How I Price My Shirts

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In this video I go over my techniques for pricing. Pricing will be different for everybody but when you have the ability to create shirts from home with a heat press. We have to remember that pricing is different for custom shirts, mass producing shirts and our own branded shirts. This video shows how I figure out my pricing.
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The Best Heat Press to get started with
CraftPro.BigBrandoh.com
The Heat Press that I use
SigSeries.BigBrandoh.com
The Hat Heat Press that I use
shrsl.com/2gw8d
Heat Presses for all budgets
shrsl.com/2f0wd
Cameo Vinyl Cutter
shrsl.com/29zpz
BFlex HTV
BFlex.BigBrandoh.com
ThermoFlex HTV
ThermoFlex.BigBrandoh.com
Siser Easyweed HTV
shrsl.com/1z0qf
Supacolor Transfers
Supacolor.BigBrandoh.com
Transfer Express Transfers
TE.BigBrandoh.com
Shipping Supplies and Heat Press Supplies
Poly Mailers, Scales, Laser Thermometers, Safety Rulers, T Shirt Folders, Clear Poly Bags, Cutting Mats etc.
www.amazon.com/shop/bigbrandoh
Sawgrass SG400 - Sublimation Printer
shrsl.com/1yzmw
Heat Press Base Cover
shrsl.com/1ud1q
Blank T Shirts
Blanks.BigBrandoh.com
If You Need a Graphic Designer. Look up these guys on Instagram:
@aka_jerry_m @Dizmajiz @Rawtoons @BrentTab

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Опубликовано:

7 окт 2020

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Комментарии : 160

@DeezyBikeLife 3 года назад

the "triple my investment" method is keyyyy!

@BigBrandoh 3 года назад

Yesssir!!! You know thats right brotha!

@maynardcruz5591 11 месяцев назад

Dang I would have to sell at $45 . Where y’all get best price no minimum transfers from?

@Smilez91 Месяц назад

@@maynardcruz5591me too. I have to sell mine for $45. Even sourcing from overseas the overall price is expensive. I wonder if it’s ok to just make a little over double the profit.

@bellmovement 3 года назад

Def appreciate this I needed it. I just jumped out and took that leap of faith and I bought my first heat press made a couple people loved my work and already ordering for parties etc. sending love and light your way family keep shinning !

@basil2329 3 года назад

the best advice I've received on pricing very transparent and straight to the point 👊🏾

@itsmedave1969 3 года назад

I got a ton of images in my head . I’m an artist who just got a vinyl cutter and heat press. I make shirts for myself but now after watching you I think I’m gonna make that jump. preciate ya.

@BigBrandoh 3 года назад

GET THAT MONEY!!! thanks for watchin

@magalitalualua1877 Год назад

Such good information! Thanks for this. It's different than other videos about pricing, but it makes so much sense.

@aaronfernandes3971 3 года назад

People are starting to ask me for shirts. Perfect timing my ninja. Thank you your videos and Reyes have helped me tremendously.

@mamabear5289 2 года назад

I do custom work from my craft room with my cricut and my shirts are really nice. Your advice was helpful.

@Cyndi2016 3 года назад

that's some good info your videos always help thanks for the time you but into them. Be blessed

@tainoink 3 года назад

Love your channel Big Brandoh. Great info. Thank you.

@BigBrandoh 3 года назад

i appreciate that!!! thanks for the continued support! 👊🏾

@adamalvarez4528 3 года назад

Great info can’t wait for the next info video, it’s helping me out to set up my business. Thank you

@BigBrandoh 3 года назад

dope! thanks for watchib

@Friendofsinners777 2 года назад

thanks for this video bro! It helped me out tremendously! 💯

@conniemann4944 8 месяцев назад

I know this is an old video but just viewed it and wondering where I find the other videos where you broke things down. Thanks!

@Offroadlights4sale 3 года назад

Cause of watching ur videos I started my own Im a off-road enthuast and started the shirt printing for it. Thanks for ur info and break downs

@BigBrandoh 3 года назад

fuck yeah! thats what im talkin about! thanks for watchin and good luck with your new business! Get that money!

@kellyclinton6451 2 года назад

Thank you so much! Always a different outlook!!

@jeremiahmosby1717 3 года назад

I doubt you remember me from an old comment but I’ve been watching your videos since like 2015 16 at the latest and I just wanna say thank you for still doing what you’re doing and when I *finally* start my clothing brand you’ll be a huge reason continue to be blessed and blessings others you’re really the shit I hope you know that And best believe I gotta send you a gift basket or some shit when I blow up💪🏾 lol appreciate you💯

@BigBrandoh 3 года назад

thanks for the support over the years!!! i really appreciate it! Get that money!

