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How Home Depot Became the World’s Largest Home-Improvement Retailer | WSJ The Economics Of 

The Wall Street Journal
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Home Depot is the world’s largest home-improvement retail company, with a net worth of about $350 billion. Here’s an inside look at how it became the dominant player in home improvement by catering to its professional customers.
Photo: Katie Wise
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
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29 мар 2022

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Комментарии : 153   
@jaytrg
@jaytrg 2 года назад
I'm a home rental investor and what I love most about Home Depot is the ability to track all digital receipts purchased from any credit card stored in an account. It saves us so much time from finding and scanning the receipts for tax purposes.
@bbrother92
@bbrother92 2 года назад
Why you need receipts for tax - could you explain please? Is this tax return, how it's works?
@jaytrg
@jaytrg 2 года назад
@@bbrother92 Yes, for filing tax return at the end of year. We need to report to IRS the total of how much spent on repair or home improvements. Also, we need to keep their records for many years in case of an audit.
@bbrother92
@bbrother92 2 года назад
​@@jaytrg take care, thanks
@carch7243
@carch7243 Год назад
It used to be that credit card transactions had to be saved for 7 years. This, of course, was when the receipts were paper. Now it would be easier to store and keep information much longer.
@electricalron
@electricalron 2 года назад
I'm a licensed electrical contractor. I prefer HD simply because they usually have what I need - and not just electrical stuff either. I need shovels, garbage bags, garbage cans, paint, plywood, and a variety of other "things" to make my business work. Home Depot is good to me but I can see how a homeowner/ DIY'er can be frustrated with the store because they do lack in service when it comes to, "hey, what do I need to patch a leaky roof? Or, what size conduit do I need to run power to my shed?" Fortunately I know where everything is and how to use the HD app to find what I need and I very rarely ever speak to anyone inside the store. Lowes? Well, I rarely ever visit Lowes for anything. Also, Home Depot sells Milwaukee Tools and Lowes does not.
@mugito5541
@mugito5541 2 года назад
I used to work for depot and got a raise to go to lowes and the companies are much different. I feel lowes is very focused on diy customers and depot is focused on pros. Pros spend more money so I can understand depot beating lowes in sales. Depot is also better in technology. In my experience lowes is better at customer service
@aerah9394
@aerah9394 2 года назад
Please do more videos on this series.The economics of......... Love them.
@FinancialShinanigan
@FinancialShinanigan 2 года назад
Would like to see a series comparing competitors, in this case Home Depot and Lowe's
@Pernection
@Pernection 2 года назад
Watch Company Man
@thomasburke2389
@thomasburke2389 2 года назад
I believe you have it a bit wrong on why the pro sales have increased. They are not cheaper than specific suppliers, but are larger and have the material. The issue with the supply chain is why HD grew this base. Homes are being built out of HD because it’s the only place you can get material, not for any other reason.
@MoeVsWORLD
@MoeVsWORLD 2 года назад
My dad is a GC and it’s wild to me that any homedepot within a 20 mile radius (15 stores) there is always a couple employees that approach him to just have a conversation. I think this is a big aspect a lot of people miss. Employees know their pro customers on a personal level, my father doesn’t have many friends outside of work & I think their are many old school family man immigrant GCs like him. That being said for any bulk purchase he has wholesalers to go to, homedepot mostly for tools and small items.
@danielwang2956
@danielwang2956 2 года назад
What bothered me the most in the "early morning" Home Depot ad is that some of them chose to park at the far end of the parking lot even tho it's completely empty
@classicsfan10
@classicsfan10 Год назад
Maybe they want the exercise? Or extra room to load lumber?
@AtreyuA5
@AtreyuA5 2 года назад
More videos of this PLEASE!
@famousbowl9926
@famousbowl9926 2 года назад
3:43 i like that. Thats the most realistic contractor there lol
@FullMetal372
@FullMetal372 2 года назад
But you wanna know what sucks? All this continued growth, without having enough workers to fill that growth.
@quanzhang2706
@quanzhang2706 10 месяцев назад
because they pay the new hired same as the knowledgeable associates, no respect to the workers worked more than 3 years! the leaders only care how to clam to higher lever to get more money!!
