How Bollywood RUINED India's Best Musicians | Rise & Fall Of Indian Indie 90s Music 

T series single handedly destroyed music industry

Back in the day, India had a rock scene too. Rock Macine/Indus creed, Parikrama, Motherjane,Millenium, Agni, Mrigya, Nakshatra, Alms for shanti.. Man, I miss RSJ(rock street journal) , a magazine that promoted independent music in India.

I didn't know about this story but I am still obsessed with the old albums of artists like Sonu, Shaan, KK..❤ Those are the refreshments in this generation of music!

A reverse migration of Bollywood people to Indie Pop also happened for a brief period of time. Choreographers like Ganesh Hegde and Shaimak Davar went on to release their own album and promoted their work using Bollywood biggies.

In our bengal there is always a band culture that started long ago on 1970's with Mahiner Ghoraguli and we still cherish our band culture and bands like Fossils Cactus Chandrabindu and New Bands Are still coming to the light like Fakira.

When u talk about Indian rap music you can't ignore Brodha V 's contribution.... he is really underrated although more talented than any other Indian ❤rapper

I became big fan of lucky Ali in 2020, and I had the dream to listen him live. In 2021 when everything started opening, I saw a concert of lucky Ali at Pune, I immediately booked and travelled 600km. It was one of the best experience of my life, I literally had the tears.

Born in 2006 but still a lucky ali fan listens to his more than 15 songs ❤

Ankit Tiwari is so underrated in indian music. 😔

Even now , farewell parties are incomplete without KK sir's "Pyaar ke pal" and "Yaaron dosti badi hi haseen hai" ❤

Indian indie artists/bands : • Bloodywood • When Chai Met Toast • The Local Train • Anuv Jain • Ritviz • Lucky Ali • Prateek Kuhad • Zaeden • Zariya • Pehchan Music • ParvaazMusic • Twin Strings • Namita Choudhary • Ashu Shukla • LostStoriesMusic • Sanam • Aditya A • MITRAZ • Taba Chake • KASYAP • Agam • Sitar Metal • Agnee • Antariksh • Last Minute India • The Yellow Diary • Indian Ocean • Faridkot • The Western Ghats • NAALAYAK • Bad Trip • Aditya Bhardwaj • Akanksha Bhandari • Anumita Nadesan • Shashwat Sachdev • Zariya • Dream Note • Pratsofficial • Ankur Tewari • Arjun Kanungo • Jai Wolf • Swastik The Band • Big Bang Music • Parekh & Singh • Euphoria • Jal The Band • Silk Route • Akanksha Sethi • Bombay Rockers • F8L • Brodha V • Sannidhya Bhuyan If anyone wants any addition or removal/correction in the list, do let me know.

Anyone who remembers, talks, thinks, about these indie artists, has my heart. Only we, the 90's kids know what we had gained and what we have lost. ❤

There was a time in 2013, I had lost hope in Indian music. I started listening to English, Japanese music. But i recent years it is nice to see independent artist coming up.

Bipasha Basu debuted in the popular "Tu" by Sonu Nigam (Aye Dilruba Kitna Haseen Mela). It was released in Kismat album under Magnasound label. But later, as the company went bankrupt, some of the songs of the album were sold to Sony Music under a compilation "Dil to Dil".

Who still listen indian 90’s pop songs😍😍

I think it's Bengal where still the band culture is growing and it is growing better and larger than the playback culture here. Bands Like Fossils, Prithibi, Fakira, The Folk Diaries, Cactus and many more are still growing strong. If you feel it questionable then please visit a Fossils or Prithibi or Fakira concert... you will absolutely feel the craze here for rock and fusion musics. And also independent artists are also growing here by the grace of social music platforms. Yes the aftermath of the "playback" culture is still haunting us but not just now but in old times so much Bengali artists had released single albums and those songs still are in hearts of people.

8:04 DarshanRaval & ArijitSingh toh phir bhi talented hai, but NEHA KAKKAR jaise log toh completely undeserving hote hue bhi famous celebs bann gaye

as a Nepali I want them Back...these indie Pop were my childhood memories

Very nicely explained ✌🏻 I m a 90’s kid n still I listen to 90’s indipop only , I don’t even know which song is trending now but I remember each n every indipop song’s lyrics , those songs were the best music of my life .

Not everyone would be ready for the topic but happy for those who wanted a video on this one.

