Kia entered the market in a difficult situation. At the time when General Motors, Ford, and other international players were struggling - Kia entered the market and captured it.
In this video, I discussed - How Kia succeeded in their market entry strategy.
Here are a few articles that can help you understand brand positioning & design one:
1) www.thebrandingjournal.com/20...
2) blog.hubspot.com/sales/brand-...
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If you are interested in improving your structured thinking skills:
bluechapter.com/consulting-ex...
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15 июл 2024