@yinyanz
@yinyanz 2 года назад
Love this series - keep it going
@dancingtrex6614
@dancingtrex6614 Год назад
Gotta love Craig Menear and his hard work
@pat13487
@pat13487 3 месяца назад
Wonderful
@alparslankorkmaz2964
@alparslankorkmaz2964 2 года назад
Nice video.
@Yashuop
@Yashuop 2 года назад
Your consistency and quality of content never disappoints! ❤️
@stephenkenney729
@stephenkenney729 2 года назад
what? This was a joke
@jerrygatts3467
@jerrygatts3467 2 года назад
A GREAT Seeking Alpha deep-dive... ----->The Economics Of Home Depot - The Past 21 Years And 3 CEOs
@fatimapina811
@fatimapina811 2 года назад
We can all agree that they never fail to entertain us 💞💞
@phanngoctuan323
@phanngoctuan323 7 месяцев назад
Good appreciate
@ak9989
@ak9989 Год назад
My son an Afghanistan war vet got hired at one. He's in 3rd year medical school but home depot allows him to work when he can.
@getintothewildwithjeffruma8777
@getintothewildwithjeffruma8777 2 года назад
As a pro myself (house flipper) I choose Home Depot over all others.
@FloridaCharm
@FloridaCharm Год назад
HD is my second home when I fix/repair my fixer upper. I wished they let me sleep in my favorite sections - lights and gardening 😁
@k3x7z
@k3x7z Год назад
God I love that song. Home Depot keeps spinning up new jingles for 20 years
@auro1986
@auro1986 2 года назад
how? supplying wsj the tools to make work spaces in places
@chandlersmith7689
@chandlersmith7689 2 года назад
I'd like to see TARGET next!
@pauldarling330
@pauldarling330 Год назад
"Carly the carpenter" LOL
@Unknown-bg2ze
@Unknown-bg2ze 2 года назад
I worked there, they have a real good culture!
@dericknasasira9124
@dericknasasira9124 3 дня назад
Ooh my God ❤❤❤❤
@haadbajwa7565
@haadbajwa7565 Год назад
When I went USA 🇺🇸 in 1999, when USA 🇺🇸 was at its all time peak 🗻 from Pakistan 🇵🇰 a third world country at that time ⌚, I found home depot to be mini America 🇺🇸. Every thing you wanted to know how America 🇺🇸 and American people became the world 🗺 most powerful nation. ANSWER was home depot, It was the people who built a nation, not governments. ❤ Americans 🇺🇸 are perfectionist and to achieve perfection you have to do it yourself.
@saadmehtab3825
@saadmehtab3825 3 месяца назад
آپ کا بھائی بھی پاکستان میں ہوم ڈپو کی طرح سٹورز کھولے گا اس کا نام ہوگا " انصاف ہوم امپرومنٹ".
@Kaloyan.Dimitrov
@Kaloyan.Dimitrov 2 года назад
If Home Depot's P/E drops in half it would be an amazing investing opportunity.
@smokeweapononlineheadshop3350
@smokeweapononlineheadshop3350 2 года назад
now 19’92, it is a good chance
@santiagoalvarez3303
@santiagoalvarez3303 Год назад
Quiero comprar en linea un duo taladro y atornillador impacto dewalt¿esta la promocion $899.00?
@MrWaterbugdesign
@MrWaterbugdesign 2 года назад
Stocks 40,000 items...and 1 of the 10 items you need are out of stock. I'm talking about pre-covid times. But here in Phoenix HD has the advantage by their number of stores. I would prefer Lowe's but depending where I'm working Lowe's can be a long way away while HD is almost always close.
@kylegroth3199
@kylegroth3199 2 года назад
I hate lowes
@maple_vanilla
@maple_vanilla 2 года назад
I work freight at HD and its literally stupid the amount of stuff we get. We get 10 boxes for a single SKU and absolutely nothing for the spot that's been empty for months. All of the inventory is automated
@ricoludovici2825
@ricoludovici2825 2 года назад
@@maple_vanilla "All of the inventory is automated." That right there is the problem. Those missing items never come up past a certain point because 'not there' means 'not sold'. Plus, they don't track the DAY they are sold. Like Monday vs Thursday. Plumbers will load up on stock early in the week, not later. My motto for both HD and Lowes is: "80% of what you need, every day."
@bstory3196
@bstory3196 6 месяцев назад
I will DRIVE past 3 Home depot to get to lowes
@baneinvestment917
@baneinvestment917 2 года назад
Great video l, do one on TJX companies next!
