How he turned $5k into $20m with a subscription business

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Today we're talking with the founder of Atlas Coffee Club, Michael Shewmake, who went from living in his parents' basement and working a corporate job at Liberty Mutual, to founding a coffee subscription service that makes over $1.6 million per month in revenue. In this video I'm going to show you the 10 basic steps he used to get there. But first? The brilliant idea.
Inspiration struck Mike at a coffee shop where he and his friend were trying to find a way to start a drop-ship company. But the spark he needed was right on the tip of his lips: the coffee!
Sure, you might think "start a coffee company, who hasn't thought of that?!" Everyone has ideas, but it's the execution that matters. And that's where Mike innovated by playing on his strengths to reach his customers others couldn't (without breaking the bank). Bidding for ad words--especially in a competitive market like coffee--can be expensive. So Mike found a way to get organic reach that actually out-performed many of his competitors by utilizing his unfair advantage: his data science background and his ability to create standard operating procedures that work.
Have you ever worked for or started a business that ran smoothly due to some slick SOPs? What worked? What didn't? Comment below!
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All content on the Codie Sanchez RU-vid channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.

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10 авг 2023

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Комментарии : 387

@CodieSanchezCT 11 месяцев назад

Check out 130 other businesses to invest in here: contrarian-thinking.ck.page/130-boring-biz

@no-zb3oh 10 месяцев назад

J.uly

@vancejochim8537 10 месяцев назад

Great topic but STOP using vague terms like "I made over..." - What is that? Is it net, is it gross. Made is not same as profit, so this is misleading. Please be more professional and be precise, with terms like $XX gross revenue resulting in $XX net income AFTER taxes. @codiesanchezCT

@linkesworld4190 10 месяцев назад

Thanks 🙏

@Danielucas17 9 месяцев назад

You are one of the most knowledgeable and talented RU-vidr/content creators I follow, and undoubtedly the best in finance. I appreciate all your content. Thank you very much, sending love from Chicago.

@George-kf5jq 9 месяцев назад

I appreciate the advice. Finding your coach online was a straightforward process. Before we scheduled our phone call, I looked him up online. Based on his online profile, he seems to be knowledgeable...

@thewilliams- 9 месяцев назад

With the assistance of Eric Thomas Witt, my investment has performed quite well. However, the amount of capital you invest ultimately determines everything. With a substantial starting budget, you may have the potential to earn more.

@kelbenjamin 9 месяцев назад

I've been struggling with finances for months after my divorce, and I just discovered his exceptional resume when I Googled his name. I consider myself lucky today

@ajaybaghel990 10 месяцев назад

❤️ Only God knows how much grateful i am. After so much struggles I now own a new house and my family is happy once again everything is finally falling into place!!

@Shayeb214 10 месяцев назад

I'm 34 and have been looking for ways to be successful, please how??

@chiyo2294 10 месяцев назад

I earn from investing in the digital market with the guidance of Mrs Katarina Brokerage services. I'm happy to talk about it..

@Cakesbaby816 10 месяцев назад

Wow...I know her too she is a licensed broker and a FINRA agent she is popular in US and Canada she is really amazing woman with good skills and experience.

@Cakesbaby816 10 месяцев назад

I remember giving her half of my first savings $20,000 and she opened a brokerage account for me it turned out to be the best thing that ever happened to me.

@tomaryofficial6893 10 месяцев назад

That's awesome!!! I know nothing about investment and I'm keen on getting started. What are your strategies?

@DopeFreshFitness 5 месяцев назад

as a subscriber of Atlas coffee club, the anticipation for what's new in the next shipment is part of what keeps me subscribed.

@grantyoung2644 6 месяцев назад

Thank you for providing content that is both relatable and informative. I personally appreciated your stepwise assessment of what it takes to build a business subscription AND how to achieve each step in full.

@bsamai 5 месяцев назад

Thanks Codie, love your videos. This is the content I'm looking for!

@helenefollesdal479 7 месяцев назад

Love this! In particular I love how relatable Michael seems! More down to earth than many of the other founders out there :)

@CortezLabs 7 месяцев назад

Thank you for the value!

@SparkFinancialGroup 9 месяцев назад

I'm absolutely blown away by the journey and insights shared! This success story is truly inspirational.