@jb2839 3 года назад

Thanks bro this video inspired and help me alot

@cornbread206 Месяц назад

in school, they taught us (cost per CMT + overhead) x 2.33 = benchmark MSRP. Then the sales team uses that 233% mark-up to negotiate down for B2B...... but vertical manufacturing is a totally different animal!! Cuz the mark-up is all profit, and the vendor cost can potentially be waived because you are your own vendor! Profit margin has way more flexibility.

@LarryLetterz 3 года назад

Appreciate you hoss. Longtime watcher first time commenter salute

@BigBrandoh 3 года назад

yo Larry! i really appreciate that! thanks for watchin and thanks for the continued support!

@Jaihicks Год назад

Thank you. Appreciate all the info

@mr.funkodelic8383 Год назад

Bro your videos make soo much cents thank you very up front and simple

@ELMUCHACHOALEGRE2022 3 года назад

Better explained you can't, you're great, thanks for your time.

@onestar45 3 года назад

Man, this was awesome! Keep it comin bro!

@BigBrandoh 3 года назад

thanks for watchin Bro

@mamabear5289 2 года назад

Great video very helpful planning on watching your other video

@crushbent 3 года назад

6:46 Brandoh started spittin fire. haha. My approach is exactly like yours from that point of the video on.

@BigBrandoh 3 года назад

hahaha thats right!!! 👊🏾👊🏾

@tvibesolution 2 года назад

Excellent video, thanks very much buddy 👍

@jpcustoms2607 3 года назад

Thank you for all the knowledge

@BigBrandoh 3 года назад

thanks for watchin

@JaeMythMajorFlow 3 года назад

Coo, bro I can't wait for the rest of the videos. Feeling like they will help me tighten up the business.

@BigBrandoh 3 года назад

yooo Jaemyth. i didnt wanna make a long ass 45 minute vid hahaha. so i recorded separate vids. example "priccing custom shirts" and "pricing mass production" etc hahahaa. they'll all be up this week

@NotToShabbyTV 3 года назад

@@BigBrandoh Really looking forward to this one too. I do 2/3. Vinyl is too tidieous, but i do offer dtg printing instead

@JaeMythMajorFlow 3 года назад

@@BigBrandoh bet 💪🏾 just watched the first one about to apply that knowledge.

@pinknailsonlyy Год назад

Glad I found this video.

@bandotrax 3 года назад

thanks, great information

@djillwillsix5054 3 года назад

Thank you sir for that piece of information

@BigBrandoh 3 года назад

thanks for watching

@ClearingPathways 3 года назад

Great vid. Thanks Brando.

@ganjadavid9716 2 года назад

Well said bro, great video ... ty

@MissedTheKeys 3 года назад

This is game, man. Appreciate you 🙏🏾👍🏾

@BigBrandoh 3 года назад

yooooo i appreciate that! thanks for watchin 👊🏾

@alexisolavarria1972 3 года назад

Keep them coming Brandoh

@BigBrandoh 3 года назад

thanks for watchin and i appreciate the continued support Alexis! 👊🏾

@lanejones6597 2 года назад

Good stuff sir thank you 🙏🏽

@Lisa____ 3 года назад

Valuable information right here!

@BigBrandoh 3 года назад

thanks for watchin 👊🏾

@thecomiccircuit 3 года назад

Thanks Brandoh! Great info...I think I missed the video about what everyone is doing with their gear.....I am testing out my own brand, but filling custom orders until I get traction on the brand...

@BigBrandoh 3 года назад

thats right!!! always good to test shit out before you jump right in

@lyndeezy 2 года назад

🗣 this video tho! Straight to the point.

@armonianumerica5830 3 года назад

Bringg the next video big homie..props..thank you

@BigBrandoh 3 года назад

thanks for watching

@josephanonuevo6470 3 года назад

Great tips!

