How I built a billion dollar coffee company called Kopi Kenangan

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Edward Tirtanata, 35, is the co-founder and CEO of Indonesian unicorn coffee chain Kopi Kenangan.
He started the business in 2017 with his good friend James Prananto after realizing that major coffee chains in the country were too expensive for the average Indonesian.
Today, there are over 800 outlets of Kopi Kenangan across Indonesia, Malaysia and Singapore.
#CNBC #CNBCMakeIt #KopiKenangan #foundereffect
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Опубликовано:

19 май 2024

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Комментарии : 145

@Dita_Utomo 25 дней назад

Proud to see a home-grown Indonesian company featured in CNBC! Congratulations on all your successes thus far, Edward and team! Maju terus!

@LLcreates 17 дней назад

Kenangan recently expanded in Singapore, and as a Singaporean, I must admit I was really surprised by the quality of coffee! It is now my favourite place to grab a daily cup. Congratulations Indonesia!

@Dita_Utomo 17 дней назад

@@LLcreates Glad you like it!

@user-fs4rx5og3n 24 дня назад

Kopi Kenangan is really a life-saver for middle class in Indonesia with their affordable price and great quality coffee 👍🏻

@EcomCarl 26 дней назад

Kopi Kenangan's strategy of embracing local tastes over a uniform approach is a masterstroke in building brand loyalty and understanding market nuances. 🌍 It's impressive to see how aligning product offerings with cultural preferences can propel growth and set a brand apart in a competitive industry.

@mellenix 25 дней назад

"This coffee tastes exactly like my ex-girlfriend. It was sweet in the beginning and bitter at the end." LOL

@ravitejasikhakolli 20 дней назад

This guy is genius.. Mind blowing strategies and thinking. It's complete opposite of starbucks

@NilesFish 17 часов назад

A fraudulent company, with deceptive production practices, engages in land grabbing and deceives local coffee farmers into debt traps. It is also one of the players monopolizing palm production (yes, they use palm oil in their coffee), and it is backed by elite politicians. This company is a bootleg version of Bakrie and Djarum. It's not surprising, as everyone needs to be dirty to grow up in a sick economic environment.

@bluecat6902 24 дня назад

As an indonesian i am proud of this man and his team.

@TGStamfordPark 17 дней назад

Great story - super bold to scale up and buy locations during Covid shutdown

@hadiwijaya8809 17 дней назад

Amazing speech, smart & to the point.. really answer how big the Kopi kenangan today coz of him..

@RarityHub 16 дней назад

this guys knows what he's doing.

@_rebecca_jean 2 дня назад

With such a humble heart, smart mind and sweet personality surely his continued success is assured 💯 All the power to you!!!! Thank you for the inspiring story ❤

@justmoch8985 3 дня назад

as much as I like and being a loyal customer myself in my small city in java, one thing that I can have a better suggestion for them is that maybe the menu selections could turned back slimmer as it was. Now that they provide a seasonal selection, there’s no need to have a drink that has very low demand. you can cut off such that a thing. and thank you for providing us quality coffee in such an affordable price.

@ninatambunan5743 13 дней назад

Kopi kenangan enak.. aq suka 👍❤.. maju terus ya.. hebat owner nya pekerja keras 👍💪 .. terus maju menantang badai bisnis yg selalu ada.. 👍👍🙏

@MrRickzi 21 день назад

Here in KL, the pricing is similar to Starbucks… not cheaper than any other brand.

@corgansow6173 19 дней назад

Thats quite an exaggeration. Starbucks average msian price is RM 20 per beverage and more while kenangan is below that. Speaking of the chain, compared with local chain ZUS, kenangan is pricier and honestly not impressed with the taste of drinks. Last drink i ordered its obvious their beans were burnt and tasted horrible. For midpriced coffee ZUS is better

@cholidid1464 18 дней назад

In indo its less half price of starbucks

@MrRickzi 15 дней назад

Avocado iced latte. Almost RM15. Starbucks is RM 16.

@wawanmuldiantoro7159 16 дней назад

My wife worked at the same building which Kopi Kenangan's first shop opened at Menara Standard Chartered. She drinks kopi Mantan then up until now almost every day. OMG.

@Cordycep1 15 дней назад

Becareful....will eventually develop insomnia, eye problem.

