The History of Arc'Teryx 

Most slept on channel on RU-vid.

Coming from some who has lived in the Rockies my whole life, I find this new trend obsession with outdoor gear brads to be pretty interesting and somewhat ironic (?). Most everyone in my area grew up wearing brands like Arc'Teryx, Patagonia, and TNF, not because it was fashionable, but because we are pretty outdoorsy. Really kinda a trip when I saw my regular hiking gear on the runway, haha.

I think you intentionally didn't mention that Arc'teryx is now a Chinese owned company. Owned by Anta, the company that boycotted the NBA for supporting Hong Kong freedom protests.

As a guy from Vancouver. I grew up with my parents wearing arcteryx. It was mostly a brand for old hikers lol. But it’s cool seeing it Blow up in mainstream fashion.

This is cool as hell. Always been looking for a top-down history of ArcTeryx

I find the same story with lots of action-sports related equipment. My 1st pair of Vans shoes when I was a kid had to be custom ordered at a surf shop and were nearly exclusively used by skateboarders and bmx. Now they are everywhere. I think newer sporty products get adopted by the mainstream because classic fashion houses hold onto outdated, uncomfortable, and impractical ideals.

the hype on Arc'teryx started with graffiti. Racking goretex winter coats, especially Arc'teryx has been a staple in the scene for a very long time

it's now owned by ANTA, a China based sportswear company, which is now moving Arcteryx to more mass consumer models like TNF

Great Video! as a Canadian Living in the rockies, I find the current streetwear obsession with Arc'Teryx quite funny as we wear them mostly for actually being in the outdoors (Their Ski jackets are some of the best around). When I saw virgil, Drake and Travis Scott wear them I knew it was only a matter of time until it hit the full force mainstream. Kind of sucks as now their products are sold out so quickly even for people like myself who just want to rock them for their intended use.

Great video! you might have just left out that in 2005, Amer Sports purchased the Salomon Group from Adidas, and since 2019, the Amer Sports Corporation is owned by the Chinese Anta Sports group.. Concerning their take on the fashion industry, the System_A line might have been usefull to be discussed. I personnaly hope that they will not fall for the hype, as it has been seen with brands like TNF. They need to stick to their core values & keep production steps in their hands to ensure quality.

so weird seeing arcteryx blow up being from a place where everyone had been rocking it

Oh yes, the arc’twizzy. That time when your dad suddenly became the freshest dude on the block.

Arc'teryx was purchased by a big Chinese company few years ago. Many of its high-end gore tex jackets are now made in China now.

Hey man…I’ve held off on commenting for a while but I’ve watched every video and I have to say your channel is one of the most important channels IMO for up and coming creatives…having a more insightful deep dive on creatives we know and love gives people like myself a blue print on how to move in this industry and those around it…I truly appreciate you igniting a fire within the community showing how tangible a career truly is with hard work and untamed creativity

my fav fashion channel. such good quality and deep dives ❤️

Usually i complain about outdoor brands jacking up their prices when they find their way into markets like this, but Arcteryx started off so high because of their materials and development (sorta like Patagonia) that I think it'll stay the same

i'm wearing my arc'teryx jacket watching this

A rather incomplete history. Don’t understand how you can make a history of Arc’teryx and mention it was owned by Adidas, but fail to mention it is now basically owned by the Chinese Communist Party. Or that they left the Better Cotton Initiative because of criticism about Xinjiang slave labor. It’s sometimes hard to avoid buying made in China products, but you can avoid buying products made in China and owned by the CCP. Except for the Alpha SV, none of their jackets are made in Canada any longer

I have about 30 pieces of Arc'teryx gear, mostly clothing but also packs, have been buying them since 1997 (some still in use). Also from their professional LEAF military line (90% of time I wear their Combat pants). Just can not deny they are the primus inter pares among the outdoor brands. What does it matter if they become popular street wear, as long they just ignore it and keep doing top level outdoor clothing people want to buy even if the price is high. They also have a big military department selling $1000 backpacks and down jackets to military, but that is a bit under cover. But if you want something that lasts forever, you find it there (my favourite Combat Pants gen2 I wear every day are 7 years old, and still like new).