@carch7243
@carch7243 Год назад
You will never shop at their stores after working for them!
@lostinmuzak
@lostinmuzak 2 года назад
Home Depot is a monopoly. Price at HD is just unbelievable.
@thomasmorgenstern9204
@thomasmorgenstern9204 2 года назад
You'd better be a pro because their associates don't know what they're talking about if you need help. That's what happened at Sears. All the knowledgeable people were let go.
@Carimm60
@Carimm60 11 месяцев назад
Depends on the store but yes in general there has been a decrease in knowledgeable people wanting to work for HD, but this is happening in most retail companies. No reason to hire a person for higher rate if the customer can just look on RU-vid or Google to learn how to do something.
@moeomeohuyenmeo1883
@moeomeohuyenmeo1883 2 года назад
Unionize them!
@SimplyJack3
@SimplyJack3 2 года назад
"try" is key word.
@rahoolv
@rahoolv 2 года назад
Seems like an extended ad with a hint of competitor smearing.
@ScumfuckMcDoucheface
@ScumfuckMcDoucheface 2 года назад
Why did WSJ just show me a 6 minute (poorly made) commercial for The Home Depot? haha I would love to know what Home Depot paid for this publicity...? =)
@jaronhays9358
@jaronhays9358 2 года назад
There’s nothing I could say other than the fact that your username is a accurate representation of your personality
@davidsandbeck6317
@davidsandbeck6317 2 года назад
I spend big money at Menards.
@englishworld7792
@englishworld7792 2 года назад
Quality video 👍
@rodlake4521
@rodlake4521 2 года назад
But they can’t deliver a $99 grill. Home Depot can kick rocks.
@applehead5587
@applehead5587 2 года назад
HomeDepot Stock Holder ^^
@SnowWhite-hr4ho
@SnowWhite-hr4ho 2 года назад
What about their HR policies against the white Christian
@markjapan4062
@markjapan4062 2 года назад
2008 COLLAPS WAS THE BANKS SOLD MORTAGES ON A PAYMENT ON DEMAND CLAUSE..THE BAIL OUT ON BANKS SHOULD HAD GIVEN HOMES TO THE ORIGINAL MORTAGES OWNERS. OR ALLOWED THE OWNERS A FULL REFUND INSTEAD OF FORCLOSURES.
@lifeirony
@lifeirony Год назад
I was overworked, exploited, harassed and abused by the Home depot management team on 23rd Street in NYC. The Human Rights division followed up my complaints and found that I was right and tge Supervisors resposible were fired however I have never been compensated by Home depot. Years later my incident of filing reports, there was a murder suicide by an employee who shot his supervisor in that same store sadly in the lighting department. I know this store management needs to be held accountable for a lot of problems they cause especially against me when I received a lot of great recommendations through the Voice of the Customer website by Home Depot.
@benbecker696
@benbecker696 2 года назад
The WSJ makes some of the more nuanced comedy videos on RU-vid.
@LuisMendoza-pp9qi
@LuisMendoza-pp9qi 2 года назад
I frigging LOVE home depot!! It's a manly place!!
@SnowWhite-hr4ho
@SnowWhite-hr4ho 2 года назад
HD will say that you have male privilege
@qolspony
@qolspony 2 года назад
It was Pergament before Home Depot came into New York. And Pergament was gone like a bad habit. Pergament started as a real estate venture and owned most of it property. I guess it couldn't compete with a store that was similar to itself.
@desd111
@desd111 Год назад
What? No mention of the 12ft skeleton?!
@davidsimiyu56
@davidsimiyu56 6 месяцев назад
Need green machine mower
@qawwertyyugggyiuiuuhinkopo748
Yeah seeing a lot of people take like sink faucets with calls like for $500 taking them straight up to the return and get a gift card for change to something dating mirabai they need to change their policy when you buy something you can't return it but you got a receipt another day do it with three times breakout but still people take advantage of that
@therealcfiddy592
@therealcfiddy592 7 месяцев назад
Home Depot isn't real
@georgebanuelos1
@georgebanuelos1 2 года назад
Can’t seem to pay the employees Jack s
@mikemezquita8319
@mikemezquita8319 2 года назад
This is a commercial
@rylanshort9108
@rylanshort9108 2 года назад
"Over 2300 stores in north america" while showing only stores in the US. Typical.