@BigBrandoh 3 года назад

thanks for watchin

@bronzeyogi1308 3 года назад

Need that video ASAP playa thanks 💪🏿💪🏽

@BigBrandoh 3 года назад

thanks for watchin

@kioticcity 3 года назад

DOPE VIDEO BRO

@ComingOnStrong 7 месяцев назад

Thank you for the knowledge, much appreciated. I'm learning the hard way I think...here's why: I just watched one of your pricing videos and you talk about gang sheets for a cost of $2.00 per sheet with 4 prints meaning $0.50 per print. So is a blank cost you $3 and the print is $0.50 you're sub 4 bucks in cost. This leaves room for a ton of margin, I get it. Here's where I'm at...I'm not doing big orders, thought it would be clever to focus on small batch 10's and 20 unit jobs to build a rep. I was using some rando DTF shop from Etsy...turn time sucked and the more I learn, the more I realize the product sucked too; they just had me with pricing. So, now I'm back to Transfer Express and a 10x8 full color UC Max is coming out north of 10 bucks. I'm not doing the ~200+ units that gets the sweet pricing mentioned in your examples. That's leaving me at say $12.00 for a front print and $4.00 for a blank...tripling that make it a $48 piece. I wouldn't pay it, neither would they. I need help and advice. What's the best way to navigate this based on your experience...or the experience of anyone reading this.?

@UnpopularOpinion42 3 года назад

Great information. I JUST run my own brand as I do all the design and run the web store. That “triple investment” is a very good rule to go by, thank you! I do need to figure how to price bulk order for resellers in the future.

@BigBrandoh 3 года назад

thats right! thanks for watchin and good luck with your brand! 👊🏾

@kerisahdesigns7965 3 года назад

@Dr. dazzle do you charge extra for the design work? How do you price custom tees currently cause I’m struggling with pricing at the moment especially when doing all the designs.

@TwelveGoneApparel 3 года назад

Right on! I needed this video. I do my own brand, have a couple people I print for, and custom shirts for some people. I find myself struggling with pricing for the latter two

@BigBrandoh 3 года назад

it happens but knowing what your competitors charge and seeing if that fits into your pricing is a good way to get a starting point.

@ladywhytecraftingnook8913 2 года назад

Hi I know this video was made a long time ago and I truly appreciate the knowledge you dropped us here. Now, isn't$45 too much to charge for a great quality hoodie if I invested just under $20 ?? Thanks for responding.

@lcjthomas 2 года назад

Thanks 🙏🏽

@9grindz 3 года назад

Do you charge customers upfront or after you finish the order?

@lylesMG 3 года назад

I do my own brand now Hoping to get other from other people Thanks so much

@BigBrandoh 3 года назад

dope! get that money!

@ivyx7346 3 года назад

great video.

@BigBrandoh 3 года назад

thanks for watchin

@todwood 3 года назад

Yo Brandoh on one of your last live chats you had answered a couple of questions with some really good info is there a way to access the video to get the info . I had saved the vid to watch later but shows up private.

@BigBrandoh 3 года назад

yes. all live streams can be found on my Patreon. link is in the bio. the main reason i dont upload them here is the live sessions are driven by the viewers. if people dont tune in to ask the questions and just wait to wAtch the play back, there will be no questions to answer live hahaha.

@GeordieStevo 2 года назад

I ordered a sample today £10.55, 4.55 per shirt, £5 per logo print, what u reckon i should sell for?

@krazypanda8278 3 года назад

Good stuff as always 🤙 A lot won’t understand the value of your videos but I hope they figure it out. Anyone who has asked “groups” for help when they first started know the bullshit they get from folks. Keep it real 👍👊

@BigBrandoh 3 года назад

yoooooo hahahaa i really appreciate that! thanks for watchin. and i know exactly what you are talkin about when it comes to askin people for help. hahahahaa i've even had a lady give me all the wrong answers just so she didnt have to give up her sources hahahahaa. but she rather have a young dude waste money on some bullshit than actually help somebody! hahahaa

@ingerallen2901 3 года назад

Thank you

@BigBrandoh 3 года назад

Thanks for watchin 👊🏾

@delaurenfuller3346 3 года назад

do you have a video about contracts and how they work?

@BigBrandoh 3 года назад

no i dont have a videos about contracts sorry. i wouldnt be able to give any legal advice because im not a legal professional.

@samday4424 3 года назад

Thanks for the information have a wonderful day 👍🏽👍🏽👍🏽

@BigBrandoh 3 года назад

yoooo i appreciate that Sam! Thanks watchin

@luzromero7205 2 года назад

Wat if they bring their own shirt and pic they want on shirt

@3OFAKINDHACEESA 3 года назад

THANKS BROTHA 🤙🤙🤙🤙🤙🤙🤙🤙🤙🤙🤙🤙🤙

@BigBrandoh 3 года назад

thanks for watchin 👊🏾

@yaddygarms2226 3 года назад

they want $60 for jogger set. should i charge. $180??

@weirdtubetv127 3 года назад

Silly question. Is that clear sticky sheet on the back of the vinyl? Or is that another part of htv you half to order

@BigBrandoh 3 года назад

if your askin about decal vinyl for stickers, yes you need to buy the transfer tape or carrier tape or backing tape. if your askin about heat transfer vinyl for shirts, the clear sticky part is on the back of the vinyl already.

