How Modelo Dethroned Bud Light In The U.S.

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After 22 years, Modelo Especial has officially dethroned Bud Light as the bestselling beer brand in the U.S. And Constellation Brands, the distributor of Modelo Especial and Corona, is the biggest winner. In its latest earnings report, released June 30, the company reported a 6% increase in both net sales and net income. But nearly six months prior, the company's stock dropped by more than 9% after mixed results. While Constellation Brands has had a strong performance since, inflation continues to affect the beer industry. Hence, the increase in beer prices. Watch the video above to learn how Constellation Brands has capitalized on America's growing Hispanic population to bring Mexican beer to the top and keep investors bullish on its outlook.
Chapters:
00:00 - Introduction
01:39 - Modelo dethrones Bud Light
06:55 - The beer wars
10:21 - Risks
Produced, Shot and Edited by: Natalie Rice
Animation: Christina Locopo, Jason Reginato
Narrated by: Robert Ferris
Senior Managing Producer: Tala Hadavi
Additional Footage: Constellation Brands, NYSE, Getty Images, AP Images
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How Modelo Dethroned Bud Light In The U.S.

Опубликовано:

7 авг 2024

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Комментарии : 3,7 тыс.

@DeeDubious 11 месяцев назад

The reason why is mainly because those that needed a Bud Light alternative tried Modelo and realized how it tasted way better.

@RRAX 11 месяцев назад

They are the same company or deal with each other 😂😂😂

@notbobthebuilder3109 11 месяцев назад

Modelo is disgusting

@cksh4182 11 месяцев назад

bud light sucks.

@rollakid 11 месяцев назад

Being an Irish ale drinker, I never find anything from the American continent good, until I tried Negra Modelo 😂 that thing is wonderful. Too bad I can't find it my country.

@jerryminyard7460 11 месяцев назад

Yeah no

@Siethon1 11 месяцев назад

Modelo just HITS, especially Modelo Negra. I love the balance of crispness and fullness. I feel classier drinking a modelo, whereas with a bud light, I feel like a degenerate.

@machinmon. 11 месяцев назад

Damn straight I'm a degenerate

@timomomomo969 11 месяцев назад

As long as it makes you feel classy!

@Siethon1 11 месяцев назад

Nothing wrong with that! @@machinmon.

@Siethon1 11 месяцев назад

I never said I WAS classy lol@@timomomomo969

@en0n126 11 месяцев назад

Negra Modelo is essentially the same style of beer as a dark German Oktoberfest, which is normally a seasonal style of beer. Even though I usually opt for local brewed beer, I do really like that I can get this beer year round to scratch the same itch.

@pauloavelar2789 11 месяцев назад

In Mexico, I like the fact that Modelo has different types of Modelo. Modelo Especial, Modelo Negra, Modelo Amber, Modelo Trigo, Modelo Pura Malta. Honestly, they are all very good. Highly recommend trying them all if traveling to Mexico 👍

@gatoslokosforever 11 месяцев назад

Also try Bohemia and Barrilito AKA (Bull's testicles or Huevos de Toro because they are shaped like small testicles XD )

@jademanson9056 11 месяцев назад

Modelo ambar is the best to me!

@jaypeee97 11 месяцев назад

Over here in America they have flavors like lime and salt mango watermelon Pina all amazing!

@jademanson9056 11 месяцев назад

@@jaypeee97 America???

@robray7106 11 месяцев назад

I've tried them all as I live in Mexico. Bud light tastes like watered down pee imo.

$@fractal9720$

@fractal9720 11 месяцев назад

My dad worked in modelo group in Mexico City for 32 years, he told me that the beer most consumed in that time and I know was called “Victoria”. A friend from Denmark told me that Mexican beer is the best he ever tried o tasted. Of corse, number one is or was “Victoria” for him.

@YungRasteezy 11 месяцев назад

Funny that Victoria taste makes me think of it as a Mexican budweiser

@rayrv7392 11 месяцев назад

Wht happen to victoria

$@fractal9720$

@fractal9720 11 месяцев назад

@@rayrv7392 i got no idea? I gonna check around if there is any

@sheempemailsv9327 11 месяцев назад

Victoria is cool. But its not high demand.