@RichardGolD-wz3is 4 дня назад

Wow Wawan are you an Indonesia, i heard Indonesia government is the most Corrupted In South East Asia

@wawanmuldiantoro7159 4 дня назад

@@RichardGolD-wz3is You bet Im Indonesian. Yes it is, Im sick & tired of the corruptions & nepotism my own government from top to bottom. I really hope that death penalty law is applied here but thats just a wishful thinking.

@indigodeville 10 дней назад

Watching this while sipping my Kopi Kenangan mantan. The moment I firstly tasted Kopi Kenangan dan Kopi Janji Jiwa, I knew it's time to say goodbye to Starbucks.

@MarketingFoodOnline 9 дней назад

We just talked about his on our channel about launching a coffee shop business. Even selling coffee Brands online is skyrocketing.

@rachmadsuhartono 20 дней назад

waw masuk cnbc international euy

@muazmohd7457 26 дней назад

Amazing episode. More pls! Always great to learn from these entrepreneurs

@zumabbar 25 дней назад

manual brew still blows them out of the water (or the coffee)

@udah2menipuorang765 25 дней назад

Congrats!my wife loved your coffee and I would say it is a world class standard..

@CaptainVita 24 дня назад

Honestly, here in Malaysia, it's not much cheaper than Starbucks. And compared to local coffee shops, it's actually still expensive. And hyper-localized, there is not much either, as far as I see.

@Lalalalalelo 24 дня назад

i noticed the same in singapore

@groundsymphony 22 дня назад

@@Lalalalalelo As you can see from the “tall latte index”, Singapore’s Starbucks is already listed as one of the most affordable. So I think it’s tougher to compete with that. I would say the same for Malaysia

@leonard8885 16 дней назад

Malaysia working class can't spend so much on this Kopi Kenangan, matter of time it will be crushed by luckin coffee

@Caheku590 14 дней назад

I love coffee Mantan from coffee kenangan ❤

@pooryoutubermy 19 дней назад

Wow.. that's cool..

@yudhzzza 25 дней назад

Now, Fore is the competitor of Kopi kenangan😅

@BookCafeWorks 26 дней назад

Interestingly, the best coffee in Indonesia is from Indomaret called "Point Coffee"

@mmddyyyy-his 25 дней назад

NOO, Flash coffee is the best

@BookCafeWorks 25 дней назад

@@mmddyyyy-his nahh never heard of it, while "Point Coffee" are approved by many international travelers and coffee lovers

@ericbenjamin487 25 дней назад

What's the Point?

@BookCafeWorks 25 дней назад

@@ericbenjamin487 But Kopi Kenangan is much more successful than Point Coffee

@BookCafeWorks 25 дней назад

@@ericbenjamin487 Another example in Indonesia is an education startup called Zenius, even though it has the best education content, but it's not more successful than Ruangguru (a unicorn startup)

@Truth9048 18 дней назад

Best is buy your own specialty coffee, grinder and Aeropress. Guarantee cheaper and tastes better than most coffee made by cafes.

@OHANA-Beach-Suites-CDO 23 дня назад

Very Inspiring! Thank you! I'm taking notes!!!

@ariangx1929 18 дней назад

wow masuk cnbc

@ariangx1929 18 дней назад

CNBC didnt mention.. they sell 18K rupiah coffee using lamarzoco

@jasonsusantyo 23 дня назад

legend

@securindo 21 день назад

saya bangga ada merek Kopi Lokal mendunia..gass terus maju..okee gas, bravo lokal brand mendunia

@christopherlaw9184 23 дня назад

Have not heard of this kopi before…. In SG, I drink local kopi 😅

@trojan0829 19 дней назад

it's much bigger in Indonesia, not surprised if you've never heard it in SG

@dadade 19 дней назад

Cos sg branch totally CMI. Their staff pull 10 espresso shots at the same time, then leave them out in the open. Only use when got people order… How will the kopi be nice like this?

@Husztiali6999 26 дней назад

Hopefully I’ll do the same in the future ❤

@lamboksiahaan3017 15 дней назад

Wow

@arwildo 24 дня назад

Great story, keep it up bro

@Kushal978 26 дней назад

Better than Starbucks

@mr.bewerter2578 25 дней назад

I really don’t know what he mean that the tea market are tapped out. I mean Indonesia are once the biggest market at all. Can somebody explain the difference?

@30dayofprogress10 22 дня назад

maybe he meant he had to compete against massive bubble tea chains

@lionheart93 25 дней назад

never heard about it

@LewisAtonn 6 дней назад

I squirelled away cash for a rainy day, but with inflation pouring down, it feels more like a leaky bucket. Saving for retirement seems impossible if my money keeps losing value faster than I can earn it.

