we use the burgers at my work, they look and taste so real that customers call back to complain and yell that we gave them a real burger. they always feel so embarrassed after!!
Lone Note This one time this girl and her bf were doing NOS in the drive thru, she started screaming at us for no reason, then she got out of the car and started pounding on the window, her bf yanked her into the car and slapped her right across the face and then drove off, best day ever
I like that the CEO is honest with it: "Impossible burger is not gonna be as healthy as a kale salad" People keep obsessing about the health benefits like it's actually good for you to eat a meat burger in the first place... If you eat an Impossible burger once in a while instead of a meat burger, you'll be fine. And honestly, at Burger King, it's pretty much the same price for the Impossible Whopper than any other burger. With all the different companies trying to jump on the bandwagon, the price is bound to get lower. Thanks to CNBC for this great piece!
@@MRLONG758 obviously not "suddenly", but over time, yes. If you UNDERSTAND supply and demand, you will know that the price will eventually go down, look at beyond meat for example.
@@daekinmoud3648 sigh, you're clearly one of the people who don't understand. OF COURSE it's considered a "luxury" because they ONLY RELEASED TO STORES A YEAR AGO, prices are not gonna be less expensive overnight. if you simply took the time to observe and research, you can see the concept of supply and demand has already happened with beyond meat.
I did the same. I don’t like the meat Burger King uses to begin with. I DO think I’d prefer a Wendy’s patty for instance but it was really impressive. Like the CEO said too, this is the early stage and will get BETTER. My wife still preferred the normal whopper too. They’re doing an awesome job and I wish them the best! I do think they have a lot of room to improve before they meet their goal but I’m still stunned by how far they’ve come already
Actually all poultry or seafood meat we buy commercially these day are farmed which means they use a combination of antibiotics, hormones and steroids to substantially increase the growth rate of these animals for meat. Unless you are willing to pay an arm and leg for meat sourced in the wild then all those meat you are eating isn't natural but selectively grown by humans.
Thanks so much for featuring us! We’re a vegan family of 8, and our channel focuses on vegan food that meat eaters would love! We’re so proud of all that Impossible has done to get people excited about plant-based alternatives!
Pls dont remove dairy ffom the diets of your children. A balanced wholesome meal is much more important during growth stage. Why do you people are so adamant in prooving yourselves vegans that you dont even see clearly. Gradually go on to such diets but just dont completely stick to a extreme.
@DieselPatches IsHomo You do. there are studies that show that completely removing dairy from your diet do more harm in long run ,also it depends on your genes some people may be fine without dairy but they need to get it from other sources like meat. And dairy doesnt only provide calcium a whole lot of other nutrients that we humans have evolved being accustomed to. I am just saying dont stick to a extreme be balanced rest is your choice. And what orange juice you are talking about, your packaged one lol 😆 😂 🤣 aslo orange juice doesnt supplement calcium requirement. You had be a fool to stick to one extreme I dont know what else to say jusy dont do it to children pls.
I'm vegan but my older brother is a hardcore meat eater. I got him an impossible burger from the cheesecake factory and din't tell him it was not a real burger......he had no idea and ate the whole thing without the slightest idea he was not eating cow. I told him after he finished and he said "well aren't you deceptive" lmao I had to try it at least once to see if the impossible burger could fool people and it 100% does. I have a feeling he has high cholesterol since he eats so much greasy meat so this was better for him (minus the extra salt of course but still a better option) and he didn't get a sluggish feeling after he ate it.
@@mallowhawk294 I said, "Imagine if he did that to you". You would not like it very much, would you? He wanted a burger yet you secretly gave him a veggie burger. Imagine if you were secretly given a burger? This is all I was saying.
