How Did New Balance Become Cool Again? 

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Ayyyyy Horizon has returned

These documentaries are made possible through Channel Members and through Patreon Support. If you want to get involved with the mission of the Horizon community, click the Join button next to my channel name, or join my Patreon here: www.patreon.com/TheOfficialHorizonYT

new balance made a good scene in skating about 2 years ago i remember wanting a pair cause all the pros i followed had a pair

They were always cool!

These videos are great man! Do you create the thumbnails yourself?

So New Balance... tipped the scales!

Love your videos

Don’t forget, many varieties of the shoes are made in USA

It’s funny but you can still see comments across different social media platforms from the same young generation of kids who still view these as “Dad shoes”. So it’s like 1/2 of them believe they’re trendy again the other 1/2 thinks they’re old head shoes??😕

I have severely damaged feet and I don't think I could afford it

Steve Jobs didnt use the 991 He used the 992 🤦🏻‍♂️

If Saturday night live doesn’t like something then that makes it cool. Snl is so lame and extreme boomer

shoes

FIRST

Adidas have always been ugly too me

"promo sm" ☺️

Hi bro, i hope you remember me. Can we get in contact?

00:00 New Balance's humble beginnings and founding principles 01:31 New Balance's struggle to compete with other athletic shoe brands 02:54 Jim Davis's acquisition of New Balance and the company's growth in the 1970s and 80s 04:07 New Balance's decline in popularity and negative image as 'dad shoes' 06:14 New Balance's decision to focus on making good products at affordable prices 07:57 New Balance's resurgence through collaborations and innovation 08:29 New Balance's successful recovery and rise to popularity

Shoes... yawn