@hajjimubarak 26 дней назад

Love the name 😂😂😂

@hullopillow4853 20 дней назад

Doubt the latest valuation is anywhere near 1b now that the covid startup hype is over. When is their last funding round?

@Clip_Gallery 26 дней назад

love it

@gilangladisadewa8438 21 день назад

omg he make it here

@111thread5 9 дней назад

3:15 I also think the same like "too many coffee shop, so what if I sell tea." Instead of bubble tea (since bubble tea also a lot nowadays) why not sell pure and refreshing tea because my country's weather is soo hot right now, the target age is 20+ and those who want to consume healthy product. But since he also said that 3:25 "it is not profitable" so I wonder if tea business can survive this economy. Also, 3:33 I saw that he also sell pure tea because of the tea pot, just like my idea !

@sakurachristineito6428 21 день назад

It's huuuge in Indonesia

@mrprimarch6484 2 дня назад

No wonder the coffee taste so goat!

@faust93 22 дня назад

It takes huge effort to pay back your shareholders. Please make some improvements on long queue at office locations in jakarta

@vikramganasen 21 день назад

Still expensiwe in Malaysia actually.

@bubbachua 5 дней назад

flash in the pan

@noopyx3414 22 дня назад

What if I build a coffe brand selling coffee at half price of Kopi Kenangan?

@jebablessysalomi3451 20 дней назад

It takes longer time to beat starbucks

@TeodoraWidmark 4 дня назад

Friend, i cant manage time..please help me with this master piece to understand.

@archieizhellboye 18 дней назад

a Pokemon card hustle as a reference for entrepreneurship... y'all can't EVER tell nerds anything ever again for the rest of human existence... that aside now, what's he and hsi company doing to "GIVE BACK" and help with issues plaguing his country, region and actual things that we need to better ourselves as humans going forward... sincere question

@CaptainPlanet007 21 день назад

I don’t think the name will stick in the US or anywhere beside Indonesian. Sounds kind of wack imo.

@sutats 25 дней назад

5:15 I have a different and more intimate interpretation of that. hehe

@MCorpReview 24 дня назад

Same name as one fund in Malaysia 🇲🇾

@HazlinaMohdTahir 24 дня назад

Different name. That is Kenanga

@aureliuspollini6941 13 дней назад

it's matter of times that the price of coffee to increase like the price of cacao. So a company and costumer will depressed

@madenaraputra6887 20 дней назад

Kopi Kenangan is the Remembrance Coffee

@ArdikaPercha 23 дня назад

Memories coffee ❤

@caseywai 23 дня назад

So, what are they doing that’s really different?

@dadade 19 дней назад

In Sg, they prepare the espresso shots way before hand and leave them out. Then pour into the milk after someone order. As you can probably guess, the coffee isn’t that great, with old espresso shots.

@cholidid1464 18 дней назад

Its cheaper and its a tech coffee

@supamrm1670 26 дней назад

too sweet

@deensaid7762 25 дней назад

There's option if you want to reduce sugar you know 😄

@CaptainVita 24 дня назад

That's what he refers to as hyper localized in the video

@mongmongi226 12 дней назад

Coming from kopi susu aren addict, i was dissapointed by every chain inconsistency lately (my fav is kopi kenangan mantan less sugar, sometimes no sugar at all which is too bland and bitter for me, so i try again buy 'normal' sugar but it ended too sweet in other chain wtf). And no more discount again for members. :( Already talk with the CS but they also did handle the problem half hearted.

@nicholasgoh3526 7 дней назад

If I want to sell beer, I will also name it after my ex because her heart is as cold as the beer.

@rainbowsam8542 18 дней назад

here in malaysia the outlets oways empty, really funny this is billion dollar company 🤣🤣🤣🤣🤣🤣😂😂😂😂😂😂 mommy daddy got money help open this coffee chain isit?

@cholidid1464 18 дней назад

No lah. Its tech VCs

@iamthekwan 5 дней назад

Congrats to Kopi Kenangan, but FFS it's pronounced KE-NANG-AN, the G is a soft g.

@JeffTheBackPackTraveler 20 дней назад

"This coffee tastes like my ex girlfriend" could have several different meanings 🤭

@HolahkuTaigiTWFormosanDiplomat 12 дней назад

YES INDO

@minghaoli6829 11 дней назад

Damn, Brother built a Billion dollar company just to dark ROAST his ex!