@weirdtubetv127 3 года назад

Thank you for answering. I just realized I didnt completely finish my question but you answered it .. only reason why I asked is I saw on Heattransferwarehouse some of the vinyl didnt come with the tack mask tape

@jahstreet1224 3 года назад

Great post. Thank you. I'm an artist. I've been asked to do art for a friend who has started an online hat and t-shirt distribution Co. How should I base my fee for the art that I provide him?

@BigBrandoh 3 года назад

charge your friend for your labor. whatever your time is worth to you. only you know how long it took you to create your artwork.

@janicemoreno2536 3 года назад

Do you have a cheat sheet for pricing I just got a heat press and I want to make sure I'm charging correctly.

@BigBrandoh 3 года назад

no i dont. sorry. my pricing is based off of labor. i have no idea what your labor is worth and i would also be an asshole if i offered a pricing guide to people under valuing their labor. we all buy shirts for the same price and we all buy vinyl and transfers for the same price. so you charge the customer for those materials and then charge your labor on top of that. what if it only takes me 10 minutes to design, cut, weed and press a shirt but it takes you 2 hours to complete. and i told you "for this job i would charge $6 for labor" and you go based off of my "price guide" and say im gona charge $6 cuz he charges $6 for this job. but now you just got paid $3 an hour for that 1 shirt. is that fair? no its not, i under valued your labor.

@janicemoreno2536 3 года назад

Thank you for responding. And for the feedback. Really like how you try and help others.

@DrozayAlvarez 3 года назад

As a beginner is it wise to offer free shipping into the pricing analogy you're discussing in this vid?

@BigBrandoh 3 года назад

not for free. you ahouldnt have to eat the cost of shipping just to get people to shop with you. make sure you get all your money! the way some companies offer free shippinng is they build the shipping cost into the retail price. so you still end up paying for shipping. say you want $15 for your shirt but shipping cost $6. price your shirt at $21 and say "free shipping"

@DrozayAlvarez 3 года назад

Big Brandoh copy, thanks!!

@stellanlippy9825 3 года назад

If I'm making a good quality shirt (using rue porter blanks) and it costs $13.62 to make each shirt in total. How much should I charge?

@BigBrandoh 3 года назад

charge for your blanks, charge for your prints and charge for your labor

@Lifeofsahm_Rita 3 года назад

Thank you for the knowledge. Now what do you think of doing 25 for a shirt but do free shipping on all orders it kind of evens it’s self out. I feel like people love when they are getting some kind of deal.

@BigBrandoh 3 года назад

yup. absolutely correct. as long as you still get the money you put in. your good. good strategy

@Lifeofsahm_Rita 3 года назад

Big Brandoh thank you! I’m trying the beer I can.

@kolorkonexion 3 года назад

What about making the logo/design for the shirt, then printing... im gettin paid to practice either way... 3 color back 2 color front... local ppls seeing my work either way, win win win

@BigBrandoh 3 года назад

yeah using those jobs as practice is a good way to dial in your work flow

@jackkarena1705 2 года назад

Hey Bro, when you start to do all three, does that come under the one home business or do you have to register as 3 different businesses?

@BigBrandoh 2 года назад

it all depends how you structure your business. it can be under all 3 but it also can be split up individually.

@jackkarena1705 2 года назад

@@BigBrandoh which one do you think would be easier? Running one business that covers all 3 or running 3 businesses separately?

@BigBrandoh 2 года назад

i have no idea. hahaha thats something you gotta figure out on your own. i dont know your clientele, i dont know your production process, i dont know your work flow or work ethic, i dont know your main statement of work. i cant answer that for you. you gotta figure out what you wanna do, how you wanna do it, how you'll make money doing it, where to focus your time and energy and what you feel comfortable doing.

@jackkarena1705 2 года назад

@@BigBrandoh thanks for all the knowledge you’ve been kicking man, your videos are really helping, at this point I haven’t got all the gear I need to start up a business I should have it all together soon. Hopefully I can figure this biz out.

@monarnyc 20 дней назад

What about if you will wholesale? How should you price?