@javiruiz8365 10 месяцев назад

I had La Victoria when I visited Guanajuato years ago and I loved that beer! They sell it here in the USA also, but IT’s harder to find.

@KB-nz5tb 11 месяцев назад

Tried Modelo back in 2006. Been drinking it ever since. Great beer. Never been a fan of tasteless Budlight. If Modelo gets a Superbowl commercial, GAME, SET, MATCH!

@noob.168 11 месяцев назад

Found the guy scared of IBUs.

@pewpew3106 11 месяцев назад

Drinking beer is about drinking a lot.....you can easily drink bud light. And not throw up.

@susievazquez3167 11 месяцев назад

Is to expensive

@susievazquez3167 11 месяцев назад

I never buy Mexican beer here, becouse i to expensive , when I go to Mexico it cost a half what I pay here. and if I just want to be drunk any beer and buchsss is Chiper

@benji9705 11 месяцев назад

@@susievazquez3167si vienes a México toma Tecate rojo indio o carta blanca son cervezas mucho más buenas que la modelo y corona

@Latino_n_proud 11 месяцев назад

Ain’t gonna lie… Mexican beer is delicious. Not surprised with its popularity not only here in the US but worldwide. Cheers! 🍻

@Ojos_degato1982 11 месяцев назад

salud!

@legendaryTMNICO 11 месяцев назад

My coworker doesn’t even like Mexican beer. It’s obvious he has never tried any good Mexican beer.

@Latino_n_proud 11 месяцев назад

@@Ojos_degato1982 your name is a little racist… no?

@patriciadawson4164 11 месяцев назад

Mexican beer is very popular here in Australia, and has been for about 20 years.

@Latino_n_proud 11 месяцев назад

@@patriciadawson4164 wow didn’t know that..thanks for the info bro! 👍🏽

@christinabecker5495 11 месяцев назад

*I began my investment journey at the age of 27, primarily through hard work and dedication. I am to share that my passive income exceeded $100k in a single month for the first time. This success reinforces the importance of the advice mentioned earlier. It is not about achieving quick wealth, but rather ensuring long-term financial prosperity.*

@tomasfrederico576 11 месяцев назад

Investors should exercise caution with their exposure and exercise caution when considering new investments, particularly during periods of inflation. It is advisable to seek guidance from a professional or trusted advisor in order to navigate this recession and achieve potential high yields.

@christinabecker5495 11 месяцев назад

Through closely monitoring the performance of my portfolio, I have witnessed a remarkable growth of *$500k* in just the past two quarters. This experience has shed light on why experienced trader s are able to generate substantial returns even in lesser-known markets. It is safe to say that this bold decision has been one of the most impactful choices I have made recently.

@christinabecker5495 11 месяцев назад

The advisor I am in contact with is *'Donald Nathan Scott'* He works with Merrill, Pierce, Smith incorporated and interviewed on CNBC Television. You can use something else, for me his strategy works hence my result. It provides an entry and exit point for the titles I focus on.

@henrymartino4283 11 месяцев назад

What differentiates the poor from the rich is what both do with the information they get. While the poor doubt almost all the information they find, the rich get richer by doing things that the poor did not do when they got information. To succeed financially and invest, always work with a financial advisor who is ready to help you succeed.

@leonidas759 11 месяцев назад

All these brands are very popular in my country Mexico. My personal favorites in order are Pacífico, Modelo and Dos Equis. Pacífico gives me this coastal chill feeling that i love. Modelo makes me feel classy when i drink it, plus i think this is the best tasting brand by far.

@robray7106 11 месяцев назад

Bohemia is very good as well

@rotemplatino91 9 месяцев назад

@@robray7106Bohemia is awesome

@T_LANelson 9 месяцев назад

Dos Equis and Pacifico are owned by Bud Light

@a.j.santiago303 11 месяцев назад

The fact that any Budweiser product took this long to lose its perch is mind-boggling to me. It's been trash beer since I first tried it over 30 years ago and I never understood the U.S.'s love for it.