@robertprell1960
@robertprell1960 2 года назад
Menards is king in the midwest
@Calispeedboi
@Calispeedboi 2 года назад
Plumbers go to ferg
@Pssnmeoff
@Pssnmeoff 2 года назад
Needs unionization.
@blackhawk7r221
@blackhawk7r221 2 года назад
The dangerous thing about HD or Lowe’s is the mediocre quality components they sell leading an entire generation to think that this is all that is available to the consumer. Go visit a true electrical supply or plumbing house. If you need barely good enough, the big box is for you.
@ak9989
@ak9989 Год назад
I own two homes and had to buy a new sink, faucet and garbage disposal for the kitchen. All bought at home depot and installed by me in 3 hours!
@genek6056
@genek6056 2 года назад
sell all TWTR stock now
@kylegroth3199
@kylegroth3199 2 года назад
For a professional, home depot beats Lowe's hands down.
@followerofjesuschrist.
@followerofjesuschrist. 2 года назад
"From that time Jesus began to preach, and to say, Repent: for the kingdom of heaven is at hand." Matthew 4:17
@wtfa2910
@wtfa2910 2 года назад
If you're so dominant come to Australia...
@rogerpullin8997
@rogerpullin8997 2 года назад
Home Depot seems to be a good place to work, at my local store I can think of at least four employees that have been there 20 plus years, they are almost always upbeat and happy to help, I miss the coffee since the scamdemic hit
@strafniki1080
@strafniki1080 2 года назад
So this is IKEA of USA
@AlexVoxel
@AlexVoxel 2 года назад
This isn't really an economics of video, you just said that they are a retailer and not much else... I'm pretty disappointed to be honest
@ScumfuckMcDoucheface
@ScumfuckMcDoucheface 2 года назад
right? It wasn't much more than a commercial, and really it was a poor one at that...? haha
@0ohoaxo0
@0ohoaxo0 2 года назад
And they just bought hd supply
@zioluigi32137
@zioluigi32137 Год назад
Lowes oven
@carmfully
@carmfully 2 года назад
If a contractor you hired gets all of their main materials at home depot, do look for another contractor.
@zioluigi32137
@zioluigi32137 Год назад
Lowes over
@geppettocollodi8945
@geppettocollodi8945 2 года назад
This is a commercial for a really bad business. You can buy water and Halloween props, but you can't find any of the hardware item that are not top sellers. They concentrate on the most popular 75% of the items in any product line. You always come out unable to finish a project. Plus the prices on many small items are atrocious. I have blacklisted HD.
@netherportals
@netherportals 3 месяца назад
I personally don't like homedepot, they give people thank you notes for saving them millions of dollars and they fire at will far too often. Pretty terrible place to work a decade ago. I'm sure they are fine now
@karzygijose
@karzygijose 2 года назад
meanwhile nothing on menards lol
@Yellow_Afryca
@Yellow_Afryca 2 года назад
How many lowes ppl watching this?
@blomegoog
@blomegoog 2 года назад
Buy more from walmart and amazon. HD is a joke of a company today. They were awesome some decades ago. Not anymore. As bad as Lowes.
@shellysmith1037
@shellysmith1037 2 года назад
The economics? They charge customers a lot and in many parts of the country a customer has little choice. $$$ mo' money. Mo' money
@NYman472
@NYman472 Год назад
Worst service inside the store though
@albertowilliamalvesviana5162
Quran 64:14
@judithkahr3204
@judithkahr3204 7 месяцев назад
Not for me! Lowes is so much better.
@ib..1803
@ib..1803 2 года назад
HD is the same !!!! Americans need to travel and see the world lol they still live in 80s 😂
@bstory3196
@bstory3196 6 месяцев назад
yeah you buy something with CASH then need to return it UNopened with a the receipt in time! they want to give you a gift card after that I quit going UNLESS LOWES does not have what I need!
@cyrusgraham292
@cyrusgraham292 Месяц назад
🍓🍉🍜🐖ThanksGiving year🎼🏈 2001 🍟🔬📎
@famousbowl9926
@famousbowl9926 2 года назад
*CONSUMER HARDWARE STORES WOOD SUCKS A@@! THEY ARE STILL WET AND WILL WARP*
@timothydevries383
@timothydevries383 2 года назад
Menards is wayyy better and cheaper.
