How ITZY Created The Most Iconic Cinematography in 4th Generation Kpop 

Clarification: The video’s title is a play on words. Here, “iconic” doesn’t just mean “excellent” or “influential.” It also means “to use icons,” referring to ITZY’s cinematic archetypes. I’m not trying to say that any one group has the “best” cinematography. It means that ITZY uses *icons and archetypes* as the core of their visuals, and that their cinematography is incredibly singular because of it. Of course, I personally think it makes their videos brilliant. But who has the “best” is up to you.

When the world needed her most, she returned

“The point of Itzy is going too far and enjoying it no matter what” this is why I fell in love with this group

Honestly Itzy is what you get when a company really plans a debut. Every member is necessary to the equilibrium of the group. Every girl is different and unique, but they go so well together. And the most amazing thing is how well their visuals and voices fit their main concept so well. I've only seen this in them, G-idle and maybe Aespa.

"As a music video, Boys Like You does everything right." I have never felt more understood in my life. I loved the production abd direction this MV went. It's a relatively simple concept: Holloween party, sabotage, a little violence among girl friends, and reconciliation. It's like a mini teen movie with my favorite Kpop GG and it was so much fun, what more can I ask for? Thank you for including it here. It definitely deserves it. 💗

"It's Yeji's world, and we're all living in it." TRUER WORDS HAVE NEVER BEEN SPOKEN

I may be caring less and less about Kpop these days, but I’ll never fail to come back for a Mera video

omg the chaeryeong part when you mentioned that she embodies introverted confidence and self love YES YES YES!!! i've never thought about it but it just makes so much sense and it also explains why she's the member that captivates me the most

Even the members calling Lia a princess shows how well developed her image is

This is the first time Itzy’s concept has completely made sense to me.

One thing I have always loved about Itzy's concept that not a lot of people seem to get is they don't have a certain look to their concept because their concept is self expression and individuality which can manifest itself in many ways. Meaning comebacks can look and sound totality different to each other and still come under the brand of "Itzy". You never now what to expect next. Definately looking forward to where they might go in the future!

i am now VERY curious about the "4th-year fever" and how it's manifested in different kpop groups. sounds much more fun and interesting to hear about than the 7-year curse

From chapter one I learned that Ryujin is Ryuoko (Kill La Kill), Lia is Zelda (or Stella from Winx Club), Yeji is Suki (Avatar the Last Airbender), Chaeryeong is Sailor Mercury, and Yuna is Starfire (or Sailor Moon) :)))). As opposed to the strong team chemistry identity their predecessors (Twice) champion, they're like the Avengers: a dream team with distinct individual presences.

Also can I say, describing Lia as a Pink Power Ranger is probably the best description one could give lol

I'm so glad people actually realize ITZY isn't just about Concept and song it's about being A group being ITZY not being Kpop

Why did the chaeryeong part make me tear up. I love the way you phrased that, finding empowerment and freedom through yourself and your friends in a more subtle way. Oh and I must say, your editing has really improved since you started making longer videos, especially your videos about cinematography. The combo of the cool editing and your use of language makes for a really enjoyable watch.

I wrote my BA thesis on how the images of successful girl groups were created in different countries and generations and surprisingly it's always been a very similar strategy (at least for the ones I analysed): confident, but not intimidating or exclusive, group of friends who are all individuals with unique personalities. As you pointed out, Itzy did _exactly_ that with their first few eras and were successful! Very interesting ^^ Great video!! (btw if anyone is wondering, for my BA I analysed the album covers and packagings of the first albums by The Supremes, Spice Girls, and Girls' Generation)

"Self-love and completeness are found in introversion just as much as extroversion." "Being yourself can include being happy by yourself, or happy with your friends at your level of comfort" If someone told this to me when I was younger, lots of heartache could have been avoided- Chaeryeong's my bias, and her segment here resonated with me "Yee-haw Claire's" had me giggling

15:05 Is something that needs to be said more often. Someone being introverted is NOT a "character flaw", someone preferring books to nightclubs is not something they need to work on, and someone listening instead of talking does not mean that the person is "weak". Not everyone's a party animal and those people need to be accepted and respected just like the more "loud" people in the world. I really like that ITZY have that sort of member too that people looking for role models can look up to.