@BigBrandoh 20 дней назад

i dont know. i dont wholesale any of my products. i would guess you need to know what your cost is and make sure you get what you need out of it

@mictlanone6198 3 года назад

Hey a heads up mah boi. How we talking about doing a big order. The way i get them is i can do it in 3 days, shops will take a week to 10 days. Use that. And another thing. I started charging $20 for whatever design they send me. I say that in such as i gotta trace your design on my program but its a one time fee 🤭

@BigBrandoh 3 года назад

get that money!!! 👊🏾

@FreedomBiafra 3 года назад

What price do you suggest if a shirt cost a average 16.45 to make? This is just for a personal brand. Majority of the shirts I print on average is $6.35 or more because of the different sizes they come in and I also add a 4x4 inch logo on the upper back neck. So my average price is about $16.45 to make

@TY-ck6yb 3 года назад

Thats what I'm looking at...and I a Put an average on my shirts at 12.50 lol...

@FreedomBiafra 3 года назад

@@TY-ck6yb right, my shirts never cost $5 to make

@duckehxdee 3 года назад

@@FreedomBiafra it was an example...

@BigBrandoh 3 года назад

you gotta get your cost down. why is it coming out to $16.45? whats the break down on materials

@BigBrandoh 3 года назад

my blank shirts cost anywhere from $2.25-$3. XXL is like $5 now for me. plastisol transfer cost $1.50 a sheet at 100 sheets. i can gang up 4-5+ designs on one sheet. which brings my print cost down to like .38 a design. if i added a neck label and a 4x4 on the back maybe another .50 for. im into that shirt complete for under $4. using plastisol transfer gang sheets and a alstyle t shirt

@dannysipos 2 года назад

where do u get shirts and transfers for so cheap?

@BigBrandoh 2 года назад

i buy shirts direct from the manufacturer and i order transfers from the companies in the description box.

@dannysipos 2 года назад

@@BigBrandoh i live in canada so i guess its more expensive for me. Also im guessing full colors transfers are also more expensive. Do u recommend buying in bulk for the shirts and transfers

@BigBrandoh 2 года назад

yes buy in bulk. the more you order the cheaper per piece it is. for shirts and transfers.

@Salty_reviews 3 месяца назад

Where you getting blanks from that cheap??

@BigBrandoh 3 месяца назад

i buy wholesale direct from the manufacturer.

@kennethmcdougal4216 3 года назад

👌👌👌💯💯💯

@BigBrandoh 3 года назад

👊🏾💯👊🏾

@Wolframandheart 3 года назад

"There's nothing premium about that shit" So true, so true. I'm not knocking it either. But lets be real.

@BigBrandoh 3 года назад

hahahahaaa am i wrong? we're all using the same blanks. hahahaa we all got access to bella canvas and next level hahaha. thanks for watchin

@THEE805RAIDER 3 года назад

Shipping prices, thats where i get messed up. Unsure of what to charge

@BigBrandoh 3 года назад

charge what it cost you to ship. if shipping is $5 charge them $5 if it cost you $8 charge them $8

@edivaldodionicio7687 3 года назад

@@BigBrandoh also add cost of shipping materials.

@cthomasct61 3 года назад

Go Marlon Brando!!!...

@MiguelExhale 5 месяцев назад

🥬

@bonifaciomagdiwang1697 3 года назад

I ask the print shop near me for a price quote. 12 pcs. minimum T shirt for 5 colors for screen printing. and he give me the price of the Shirt a pc. $40.75 so the total for 12 pcs. $489.00 oh my lord

@BigBrandoh 3 года назад

sounds about right. 5 color print, 5 different screens, only 12 shirts. thats alot of labor involved just to make 12 shirts. so your basically paying for somebody to coat, burn, wash out, register and set up 5 screens, load ink on all 5 screens and then only print 12 shirts. Your also paying for that same person to reclaim ink on 5 screens and wash and clean all 5 screens. gotta remember with screen printing, the set up and clean up is exactly the same if you print 1 shirt or 1,000 shirts. when it comes to any kind of printing, the kore you order the cheaper per piece it'll be. the less you order the more expensive per piece it'll be

@Raven4122 3 года назад

hmm so labor is free how about operation costs equipment cost? too many cut throats selling shirts for $3

@BigBrandoh 3 года назад

how is labor free? i dont know what your labor is worth. i cant tell you what to charge for labor cuz i have no idea what you value your time as. thats something you have to figure out

@dspinoy 3 года назад

Is $15 a shirt too much for a business info at the back and a left chest front logo 1 color 1 dozen.

@BigBrandoh 3 года назад

you hqve to ask yourself if your pricing is fair. also ask yourself if its worth it. there is no set price on jobs. you can be competitive with local shops around you but you also have to do whats best for you and your business. What if i said "$15 is wayy to expensive" then what? you gona lower your prices cuz i said so? nah fuck that. i dont know what your labor is worth. dont sell yourself short. KNOW WHAT YOUR TIME IS WORTH!