@@shannilove2801 Well it doesn't have to be cheap per say, just match the price of meat right now, or maybe undercut it slightly. In any case theres nothing to say it couldn't be a lot cheaper than meat because it's produced in an entirely different way. Animal farming is very inefficient so there's plenty of ways meat alternatives could have efficiency gains that reduce cost without compromising quality.
it won't taste the same.. protein just lack of taste and the whole thing is fake.. the color, the juicy everything.. only reason why you eat it is you are veg...
Come to India for business, there is a huge demand of veg beef. 😎 You will be an overnight multi-billionaire, but just make sure stay unheard from a guy called Mukesh. 😁
@@brandonsacco8582 who said which country are you from. Today India 🇮🇳 market stands has over 50-100 million well off people. It’s the third largest market after China and the United States 🇺🇸
I actually tried them and they taste like meat burgers! The only difference is that it has a strange aftertaste, but it doesn’t taste horrible, it just tastes different
As long as it costs twice as much as real meat, it won't go mainstream. People care about price first and foremost, no one is buying the same amount of meat for double the price just because it helps the environment
tbf the reason why meat is so cheap is because it is heavily subsidized. so if you want to make it an equal playing ground, then get rid of the tax subsidies and meat will become more expensive then plant meat and then we will see how many ppl will still pick meat over plant meat.
Don't tell me soy isn't heavily subsidized by taxpayers money? Soybean farmers just got the bailout. Correct me if I was wrong? Why would marry eaters pick fake from real? Just for the taste? Health? Environment? Most soybeans are GMO and heavily pesticized.
These products cost more because they are really just selling righteous indignation. For 50% more of a basic burger you can claim to be saving the world. What else can you buy so cheap that lets you look down on everyone in the world? If these people cared anything about the world they would be adding Gas-X to cow feed, not making veggie burgers that taste like beef. There are excellent veggie burgers already. The problem is that there are crappy ones too. Spend all that branding effort on the GOOD veggie burgers!
Now I really want to try the Impossible Burger! Nice job reporting this. I like the scene that you and your boss trying the burger together. It felt so real and authentic!
Shadow Ambush exactly But in 30 years it will be even more dire that we act But global warming will go on for decades even if we stopped emitting greenhouse gases now it would go on which is why we have to act now
I’ve never heard of this brand but I do like the idea of replacing meat every once in awhile as it is better for the environment. I used to order veggie burgers before I moved aboard, some of them were terrible but some were just great. Can’t wait to move back to my home country and taste any developments.
Once they increase production and demand rises, the price will get to where we want for sure. It's easier to plant grass compared to raising herds of cows.
well obviously if you don't understand the concept of "supply and demand" then you won't understand why prices for healthier/vegan options are always more expensive....at first.
@@MySwagg93 Right right....If a product fails or doesn't sell the way you expect blame it on the consumer's "mindset" and not the producer's inability to give the market what they want. Now who doesn't understand the concept of "supply and demand"?
[Sunday, 5-2-2021] I was finally able to get a chance to try the Impossible Burger, yesterday. They were on sale at a local Pick n' Save food store for $7.99 for one pack or two packs for $10.00, bringing the price of both packs to $5.00 each. Cooked two burger patties using my George Foreman Grill. (Recommended for removing grease into the grease trap.) My GF Grill, on minimum heat, fully cooked the burger patties in under 4.5 minutes and I used Onion Flavored Hamburger Buns with Lettuce, Onions, Tomatoes, Circular Dill Pickles, Yellow Mustard, Ketchup and a pinch of Garlic Salt with Parsley. One bite and let's just say, I WAS HOOKED! DID NOT expect the burger to taste SO good! Plus there was NO greasy taste, thanks to my George Foreman Grill, which also improved the texture and I could NOT honestly tell the difference between real meat! When cooking the vegan burger patties, it smelled like a bacon burger was on the grill.😅 I will definitely be buying more, whenever I'm able to save up enough money to splurge!😅 The cost of these burger patties are NOT cheap which is the only downside.
@@darthsailormoon4831 You clearly don't understand how pricing works, they didn't just choose a high number. Impossible is a food company, but their products need more investing than any other meat company.
