job at 13 as a 20yr woman now. Once the tread starts to wear on these im def getting another pair.

Arc'teryx has good products for skiing, but there are companies like OR, Flylow and so forth that have similar quality for cheaper

You should check out Iron Heart technical jackets (and clothing in general). My mountain parka from IH smokes my Arcteryx and Patagonia gear. Looks cooler too. Love the channel!

Just got my first Arc’teryx item, Squamish hoodie. Hope to slash through winds when I hit the trails.

Its funny how things swing back and forth. Patagonia innovated color in the out of doors, before Patagonia everything was grey and brown for climbers, then Chouinard started putting orange and yellows on the rockface and that blew up into the trend you cited, now toned down muted colors are in.

Honestly though, they are the only brand apart from Acronym that i'd pay any amount of money for. They actually bring science and tech and quality to the table. Unlike the high fashion brands who just charge for their name. yes veilance is expensive, but the tech makes it worth the price compared to paying the same amount for a gucci coat or some shit.

I love my Atom AR Hoody jacket that is 3 years old now. It is light but warm in most conditions. The only negative is that the front of the jacket is all pilled. I tried their customer service and sent them pictures but they told me that they won't warranty it. At least only I can see it up close.

i used to be a ski jumper and I was sponsored bu arcteryx so this is really cool to see

Idk, I didn't know about them until I move to the PNW--and it rains everyday here in Washington state. I had my old North Face and an Outdoor Research rain jacket that does okay in mild rain. However, if you actually live in this region, it's good to invest in a good rain jacket. When I was in the east coast--the advice was to invest in a warm coat jacket. It's just dress approriately.

I love my arc'teryx stuff as someone who backcountry skis, climbs, and hikes - durable, fits me well, they're Canadian, and they're decent about warranties (I also worked at an outdoor retailer, so I got a big discount). Veilance has existed for years, so I don't know if thats part of the 'rapper' phenomenon. They're generally supportive of their athletres, ieven in their personal endeavors which is great (like making a jacket for their kids or highlighting an exciting pregnancy. Howeever, I do have an issue with the fact that when one of their athletes came out they created a rainbow logo shirt to 'raise awareness and show support' , but then chose to not donate any of the money from that shirt to the LGBTQ2+ community- smells like rainbow capitalism to me. Pros and cons, but thats my experience with them!

I first saw these about a year ago on how it's made. and I liked them then before all the hype

I own/owned a few Arc’teryx bits of gear - and actually use them climbing up mountains and bashing through usually damp scrub). While I’ve found their gear very well made and ultimately worth the money for the performance they offer - the Beta AR is pretty awesome - Amersports absolutely suck for customer support. It took nearly 10 months and two attempts to get a replacement 20mm buckle of the correct, weirdo non-standard dimensions to fix the broken one off my pack. That was pretty annoying, given the retail for a Bora AR63 is quite eyewatering.

Curious if you’ll make a video about Salomon (specifically their shoes) becoming popular in streetwear too.

Hi Future Proof! Thanks for the video. I’m surprised there’s no mention about Arcteryx having their company ownership being totally bought over by China, although they run independently as before apparently. I believe I read about that something like 2 years ago.

We all know it's Arc'teryx time right now, something will come along and de-throne it. That is the evolution to perfection. Though it's really hard to top this moment they are having right now, just a matter of time and it will happen like it or not. Just up to Arc'teryx to up the game and be ahead that's all. BTW? I have the Proton LT in red and does the job.

There is a lot of symbolism in Arc’teryx logo. It’s funny as their logo name ‘Archaeopteryx Lithographica’ refers to their brand of discovery and mountaineering.The lithographica refers to the mountain region where the quarry is that they discovered the fossil, tying back to the companies routes in mountaineering. It also references to the process of lithography that the limestone quarry is famous for. Lithography is kinda like screen printing in a way and using the fossil as a logo is like lithography on the product. They definitely thought a lot about their logo

I said it once and I’ll say it again this channel is amazing

Arcy on my body, great video

Cant wait for the "Arc'teryx - Work in Progress" drop

I had no idea that this was in style for street wear or hype lol I see it at REI and wear a lot out outdoor gear because I live in Alaska and hike a lot and I know it’s the most expensive but I haven’t tried any myself

good video !

i started using hiking gear for casual clothing in 2008 i have never done anything else as its its the most comfy and realistic clothing