Always saddens me when I see a tech brand go mainstream. TNF made great stuff but now they produce a lot of crap for people to wear everyday. Really hope arc'teryx does not dilute their brand by offering junk for the masses. It looks like they are heading that way, though.

i was just doing research on ARc' and was disappointed when I saw you hadn't made a video on them yet and then HERE IT IS! amazing content as always

And now that it’s a “” lifestyle “” brand and grossly overpriced I shun it in favor of Enlightened Equipment and Appalachian Trail Company clothing for my backpacking adventures.

Feels like you kinda missed a big one with the graffiti aspect of arcteryx. It’s been huge with graffiti writers and others surrounding that subculture for awhile. Chito was a big part of bringing it to the mainstream. He had a collaboration with Arcteryx as well. Frank Ocean and Drake were wearing Chito’s stuff 3-5 years ago. Virgil was heavily inspired by the BTM and IRAK crews. They were stealing goretex jackets like arcteryx in the early 00s. Goretex is directly tied into nyc street culture and graffiti culture. Harold Hunter of the original zoo york team wore arcteryx. Arcteryx wouldn’t be on this channel without graffiti

Arcteryx is a solid brand. I still have several of their products and use some of them daily. I just hope they keep their ethos and uncompromising commitment to their customers 😉

Can you talk about Yeezy, your content is amazing

glad to see this channel hit 100k subs :) These videos really opened my mind to the people BEHIND the clothing i enjoy :)

A marketing company came up with Arc'Teryx brand name. As you mentioned, Jeremy was a business person and knew branding was very important and found a marketing company to create the name, font, and emblem.

I watch every video.. multiple times too… can I request a CDG or YSL video

Chinese made kit that is vastly over-priced, and works no better than other brands made in the same Chinese factories. Wouldn’t touch the stuff, especially as it’s Chinese owned.

Avid winter and summer outdoors man from Vancouver here. I have a number (6) of Arcteryx items. Sadly they will be my last, the quality of their products has gone down and it is no longer the hardcore outdoor gear manufacturer they once where. Not just the quality but even the design is off now. Shame.

I know that I'm six years late, but maybe the history of Supreme?

I spend a lot of time in nature; back country hiking, trail running, and only now getting back into hiking. Arc'teryx makes my life so simple because I know exactly what I'm buying based on their naming convention. Oh... and it works! Great video Mr Threaducation. 🙏🏼

Great company, had few friends worked and still working there, they take care theirs customers and employees

Beams collab in 2018 🤷🏽‍♂️ Also people like Paul Mittleman of stussy was wearing this in 2001 fader interview too. The dead bird has been around.

Pretty interesting to see technical gear made for specific purposes blurring the lines with fashion and trend. Not a new thing by any means but makes you wonder what’s next

I feel like Threaducation can’t post the Kanye video, because Kanye keeps adding to his own history every few hours

YOU GONE GET YO SHINE SOON! Threaducation BEST CHANNEL ON RU-vid!!

Growing up snowboarding just south of the British Columbia border in Washington State, we have very similar weather pattern and snow conditions, so choosing Arc’teryx was a no brainer. My first goretex shell was made by Moonstone it was a great weather resistant shell, that jacket was followed by a Marmot Alpinist jacket which I still own today. But for the last 25 years I’ve used the Arc’teryx Sidewinders, the first one I purchased I still use today and it is bombproof. On one trip to Baker my closest friend who was hellbent on the Northface Guide jacket, it was a wet heavy day so we headed to the lodge when my buddy tossed me his Guide jacket and mentioned how heavy it was. I took off my Sidewinder and told him to feel a real jacket, we were both blown away at the difference. In all the years I owned my first Sidewinder I had to send it back for a new zipper because I had put something heavy on it ruining it. Two years ago a friends son was working for Arc’teryx and mentioned that he could hook us up with gear, I didn’t need a new jacket the old one was still perfect but at more than 50% off I couldn’t pass it up, so I purchased another Sidewinder. If I have any complaint against Arc’teryx it’s the fact that their fit is more geared towards climbers, which I’ve read other people’s complaints about them. Part of that is that I’m 55 and not as thin as I used to be, but a looser fit geared more towards free skiing/boarding would be nice.

