How I Started A $1.7 Million Dollar Poster Business At 29

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Hey all! This has been a highly requested video - info about my background, the poster business I started at the age of 29 and then scaled to $1.7 million in revenue over 3 years. Net profit was low though, roughly 12-14% over the 3 years. Enjoy this video!
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My name is Humphrey Yang, I make personal finance videos on RU-vid, and TikTok where I have 550k+ followers! Make sure to sub to me on RU-vid for two videos a week.
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Опубликовано:

4 окт 2024

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Комментарии : 209

@lilicrashes 2 года назад

"not the most successful" but definitely the most honest. I have learned multitudes just from a few videos of questions I had for many years but couldn't get people to answer. So thank you for your content. I think you will do really well and it is a process to build upon.

@charles120001 2 месяца назад

If he makes $1.7 million, why is he wasting time making videos on RU-vid about different ways to make money online? Surely, if he spent most of your time focusing on his poster business, he would make millions more. The truth is his main revenue stream is his RU-vid channel, praying on people's ignorance, greed, and innate tendency to look for shortcuts.

@ai-man212 3 года назад

If possible, buy your own large format printer. I use a Canon imageprograf 670 24" and refillable ink tanks. My posters cost about $3 each, depending on the paper quality. Printer was $1500.

@shukrifr 2 года назад

how many posters do you sell?

@nikmich1272 2 года назад

Hi! What inks do you use for your canon printer?

@d4z_l20svaQ12 Год назад

That's the reason I'm on this video. I thought about buying the machine first. I wonder what the difference is between the canon and an HP DesignJet T210

@ohyeahbaud5453 Год назад

@King Chrome that's what I was just looking for. Did you find out which is more worth it?

@martholobew Год назад

This guy doesn’t do grunt work.

@chocmilk4388 3 года назад

Starts at 06:28

@felipegarciatn Год назад

I really enjoyed the breakdown of your business progression. I have a full time job that I'm not really looking to leave at the moment, so I 'm looking for businesses I can do on my extra time. Your video got my creative juices flowing.

@madam_ruby_ 2 года назад

Success is such a subjective perspective. You sharing your story, although you feel it is not as "flashy" as others, is so incredibly helpful to others. Thank you so much for this vide :)

@charles120001 2 месяца назад

@yemi1able Год назад

Thank you Humphrey for sharing some of your business story. I hope all is well with your business now

@gnarlyrandom3033 4 года назад

Wow! Inspiring! Thanks for telling us your story!

@humphrey 4 года назад

Thanks for watching!!

@Martina_BCJdesign 2 года назад

Just stumbled upon this, a bit later but better late then never, right 🙂 Really appreciate the honesty and transparency. It's hard to find content like this among all those "make millions overnight" kind of videos, which just isn't realistic in any dimension. As somebody who just started with POD couple months ago, this is very insightful.

@amandapandachu 4 года назад

Found your channel through TikTok! Really enjoyed this video and hearing your story. It's realistic, genuine, and I like how you shared some things you would've changed in hindsight. Keep it up :)

@humphrey 4 года назад

Welcome!!! Thank you for being here Amanda. I will, I appreciate you watching it, I know it was long!

@TrầnMộngChúc 2 месяца назад

absolutely incredible info! thank you so much

@summerjuju 4 года назад

I'm really thankful for all the great content you are sharing. Looking forward to the day you reach 20K subscribers!

@humphrey 4 года назад

Thank you LiLi for following, Yes I hope to get 20k!!

@amka4809 4 года назад

Thank you so much for your videos. I started watching you on TikTok and I'm hooked. You're doing an excellent job of simplifying every topic. Also it's great seeing you do videos on personal finance because I'm on this journey right now and your channel is relevant to what I'm looking for.

@humphrey 4 года назад

Thank you so much!! thats awesome. Thanks for being here.

@cholponbai91 4 года назад

I love seeing how's your channel is growing, thanks for your tips

@humphrey 4 года назад

Thanks for watching! Appreciate your kind comment Cholponbai.

@DyaneReanwt 2 месяца назад

Super helpful, totally worth watching!

@SW-wf3gy 4 года назад

thank you for the authentic content!

@humphrey 4 года назад

thx for checking me out J YC!