"This is not an Outlaw Itzy; it's Yeehaw Claires" is an iconic line, I love it

JYP himself said that Cheshire is his favorite itzy title. Now, does that mean he strictly enjoys the song the most? Or is that a hint that the blending of members will continue? That's the true question.

Yeji is framed in a way which gives me the vibes of someone to whom the world reacts, rather than her reacting to the world. That was a tortured sentence.

When ITZY debuted, there were other KPop girl groups that debuted that same year and the year after like Everglow and Aespa. I got really drawn to ITZY the most bcos I get to see the individual members shine in each of their MV. Their original concept makes people appreciate each individual members. In contrast to other groups where we don’t even get to have a close-up look on each member; and only few gets highlighted.

yuna deserves way more love tbh

Midzys need to watch this. Ihonestly loved this. I keep seeing shorts comparing the girls’ stage presence and Lia is always last. That’s not fair, because her style/archetype is not strong or sexy, but chic and posh (Yeji and Ryujin are strong and defiant, whileYuna and Chae are playful and sexy). There’s no way of really comparing the girls, they all bring something different that is essential to Itzy’s overall concept.

and THATS why they are 4th gen leaders, leading a generation doesn’t mean music show wins or how viral you are, leading a generation means how much are you referenced or how much changes you did in the generation, how much you raised the bar for every person that comes after you.

I think itzy, ive, and blackpink have some of the most memorable girl group videos I’ve seen so far

When you explained what this video was gonna be about, I immediately thought about girlcrush Ryujin and princess Lia. I especially love Lia’s concept, and I think it’s really just her. She embodies it well. She’s naturally and effortlessly chic plus she’s known to be super witty during variety shows. She’s the one who consistently finds loopholes and wins games not through brute force but with her brilliant mind

Their mvs, cinematography, camera angles are the best in gg

I was just talking about cinematography in kpop; this video could not have come at a better time - thank you for it, it's lovely as your work always is. To build on your discussion, I think the cinematography in Itzy's two Japanese comebacks have really interesting things to say, in that I believe Lia's model is being pushed with Yuna and Chaeryoung are being paired. One of the biggest things I noticed was Yuna and Chaeryoung becoming mirrors of each other. in Voltage, both of their solo scenes are with motercycles, but while Yuna is surrounded by constant motion and red, Chaeryoung stands still in a flickering blue city. Yuna interacts with the bike and moves around her set, while Chaeryoung's camera follows her quiet actions as she stares down her camera. In Blah Blah Blah, Chaeryoung is in a room filled with words, printed noise, while Yuna stands alone in a hallway of mirrors. At the end of the music video, they both wink to the camera, but with different eyes. Not only do I think the constant mirrors really works for the idea that Yuna is forced to play two roles, but the choice to place Chaeryoung in a room full of words with multiple mics, and then have her rip the words up I believe reinforces the idea of their roles. Lia meanwhile sticks perfectly in her assigned idea. In Voltage, she alone has a set clear from machinery; it is white, cold, and abstract, and Lia starkly stands out in black with long boots, but also signature earrings. She seems confident and in charge. In Blah Blah Blah, she is in a room of machinery, wearing a hot pink (though it seems like a different shade) dress that directly contrasts any other outfit worn in the MV. She is also connected to the machinery via these white lines, though whether she controls them or they control her is left up to interpretation. TLDR: these themes apply in the Japanese music videos and give me hope for the future of Itzy's cinematography; Lia's scenes in particular seemed to harken back to the coding in a way that is new but at least to me, recognizable