1:00 being lack of quality rock climbing equipment so you make your own is a diff kind of fed up lmfaook

As a Vancouverite, it's funny how folks from the east of Canada made fun of how we all wore Gore Tex in BC.

The only people that can afford Arc’teryx are sponsored athletes that get it for free.

Tho virgil wore it because of snowboarding im willing to bet he wore it because of its place in graffiti culture.

We need RALPH LAUREN, KARL LAGERFELD and DIESEL plzzz 🙏🙏🙏

way overhyped overseas brand charging 500$ for a jacket worth 100$

i love how it just beads off 🤓

I have an Arcteryx day pack that is at least 20 years old that I still use every day. Amazing quality and exceptional ergonomic design. The zippers are the most durable and robust I have seen on a product. A few months ago I got some gloves and they are the best fitting I have ever found. Great Canadian originating company. My only criticism is some of the prices seem too high compared to competition despite the very high quality.

Their best marketing is to put all marketing budget into the products! So the product excellence speaks for itself and other brands simply can not replicate the quality of their products. They also go after a consumer, who cares about their products and are willing to pay for this quality product. This is quite unusual, because most of the brands go after the volume and sales - so sacrifice quality for quantity. This approach becomes part of their brand identity and people always appreciated superior products. I am amazed, how much their products stand out in the store from the rest of the brands.

I 💜 LEAN

the rapper Kankan put me on to this brand, hes always rappin about being high and rockin Arc’Teryx lmao

Need that Ralph Lauren

Um, both Arc’teryx and Salomon have been owned by the same parent company, Amer Sports.

Before Plance and JS collaborations, there was BEAMS in Japan.

Some of the best days of my life were spent wearing the Alphas SV Bibs, SV Jacket, Acrux 50 backpack, Nepal EVO boots, and mountain tools insulated supergaiters... Utterly superb gear, once you wore the best there was no going back...

As an old climber, I’ve spent a ton of time mountaineering, rock & ice climbing and skiing in the Canadian and US Rockies. I’ve been wearing Arc’teryx since the early 2000’s. They had a strong reputation for quality and being made in Canada. The QC seems to have remained pretty high as they’ve grown and off shored stuff but we’ll see. Functional or work apparel becoming fashionable is nothing new. Look at Carfartt or Redwing boots. Growing up in the West the only companies making denim in my youth were Levi Strauss and Wrangler.

please make an patreon dude I would love to support you more

Once the "rappers" and "Hip-Hop" crowd get involved... the brand loses its meaning and status for me. No thanks! I love my 2011 Bora pack and Alpha Jacket...their new packs suck !

Love this brand❤

City slickers wearing hard shells 😆. Hopefully Arc’teryx as trendywear doesn’t last for long. Keep it in the mountains as to not stain the brand. North Face went down that road for awhile and ruined it.

The beginning of the end of another good company turning into just another brand

I’m here cause I was in the youth mall once and saw the logo and thought “hey, that looks like a dinosaur fossil.” Then I saw an ad for it and thought “hey, it’s the same picture from before.” Then I searched up Arc’Teryx And I’m here.

Shouts out all my arc'twizzys

This is what killed The North Face... Awesome, just go ahead and take Khul, Marmot, and Helly Hanson while you're at it. I'll just move to the tropics and become a nudist.

Really good video, I’m currently working on a similar one myself.