Abhi ke current scene mein new independents labels and distribution companies ne india ke indie pop scene ko almost revive krdiya with new artists There few examples which i have observe in last 3 years: ➡️Warner music india: 1.They sign KING and you know the rest 2.Right now , They have collaborated with karan aujla for his new album Makin memories 3.They have collaborated with jasleen royal for her new single heeriye featuring dulqueer salman. Indie pop has evolve into a new genres : punjabi pop, telugu pop etc

I am so glad to see someone making a video on this topic, so many artists from that time are still creating music but they don't have big labels to promote their videos like they promote those trashy songs on youtube. Had a chance to shoot a video with euphoria recently, and the insights Palash Sen gave about the way "a certain big label" has a monopoly on the Indian music scene. They just don't let independent artist rise and reach wider audience, because that big label decide what kind of music will work at a certain time, according to the roster of musicians they have, and this is constantly killing the whole indie industry, or whatever is left of it.

Deewana album of Sonu Nigam ji is amazing, I am thinking ki us time kya craze hoga

Coke studio is a Gem 💎, The local train, is an emotion, Anvu jain is the 🌧️

As a 90s kid who grew up with these artists watching Mtv and Channel V, I am jumping up and down rught now. I'm not even Indian but I'm cheering and rooting for Indie Pop to cone back because this made me who I am as an artist, alongside Nazia Hasan from Pakistan and Madonna and Britney from overseas. Thanks for making this video. 🥺🙏🏽🌼

Nothing went wrong we still listen to those Epic fantastic songs 💕 every now and then ! Nothing can ever replace those songs, picturisation, lyrics & memories attached with them !

After listening all I now can say we Bengali have good number of pop audience both in west bengal Tripura and Bangladesh। Still Chandrabindu or ক্যাকটাস ব্যান্ড work extremely well। 😊❤

Mr. Lucky Ali❤️ ahead of his era❤️

😄 You’re right and I believe most of us shifted to world music, coz that area was sorted and had everything for everyone. For example: for English songs are remembered by Genres, while in Bollywood, people will say Salman Khan ka song hai😂, without giving a shit about who sang it.

Sonu nigam private albums are emotions♥️♥️ Deewana, jaan ,yaad ♥️

Listening to Aryans and Falguni Pathak I was wondering about the same question. Glad someone made a video about it.

There was only KK who sustained through out simply because his new generation KK school of singing style.

Independent rock bands are famous in West Bengal and Bangladesh where film industry is not that strong .

In Bangladesh Band music is highly popular. Our filmy music industry is way behind our indie pop. In 90s singers like James, Ayub Bacchu, Partha, Khalid and many more scratches our memory with their creations. Jemes sang in Bollywood also (Bhigi bhigi). When we first got the glimps of satellite TV and MTV in 90s, we listened Indian Indie pop artists and they was as close to our heart as our band musicians. Now if i listen India music I still listen to new indie bands, like Kaisi from Asam, Taikudum bridge from Tamilnaru, Ganesh Talkies from West Bengal. Regional indie pop musicians are still creating creative and vibrant songs. You should make a video on them.

What an analysis! Keep it up rusty

It's not just Bollywood.. Nowadays musicians all over the world rarely make good music.. No doubt the songs become an instant hit but few songs have the evergreen factor.. Even the indie musicians nowadays make same type of generic music

I was lucky enough to watch a show of Lucky Ali in my hometown Siliguri, West Bengal.

Vedant, one of the best video of yours till date ⭐

The destroyer is.. Bollywood ❌ Music Labels like T Series ✅

Thank God; I have lived through and experienced all those eras with childhood excitement that cannot be calculated

Very well made videos and apt analysis! I can very well noticed a timeframe during early 2000 (2004-2007 or so on) when I also discussed this same thing amongst my friends. MTV, Channel V is everything but not a music channel anymore because it was only showing Splitsvilla, Roadies, etc.etc. Then came ZoomTv that time which was Bollywood songs & bollywood entertainment news which I loved a lot actually.

Bhai aapki video me research aur mehnat dikh rahi hai. Kudos to you! Haan aapse foreign bands ke baare me bhi jaanne ko mila aur Indian bands jika pata nahi tha, phir se interest aa gaya. Thank you so much bhai❤🫡

banger video hai ye toh, topic bhi interesting plus sab itne badhiya se integrate kiya hai waise bg mein thriller horror music kyun bajaya beech mein, and why did it fit so well 🥴🥴

