How detailed should my Customer Journey Map be? 

Stop wasting your time on too complicated and complex maps! There is a fine balance between customer journey maps that have too much details or too little. In this video you'll learn how to find this balance in your situation.
It's really important to find this balance because if you add too much detail to your map and you'll not only lose overview but also valuable time. While when you don't add enough details in your map you won't get any useful insights.
The answer to finding the right detail level lies in knowing which descions you want to make based on the journey map. What is it that the map should help to do?
I also show a really practical framework that helps you think about the different detail levels in a journey map. This framework allows for a good discussion with your project team or stakeholders about what's really needed in your situation.
⁉️ Have you ever seen maps that felt oversimplified or overcomplicated maps? Leave a comment down below 👇
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