@altfiwithleighlommen310 5 месяцев назад

I had this idea about 6 years ago. I didn't execute and then I heard about Atlas. Congrats! Action trumps everything.

@jordan7672 2 месяца назад

And you still can do it. At this point it's not who does it first but for you to do it

@alicebenard5713 10 месяцев назад

Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Instead of trying to predict and prognosticate the stability of the market and precisely when the change is going to happen, a better strategy is simply having a portfolio that’s well prepared for any eventually, that’s how some folks' been averaging 150K every 7week these past 4months according to Bloomberg.

@brittanynicolette9473 10 месяцев назад

Same here, 75% of my portfolio is in the red and I really don’t know how long I can stomach the losses. I’m beginning to reach a breaking point.

@blessingpaul5484 10 месяцев назад

Patience patience patience. It's a cycle.... a sucky point in the cycle, but a cycle nonetheless.

@PhilSommer2 10 месяцев назад

Hello, I am new when it comes to investing and i would really appreciate if I could get some tips about where it is worth to invest in (ETFs, Stocks, Growth stocks, Dividend stock etc.)

@PhilSommer2 10 месяцев назад

Please do you mind referring me to your financial analyst?

@PhilSommer2 10 месяцев назад

Thanks for this tip. His website popped up on the first page immediately I searched him on google web, I read through his resume and it seems pretty tight. So, I dropped a message & hopefully he replies soon.

@eliotjoyner4014 3 месяца назад

I absolutely love your content Codie thank you 🙏🏾

@madiezancanellatl9205 10 месяцев назад

Last year I was working full time budgeting groceries, unable to afford date nights, and missing time with my kids. Now I learn how to make money online. Now I'm a SAHM, homeschooling and making profits every week.

@samanthadonaldson2246 10 месяцев назад

Starting early is the best way to getting ahead of build wealth, investing remains the priority

@cassiejacobs4197 10 месяцев назад

@@samanthadonaldson2246True

@indiaculture5166 10 месяцев назад

Investing in alternate income streams should be the top priority for everyone right now especially given the global economic crisis we are currently experiencing, Stocks, gold, silver, and virtual currencies are still attractive investments at the moment.

@mirabellelia9996 10 месяцев назад

I'm looking for something to venture into on a short term basis, I have about $6k sitting in my savings

@christianajoe8563 10 месяцев назад

@@mirabellelia9996She's on face book 👇

@emeraldhudson320 28 дней назад

Thanks Codie for providing this high value content for free🙏🙏

@virginiango8779 9 месяцев назад

I’ve subscribed and I want the 3yr subscription to the Atlas Club Coffee! Great job showing us how to succeed Codie❤

@healthynutritionknowledge 10 месяцев назад

I love the transporting customers to a geographical region idea!

@Raymondjohn2 9 месяцев назад

Great video, a number of the most eminent market experts have been expressing their views on the severity of the impending economic downturn and the extent to which equities might plummet. This is because the economy is heading towards a recession and inflation is persistently above the Federal Reserve's 2% target. As I'm aiming to create a portfolio worth no less than $850,000 before I turn 60, I would appreciate any advice on potential investments.

@hermanramos7092 9 месяцев назад

There are many other interesting stocks in many industries that you might follow. You don't have to act on every forecast, so I'll suggest that you work with a financial advisor who can help you choose the best times to purchase and sell the shares or ETFs you want to acquire.

@martingiavarini 9 месяцев назад

I've been in touch with a financial advisor ever since I started my business. Knowing today's culture The challenge is knowing when to purchase or sell when investing in trending stocks, which is pretty simple. On my portfolio, which has grown over $900k in a little over a year, my adviser chooses entry and exit orders.

@bob.weaver72 9 месяцев назад

Could you possibly recommend a trustworthy advisor you've consulted with?

@martingiavarini 9 месяцев назад

renowned for her proficiency and expertise in the financial market, “Catherine Morrison Evans” my financial advisor, holds a broad understanding of portfolio diversification and is recognized as an authority in this domain.