@@darthsailormoon4831 I never said you should throw money at them, I simply tried to explain that their products are more expensive since they need to invest heavily in R&D. The best thing that could happen is for other companies to pop up and compete with Impossible with lower prices. Competition is always good for the consumer.
SO you eat meat because of taste, right? How are you different from pedophiles and Psychopathic sadistic killers? Oh maybe because your country does not have any law regarding animal rights.
@@VY-zt3ph You are the reason people hate vegans, you are comparing meat eaters with pedophiles and killers. For some reason a lot of vegans think they are better than meat eaters. Get a life.
When they come up with a 28oz porterhouse steak I will give it a try. But until then I think I will just keep eating locally sourced pasture raised meat. Eating meat is not the problem how the animals are treated in the modern industrial food supply is. If the animals where spread evenly on the landscape and everyone was eating food from within 200 miles of where they live the system would be sustainable and environmentally friendly.
@@caranich23 Yes I could. There is so much more to a cow than just steak. I love eating kale with beef tallow for flavoring. There is all kind of ways to flavor dishes with beef that doesn't require a pound of meat.
Animals are treated well, most of them wouldn’t even exist if there wasn’t demand for meat. The fact we grow them for our consumption is natural. And if they weren’t domesticated for our consumption they’d be extinct. You think cows would survive in nature?
In regards to cost; I used to have a co worker who had a cat named Harley. She always bought him cheap one dollar cat food while I got my cats food at Whole Foods. Harley got a bowel obstruction and had to have a $2000 operation. He died two months later. Sometimes expensive is worth it.
I doubt with such high processing... It is actually having lower carbon footprint than meat one. In India we do have foods used for meat substitute such as jackfruit (properly cooked can replace meat) and gram flour - besan (can be made to replace fish). Their price are much cheaper and at the core they feel vegetarian, don't need to completely imitate meat. Still loved by non-vegetarians.
I'm glad they made this piece and they clearly announce that the purpose and target of the food is for meat eaters. On a separate note, when have meat eaters ever cared about health? Plant meats have never had the goal of being healthy whatsoever. Any reasonable person can realize this through some critical thinking.
Reminds me of one Southpark episode where Cartman exclaim plant based meat have if not more GMOs as animal based meat but if the plant based is supposed to be better for the environment...
Compared to earlier veggie burgers, they're at LEAST an improvement. As stated in the video, when it's drowned in toppings and condiments... you probably won't notice the difference, but when you're eating it plain, it's just not the same. Whether or not it works for you, depends on how you like your burgers.
These are good enough that sometimes I seriously doubt these are not real meat. You can find local restaurants that serve Impossible near you here impossiblefoods.com/locations/
I worked at bk the impossible burger was cooked on the same grill as the whopper but it’s edges where defined, after cooking the kitchen smells horrible. But people said it didn’t taste bad, but if you were vegan or vegetarian I can say we didn’t clean our grill regularly like we were supposed to and your impossible burger had real meat on it.
I don't know about vegans in the us but here in my country the vast majority of vegans don't care about contamination of meat, it's not like a cow was killed to produce that contamination
I like this idea. The people said "I like meat because it tastes good". They actually tried to make a product that meets that desire for people. The fact that they got this close to the real thing and are actively trying to get closer to the real thing is what makes me happy. They aren't shaming you for eating meat, acting coy about how lame some plant based things can taste, pretending plant based things aren't more expensive. The extra effort counts, considering plant based things don't need to replicate a taste or texture because they already have a dedicated market that doesn't crave meat and doesn't care to taste it.
It tastes good, they mostly just need to bring the price down to really expand the market most of the ingredients are pretty cheap so it should be possible to turn it into a slightly cheaper alternative to beef with enough scale.
Very interesting. I wonder what kind of food man will eat in a century. Anyway the documentary is, as usually with Helen, very captivating and instructive. Congrats.