@TrầnLệDượcPhi 2 месяца назад

I appreciate you for sharing this, excellent!

@hello40169 4 года назад

This is what I was waiting for excellent story ! Good background.

@humphrey 4 года назад

Glad you liked it! I thought it was a bit long but hopefully insightful, I should share more about myself lol

@rbrtgrdn 3 года назад

Just passing through while doing some research. Love your entrepreneurial spirit. Subscribed!

@maxirunpl 2 года назад

I'm really happy that I hopped into this online business at the age of 15 so I have 14 years to 29

@JayDelRosario 4 года назад

Hey Humphrey, love this kind of content and enjoyed to hear your story! Discovered you on TikTok and am enjoying your more in depth content here on RU-vid. I have a retail candy shop and just signed up to be an Amazon seller. Retail is not doing so well these days due to covid, so I’m looking to expand our sales online. Would love if you could provide any insight on being an Amazon Seller/FBA. Either way keep up the good content!

@humphrey 4 года назад

Wow that’s awesome. I love Candy. Personally I haven’t dabbled too much into Amazon FBA but i understand the margins are very tough but the potential volume could be high.

@aldocuello2827 4 года назад

Great story! Can’t believe you’re almost at 20 thousand subscribers. It has been a pleasure watching your channel grow 🙏

@humphrey 4 года назад

Thank you so much Aldo! Lol it feels like a long time as I've been putting a lot of work, but you're right, it has only been a few months!! I gotta keep going :) Thanks for your support.

@EdvardSwell 2 месяца назад

That’s fantastic, thanks for sharing!

@borntoeatcake 4 года назад

Another very honest and inspiring content! Thank you humphyboo!!!!

@humphrey 4 года назад

No problem ;) glad to see you in my comments again

@LianTan-hq 2 месяца назад

Amazing video!👍👏 I just began my comic book collection and found Toon Haven. They have an incredible range of digital comics for every genre, including the hard to find ones. Lifetime updates too!

@HelloWorld-ih8wx 3 года назад

This dude deserves 1M + subscribers

@humphrey 3 года назад

Love u 😍

@UrsulinaEnric-bp6fp 2 месяца назад

Great stuff. Thanks for sharing

@walkertalker3232 3 месяца назад

That thing with copying something Google is straight up against Copyright. But good that it worked Out for you

@mlstoneking13 4 года назад

This is so interesting!! I also came from TikTok but love getting to learn more from you in the longer videos!

@humphrey 4 года назад

Mary! Thanks for being here :) Glad you came over

@ChristopherRaws 2 месяца назад

You’ve convinced me to give it a go

@christopherfong8477 4 года назад

very interesting. i want to start my own business too in the future. thats cool how switch from video games, to financial advising, to IB and then to sales.

@humphrey 4 года назад

yeah lol my career path has been definitely weird, but alas here I am. Thank you for being here with me Chris!

@lifemelissastyle997 4 года назад

Here from TikTok. I love your story. It inspires me to focus in more on marketing my small online sticker business. I just don't know where to start.

@humphrey 4 года назад

Thanks for the comment, hmm well I always start with product > figure out marketing/logistics .

@shortystudios2891 4 года назад

Hi i watched your video twice in fullllllllllll. Its a wonderful and honest video. . I eagerly subscribed your channel and would love to hear more from you on personal finance. Love from Pakistan. ☺ P.S: I found you on Reddit and landed directly here.

@humphrey 4 года назад

thank you soooo soo much!! I am happy you're watching

@ifeagboola 3 года назад

Humphrey, I was going to say that, keeping the old name and starting a new brand to meet the new business needs.

@AtsukoChikafuji 2 месяца назад

Wow, fantastic video. Thanks a lot!

@gp2mv3 4 года назад

I saw those ads in 2018, what a surprise to see it was you!

@humphrey 4 года назад

hahaha yes I was behind it!

@shepherds_grandma 4 года назад

I love your content! You are a great teacher!

@humphrey 4 года назад

Thanks so much!

@paramoreguate 4 года назад

I found you from the Tik Tok video you did about Jeff Bezos wealth comparison with rice. I don't even have a Tik Tok account! Some page posted it on Facebook. Luckily I wrote the watermark and found you here!