You really spoke my mind out!!! This feeling that every genuine music lover had since decades was really real and trueeee!!! 🥹😪 Really well crafted & worthy content I'd say 👌🏻👏🏻 Big shoutouts to Indian Indie bands / artists who shaped me as an independent musician today: - The Local Train - Parvaaz - Swastik the band - Jatayu - Checkmates - Agam - Bipul Chettri - Prateek Kuhad - Taba Chake - Your Chin - Them Clones - Mali Manoj - Kayan - Fame the band - When Chai Met Toast - Peepal Tree - The Koi - Shubhank Sharma - Bloodywood - Dehlvees - Girish And The Chronicles - Naalayak - Indian Ocean - Parikrama - That Boy Roby - Sutej Singh - Saby Singh - Bolly Jazz - Jasleen Royal - Sid Sriram - Parekh & Singh - Blackstratblues - Komorebi - The Yellow Diary Update: Tribal Rain (Sikkim) is such a phenomenal band that no one should be missing!! 🥲👌🏻 And so on... 🫣🤩🤘🏻

Very nice video.. Informative... Lucky Ali did say he left Bollywood because of politics... But didn't know so much go on behind d screen

Vedant bhai you are one of my fav youtuber jiske liye RU-vid open krta hun... Great content,Keep growing brother ❤️

I am an independent Artist & yet managed to get my songs on Spotify Charts solely without a label, manager or fancy equipment. I have sung over 2000 jingles in the last ten years & I'd like your support & ears on my music. Keep listening

There were so lovely artists back then, Jasmine's Prem, Mehnaz's Mein hoon, Style bhai's Suba suba jab khirki khole, Raageshwari, Mohit, Shail, Shweta's Johnny joker, Sharon Prabhaakar's Mama mia, Bina Mistry, Aditi's Multiply, Suchitra's dum tara, Vikas Bhalla's Awaara, Suneeta Rao's Kesariya roop maaro and Pari hu mein, Anaida's Oova oova, Sukhbir's Ohoho Ishq tera tarrpaave and Punjabi mundy paun bhangra, unforgettable lovely music.

If anyone one is interested in metal music there is a band called bloddywood which is from India please go and listen to them

Great video with great research💫💫💫💫

Your video is so informative..... Loved it ♥️

Saw your video for the 1st time broo...and I literally loved it...the hardwork you did in the video pleased me❤❤❤ You have a great journey ahed..

The thing is our independence artists never got the chance to rise, rise seperately from Bollywood. If any artist gets even a little bit of famous, Bollywood immediately captures them and then suck all the money out of them as much as possible. I stopped listening to Hindi music around 2016 because at that time I realised that the only songs I will be hearing are love, breakup or sad songs. Anything extra, that doesn't exist in Indian music. For a long time, I used to believe music is only made for movies. Also, majority of Hindi songs are made for Bollywood or somehow are related to it. We are so used to them that we don't even care about any independent artist. Also, we know Arijit Singh, Jubin Nautiyal and other famous singers mostly because of Bollywood, who are now just trapped in their genre. They just won't make any different music. And If we really want to push Indian independent music on a global level, we have to make songs in English. Hindi is the 3rd most spoken language but concentrated in India. So to capture first hand audience, we have to produce English songs, and then slowly we can roll out Hindi songs as well. Because world has a concept in its mind that if it's an Hindi/Indian songs, it's of a movie, and if it's a movie song, its just a party song where everyone is dancing without any soul or context. That's the reality. Face it and change it to grow from it.

You have choosen the right topic. It was running in my mind. Look at our coke studio vs Pakistan coke studio. It was different story when MADARI was on Air some time before but now its BASTI KA HASTI BRO BOOM VANISHED

Great research brother, thought that you are a singer but found that it's a gk channel, great work❤

as a 90s kid Im glad i'm watching this after i got lost into the soulful Indie music of today after discovering day before yesterday..One of the song even reminded me of Lucky Ali😉....Every single line of any Indie music is so meaningful💖

This was my question for many years!!! Thank you for answering it!

Ek pal ka jeena by Lucky Ali sir 🙁❤️❤️❤️

One of the best videos of vedant in past 3-4 years

Now Bollywood is only making remakes.......90s best tha

Now a days Music has become more Business than Art.

Well researched. Thanks for covering this subject!

Bloodywood. Indian folk metal band from Delhi. They're killing it outside through tours and concerts.

Thank you, Vedant. 90s pop/rock bands/artists ka bahut accha samay tha. Lucky Ali ka sifar album ekdum mainstream music/lyrics se opposite tha. But as you said baad mein he was swallowed by Bollywood in early 2000s (kaho na pyar hai). Ek artist apko mention karna chahiye tha, Falguni Pathak. She is one indie artist jisne Bollywood se khud ko alag rakha. By the way, Bilal Maqsood of Strings (Pakistan) se pucha Gaya tha ki India k pop/rock bands aur Pakistan k bands (Junoon, Strings, Jal, Fuzon, etc.) mein Kya difference hai? Bilal ne kaha India mein film music is the major driving force which eventually is more dominating in market than indie music. Whereas Pakistan bands became more global or at least very popular in Asian market due to their separate culture with film industry. Eventually it's all about funding. Bollywood is a whale which can swallow up all the small fishes. Problem is, 90s indie pop was refreshing and creative. Most of post 90s bollywood music is purely crap, except for few artists and some songs.