@bob.weaver72 9 месяцев назад

Thank you so much for your helpful tip! I was able to verify the person and book a call session with her. She seems very proficient and I'm really grateful for your guidance

@Jeremyisyourhandyman 7 месяцев назад

So inspirational. Thanks for your content. I do welding and handyman things. Still trying to find my specialty. Sometimes offering too many services is a bad thing? At some point I want to scale up.

@skysthelimit.podcast 6 месяцев назад

Great video! 👍

@burg1517 5 месяцев назад

This is great stuff

@ninav33 10 месяцев назад

Love all your videos, Codie. Just love how you break every business model down into practical and actionable steps instead of gatekeeping. I am already a subscriber and I'll be here for all videos to come!

@sebastiancarmona3041 9 месяцев назад

Great video, excellent content!! 👌👌

@methgunawardana7361 5 месяцев назад

Thanks Codie

@romankuzmich6220 7 месяцев назад

Cool to see how one of my favorite brands came up. Been a paying customer of Atlas for a couple of years now, and i LOVE it! Quality is amazing, super fresh, and always different coffee every month. Turned me into a bit of a coffee snob though lol (this is not a paid review I swear).

@PianoHooks 9 месяцев назад

Incredible video. Amazing videography. ❤

@chalaabbagolle1349 8 месяцев назад

Thank you very much Codie for this great interview. I am in Canada and I have been literally working on doing the same thing here for my Coffee business that I just got into. I would love to hear back from you to at least connect me with the atlas owner so I can learn from him, I am also a coffee, passionate person. And I hope you get back to me. Thanks.

@armenberejiklian4230 10 месяцев назад

Useful 🧿🥂

@vandenabeele1998 10 месяцев назад

I want Atlas Coffee Club!

@activekitchen1 Месяц назад

Remember when that ship got stuck in the Suez canal? Yeah, in Panama

@ElaiNavi-YouTube 9 месяцев назад

Thus guy is a smart business man. I see one of the label my country Papua New Guinea 🇵🇬 written on label❤ Great content Codie.😊

@alaindreaknight7640 10 месяцев назад

I want Atlas Coffee Club

@ScissorVixens 15 дней назад

One of the most essential things in life to be successful is to keep a roof over year head and not sleeping on pavement. If you are living in your parent's basement...that's the time to go for it.

@user-js3ze2mg3o 10 месяцев назад

I want Atlas Coffee Club I’m a long time subscriber and aspiring woman entrepreneur! - who loves and appreciates good quality coffee!

@CodieSanchezCT 9 месяцев назад

Hey there, Codie here. Congrats! You were chosen to get a free year-long subscription from Atlas Coffee. DM me on Instagram (@codiesanchez) and I'll get your details! Thanks for subscribing 😉

@simoncasciaro 10 месяцев назад

I want Atlas Coffee Club 😂

@ateeqahmad 5 месяцев назад

Thank you @CodieSanchezCT. I was watching this while planning a case study for LTV and you really handed me a beautiful opening.

@markmayes6817 8 месяцев назад

It's a real dance... If you raise the price, members might drop off earlier along with lower monthly signups.

@aqleemasajid 3 месяца назад

I am working on something very similar. A subscription based platform where I will be converting Figma designs to real web pages (React, angular, html, css, bootstrap). I will be launching it this week. So excited :-)

@dannapycher693 10 месяцев назад

I want atlas coffee club!

@tomasmendez2710 6 месяцев назад

The ship didn't stuck in Panama, the ship was standard-bearer in Panama. This was in Suez canal.

@rightright6582 6 месяцев назад

10:14 what is the name of the ratio ltv/cac

@ItzelAlvarez-cj1tu 3 месяца назад

I want Atlas coffee club

@piusgideon7759 10 месяцев назад

Now with the recent economy, to be financial FREEDOM you have to be making money while you are asleep

@donaldwess4461 10 месяцев назад

best investment one can do right now is investing on the stocks trading though forex are good but ever since I swapped to stocks I've seen so much difference in my finance

@jackjanet1312 10 месяцев назад

What opportunities are there in the market and how do I profit from it?

@raymondhurgan9677 10 месяцев назад

You can make a lot of money form the market regardless of whether it strengthens or crashes. The key is to be well positioned.

