How Blue Tokai is DISRUPTING India's ₹4,000 Crore Coffee Industry | GrowthX Wireframe

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Blue Tokai is leading the wave for India's specialty coffee industry ☕️
In roughly 10 years, they have not only created a loyal set of customers who are crazy for them but have also turned into ₹650 Crore worth of business. In this episode, we'll dive in-depth into their strategies to crack ₹4,000 Crore Coffee Industry.
Timestamps 👇
00:00 - Context & Intro
01:08 - 3 Waves of Coffee 🌎
02:16 - India's Coffee Landscape
03:18 - Blue Tokai's Inception
04:16 - Insight 1: Product Depth (Roasting, Beans & Supply Chain)
08:03 - Insight 2: The Relationship Formula (Customer Education)
11:05 - Insight 3: Scaling Secrets (Channels & B2B/B2C Split)
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#casestudy #startups #business #entrepreneurship

Опубликовано:

25 июн 2024

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Комментарии : 137

@GrowthX Месяц назад

💎 Grab your FREE Demo Day Pass: growthx.cc/DD19-Free-Pass

@TheConcernedIndian Месяц назад

Can't wait for it. My 4th Demo Day 💙

@Tyro8 Месяц назад

Congratulations! You just watched an advertisement.

@akashghodake1870 11 дней назад

true

@akshayde Месяц назад

Kids, its important to know that none of what matt did with bluetokai is mind-blowing or different. Yes it's different for India, but he basically followed what speciality coffee roasters were doing in the US and UK. But he was the first to do it, and he did it well. And Of course replicating it in India would have brought forth its own challenges. Also great video

@kevnev342 Месяц назад

looking to start a similar model for african countries

@piyushgoyani 10 дней назад

The thing is BlueTokai provides whole lots of coffee varieties and with different grinds for your make home brew easy. And it's just awesome.

@hiareeb Месяц назад

Coffee is mostly subjective, I like to brew myself. But where mostly market is captured by instant coffee powder, Blue Tokai def is a + because of the ease of supply of freshly roasted coffee.

@KaranNagarajan Месяц назад

I'm not a coffee fanatic, but I'm an insights fanatic. Free class, let's go.

@AnkurWat Месяц назад

So it seems like they took the concept of direct from small farms, and then introduced a grind that people could make in existing steel filters at home. And then they opened up cafe around India for brand awareness. Drink anything but Starbuck's! Support all these smaller roasters and cafes.

@tejaswiniv99 Месяц назад

I'm not a coffee person! But after seeing this case study, I would want to try Blue Tokai coffee! Brilliant Case study! What a wonderful business model they have created, keeping the customers' needs and the Environment / Ecosystem along with building their revenues and profits.

@Snehal 4 дня назад

Loved this case study on Blue Tokai! You have done an amazing job of explaining the coffee culture in India. I have one correction for coffee beginners, at 5:05 When he is talking about the freshness of the coffee, the pictures show roast profiles from light to dark roast of coffee beans. Coffee does not change colour as time passes. It just loses flavour.

@tabish10 Месяц назад

This case study on Blue Tokai is❤‍🔥

@dharminparekh7214 Месяц назад

Don't just post revenue.. they're in massive loss..

@rishimishra4122 Месяц назад

why? They charge pretty high for a cuppa

@saarthakmb3339 Месяц назад

They are a startup.

@ajam3086 Месяц назад

INDIA is Chai territory

@raghuveermaduvinakody379 Месяц назад

It doesn't matter to coffee drinker whether the company is profit making or otherwise. Revenue tells the general public about their market size or popularity.

@hitenvaswani3779 Месяц назад

Loved every bit of the video ❤️

@nikitapadhye5655 Месяц назад

Great video, love the attention to detail.

@nabheysamant1360 Месяц назад

Never heard of this brand, But Great insights

@rewatipatil891 Месяц назад

From bean to cup, Blue Tokai's commitment to quality and sustainability sets a new standard for the coffee industry.

@bikramsengupta3411 Месяц назад

Simple and efficient explanation. Keep ‘em coming!

@axem.8338 Месяц назад

Drinking Blue Tokai Coffee while watching a casestudy on Blue Tokai.