@humphrey 4 года назад

thats awesome! Thank you for being here :)

@JourneymanJacob 3 года назад

Thank you for sharing your story. This was incredibly valuable knowledge. Currently I’m researching the Poster & Art market and it’s competitive landscape. I’m prospecting the viability of a social media/ retail/ home decor company.

@jonathanchristian2155 11 месяцев назад

may i ask why is it such an competitive lanbdscape

@brianwilson8924 2 года назад

Very helpful thank you for sharing Humphrey. I enjoy your personal finance videos and actually am creating my own art e-commerce store currently! I'd love to pick your brain if possible, but either way happy to support. Thanks for sharing your insight here! All the best

@LaiThanhTuyen 2 месяца назад

very helpful, worth the watch

@fedesartorio Год назад

This is a really good video on the topic, realistic and honest. I'm trying to start a small local business that isn't very scalable but I still found good advice here

@obiezeugo2561 3 года назад

Awesome content by the way. Thanks so much

@MrPdecarvalho 4 года назад

Great lessons! Looking forward for your new accomplishments! Wish you the best

@humphrey 4 года назад

Thanks Diego. Appreciate your support

@imjdog Год назад

wow. this video stood out to me because you built a legit business, and didn't bullshit at all. thanks

@Boggs2534 3 года назад

Great video man!! Im interested in starting my own poster business as well. Liked and subscribed!

@mansour1506 3 года назад

Very nice description of his business, I liked it

@MoseVaser 2 месяца назад

wow, great video. thanks so much

@SadyeJenni 2 месяца назад

Thank you, really helped me!

@InvestWithQueenie 4 года назад

Great story Humphrey, very inspiring! Congratulations on turning this idea into a business, not many people take initiative. Having the right supplier is also key, thanks for sharing this journey Humphrey! 🚀

@humphrey 4 года назад

Thank you! It was a bit long winded but thanks for listening to it.

@ridgelachlan4951 3 года назад

I dont mean to be so offtopic but does someone know a method to get back into an Instagram account?? I was stupid lost my password. I would appreciate any tricks you can give me!

@brennanshepherd652 3 года назад

@Ridge Lachlan instablaster :)

@ridgelachlan4951 3 года назад

@Brennan Shepherd Thanks for your reply. I found the site through google and Im in the hacking process now. I see it takes a while so I will get back to you later when my account password hopefully is recovered.

@ridgelachlan4951 3 года назад

@Brennan Shepherd It worked and I finally got access to my account again. Im so happy:D Thank you so much you really help me out !

@AutoUnionGee Год назад

Thanks for the great information, really appreciate it 😎

@josephyang659 2 года назад

Amazing, honest and insightful video Humphrey. I work with maps on a daily basis and I was wondering how did you build the company from the tech side of things? (Choosing specific templates for different cities across the world, etc)

@truediva18 4 года назад

I am a TikTok follower. I am really enjoying the content.

@humphrey 4 года назад

Thank you truediva for following me here, I really appreciate it.

@FinancialBeanstalk 4 года назад

There are so many opportunities out there! Solid video Humphrey!

@humphrey 4 года назад

Thanks Beanstalk, appreciate your comment!

@ryanmalone9805 2 года назад

Thanks for the honest video, felt like we were just having a conversation in an apartment. Good lessons and I appreciate the wisdom

@humphrey 2 года назад

Thx man

@Lonewolf7381 4 года назад

I came from tiktok! Keep up the good work!

@humphrey 4 года назад

LONEWOLF, thank you so much.

@juanpapotas88 4 года назад

Great video! Thanks!

@humphrey 4 года назад

Glad you liked it! Juan Pablo!

@danielroman7978 4 года назад

Awesome video! Sometimes the lessons you learn far outweigh the monetary values.

@humphrey 4 года назад

Very true! Thanks for the comment Daniel

@mauritzallberg7302 2 года назад

Yeh nice story. But where find digital print file to buy or for free? Thats the key

@alvaroflores9509 4 года назад

Thanks for showing your journey man. Keep it up 💯

@humphrey 4 года назад

Hell ya thanks for your support

@matt_bilotti 4 года назад

Here from Tik Tok - really loving your content! Thanks for sharing your story!

