How disruptive innovation create new markets | Innovation crash course part 6 

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The nature of a disruption is to spread to a new group and then spreads to other consumer groups. Disruptions have wider and broader implications. Some disruptions are highly radical in nature. They literally destroy one industry, product, service or business models and create a new one. It may extend its impact to every stratum of human enterprise, culture and living which was previously unaffected. It alters social practices, norms and often changes the very essence of how we live each day.
Learn how disruptive innovation create new markets for businesses on your sixth lesson from the crash course on innovation.
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