@sharilynrebecca9563 10 месяцев назад

All you need is a good capital and the service of a professional broker, with those your investment will most certainly produce high yields.

@ganhei6752 10 месяцев назад

HOW! I would really appreciate if you show me how to go about it. Please can you list the platform?

@AshienLazaro 10 месяцев назад

In Panama, Codie?!!

@linkesworld4190 10 месяцев назад

How to tracking debts?

@fred-62 8 месяцев назад

The evergrande ship got stuck in Suez, Egypt. Not Panama

@SamuelIlari 2 дня назад

Hi! I’m excited to be here in your channel and I’m interested in learning more about investing and saving up for my retirement but am a little confused about the whole process. Any advice or tips to get me started up would be greatly appreciated.

@JacobMcDonald-wb6wl 2 дня назад

Most people either do not understand the power of compound interest, or are just impatient. For the average Joe, however. I think it is just best to invest in the S&P 500, and just wait, which is reliable, albeit extremely long-lots of years. Or just use a professional analyst and speed up wealth creation. Most people underestimate the power of the latter

@PeterSimpson-mg9gg 2 дня назад

You're absolutely right about the power of compound interest and the long-term potential of investing in index funds like the S&P 500. For many, passive investing in broadly diversified funds can be a reliable strategy over time.

@ChristopherHandley-ek4ul 2 дня назад

Employing a professional financial analyst or advisor can certainly add value by offering tailored advice, portfolio diversification, risk management, and timely insights. Their expertise can potentially speed up wealth creation and navigate market complexities, but it's important to choose someone reputable and consider their fees, as they can impact your overall returns.

@BennieY.Jenkins 2 дня назад

BRICS seeks to create a new currency, considering gold's historical role as a store of value and medium of exchange. However, the functionality and acceptance of a gold-backed currency in the current global financial system are uncertain. Creating a new currency requires careful consideration of economic, political, and logistical factors.

@ChristopherHandley-ek4ul 2 дня назад

The discussions and proposals surrounding BRICS nations' potential use of gold are intriguing. People choose to buy gold for various reasons, such as its historical role as a store of value and medium of exchange, its potential as a hedge against inflation or currency devaluation, and its relative scarcity compared to other commodities. Gold also offers diversification benefits to investment portfolios due to its low correlation with stocks and bonds.

@Hello2u3582mypincode 9 месяцев назад

15:29 most interesting part😇😃😄

@Trial-N-ErrorFarms-jk9iz 25 дней назад

Yep. I spend $40 a month on a coffee subscription. I will throw rocks at you if you bring me Folgers or Maxwell House (I grew up on MH.)

@evelynjulia6787 10 месяцев назад

I want Atlas COFFEE Club lol #Coffeelover ❤

@Nonybusinessxxxxxx 9 месяцев назад

Is that net or gross profits? Would appreciate if you gave us both.

@DanielMartinez-qp7vn 5 месяцев назад

gross

@TheHuetchenspieler 4 месяца назад

The evergiven was not stuck in Panama 🙈

@user-cc4ii3cp5n 10 месяцев назад

Correction - Suez Canal, not Panama. 🤙🏼

@KatherineAnderson-lm8bw 10 месяцев назад

I began investing at the age of 33, primarily utilizing my hard work and dedication. Now at the age of 38, I am delighted to share that my passive income exceeded $100k for the first time in a single month. This advice is truly valuable, so don't hesitate to take action. Remember, it's not about achieving wealth quickly, but rather about building wealth consistently and persistently.

@PhilSommer2 10 месяцев назад

This is superb! information, as a noob it gets quite difficult to handle all of this and staying informed is a major cause, how do you go about this are you a pro investor ?

@blessingpaul5484 10 месяцев назад

I understand the uncertainty of tomorrow, and I agree that starting to invest today can be challenging, especially without a clear understanding of where and how to invest. Since I've personally tried navigated the path to passive income, I'd be delighted if you can offer me some guidance based on your experiences that help you embarking on your own journey towards financial security.

@KatherineAnderson-lm8bw 10 месяцев назад

I never expected it, but after closely monitoring my portfolio's performance, I was astounded to see it generate a staggering $473k in just the past two quarters. This eye-opening experience has given me insight into why experienced traders can achieve remarkable returns even in lesser-known markets. Taking this leap was undoubtedly the boldest decision I have made recently.