Better know this is a water proof threaducation classic

Sooo good ! comme des garçons would be a good watch too or even just on rei

That was an incredibly lazy perspective on the growing trend of Arc'teryx. Sure, some rappers wore it, but it was popular before they did amongst outdoor sports enthusiasts because of its comfort and functionality - two main facets of the popular normcore trend circa 2014, which I would argue was far more influential. Around this time Arc'Teryx was putting more emphasis on fit, style and colors than they did previously when most of their clothes were plain and awkward fitting. I remember working retail back in 2007 and the only people who bought arc'teryx were very unstylish 50+ white men because of its blandness.

5:46 That's Mike Danks from North Shore Rescue.

Interesting that you leave it as if the company is still French owned and lots of the comments refer to it as a Canadian company, while in fact since 2019 it is majority Chinese owned, and the bulk of manufacturing is in China. How has that affected the company? Be interested to know.

I was warning up my lunch towards the end of this vid. When the word (Quality) came up. That was Thē Key Word. U pay for quality. 😉

The sewing and cutting was not done by Lane or Guard. It was done by Usha a women of Punjabi Indian descent. Funny world full of deception. Hidden within privilege and disposable colonial incomes.

Quitting half-way through despite being very interested in the topic because this is just so very poorly written and minimally researched. Superficial at best. 2/10

1000 dollar coat, anti firearms despite their LEAF program, won't support a 8-10 year old minimal use jacket. they lost me as a customer.

That harness was definitely on backwards right? I’m not crazy right?

Arcteryx owned by ANTA group for several years now. ANTA still does business in Russia, and has refused to leave the Russian market in protest of their war against Ukraine.

The company is currently a subsidiary of Chinese sportwear company Anta.

Really well done Sir. Thanks!

damn expensive. think twice before buying. there are brands equally good at lower price. it's not even a matter of the use one does with it....

I only know it from a stupid Tik Tok challenge where you stand under water to see if the jacket is some specific type or some shit. Their designs are very average looking. Not very fashionable either lol

They don't chase trends? This is a great gear company one of the best, but once it becomes the fashion brand it is ruined. This is 100% what happened to North Face once the gold standard is now the Starbucks of the outdoors and nothing id depend on or use. Sadly it appears thats where its headed.

Fuck yeah waking up to this 😭😭🔥

You goofballs need to stop buying arc it’s driving up the prices and people who actually need this gear for what it’s meant for are missing out

oh wow i really hate how modern fashion works. first, there is a small group of people who like something because of its function or the idiology of the brand, then there is some stupid rapper with this piece and boom, everyone wants it. why dont people understand that things get boring and out of fashion because everyones wearing it. thats just such a stupid mechanism...

You forget the brand is owned by Chinese Anta and leverage china high tech textile and supply chain. Main growth is in China where it exploded

Gorpcore is offensive to me as someone who actually goes outside. Cultural appropriation 😤

They need to stop having some of there clothing made in China I will only buy there products that aren’t made in China

It's good that companies start to make good products but as soon as they get known they try to become another designer/ Luxury brand that no more worth the money you pay for... 👎👎

Archaeopteryx! the store lady looked at me funny when I called the stuff Archaeopteryx

I bought a pair a few months ago I had no idea.....at allalalalahhh

The company grew and David Lane got the boot

They have a great warranty program. My 4 year old jacket liner was fraying at the sleeves and they gave me a credit for a new jacket.

Y'all remember when rappers used to rock The North Face in the 90s?

Love your channel! I really want to get into the fashion industry and learning about all these brands is a big help

Dont buy Arc’teryx Patagonia is a much better brand lots of videos on them too they are allot more sustainable

Ooo! A video of a brand only dentists can afford???!? Yes please 😒

Interesting choice of logo for a mountaineering brand - an animal with its head arched back in the death-throes of suffocation!

I can’t understand why your spend £500 on a jacket and not take it to the mountains. Wearing that to just take it down the pub it’s a travesty in its intended use

i honestly hate that its a streetwear brand now. the customer service (warranty dept) isnt where it used to be because of the influx of regular buyers

“Arc’teryx - the first niggas to get fly…EVER”

No thanks, it’s now owned by Anta, a Chinese company. I read news.

Im not sure people are wearing it for fashion so much as for the comfort and quality tbh.