Coming back to comment as this strategy worked wonders! I was able to achieve a $0.01 cost/install by following this fairly closely. You don't have to stay as rigid as the example above, just adjust your daily budget and target CPA according to how your campaign is working every morning. I was able to quickly drop my Target CPA from 0.30 to 0.15 and down to 0.10 and then slowly creeping towards 0.01. Indeed these users don't make you much money and are likely to only play the game once or twice. With 300 DAU and an efffective Advertising Monetization setup, I was only seeing about $1.00 in revenue per day. Of course this depends largely on quality of your game as well. Nonetheless a great option, I'm planning on running the campaign until roughly 10,000 downloads and it's looking to cost me around $200 total.
Awesome strategy!! Thank you for sharing this to us. So instead of 1 ad group what If I launch a campaign with 10 ad groups ( 50 $ budget of each) using different keywords of course, this strategy will still work?
If you can optimize for all of your keywords perfectly, than it will still work. But i guess its hard to perfectly optimize 10 ad groups, so the cpi will most likely be 0.02 - 0.04 $.😀Hope that helped you. Be sure to leave a sub if you want to support my channel.
Thank you! Last question if you don't mind. I read that the maximum daily budget that Google authorize is 2500 $. So if I start with 2500 $ then go down slowly, this strategy will still work and achieve the 0.01 for the cpi?
@@OlfaOlfa-jj9pp Hey, no i think this budget is too high.The lower the installs per day amount that you target, the lower will be your cpi. You need to imagine its like a pool of possible installs. Lets say 50 installs are available for 0.01$, 50 for 0.03$, 50 for 0.05$, etc. So if you only target 50 installs per day you will get only the super cheap ones, which is good 🙂 so your cpi should be 0.01$ in this example. If you target 100 installs per day you will have a cpi of 0.02$ because you got 50 downloads for 0.01$ and 50 for 0.03$ etc. 🙂
Awesome video! Do you have a tutorial how to connect your mobile game to the actual tracking in google ads? Do we need to integrate an SDK in the game to be able to get the data in the dashboard? If yes, I'd love to learn how that works.
Hey, happy to hear that you liked the video. No for the basic data you dont need an SDK in your App. For the basic data go ahead and connect your google play console account with your google ads Account👍😃. I dont have a video on that, but it is fairly simple. 👍