In my opinion, Bengali independent music has gathered a strong fan base . Thanks to Fossils, Mohiner ghoraguli, Cactus ❤

Great explanation. Famous pakistani rocks also inspired many artist in that era. Unfortunately, the whole south Asia suffered the downfall. 🇳🇵

Well researched. The new generation MUST view this content with brains. then make an informed decision. I was born in the mid 60's and had seen all these UPs and DOWNS.

Diljit Dosanjh, AP Dillion, sidhu moose wala and many more artists are there who are working at international level and equally famous.

Very well orchestrated well documented in a nut shell.... I agree with everything he mentioned I saw all the changes and the developments over the years.

glad you came up on this topic..

DD2 showed independent artists songs like Shan's and a song named "Cinderella" of some artist. Alisha Chinoy was on that too apart from many others.

3:30 bipasha debuted in sonu nigam's Tu kab yeh jaanegi

amazing video vedant sir ji

soo much information mere ko toh kabhi indie pop culture ka pata he nahi tha thankyou

Ahhh yeahhh old series is backkkk 🌚❤

@5:11 Subir Malik is NOT from Silk Route; the magazine you quoted from is wrong. Subir Malik was one of the founding members of legendary Indian band called Parikrama

Amazing video... My dream is to bring back 90s songs era. Every song used to have a story... ❤

Excellent article and extraordinary presentation. You gave answers of many of my questions. ❤❤❤

Bollywood ruined this generation with their over romanticising everything. Love and relationships should be just a small part of our lives, not everything.

Thank you so much for this video i also wanted to share the same feeling with whole world long time ago n you made my job done

Great Video!!

You forgot to mention Falguni Pathak she also was very famous and popular among youth her songs were also hit and topped the chart of that time

Great analysis 🎉

This video is so smooth man the sound design is the best

Explanation like smoothie...loved it

informative video thi vedant bhai

I still see some idiots defending 'bullywood' saying dumbing things like its pride of India and stuff. These people will never learn to think, or listen.

Independent albums ka alag hi Nasha hota hai Humsafar album (kk sir) is very underrated (also silk route band)

One of the most informative video. Hats off to you Vadant Bhai for doing an amazing work on creating this video. I'm sure no one else would be able to provide this except you. You are right the 360 deal. It's been a death wish deal which has taken place since the time of Roc A Fella, Cashmoney.records, Def jam & many more.

I remember we had so many cassettes back then, with wonderful songs of indian artists. All credit goes to my sister. As much as I can recall, we used to spend our evenings listening to Adnan Sami's and other artists' albums.

well said bro.. This is the real truth of how an Artist is being exploited by this so called label.. As the legend Sonu Nigam sir said "koi chis ka agar ryata felana ho to use India pe lao" it is So sad and frustrating, being a musician or artist is very tough in India ...

thanks to youtube now indian artists are getting recognition without bollywood. bands like The local train, Bloodywood, Prateek kuhaad, Ritviz etc

Is anyone here who knows about KAASH THE BAND. They used to have so much potential. Their songs like MAIN LAUT AAUNGA, SAAWAN used to be on my mind 24x7. One of my FAVOURITES till date.

Sanjay Maroo, Vedic Chant etc very few even knows their names, they really gave some very different rhythms and beat.

I remember the beautiful video’s accompanying the songs. Who remembers yeh hai pyar series whose first song was “choee moyee si tum”

We KK FANS would love to see a video on KK SIR ❤

Guys, there are so many indie artists like Fiddlecraft, Piyush Bhisekar, Hanita Bhambri, Shreyas Bhartiya, Akshit Dhall, Himanshu Chavan, Akash Ravichopra and so many more artists that I might actually turn this comment into a f'n blog 😂. So, do check out indie music coz this is definitely the best time to be alive to listen to indie music not only in india but also all over the world💖💯

Woh bhi kya din the jab alag alag type ke songs MTV, V & ITV mein dekha krte the & ITV channel ke telecasted contact number pe call krke apne pasand ka gaana baar baar TV pe dekha krte the 🙂

Nice video yaar🎉❤

But we gotta admit that Mr Yo Yo Honey Singh really did revive the Indie Pop scene when it was dying