I've been a midzy since debut (longer than I've stanned any other group) and the characters of all the girls have always been something that appealed to me. As a teen, it's hard to find your place in the world, but seeing strong confident ladies doing there thing helped me alot. When you started talking about Lia, I nearly cried to be honest, because while I've always identified with ryujin as the "I don't give a damn" girl, lias quiet confidence and social maturity speaks to me more now that I've grown up a little. Chaeryoung also speaks to me in her cool shy confidence. Thank you so much for highlighting one of my favorite aspects of my favorite Group ❤💗

The MVs are good at making Itzy be empowering for every single girl! The party girl, the shy girl, the mature girl and so on! I especially liked what you said in Chaeryeong's part, that there is power in introversion too. I think many girls need to be reminded of that and learn to love their more reserved personalities, so Itzy did a good job! This video was a masterpiece as always! Thankyou for your amazing work! Happy New Year, everyone!🥳

Honestly you would make a great creative director bc I wouldn’t even think they meant to have all of these representations or themes but you make it that way anyway which is so cool to me I could never be able to think about these like you did

I remember noticing after itzy's debut a distinct increase in people asking, 'who owned this era?' (especially on instagram), and i never fully understood why itzy brought this change to the forefront, but this video helps it make a lot more sense, the distinctive styles left an impact on us, even when I couldn't recognise it! as a side note, I love your work, brilliant video as always!

Back to this video essay after watching their comeback pre release song. Hope to see your new analysis on Bet On Me video

Cheshire mv is based on the concept of what is seem to be fake or true, and vice-versa, and by the end of the video you can see the fake scenarios being broken down and shown for what they truly are, maybe that's why they didn't explore they're individual images so much.

I always thought Lia stoud out the most from the start, she wasnt as bad or rebellious as the other members shes like mom or queen of itzy and im glad you pointed this out

This video summarizes so many things I've wanted to say about ITZY for a while. In terms of cinema, it pretty much sums up the journey of each member plus the group as whole. But it also calls out the back-and-forth that ITZY's last few comebacks have been suffering from. I love how you characterize each member down to their archeotypes and characteristics, as those are reflective of their real life personas. I very much agree with the last portion of the video; what ITZY's future looks like and how the fanbase as well as the general public react to it very much seems like its "up in the air" right now. "4th year fever" makes it sound like this year will be the "make-or-break" for ITZY as a whole. I'm interested to find out. Great video btw!

omggggggggg MERA HAS RETURNED. loved the vid as always. I'm always amazed by ur analytic skills n the way u word everything is beautiful

the way you were able to describe each member of itzy and the archetype they represent so well is amazing !! im so glad that you are opening more people up to fully understanding exactly who itzy are as a group. itzy IS the concept, they dont try to mould each member to fit something different every time they have a comeback, like so many people want and instead they have built an identity that fits who the members are on and off stage.

I've personally been analyzing itzy's mvs to connect them together into a theory, and it's soooo nice to hear someone else's perspective. I've often found myself noticing these member codes but not really knowing how to word it, and oH my you've done it so well!!! Amazing video as always :)

This thoroughly encapsulates my thoughts about Itzy. Especially with Lia's and Chaeryeong's parts bc it's such an easy thing to overlook what their archetypes contribute to ITZY's ethos, but they represent essential and important, albeit often overlooked, parts about what it means to be an individual and confident person.

I may have fallen out of love with their music but their music videos will never go out of style for me