@humphrey 4 года назад

Matt thanks for taking your time to comment and to watch my video! For sure. I’ve been asked a few times to share my story. the vid was a bit long but hopefully you got something out of it

@matt_bilotti 4 года назад

For sure! I’m big into startups and run a podcast about growth. Come to think of it, it might actually be really interesting to do a deep-dive episode where we go into the strategies and philosophies of how monetization around those in-app packages work. And maybe details on some experiments that worked or didn’t? Wonder if we could give a really good overview of the approaches taken in those types of roles and some lessons that can apply to other growth roles in tech. Lemme know what you think! drift.ly/growth. My email is matt @ drift

@matt_bilotti 4 года назад

Let me know if interested! I've decided I definitely want to do an episode on this topic so lemme know if you want that to be you or if you know anyone else you'd recommend!

@ĐàoTuyếtMai 2 месяца назад

AWESOME it really helped me

@DinhNgocXuyen 2 месяца назад

Nice. thanks for sharing

@chrispviews2 4 года назад

Definitely subscribing to keep watching! I really love your financial education videos and I find them extremely helpful. I’m a teenager in the Bay Area and it’s awesome to have such powerful knowledge in a highly competitive place and be able to experience the love from people passionate about helping others. I can really relate to that and want to do my part as well! P. S. I noticed that in some of your videos you email some companies regarding their wholesale suppliers and such. I am an entrepreneur trying to start my own business and it would be really helpful for me to gain some insight from you on making the connections to wholesale suppliers so that I can do that myself. If you see this, can you help me out with this? Thanks! Keep doing what you’re doing!

@humphrey 4 года назад

Chris P!! What up, thanks for being here. You can DM me in discord and we can discuss it. I also saw your DM on my Tik Tok!

@TrịnhNgọcLuận 2 месяца назад

amazing vid!!! ty

@timmydrawing 3 года назад

I'd like to know how copyright works on those maps? Are the maps taken straight from Google maps? What method does your company use to create the maps without violating a copyright law?

@newmoneynate 3 года назад

This is an awesome story my man - really dope that you got so many different experiences in your 20s. What is your opinion on starting a business while working a full time job??

@humphrey 3 года назад

Thank you! It’s a great way to start and hedge your risk. I think it can be successful but eventually you’ll want to transition to a business full time if you’re serious

@Elevated.Motivation Год назад

Bro goes from a sub 20k sub count to closing in on 1 million subscribers in 2 years. Respect

@HoàngHânHương 2 месяца назад

You are AWESOME!!! TY

@doronuzan Год назад

love this kind of content

@bowserificB 3 года назад

I recently subscribed to your channel and have enjoyed all your content. You must be pretty business savvy because it's hard for me to imagine that anyone would pay $55 for a poster like that...but I guess a lot did because you scaled it and sold it for over a million. Awesome.

@humphrey 3 года назад

LOL ya there is a market for everything I suppose.

@LucasHuang 4 года назад

Great story & actually really helpful. I almost never follow through/convert from TikTok but I’m glad I did for your content. Hope this comment and like helps the algorithm for you.

@humphrey 4 года назад

Dude. Thank you that means a lot. I am glad you’re here! Yes the like and comment helps lol

@grumpiesngiggles4581 2 года назад

I'm an artist but I've worked my entire life making others rich. I just can't do it anymore. I have to leave something in this world before I'm no longer part of it. So I'm trying to actually get paid for my art. Problem is that my art doesn't do well as a print and originals take weeks to months sometimes. Selling one piece for a large amount is difficult. I dont know where to market it. I dont know people that can afford to spend that much on art and unfortunately I live in utah where people act really interested long enough to figure out how they can make it themselves. Everyone is crafty here. But I know I have talent. Any advice?

@krakken11354 4 года назад

I saw your video about the rice 🍚 on Joseph Carson’s channel and then I saw a video where Graham Stephan interviewed you. That’s how I discovered this Channel. Keep it up. Hope your RU-vid channel takes off.

@humphrey 4 года назад

Awesome. I hope so too LOL. I appreciate your comment very much.

@humphrey 4 года назад

Thanks for taking the time to write me.

@travischance1408 Год назад

I really love your input on certain things of your business and I was just wondering of how I can start but the only thing is would you need a license

@JanesDoyon 2 месяца назад

great content. ty

@gloman_marcus 4 года назад

Love you videos

@humphrey 4 года назад

Thank you Marcus !!