@jayanthjayaprakashjj4796 Месяц назад

How's it

@axem.8338 Месяц назад

Pretty good. Have been using it for around 5 years now.

@hs_747 Месяц назад

@@axem.8338 yeah I also like BT and prefer this over starbucks any time

@niharsmentalhealthchannel9885 Месяц назад

Awesome research 🎉

@AshishKumar-od4ig Месяц назад

Great research!! What's the name of the songs getting played in the background?

@EastIndianSongs Месяц назад

Big fan of Blutokai Vietnamese Coffee 😊

@pranjaltiwari9817 Месяц назад

Blue Tokai's FY23 revenue stood at Rs 129 crore. The company reported a loss of Rs 42 crore during the said period. The coffee chain runs over 100 outlets across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Chandigarh, Mohali, and Pune.

@dopa_explainz0080 Месяц назад

0:38 coffee is not 2nd nost consumed beverage, its tea. Coffee comes at third

@EcomCarl Месяц назад

Blue Tokai's impact on the Indian coffee industry through its dedication to quality and direct trade practices is truly inspirational. Their model not only enhances the coffee drinking experience but also supports sustainable farming practices, setting a benchmark for others in the industry. ☕

@scorproy123 Месяц назад

Seriously, what an innovative wave for Indian coffee drinkers. Nopes.

@sujithkumar4395 Месяц назад

Great Video

@yatinbhardwaj1 Месяц назад

Best coffee I ever had

@claymadness Месяц назад

I think people are missing the point - they just make damn good coffee. Compare that with garbage coffee which focuses entirely on marketing and branding like Sleepy Owl and it’s easy to see why they stand out. The fact that the food (a tad expensive) is equally good and appeals to the increasingly globalised Indian urbanite, it’s not difficult to see why they’re succeeding. More power to them, their model and simple focus on quality definitely makes them stand out in a cluttered market.

@pathikdesai5853 21 день назад

Really good video and very well explained

@avikadu1 Месяц назад

Great content keep it up

@ishitaagarwal0911 Месяц назад

keeping everything aside to watch this

@kunaldev1257 Месяц назад

Aaahh now i get it.....its freshly roasted and origin .....plus time

@adig478 Месяц назад

This too shall pass

@jshagarwal6138 Месяц назад

how to attend demo day offline in Mumbai

@Mukilan.youtube Месяц назад

4:01 wow

@Gaurav555 Месяц назад

Kab bana bhai ye..tear 1 city me kya kya ban raha hme kuch pata bhi nhi chal eaha

@puneetarora1456 Месяц назад

The bit about farmers learning how to grow specialty coffee from bt and Indian roasters is very generic and incorrect, the third wave has been going on for a bit, India exports 70% coffee, ergo they know what the global markets want and started work on it way before bt.

@sekkizhar001 Месяц назад

theres a samosa guy here in Madras, who has now opened quite a few stores here. I do know him personally, great samosas! In your language - I know a samosa CEO here whos made great strides in improving the taste of these 'bytes' & hes disrupting the multi-crore samosa market here in TN. he has also scaled up with many franchises. care to cover his growth story? pls lemme know, shall provide his details.

@chandanbilagunda Месяц назад

Precisely said. This is new age Gen Z business insight model. Call anyone on the street, the best and tops and make it viral. The message going viral is the validation not the actual real deal...

@jshaan75 Месяц назад

They might have the numbers but i've witnessed the quality of coffee degrade over time. with losses that come up with lack of profits and VC pressure i guess. Makes more sense to order from other gourmet roasters now.

@malooa1 Месяц назад

Audio seems to be but awkward as it was clearly added later

@jujugarcianyc Месяц назад

What?! Women didn't get to divorce their husbands just because they didn't like coffee in ancient Asian-Arab culture (or really any culture for that matter). Divorce was way more complex and handled by elders, not based on some quirky coffee rule. Coffee was important, but not a legal dealbreaker by any means. Misinformation like this twists history, so let's stick to facts!