Wow, this video is fascinating because we have almost entirely opposite takes on itzy’s concept. I’ve never picked up on the members’ visual coding before, and I don’t think I could have matched your descriptions to all the members the same way I could match all of blackpink’s color palettes to all of the members at the very start of your Blackpink video. EDIT: I DONT MEAN TO KNOCK THE VALIDITY OF THE VIDEO!! I more want to acknowledge and appreciate the skill and eye it takes to pick out these patterns and to read JYP’s mind. my understanding of itzy tracks a linear storyline of one girl’s character development through line, rather than 5 individual archetypes all sharing a screen. their most successful eras, to me, throw the Itzy Character (a young woman defined by power and self-assurance) into new circumstances - falling in love a la not shy, experiencing heartbreak like in Loco, and teasing-taunting along the lines of Cheshire, while their least successful eras throw their lyrical persona away and don’t give her anything to do or any concepts to grow into (imo, Dalla Dalla, Icy, and Wannabe taught us this character and developed her individual facets). Also, I thought your point about Chaeryeong’s introvert archetype was riveting, because I’ve always thought that JYP really didn’t know what to do with her and sort of shoehorned her into the quieter, introvert role - like they wanted her to kind of be a second Yeji but she didn’t have the mystery and sharpness so she fell by the wayside. this is also unabashedly why I love not shy era - it’s chaeryeong’s era. She’s doing yeji, and to some extent Lia is doing yuna, and Ryujin almost does Chaeryeong with the quiet team support role. Yeji is doing Lia’s queen bee, and that would leave Yuna as Ryujin’s rebel but that doesn’t really fit. I doubt it was a conscious style swap anyways (maybe not visually from a shot selection standpoint, but from a character archetype standpoint). in fairness, I still have No Idea what the outlaw concept was about. I also feel like Cheshire was Itzy’s most Itzy comeback since probably the wannabe-not shy days, and it gives me hope for the groups’ future. the itzy character is back, but she trades out her youthful bombast for slightly more adult slyness, and it works to grow the character up and move her forward while keeping the power that is her most defining trait, so it’s interesting that as an MV cheshire almost abandons their visual coding. tl;dr we have wildly different itzy takes (and boy do I hope I wrote mine coherently, please tell me if it’s not) but I really enjoyed seeing your thoughts (and having your thoughts provoke my thoughts!!! it’s why I keep coming back to your channel) I hope 2023 is nothing but kind to you, your health, your loved ones, and your editing snacks. Happy New Year❣️❣️

As a Midzy, thank you for this very honest review. A music video is a telling capsule of what the era will look like for each group and I only pray Div 2 (The JYP division that holds ITZY) will watch this video. I believe in ITZY no matter what comeback they will offer but now I understand why some mvs were viewed unfavorable and mediocre. Not every era is their best era but every era is an embodiment of their signature "all in us!". ITZY-MIDZY Naija!

Wait is someone gonna point out that at the end, Mera says "I see the future", but the MV shown is ICY like "ICY the future", so it's also like a play on words.

I would love to see itzy in a circus setting. I know that's a little stereotypical, but it would offer an opportunity to assign different roles to each of them. Like Yeji as an animal tamer, Chaeryoung as the fortune teller, things sorta in that vein. It would offer a great opportunity for individual coding. The only problem is that the circus concept is already associated with its own colour scheme and vibes, and I'm worried that those would clash with itzy's visual style.

I’m blown away by your video and analysis, it’s incredible and made me realize so much about ITZY that I kinda knew since 2019 but never put words on it

as a teenage girl growing up on itzy (was 13 when not shy came out and when i stanned and am now 15), i can fully see myself variying between members not only in their seperate representations of teenagehood but also just in their irl personalities. i can wake up and relate more to chaeryeong but the next day be a ryujin and that’s normal, that’s being a hormonal teenager in a world filled with conflicting influences in media. where twice represents growing up in their group concepts itzy contradicts that by showing that growing up isn’t always such a “straight line”, you flow between moods and personalities and in each concept itzy are able to show each type and icon at the same time. i’m excited to see where they go but even when i move on from kpop i feel i will always kind of have this in mind, because it’s ok to grow up and it’s ok to fluctuate through moods and that’s what itzy has taught me

What a lovely way to end this year; I hope you had a fantastic 2022 and the world will be gentle to you next year!

I'm glad someone sees ITZY, not so focused on the music, but ITZY as a whole.