@mikekir82 3 года назад

Thanks Humphrey very insightful video! I have a question though. When you find an influencer or a meme page with a good ROI, are you able to use them over and over again providing you similar return of investment over the time or once you use them one or two times the sales their following can generate reaches a plateau? Thank you for your time and info 😌

@pilotgirl5953 3 года назад

Beautiful. !!

@natedrohan9605 4 года назад

Hey Humphrey, first of all, I just found your Chanel and love the content! Second, I was on the craft & oak website and I had a technical question, how does the mapping tool work? Is it an google maps app? How does the design process work tech wise? Thanks!

@humphrey 4 года назад

Thanks for watching. We used OpenStreetmaps + Mapbox API to layer the colors on there.

@lostinaustralia1 4 года назад

Hey Humphrey, great video. Very honest. May I ask why you simply just didn't go back to doing paid posts with influencers? Facebook CPC is not all that easy.

@humphrey 4 года назад

I think they weren't ROI positive anymore. CPC is a tough challenge as well.

@lostinaustralia1 4 года назад

@@humphrey Any reason why they stopped being an ROI in your opinion?

@humphrey 4 года назад

@@lostinaustralia1 just algorithm changes unfortuantely

@EasyMerchMoney 3 года назад

Great story. But how you create those maps design? Do you have any tutorials?

@movtec1 2 года назад

Great video, very insightful. Would you recommend buying the printer hardware yourself or do you think it's too much of an investment initially? Thanks

@vk3041 9 месяцев назад

Very nice video, May I ask the influencers u use to drive traffic to ur page.?

@ToruKurosawa 6 месяцев назад

What do you think about Etsy?... I worked out that for an A3 poster it would cost me about £23 for print, shipping selling costs etc... I would have to sell for like £36 (without frame) or something to get some profit... but people are selling them (again without frame) for like £17... I don't get how they are making anything?

@LorettaBangBang 4 года назад

Loving the story, Humphrey! Do you think this or poster selling could still be a viable business model in 2020?

@humphrey 4 года назад

thanks JM P! Yeah its still viable, but definitely tougher now!

@stephenperez8635 3 года назад

I love seeing how's your channel is growing, thanks for your tips

@MenkensVoase 2 месяца назад

TY!!! AWESOME

@queennine 2 года назад

I'm all about Horror prints/posters I never imagines people would want prints of maps lol interesting.

@obiezeugo2561 3 года назад

Hi Yang, please how did you go about designing your website?

@achankilat5952 Год назад

Yes you are successful

@Utsav4658 6 месяцев назад

WHICH ONE BEST PAPER TO PRINT A POSTER ? WHAT PAPER ARE YOU USING FOR POSTER ?

@thegoddess4172 3 года назад

Hy. I want to ask your help. I am thinking of starting a small business in Europe to sell prints and I am looking for something that : 1 can print prints up to 40 inches long 2 can easy print on 300gsm paper 3 isn’t so expensive to maintain 4 Print quality is good I muss say that my budget is up to 1500 Euro I have a lot of ideas to run the business I just need to find the printer that can do all the things above.. I will very much appreciate your answer

@jesserittermann9309 Год назад

Mr. Yang, I really appreciate your insights into the drop-shipping realm :D One question if you'd be so kind.. How did you source your Non-CopyRight maps? Please

@man_va5117 Год назад

Learned good stuff

@abrrrbebhy1405 Год назад

da goat

@SayuriYaki 8 месяцев назад

Where did you get the map data? Google maps is copyrighted by google, you’re not allowed to use it commercially, same for any big map service, both online and offline. I was trying to design some products recently with maps and couldn’t find any good source (meaning free or cheap or at least easy to purchase commerical use rights) and really wonder.

@OmarSerrano27 4 года назад

Good value! Let me know if you wanna start something in the future, I'm an investor / entrepreneur from New York. Cheers.

@humphrey 4 года назад

Thanks for taking the time to comment. Hope you’re staying healthy in NY. And definitely. Thank you

@thecrazyandthewild 3 года назад

Thanks!

@Zorrely021 2 года назад

Hi. Do you maybe have an advice how to run business as single artist during vacation? What can help to prevent a possible drop in sales and negative reactions from customers in that point?