This episode is a discussion with Dave Burson - Head of Product, Growth & Monetisation at Canva - where we get into the weeds on how Canva drives growth for their paid subscription product - Canva Pro.
SHOW NOTES
00:02:41 Dave’s introduction to the Growth Manifesto Podcast
00:05:11 How Dave got into Canva
00:10:15 How Canva started with just 3 people and grew into a team of 60
00:11:56 What were some of the things you did to change the team’s thinking in terms of growth?
00:14:45 What were some of the things that you did to make sure the team was effective and efficient while you were scaling?
00:17:47 How large is the ideal size of a “Lean Growth Squad?”
00:19:37 How is the communication managed across the teams?
00:23:02 The tools Canva uses for internal communication & their overseas team growth
00:24:53 How do you ensure an above-average success rate along with the pressure of Canva’s growth?
00:31:53 How did you identify the features you should be adding to give the most amount of value?
00:34:35 How did you identify the places to test in Canva?
00:36:23 How do you balance all the potential ideas?
00:37:46 How often are you surveying happy customers?
00:40:41 “Growth Loops”
00:46:00 What’s the difference between Canva Pro and Canva Enterprise?
00:48:34 How do you experiment between the segments your product caters to?
00:51:39 How long are your customer persona documents?
00:54:02 Customer research is like eating your vegetables
00:57:24 How do you figure out what price changes to make on the product in terms of all the variables like churn rate, website volume, etc.
01:01:10 If you had to choose a price to start with and you didn’t have the market yet, how would you figure it out?
01:03:44 With the amount of data Canva receives, what does the reporting look like?
01:08:02 Quickfire questions with Dave
01:13:54 What would you like companies to do to check out the benefits of Canva Pro?
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LINKS
Dave Burson on LinkedIn / dburson
Canva www.canva.com/
Canva Enterprise www.canva.com/...
Range: Why Generalists Triumph in a Specialized World www.amazon.com...
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8 окт 2024