I wonder what will happen when you feed carnivore animals with Impossible Meat, since carnivore's body works differently than omivore's. Also, I think it's better to produce meat grown in labs, not made from plants. This makes the job easier and it actually gives you the minerals and vitamins found in normal meat.
I disagree as meat grown in a lab would be really hard to market and for people to consume without thinking about it... currently I believe the plant based option is the best. Can you imagine all the people saying it is poison grown in a lab. I’m not saying it is bad I’m just saying a lot of people would be at its case.
Can I also say that for people with fatigue like myself who are also environmentalist this is a huge service as I have a noticable difference in energy when I get enough heme iron and now I can get it through impossible burgers instead of having to support the beef industry. I would love to see simular inovations around the forms of Omega 3 only produced in fish (yes you can convert plant based but not everyone is as efficient at it).
Yes😂 I love it. At first I didn’t understand how meat eaters could taste the difference but I realized I gave up meat several years ago so when I eat these meat alternatives, I don’t have anything to compare it to. So I find the taste and texture satisfying while meat eaters get hung up on how it doesn’t taste EXACTLY like meat.
I'm so happy people love impossible burgers. They are so f-ing good. Only thing I order from BK because I never their whoppers to begin with. When I found out you could buy them from Walmart, I was so elated.
I just flat out became a vegetarian in my 4th grade when I saw a butcher pulling out the head of a Chicken and the Spinal cord came out like a red bloody string.... 🤢🤢🤢🤮🤮🤮
I became too in childhood when I accidently saw chopping off head of a chicken... But turned back after couple of years... Can't able to resist the aroma of freshly cooked chicken masala!
Come to the Philippines, just use local products and price less than 2$~3$ per pack, just don’t advertise with redness Even it’s cook, it taboo because it represent rawness and and lack of cooking skill, that is one of the reason why our meat is super soft
Has anyone ever heard of "Soya"??? I dont know what it is, but its basically some kind of vegetarian ground beef substitute. It comes on a packet of dried ground beef looking things that smell bad, and you just boil then and season them with taco seasoning, and it looks and somewhat tastes like ground beef. I myself do not like it at all, but my grandma loves it. Its common in Mexico and its basically what poor people buy when they can't afford real ground beef. That stuff is literally intended to be a cheaper substitute than real beef. Why don't people just make vegan burgers out of that instead if this stuff?
Great to see the climate crisis motivation behind the Impossible Burger's ambitious goal of replacing animal meat by 2035. If you watch Breaking Boundaries on Netflix with David Attenborough the suggestion is there's less than 10 years left to make major changes to avoid crossing 9 planetary boundaries. Pat Brown is right just needs to accelerate faster.
@@steviacandyman7892 No thanks. I'm not in a place where I can buy humane chicken, and I don't want to contribute to animal abuse. Plus I don't like eating things that have the same emotions as one of my pets.
"Safety concerns raised over Impossible Burger. The short (28-day) rat feeding study Impossible Foods commissioned showed worrying effects in rats, including signs of inflammation or kidney disease and possible signs of anemia."
I first tried the Impossible Burger a year or so ago at Fatburger. It was DELICIOUS!! I couldn't inhale enough of them! However, i found the catch with the Impossible Burger, unlike the Beyond Beef brand's product, the moment you overcook the Impossible Burger, it turns into a SUPER DRY, chemical laden MESS. The smell of freshly burned rubber lingered in my kitchen for hours. Thee WORST. I made the mistake of purchasing 6 of the Impossible Foods "beef" bricks without tast testing said brick beforehand. When i use to consume/cook animal flesh, particularly hamburgers, i always cooked them well done. When i tried to do the same with the Impossible Beef, it was like i had cooked a freshly burned, rubber car tire. It was A W F U L. One of thee absolute DRYEST plant based/vegan burgers i had ever tried. EVER. That experience, really compelled me to rethink my support of that brand. When i finally cooked he final package of the Impossible Beef, i did so on a low flame, and added some grapeseed oil. The end result was nowhere near as bad as the previous 5 bricks i cooked, however by comparison to the Beyond Beef i have grown to enjoy, the Impossible Beef still has a long, long way to go in regards to that brand refining their product. If a person who was weary about trying a plant based/vegan " meat " alternative, and they had the same negative experience i had with the Impossible brand, it might put them off from even thinking about eating less animal flesh, and more meat alternatives. In spite of that, i am pleased to see that plant based/vegan meat alternatives are becoming more and more mainstream.