Happy New Year Mera, thank you for releasing such a treat for the last day of 2022! And the individual font choice for each member was such a nice touch

I have been praying for you to do the itzy version of that BLACKPINK cinematography analysis ever since you mentioned it in the video that there's a possibility you might do one. And on New Year's Eve? You're really not entering into the new year without any debts. Happy New year🎉😊

I love how you describe things! Every time I come across a video of yours, I’m blown away by how you articulate your points. You show how much research, analysis, and thought you put into all of this, and it’s enjoyable every time 😁

Your videos are the reason I started listening to kpop a few years ago so thank you so much Mera!!

Not this dropping at the perfect time - i was just looking for something to watch while eating still praying for that "best red velvet b-sides" reupload tho 👀👀

I really hope you make a "My Top Kpop Songs of 2022." I really love watching them every year and reminiscing. Love you mera!

I think with itzy and kpop groups overall, we end up picking out bias base of who we want to be like or who we are. Like I love ryujin and yeji cus they are like who u want to be but chaeryeung and yuna have similar traits I have too. Itzy really is iconic ❤️

I am pretty sure that not shy mv is a little be underwhelming because it was film during covid. Also I think yeji said on bubble that each member was supposed to have a different set and storyline but it was scraped because of covid guidelines at the time. That's why it's only shot in one locations in comparison to the previous mvs.

I can't describe how much I love your videos. This was amazing from start to finish.

"This is not an outlaw ITZY, it's yee haw Claire's" I LAUGHED SO HARD 😂😂😂 Please never stop making videos, your thorough analyses and elocuent writing never fail to amaze me 💕

I wish I saw this video when I was getting to know ITZY it's such a good video on introducing the members and gurlll Ur vocab is like ... Amazing

I think this is a big piece of why early Itzy felt much stronger and iconic than recent Itzy for me - thanks for spelling it all out so explicitly! And thank you for calling out the horrible transition in the Sneakers MV from royalty to...uh, other stuff. I'll always be sad we didn't get a full "Itzy as princesses/knights" vid. Personally, I LOVE the Not Shy MV and HATE the Boys Like You MV, but you make well-reasoned and insightful points about both. It doesn't change my opinion, but it adds depth/complexity to my own thoughts and helps me understand why others might disagree. I really value that in a critic, so thanks for doing what you do!

What I like is that Cheshire and Boys Like You helped all the discography kinda weave together for me. There was very bold switched from Not Shy, Mafia in the Morning, Loco, and Sneakers, but the Cheshire album brought me back to what I liked musically about the group, whereas Boys Like You MV gave me a nice setup switch into Cheshire. Making it a SEAMLESS transition from Sneakers to Boys Like You to Cheshire. Boys Like You was a Halloween MV and it's definitely heavy in your head when you watch the MV that this IS a Halloween MV, and Cheshire sat you down, slapped you up top the head and brought you back to business. If you gave me a set up of just Dalla Dalla, ICY, WANNABE, Boys Like You, and Cheshire, I would easily tell you it's the same group.

can we take a minute to appreciate the word choices and sentence construction, it's so simple yet on point and efficient. I love a well researched and planned video.

THANK YOU for this video omg. ppl have been downplaying my girls this past year and we need to regain the love back to itzy

I really love this thoughtful but also honest Team Analysis of them. This makes me appreciate them more, while also making me aware of what actually made them strong and ITZY. I hope they'll make it and triumph. 🥺💛

LOL. I came here for a dose of the hot visuals and choreo that is ITZY. Ended up getting a masters level course in staging and cinematography. XD. Dammmmit! I learned stuff. Go ITZY!

This was such an interesting video Mera! So glad to see you return and grace us with a video closing out the year. Would you consider doing a video analyzing Red Velvet's contrast when it comes to their "red" and "velvet" sides? That'd be quite interesting to watch!

Your videos are so interesting. They make me look into a group even though I know already that I don't like the 2 - 3 title tracks thatI heard (except that I really like Cheshire). Makes me give them another try, at least listen to more of their songs and form a fresh opinion.