@avikadu1 Месяц назад

Best thing about the brand is they are giving good coffe and food at reasonable price

@mangalsain Месяц назад

Nothing beats South Indian filter coffee and even roadside coffees

@dhruveechauhan6767 27 дней назад

Watching this while sipping on a Blue Tokai cup

@rahulsatish4970 Месяц назад

Love the quality of these videos

@naveen12 23 дня назад

Am in Banglaore and have never been to Blue tokkai and it has limited cafes, its all Third wave coffee here..

@ajitnandakumar Месяц назад

Very interesting. What is their profit?

@AbGupta Месяц назад

They’re in severe losses

@arnabbhattacharjee3618 Месяц назад

I really like their coffee but not their food. They would need to improve that too.

@rishirajchoudhury3230 Месяц назад

💯

@Arun14741 Месяц назад

Never heard this company name

@JavaBusiness Месяц назад

Meet too

@AbGupta Месяц назад

Do they make money?

@msnann77 Месяц назад

Indian Bru coffee and filter coffee still the best

@nehharathi1733 Месяц назад

Too good coffee ❤❤

@editedbyaneditor Месяц назад

Video is great thumbnail needs to improve❤

@RBR66 Месяц назад

South Indian filter coffee still rocks 😅

@GrowthX Месяц назад

Maybe we should breakdown insights behind Rameswaram Cafe's growth 🤔

@gautamb0927 Месяц назад

@@GrowthXDefinitely❤

@bablusonavne384 6 дней назад

The other day I saw a video about the same brand , it felt like an ad, today i got this suggestion, without starting the video I felt this could be an as well, read the comments not surprised. Indian brands too have started going the youtube route it seems.

@harishgovekar3274 Месяц назад

Ha, good prmtn

@puneetarora1456 Месяц назад

Erm actually, instant coffee came up in the 1900s.

@momentswithdonald Месяц назад

Never heard of it

@kmagnepal Месяц назад

so this was basically a content marketing !

@TheConcernedIndian Месяц назад

First again ✋

@cosmicwarriorx1 11 дней назад

This just sounds like a massive PR and brand building excercise... They don't even have a foot print in Chennai, the coffee consumption capital. Only substantial presence in BLR you call it disruption in india. They are so disruptive that before this video didn't even know their name 📛

@akhilchalil1585 Месяц назад

If someone is boasting about unimaginable valuation, be ready. Their intention is to flip the company and not to make profit.

@deepakps2002 Месяц назад

Hype

@my0.02cents Месяц назад

WRONG after water its tea then juice then coffee.

@MustufaBaldiwala 14 дней назад

Try Sleepy Owl and you'll never touch blue tokai.. BTW, the video is an ad.

@MarkRyanNZ Месяц назад

You missed the part of marketing and branding budget that was enabled by the well known angel investors to fast track growth.

@niluc111 Месяц назад

The coffees are terrible as a coffee fanatic. But it’s probably just doesn’t match my taste. But an amazing lesson to learn from them.

@user-ie3qq2yp5v Месяц назад

The stores are basically empty all the times! Nothing new to the product and personally seeing their ground scenario I feel they are in same path to the brands like chaipoint, chaiyos and all. Look at ccd ones it was a hit in indian market but went bankrupt and now its profitable due to its presence in commercial spaces mostly where ppl are drinking their coffee for free.

@puneetarora1456 Месяц назад

And why is South Indian filter coffee not included in the home coffee market?

@aklogs2963 28 дней назад

Make a video hindi

@sahdev15ankit 23 дня назад

Starbucks has much better customer service and outlet ambience and amenities.

@YourBoyMoose 18 дней назад

atleast you tried

@kshitijasarda1002 Месяц назад

☕

@srivatsakumar2844 Месяц назад

Great business analysis but coffee beans don't become a darker roast over 4 weeks to 5:11

@abheetnigam Месяц назад

Insights on steroids 🧠

@vangujral Месяц назад

the thumb looks amazing

@abheetnigam Месяц назад

Thanks bro, just like the viral shorts you’ve been creating.

@darpandalal Месяц назад

indias new coffe king is third wave :)

@vindiyaiyanna8571 6 дней назад

Please show coffee estates and not tea gardens when you are talking about coffee

@ElectricPiya 17 дней назад

Try Tribal Coffee. These coffee companies are nothing in front of it.