@brittanynicolette9473 10 месяцев назад

That's impressive! I could really use the expertise of the advisor, my portfolio has been stagnant.... Who’s the person guiding you?

@KatherineAnderson-lm8bw 10 месяцев назад

The Adviser I'm in touch with is *'Nolan Velden Brent'* , he works with Merrill, Pierce, Smith incorporated and interviewed on CNBC Television. You can use something else. for me his strategy works hence my result. He provides entry and exit point for the securities I focus on.

@LabofmusicRecords 9 месяцев назад

The only thing I'm asking for is... A IDEA 😅

@thenewage9723 9 месяцев назад

Me too someone give me a business idea I’m in Provo Utah 😂

@PastulioA 26 дней назад

Remember the ship that got stuck sideways? "Yeah, in Panama"? Let's not confuse people, that was in the Suez Canal in Egypt!!! ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-5fJ_iTPTIZA.html

@mohammadsafvan8874 6 месяцев назад

What is his name?

@kevinvongsavath628 4 месяца назад

❤🤛🙌👍🤜

@AlgoLion001 9 месяцев назад

In Panama 😂😂😂

@kendals3833 7 месяцев назад

30k is nothing to him for his first year… me being over the moon because I make 40k with my service based business

@TheBodyHacker 10 месяцев назад

Suez channel *

@barrettvossler5237 11 месяцев назад

I want Atlas Coffee Club!!! This video is awesome what a great brand profile.

@jon55gdl 11 месяцев назад

Great video, learned alot. I want Atlas coffee club

@harrydunn3687 9 месяцев назад

Suez Cannal NOT Panama Cannal 😂

@michellecelesteNW 11 месяцев назад

Love this. It might've helped me solve a business problem theoretically. Thank you!

@moviesync3131 3 месяца назад

🚫NO PROFANITY

@michealhalpin659 10 месяцев назад

Brilliant case study!

@hannahvanoverbeek4682 10 месяцев назад

SUCH a good video. Thank you!!!

@user-jw8hx5qu8i 7 месяцев назад

I want Atlas Coffee @cody

@AhmedOfKemet 11 месяцев назад

Hey Great video as always! Note: The container ship that got stuck in a port was in Egypt not Panama.

@AfricanFlightStar 10 месяцев назад

Exactly. and the Suez Canal to be precise. But hey, why bother with the facts? 🤪 Pretty cool story though, he took action on a good idea, and that's the main thing. Kudos to him.

@garycraine4834 11 месяцев назад

I want Atlas Coffee Club. Truly inspiring.

@jaredabell24 11 месяцев назад

I want Atlas Coffee Club!! So awesome!

@CodieSanchezCT 9 месяцев назад

Hey there, Codie here. Congrats! You were chosen to get a free year-long subscription from Atlas Coffee. DM me on Instagram (@codiesanchez) and I'll get your details! Thanks for subscribing 😉

@thenewage9723 9 месяцев назад

@codie Sanchez hire me as a mediator so many spam comments here I wanna help you 😂

@bekiwildandfree5641 10 месяцев назад

Really really loved this video! Clear and concise info. So helpful.

@user-rn1zq2ue9k 6 месяцев назад

Her attire SMH

@101beirut 2 месяца назад

Wasn’t Panama was Suez. You look cheap in them shorts.

@LennyTim 11 месяцев назад

Hey Codie, when are you going to start talking about equipment rental businesses? They're coming up and are still very under the radar. I'll help! :) Cheers.

@aliensandufos 11 месяцев назад

Can you talk about this

@paigesplace6531 11 месяцев назад

@mgmendozactx 11 месяцев назад

I feel inspired after watching this video. Thanks y’all! Oh, and I love tea, so I appreciated the tea addition at the end 😊

@arigutman 10 месяцев назад

Great interview, thank you for sharing

@DiamondManagement849 10 месяцев назад

Hy Do You and Anyone Need Personal Secretary , Audit Manager , Currency Exchange All Over World So We Available for work

@DiamondManagement849 10 месяцев назад

Hy Do You and Anyone Need Personal Secretary , Audit Manager , Currency Exchange All Over World So We Available for work

@tatianaForYou 11 месяцев назад

I want Atlas Coffee Club!❤

@pero1023 11 месяцев назад

Just saw Papua New Guinea 🇵🇬 coffee ! So insightful 🥰

@anngelinakoenig-fales4153 11 месяцев назад

Step 5 - collecting data on presales is definitely a point that needs more attention. Thanks for the reminder Codie. Breaking down the processes for success really makes this doable! And, Oh...Coffee...Mmmm...Love the taste wheel!