I absolutely loved the Cheshire MV and only thanks to this analysis I realized why. The ways the concept of member coding is explained in this video makes me clearly see the lack of it in Cheshire and I think it's absolutely intentional and effective. It gives me the creeps in the most lighthearted and fun way possible (couse it's ITZY, they're sunshine in a human form), but these still are the creeps and they deliver the message. The girls have been paving their way and defying people's expectations of them, proving their individuality etc., but through this they also learned the ways of the world. And here they kind of give us a snippet of what they can do with this knowledge. They can adapt, transform, catch you off guard and become one unstoppable force (as a coven of witches for example). They say that the world would not see what's coming if it keeps on trying to dismiss their individual value (like the guy in Boys Like You). Be careful of what of wish for coz ITZY are skilled enough to turn your wishes true but with their own mischievous twist😈

ahh this vid was so entertaining, and how you recognized and noticed these things is crazy to me, like how ryujin always interrupts lines or how chaeryeong has sort of developed overtime. this really got me to appreciate their music videos more and i hope this vid gets more attention

you perfectly explained why i love itzy and what drew me to them in the first place. i have developed a very strong "be yourself or be nothing" philosophy in the past few years, and it's perfectly embodied in itzy. i love how fun, stupid, and absolutely *itzy* itzy is. it doesn't matter if things are kitschy, contrasting, or over the top, because that's exactly what they're trying to accomplish. and while sneakers era as a whole was veeerry difficult to get through as a midzy (especially since it was my first comeback w them 💀), and cheshire only half answered my questions regarding their future as a group, i can't help but be confident that they'll become that explosive itzy once again. cheshire, while different from their other eras, i think is a sign of itzy's production team getting back on their feet after the strange disaster that happened with sneakers and the overall uncertainty that started with not shy. and the boys like you music video? hilarious. camp. exactly what we need from itzy. was the song kinda stupid? absolutely. but i think that's what makes it even more appealing. anyways, awesome video. you just made me fall for itzy even more.

When Ryujin debuted I instantly thought of JYP Actress Shin Yeeun role in Ateen (Do Hana) this was like the year leading up to ITZY debut and she was insanely viral on Korea media

I have always thought this about ITZY. How they are presented in teenage stereotypes and how well it works. Never knew how to word it, but you basically hit the nail for me. Great video!

I might be weird amongst kpop fans, but I never really care about concept or the music videos. I care about the music, is the music good. So for instance, I don't care if Cheshire is a divergence from the theme of individuality, because it's a well produced and preformed song. I didn't like Not Shy, because it didn't grab me until I saw a clip of it being preformed at one of their concerts and realized how great the "Itzy" shout works as a crowd motivator/unifier. Like throwing your X up at an Excision show. So yeah, very interesting video as always, I just found myself at the end thinking, "I don't care what they do with their cinematography, just give me more music like 'Snowy.'(one of the best kpop tracks of all time...fight me)."

new mera upload finally balance has been restored in my life

"Lia is Itzy's queen bee" that's exactly what i feel whenever i watch Itzy's music videos

Was just rewatching your edits! Best way to end the year is to watch your videos!!

I adore this video, it’s written so well and it’s sooooo interesting, i didn’t know something like music videos could be so deep. I take an art course and honestly this has inspired me to work hard to create moving and interesting things, thank youuuuuu ❤

Mera thank you so much I enjoy this video so much…PLEASE do Red Velvet in the future…thanks (:

This was such a good video and put into words one of the reasons I love ITZY so much

I think out of itzy’s characteristics, I’m the most similar to Yeji and Chaeryoung. I’m similar to Yeji bc when I go out, I dress very different from everyone around me, I wear colored clothes rather than just black, but I also don’t care what attention I get. But I’m also similar to Chaeryoung’s characteristic bc I’m a big introvert and most of the time all I wanna do is be with the people I’m comfortable with and that’s it. I’m also more of a tomboy but not to the extent like Ryujin, i dress more like a messy tomboy. I have Yeji’s confidence and I have Chaeryoung’s kindness. ❤️. Anyone else wanna share? Lol

i cant believe your content is free

the scream i scrempt at “yee haw claire’s”