@rajatgupta6272 26 дней назад

Their coffee tastes okayish, actually below average for the price they’re selling at.

@SanthoshVenkatesh221b 12 дней назад

2:30 - Man, get your facts right. Home brewed coffee is not dominated by instant coffee. Have you ever been to south Indian households? You just mentioned two categories of coffee (home brewed and cafe coffee), where is simple south Indian filter coffee served at darshinis, you know one where a cuppa coffee costs about INR 20/30?

@anushagr14 Месяц назад

0:45 Stop spreading misinfo about that turkish divorce over coffee. There were basically no rules about divorce in the entire empire. The divorce was presided over by an elder. The coffee beans could be reason for one divorce but there was no law or condition.

@craiggomes 2 дня назад

There are way better coffee companies than Blue Tokai. Most of their cafe’s do not even have a proper trained staff and management - the experience has mostly been bad.

@mithunmahato309 Месяц назад

Bdw i went to starbucks, thirdwave cofee . I was conpletely dissatisfied. This is just ultra rich "chochle". This freshly roasted bean, western ambience , trained english speaking baristas are just part of rubbish old story telling.

@aryansingh5575 2 дня назад

3 waves of coffee ,lmaoo

@nilavbghosh 26 дней назад

Wtf! Maan..this is a failing brand. I tasted their over roasted coffee. Stop selling shit founder stories when they JUST HAVE NO IDEA OF HOW TO MAKE A PROFIT. ''''Blue Tokai revenue surges 70% in FY23; loss up 3.5 times as firm expands footprint''''

@howtodrawyourself9992 Месяц назад

you look like comedian yash rathi

@pkhatoon9236 Месяц назад

Again same think school kinda channel

@mohankumarr.k3753 5 дней назад

Coffee shops of blue tokoi sucks It isn't hygienic lacks professionalism in the staff hired still a long way to go. Not impressed by the coffee experience at their outlet.

@VivekShahMrIndia Месяц назад

Why are they still making a loss?

@harshithbangera007 Месяц назад

BS. Never heard of blue tukai till now and I have coffee every time I am at home and every time I am outside my home.

@agungsfamily1673 Месяц назад

I dont think this brand gonna work here in Indonesia, TOKAI means SHIT 😅

@fortuneltd3591 Месяц назад

Blue Tokai still made loss of +40cr last FY so they just playing valuation game, no need to hype till they actually cash positive

@nilavbghosh 26 дней назад

These false stories are the sole reason the startup ecosystem is in a bad shape. Who's the fool here celebrating 70% revenue growth against 350% loss piling up! Please get basic math right.

@kc4276 Месяц назад

Garbage take (there is no other explanation, except that this is a sponsored video). Blue Tokei is a niche brand that will absolutely not disrupt the market in any noticeable way.

@varunpathak2678 Месяц назад

Ye sab Ameeron ki chonchle baazi ha bas!!!

@ajam3086 Месяц назад

Why didn't you just say Turkish culture lol

@gv007gv Месяц назад

I don’t believe this nonsense. Their cafe in Koramangala is horrible. Badly behaving staff. Below average food. Worst part - no water in toilet. And it’s quite unhygienic. It’s almost like some chairs and tables to make the startups crowd sit

@anushagr14 Месяц назад

Some their stores are very bad while some are very good

@GoBizBaz Месяц назад

I believe it was one of their franchises?

@krutika263 Месяц назад

Blue tokai in.koramangala is bad franchise Even their food n portion sizes weren't as how any normal blue tokai is This complain needs to reach BT though. OW I'll suggest please try when you're in other city

@activeoneaudio7792 Месяц назад

Blue tokai is not disrupting s h i t.

@Islam.A.i Месяц назад

Nice way of marketing this never heard before brand through your video to attract the audience into this brand. Nope! I'm a chai lover and i'm not buying this bs.

@krutika263 Месяц назад

People who drink good coffee all know very well how good this brand is.

@ajam3086 Месяц назад

INDIA = CHAI this guy is in denial