How Marketers Can Create Brand Communities | Tim Salau, WeWork 

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Tim Salau, Global Evangelist, WeWork
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Your corporation's logo is not your brand, neither is the cool color palette on your ads, or the pretty icons on your website. Your brand is the sum total of how your services, products, and marketing leave an impression on your customers. Today, there are many brands, but very few have built a genuine community of advocates and evangelists. In this presentation by Tim Salau, Mr. Future of Work, The We Company's evangelist, shares how marketers can build loyal Brand Communities by leveraging the PIE principle: Purpose, Influence, and Experiences.
Takeaways:
- How to build a Brand Community
- Why building a Brand Community is important
- Practical examples of great brands who have loyal Brand Communities
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