@ShawnBeltran 11 месяцев назад

I want Atlas Coffee Club! 😋

@miamusashi1111 11 месяцев назад

I LOVE THIS! Thank you! Very inspiring and helpful!

@14LovelyMonkey 10 месяцев назад

I want Atlas Coffee Club. Yum!!

@jag5798 11 месяцев назад

Good video chat - learned a few tips. Too bad that I don’t like coffee ☕️ 😢

@Aia-ky7uh 10 месяцев назад

me too. She is such BS. No kid drinks coffee so why would you mention about collecting their packaging. She talks like she has something to say but has no substance behind it. RU-vid really has young kids being fooled

@Aia-ky7uh 10 месяцев назад

the followers are likely from Indian digital farmers as well. fake

@ThienTran-xx6oy 11 месяцев назад

Love the videos Codie keep them coming!!!

@ZokcoPokco 7 месяцев назад

Codie, not only super clever, but really beautiful and great legs! Sorry, had to say it. I'm having trouble concentrating on the business idea, I can't take my eyes off of you. Have you considered making videos in a burka 🙂?

@Fanclips01 11 месяцев назад

so smart . he not just a sell a coffe but also the experience ❤❤❤ love it

@markland1000 11 месяцев назад

What if I am already "subscribed"?? Do I still get in the running for the 3 year subscription??? :)

@claudybeats 11 месяцев назад

Very insightful

@johnpsalm6511 11 месяцев назад

The wisest thought that is in everyone's minds today is to invest in different income flows that do not depend on the government, especially with the current economic crisis around the world. This is still a good time to invest in gold, silver and digital currencies (BTC, ETH.... stock,silver and gold)

@anjuladudhoria6447 11 месяцев назад

That’s really interesting! I’ve been thinking about investing in digital currencies lately but wondering how to do it. Do anyone have any thought on that?

@charlesmougin884 11 месяцев назад

After I got upto 900k trading with expert Valerie Jo collier I bought a new House and I'm now able to send my kids to a better school in the states When someone is straight forward with what he or she is doing people will always speak up for them.

@anjuladudhoria6447 11 месяцев назад

Thanks for the suggestion how do I reach out to her please?

@engelstody7171 11 месяцев назад

Honestly, I’m surprised that this Expert Valerie Jo collier is mentioned here, came across the testimonies of some of her clients last week on CNBC news, she seems to be doing extremely well….

@victoriasteven6328 11 месяцев назад

She’s earned my trust since last year October when I hit my 140k YTD monthly trading profit target.❤️

@nomadscentral 11 месяцев назад

One thing that make me follow this channel is the video director. Oh my goodness those video guys are creative! Video guys, you are inspiring me especially where you keep changing shooting environment.

@georgestone4691 11 месяцев назад

Thank you for the video. So inspiring and encouraging!

@Aia-ky7uh 10 месяцев назад

She is such BS. No kid drinks coffee so why would you mention about collecting their packaging. She talks like she has something to say but has no substance behind it. RU-vid really has young kids being fooled

@SiL-sp9tk 10 месяцев назад

Exactly @@Aia-ky7uh

@EM3Finance 11 месяцев назад

For most people, finance is like weight loss: the formula is simple but the implementation hurts

@radientproductions9799 11 месяцев назад

thats why you gotta use cocaine to heal the pain :)

@OHANA-Beach-Suites-CDO 11 месяцев назад

You go girl. Codie Rocks!

@HavenatLee 11 месяцев назад

You're an f*ing genius, Codie... and a Humanitarian!.. and it was wicked cool to see you get excited when Michael was speaking about his approach to scaling. My favorite video so far!.. And you layered in your educational points perfectly!