In today's video, I'm sharing what is my process of not only designing a high-converting SaaS pricing page, but also what are the principles behind the successful layouts and what you can test out part of your A/B test campaign.
I've seen a lot of Hotjar recordings over the pricing pages, and always wondered why people quit and then come back after 30 seconds. I realised that users compare pricing over the competition. And they simply have multiple pricing tabs opened on their browsers.
So next time you design a pricing page for your tech product, make sure you include:
1. A powerful headline that explains how your pricing works but at the same time - it handles top sales objections your users might get.
2. Easy pricing tiers so anyone could understand what's included and which plan works based on their business and needs.
3. A lot of social proof, so their is no doubt that your product worked for others and helped them achieve a specific outcome they've been looking for.
If you'll get any questions, the comments section below is your best friend.
Happy testing!
17 сен 2024
