How Hip-Hop Helped Vans Become A Billion-Dollar Brand

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The founder of Vans did not intend on making a skateboarding shoe. But as Southern California youth became more interested in skateboarding, Van Doren’s shoe was a perfect fit for their needs.
Fast forward to the late 1980s when skateboarding appealed to a new audience. Skateboarders up and down the East Coast carved out and popularized a new skateboarding genre, which had long-reaching impacts.
Those skaters would also bring their style and music into the sport, ultimately carving out a new fashion trend eventually called streetwear. Around the same time, a Bay Area rap group released an anthem about Van’s sneakers, making the shoe more appealing to young consumers of color.
While Vans had a tumultuous journey as a skateboarding brand, they could capitalize off of the streetwear market, which grew 30 to 40% each year in the early 2010s.
Here’s how the overlap of skateboarding culture and hip-hop changed Vans' consumer base forever.
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How Hip-Hop Helped Vans Become A Billion-Dollar Brand

Опубликовано:

8 сен 2024

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Комментарии : 60

@samushunter0048 2 года назад

As a hip hop head since the 80’s i can say that it was the skating community that took Vans to the next level. When i saw skaters in Vans in the 80’s, 90’s, and 2000’s I wanted to wear them.

@samushunter0048 2 года назад

@Projectile Live Very true!

@oliverbanes5121 2 года назад

Not entirely true , I used to skate back than . Back than skate /surfing and rock an toll went hand in hand , so it was a white thing . not until hip pop got involve that I saw mass adoption in fact I remember that how got involved in hip pop . Definitely the hip pop urban culture Had big hand

@frankr1791 2 года назад

The data tells a different story. Perspective is subjective.

@DemetriPanici 2 года назад

Vans have been a big part of my generation's world and wardrobe for years. I think they look great

@moneybee 2 года назад

NPR's "How I Built This" Podcast has an awesome episode interviewing the Vans founder where he details how he started Vans. It's a great podcast overall if you're interested in the origin stories behind iconic companies!

@paolabueso 2 года назад

I’d love to watch that! Thank you for sharing this.

@internetandlifehacks 2 года назад

Got my Vans on, but they look like sneakers! :D

@rickriddle 2 года назад

Yup mid 20 tho wow! I was there

@Je.rone_ 2 года назад

Hip hop helped a lot of industries

@FinancialShinanigan 2 года назад

Inspired to buy their slip-ons I used to wear during high school!

@LaCréé.e 2 года назад

Vans are the ish. Comfortable, stylish and sole so big that it can be a rainstorm but your feet still remain dry as desert.

@KARTIKEYMISHRA12 2 года назад

That's why they say music holds the power to influence society

@motomafia8630 2 года назад

That's why I hung my vans up once the mainstream sucked them up. Peeps running around with thrasher shirts and vans never having touched a board or a bike in their lives.

@DJERUPSHUN 2 года назад

Hip hop has helped create revenue for ALL industries!!! hip hop also helped the adidas brand, from RUN - DMC’s song “my adidas “

@tonymatur4694 2 года назад

So what? Record companies made hip hop popular and created what we know hip hop . Industrial revolution what made the wealth u enjoy like the technology u use hip hop doesn’t create wealth what created wealth was industry machines and technology and medicine hip hop benefit from industry.

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@wd1534 2 года назад

I was riding my GT BMX everyday wearing in Vans shoes in 1984 California... old good time : Bob Haro, Eddie Fiola, Greg Hill, Brian Patterson... :)

@NathalieLazo 2 года назад

Incredible person reading this, you have everything there is to succeed in life, whatever that is for you. Go after the life you truly want NOW! ✨ I believe in you! Love - Nat ❤️

@NK-vd6wv 2 года назад

You better say the Pack

@chrisakacms 2 года назад

How squid game caused sales of vans slip ons to skyrocket 7,800%

@whatsappme3365 2 года назад

👆👆👆

@mycodenameisejatt 2 года назад

It's more into punk rock than hip hop

@absynth69 2 года назад

I agree, it was more punk & metal , didn't really start hearing hip hop in skateboarding until recent years, maybe early - mid 2000's - now

@alexevariste7615 2 года назад

The Pack saved Vans and they wouldnt even endorse or acknowledge their impact. I didnt know what vans were until i heard this song and walked into my first store because of it

@niles8102 11 месяцев назад

I never liked the chunky shoes or the high top Air Jordans. Vans are simple and lightweight but also last a long time :)

@KingBlack804 2 года назад

Need black people to make money. If America stopped being so racist we could all PROSPER.

@simsamurai333 2 года назад

Vans make her dance

@taylorstep8135 2 года назад

Another brand that the black community has made popular without being gave credit.

@SirD1 2 года назад

Please stop. The black community did not make Vans popular.

@firstlast6226 2 года назад

@@SirD1 what video did you watch?

@sevendaysaweek2622 2 года назад

@@firstlast6226 skater community made vans popular which is majority white lmao🤦🏽

@firstlast6226 2 года назад

@@sevendaysaweek2622 it's amazing how you came to that conclusion, when they made a detailed video of how hiphop culture boosted the popularity of vans

@sevendaysaweek2622 2 года назад

@@firstlast6226 dense