I brought down my consumption only to Chicken, and to mention I never tried these meat alternative products, but if these delivers to what they promise I'm willing to cut down the only thing I eat and never to eat meat till the rest of my life. PS: I will turn into vegan as soon as I get worthy alternatives. I am trying hard and I need little support from these geniuses. No hard feelings.
@@lintonfr It's not about just sustainable food we need but also there's need of sustainable world to keep our environment and our people's live safe for our upcoming generations.
I don't get people who say they can't distinguish between this and a real burger. It's pretty obvious to me. You'd really have to slather it in ketchup or other toppings to disguise it.
I've taste impossible meat multiple times and it's pretty good. I honostly would not mind buying it as an alternative if the price was similar or cheaper for sure. Thing I also hate most is when there's an option at a restarunt and the impossible or beyond option costs like +$5
This great for the Environment I love Impossible Burgers my only concern is that these plant-based meats now are gonna built massive corporate monopolies that exist with the meat industry now.
caranich23 “eat like Americans” and yet Americans have the highest rate in obesity and other health related issues relative to poor nutrition. Laughable.
@@techlaland Americans get to eat meat at every meal, and a lot of other fatty, rich foods. For people who were literally starving just a generation ago, obesity looks like luxury.
I tried the Impossible Burger 2 years ago (so maybe it's different now with the 2.0 version), and it didn't taste like meat. It didn't taste like anything identifiable because it's made in a lab from proteins. I love the idea of it, but if it doesn't doesn't taste like meat or even a veggie burger, I wouldn't waste my money on it. I'd go for a veggie burger or black bean burger every time because they actually have an identifiable taste and taste delicious!
@@rebekahmenn2118 No you misunderstood me, lot's of people really can't cook, I wasn't trying to be smart. I'm saying try it again, the new version when cooked correctly is delicious. I had it at Burger King and didn't like it but when I made it myself it was DELICIOUS. Slow cooked over a charcoal grill, juicy and flavorful.
That's because the animals were subsidized through your taxes from corporate lobbying. We are all paying for the meat whether we get it from the store or not.
This is absolute great, this is the future. Government needs to subsidize innovations which reduce climate change damage and needless animal torture like Impossible Meat.
Dont Ignore Watch Me I’m saying because he wants to not like the impossible as much as meat, there’s people that refuse to like not meat food for some reason. And fow what he thinks is better in his mind he thinks the actual meat is better. I recently got a culinary arts degree so I know atleast something when it comes to tasting and the impossible is almost IMPOSSIBLE to notice a difference.
I'm not trying to be disrespectful. If you like to have meat flavor and its texture, just eat real meats in moderation consumption. Why eat fake things to trick your soul? Is there any meatbased fake veggies for meat lovers? If you're vegetarians or vegans due to religious reasons, just stick to normal veggies and plant protein diet. Would closed-to-real fake burgers make you more tempted to eat real meats and burgers? Too much soybased foods consumption isn't that healthy imo.
I eat the impossible burger and it made me VERY sick. The CHEMICALS in the impossible burger is VERY DANGEROUS, HAZARDOUS AND HARMFUL. THE IMPOSSIBLE BURGER IS A POSION BURGER!
Plant-based garbage spikes your blood sugar and insulin far more than real meat. The protein found in plants is inferior for building and repairing your cells, which is the main function of protein in the body. There, that's all you need to know.