This video was absolutely incredible -so well structured and intelligent, I love it!

every time i see that mera has posted i throw everything im doing down, make a cup of tea, and sit back and enjoy the brilliance these videos are. i LOVE these analyses videos, especially when they include groups i'm very fond of. it's incredible to see how much impact visual marketing has in the kpop industry. i find it interesting how fans pick up on this stuff without even noticing. for example with the first 3 itzy releases fans were screaming for a "chaeryeong era", and it's because her scenes were intentionally quieter than other members and not necessarily because of "mistreatment". i think the quieter scenes fit her beautifully especially as a very quiet and introverted person myself. i also really loved the comparison of the cheshire mv to a red velvet mv i thought that was very clever! personally i would like to see itzy be more faithful to their individual coding in the future but i can understand how it could begin to become stagnant and repetitive. great job on this video!!

Yayyyy Mera!!! I’ve missed your commentary sm! 😭😭

i absolutely love this video, it's analyses like these that really keep me invested in kpop as an industry. i always loved itzy's earlier MVs but was never really able to put my finger on why, and this video does a great job explaining! ive found such a new respect and appreciation for itzy through this and i'm so excited to see what they do next. awesome work

Really enjoyed this video essay!

Thank you for another thoroughly enjoyable essay. I particularly appreciated the Mafia analysis!

Where would we be without Mera to encapsulate a group so completely?

This also makes me look at the new girlgroups in a new light. Itzy is the prized rookie group once as well, their achievements set the tone for what this new era of kpop groups can achieve with its bigger audience than ever before. With the current gp bouncing from one new group to the next, I wonder if any of then would also face a similar dilemma that of Itzy.

i don’t think i can put into words how much i love your videos

I love this kind of videos, I could watch them about any group, your content is so great тт

I am so glad you’re back! I love your videos. I particularly love this one - Why You Can’t Look Away from Blackpink is the first of your videos I watched and remains one of my favorites. This video explains why I haven’t enjoyed watching Itzy’s videos recently - even though there’s a lot going on in the Sneakers and Cheshire videos, there’s much less to hold my interest. I’m a little sad you didn’t talk about Voltage. This video has only strengthened my belief that Voltage is the perfect next step for Itzy. It’s a more mature take on Itzy’s sound and, despite the much more unified theme (vehicles?) for the individual scenes, their characterizations are very much intact. Yeji lounges, cat-like, on a luxury car. Chaeryeong and Yuna both have motorcycles in their individual colors, but the vibes are very different. Chaeryeong leans back onto her bike and makes knowing eye-contact with the viewer, while Yuna moves through a series of different poses and vamps and pouts at the Camera. Ryujin swaggers around some sort of boiler room. Lia’s scene is the odd one out for me - she’s in some sort of ice realm, giving off an ice-princess vibe. Her scene also has a much lighter, brighter, paler color scheme than all the others - it’s silvery white, so Lia’s black hair and black and white clothing stand out, while the others are black and deep grey with pops of vibrant colors on the members themselves. The cinematography is very in line with each member’s coding. I think Itzy is going to have to evolve their concept - teen crush becomes less believable as members progress farther into their 20s. I hope they maintain some of the same attitude - I would have liked Cheshire better with some individual scenes of Yeji, Ryujin, Chaeryeong, Lia, and Yuna playing individual tricks. It might even be cool if they started popping in and out of each others’ scenes as part of tricks, similar to that part where Chaeryeong disappears under a cloth and Yeji appears and takes a bow.

ngl this video explained why do i feel so drawn to lia, the preppy girl archetype is the kind of female characters i often enjoy the most on american media and a lot of my fave female characters fill that role

wow! one of your best vids yet. you pointed out so many things i never noticed about itzy's cinematography. great attention to detail!

The fact that I watched the whole video and did not feel bored amazed me. Subscribed 💙

this perfectly explained how I feel about itzy, their early days and well...now. im really happy you talked about them I couldn't put things in better words than you even if I tried mera