@chautrongan6183
@chautrongan6183 2 года назад
Thanks for God Heavenly Father Jesus Christ Joseph and Mary Blessings United States of America vs Viet Nam Cong Hoa Country today.
@bobray7790
@bobray7790 2 года назад
not after that woke pamphlet leak. i will NEVER shop at home depot again.
@xeenon1000
@xeenon1000 2 года назад
😥😥
@ryangajewski4585
@ryangajewski4585 2 года назад
Menards over Home Depot
@morganfreeman4726
@morganfreeman4726 2 года назад
Deadass they abuse their workers
@ChrysanthsMum
@ChrysanthsMum 2 года назад
👎
@ramandeepsingh7
@ramandeepsingh7 2 года назад
Great depression made Lowe an unprecedented pandemic made HD.
@markjapan4062
@markjapan4062 2 года назад
HOME DEPOT PRICE GOUGES THE BUYERS .. LUMBER 200 - 300 PERCENT ..
@carch7243
@carch7243 2 года назад
I would like to know why this "largest Home-Improvement Retailer" doesn't have American citizens doing their installation work. I just wanted to have some tile placed in my bathroom and they cannot provide me with 2 English speaking workers to do it. So, is that how they got their reputation as being the largest retailer? With cheap labor?
@Jessicalovechocolate
@Jessicalovechocolate Год назад
I guess the other English speaking employees were on other jobs. They are hiring though if you are interested in filling a need.
@jjones391
@jjones391 Год назад
There are lots of jobs in the USA Americans would not do. Well someone got to do it. Americans are welcome to put the business on home depot list if they want to, home depot is not responsible to go looking for Americans contractors. Contractors are the ones responsible to let retailers know what they have to offer!
@carch7243
@carch7243 Год назад
@@Jessicalovechocolate No, they didn't have any English speaking employees, only the so called owner. I am speaking about the people who come out to your home and install their products, they are not Home Depot employees. They are subcontractors willing to work for the lowest amount. It isn't based on quality.
@floridaadventuresports3921
@floridaadventuresports3921 2 года назад
They also indorse Trump and white nationalist 🤷🏿‍♂️
@jdr3028
@jdr3028 2 года назад
Menards is better
@artemasward5842
@artemasward5842 2 года назад
why does home depot give millions to donald trump?
@benhogan4739
@benhogan4739 2 года назад
Isn’t it clear how they became successful…by stuffing their shelves full of cheap Chinese products and undercutting smaller rivals? Like Walmart. We need a video for this?
@getintothewildwithjeffruma8777
@getintothewildwithjeffruma8777 2 года назад
Where do you think Walmart’s products come from?
@benhogan4739
@benhogan4739 2 года назад
@@getintothewildwithjeffruma8777 Don’t have the exact numbers in front of me, but I’m sure a disproportionate amount comes from outside the US with China leading the way. Fact check me, love to be wrong in this case.
@donarrivas1675
@donarrivas1675 2 года назад
It should have said the largest chain of home improverment store. During the obama time when US and CH was in the best cozy relationships, the post TARP program had made HD in short supplies due to the super fast rise of home projects. Today, the price is spiral upward because of biden uncontrollable rising inflation. With new prime rate hiking from the fed and more possible t-notes auctions down the line, the economy would be more than likely to fall backward into the reccession bottom. Once the price is hiked, it ain't falling back because the WS says it so! So be the chicago ME. We don't have the super presidents in the modern day anymore. The national presidetial position is saleable as seen in 2016 when trump decided to buy his presidency at $200 M USD. He got the deal!
@bellanoah4972
@bellanoah4972 2 года назад
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@glehyamarkus5427 2 года назад
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@chrisholt7514 2 года назад
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@dixievixen6045
@dixievixen6045 2 года назад
Use to spend quite a bit at HD. But after their "gone woke" employee flyer, well, I will now exercise my privilege to drive the extra 1/2 mile to their competitor. Thought they were a home improvement type company, not a social indoctrination company.
@andrewputnam2717
@andrewputnam2717 2 года назад
What gone woke employee flyer?
@cyrusgraham292
@cyrusgraham292 Месяц назад
🚍PHOENIX ARIZONA 2001📝
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