@funnyhowlifegoes 24 дня назад

Malaysia soon?

@trulyhojicha 23 дня назад

already

@funnyhowlifegoes 22 дня назад

@@trulyhojicha oh just realized it’s under kenangan coffee instead 😊

@AhmadS-nm8ky 26 дней назад

Fore > kenangan

@aprians2004 25 дней назад

But please re-branding the place, so many people like me who needs calm or chill to work, study or meeting

@karenng9728 24 дня назад

Ex in sg

@tonyjong1138 9 дней назад

Yu could’ve add grams more to 25 per say

@angae9319 11 дней назад

❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤

@user-ll9qk2el4d 25 дней назад

If I were to open a coffee shop, it will only serve take-out. I don't want customers, especially students, hanging out for HOURS and using the internet without buying drinks.

@icetrip2417 24 дня назад

😂true

@ssuwandi3240 19 дней назад

Coffee takeout has little brand value to coffee house

@sac856 22 дня назад

Whoops!! retract my last comment. Mistake

@CerroZimm 10 дней назад

She looks funny

@LalaPala-ml2or 19 дней назад

Aint happening

@fnur51 10 дней назад

Bruh kopi kenangan mantan is better than starbucks latte

@revimfadli4666 26 дней назад

"instead of sofa or fast wifi, we focus on high quality coffee" Implying about Starbucks coffee quality 😂

@sutats 25 дней назад

In the same token implying that it's consistently bad.

@BatakGemblung 20 дней назад

the same reason why i sit on starbucks instead of kopi kenangan... kecuali di sency ada kenangan signature, coba duduk disana..gak nyaman akhirnya move ke starbucks lagi :)

@mkenobi6534 24 дня назад

Knowing u are so rich, ur ex GF will come back to u & her name is Starbuck, lol

@thelandsavior402 19 дней назад

😂

@NThony1 23 дня назад

@sugitodjong3279 24 дня назад

Duit bokap/nyokap

@velvia_ae 20 дней назад

"It tastes just like my girlfriend sweet in the beginning and bitter at the and." Lol,....but this memories make a successfull brand. So let's call it a win

@tonyjong1138 9 дней назад

Really????? Coffee taste like water

@aidil-azhar 10 дней назад

obviously he's operating on loss

@SeanPan-it3jm 26 дней назад

Ceasefire now.

@ceeril 26 дней назад

Err, where exactly?

@SeanPan-it3jm 26 дней назад

@@ceeril NOW

@masih9595 26 дней назад

@@ceerilTexas

@user-pb2mn9ly3k 26 дней назад

💮😡🤬🤬😡😡🤬😡🤬😡🤬😡🤬😡🤬😡

@chan90s 26 дней назад

He still remembers hos ex gf😂 i feel sad for him

@mulalomasindi6839 13 часов назад

Is the anyone in 20 , who which to start billion dollars startups with me

@ethicseo 17 дней назад

Jesus can change yr life ❤

@cruzaderz10 25 дней назад

This is so misleading...

@trulyhojicha 23 дня назад

how?

@cruzaderz10 22 дня назад

@@trulyhojicha this is relevant 2 years ago. Not today.

@zenaxiboga1476 22 дня назад

not sure about the quality, it's so bad it has a very synthetic aftertaste that just taste sour ( way less fragrance due to improper roasting, and very cheap syrup mix for the sweetener part), and that is the one made by the barista, don't even get me started on the ones they sell on grocery shelves, glorified cheap coffee that is worse than the instant coffee mixes other fmcg are selling ,it literally taste like they took a shitton of coffee candy and mix it with water, maybe the branding and distribution work for now, but the product itself is an utter failure

@alistudios8820 21 день назад

Not nice

@zohanthecspro 19 дней назад

Kenangan Kopi is horrible coffee, bland beans with overly sweetened syrup.

@alistudios8820 21 день назад

Bullshit

@lakeshavallejo7889 21 день назад

I wish that I could understand what he said. Next time, can you add subtitle when they can't speak English well. Thank you, and stay blessed! Congratulations!

@williamwidjaja850 6 дней назад

Failure total, stop recommending rubbish. His task was gathering investor money, and spend it awfully.

@azul1964 13 дней назад

Starbucks taste the same everywhere Kop taste diff everywhere - localisation. Therefore: "international biz is losing $ and indo biz is profitable" - how do you fight local tastes when youre a foreign indonesia company?