@cameronh3260 11 месяцев назад

Cheap and get u eventually drunk....only reason i can think of

@darkgardener9577 11 месяцев назад

Well now it's just for communist and trannies. LOL

@veteransforequality7347 11 месяцев назад

Lol

@ahaaha84 11 месяцев назад

Worst hangovers also provided by bud light

@darkgalaxy5548 11 месяцев назад

Marketing 101: Don't alienate your core customers

@donmarley69 11 месяцев назад

For years now, Modelo has been the best tasting affordable beer on the market.

@fourthdeconstruction 11 месяцев назад

True, it's about taste and cost. Yes, there are 1000s of craft beers but no really as affordable. Also, it's true that we should look at these Mexican brands as ours, the same as Mexicans have been consuming products from US manufacturers for more than 100 years so they also see these American brands are theirs.

@SnarkyRC 11 месяцев назад

It's aight. I prefer Bohemia.

@Eric-xh9ee 11 месяцев назад

You should try local beers or something like Sam Adams. I feel like local stuff is better than any of the big brands

@notbobthebuilder3109 11 месяцев назад

Modelo is disgusting. It is not cheap it's one of the most expensive beers on the market for imports.

@ElectricVehiclesAreGoodF-ti7xd 11 месяцев назад

Also helping the mex mob as they own everything down south

@trafyknits9222 11 месяцев назад

The real story in this whole Bud Light saga is that someone, somewhere, long ago convinced millions of people to buy/drink a very, very awful beer. Bud Light is horrible, but somehow people were convinced to spend money on it. Whoever started that successful marketing effort is the hero. Find that person and do a story on how a crappy beer became #1.

@P71ScrewHead 9 месяцев назад

MEX-TEX-AME n i like Bud Light 1st, Corona 2nd, n i think Modelo tastes like water..lol

@salvadornegrete1854 10 месяцев назад

I lived in Canada for a year (I am Mexican) & my Canadian colleagues & co-workers used the money they got from recycling the cans & glass bottles from other beer brands to buy themselves a Corona six pack. It was always like that, if we had a party, they always showed up with a Corona six pack. They said Corona was their weekend beer. For me it was just beer.

@javiruiz8365 10 месяцев назад

Lol! That’s funny 😁

@SunshineGelb 10 месяцев назад

Mamón.

@ericktellez7632 11 месяцев назад

Mexico surpassed Spain as largest Hispanic economy, 9 million out of poverty, murder rate fell from 40 to 20 per 100k, became the US top trading partner and the largest exporter of beer in the world. Its been quite a year for Mexico.

@CompaDeArranke 11 месяцев назад

And the dollar dropped from like 22 pesos to currently around 16-17 pesos. Mexicos certainly doing something right.

@adauco 11 месяцев назад

gracias a la 4T

@ignaciocampos8435 11 месяцев назад

@@adauco más bien a pesar de la 4T...

@adauco 11 месяцев назад

@@ignaciocampos8435 ,no, en realidad gracias a la 4T

@ricardodecampo2577 11 месяцев назад

😂😂😂😂😂😂

@jobi6953 11 месяцев назад

I already replaced Bud Light with Modelo as my go-to before the controversy. There's something about Modelo and other Mexican beers that make it so much better than American beers. They are just as affordable as their American counterparts but, with better taste.

@vicariousjohnson9823 11 месяцев назад

Both beers are under anheiser busch InBev.

@jobi6953 11 месяцев назад

@@vicariousjohnson9823 I didn't know that but, I don't care as long as Modelo's quality is still good.

@trnlft 11 месяцев назад

@@vicariousjohnson9823No they are not!

@trnlft 11 месяцев назад

@@jobi6953Both beers are owned by Constellation Brands in the USA not AB

@vicariousjohnson9823 11 месяцев назад

@@trnlft instead of just screaming why don’t you look it up.

@GoldenGod69 11 месяцев назад

Couldn't ask for a better neighbor than our brothers and sisters down south🇲🇽🇺🇸

@luisantonioayala619 11 месяцев назад

ITS MOOODEEELOOO TIME! 🇸🇻 Glad for my Mexican brothers 🇲🇽🇺🇸

@spaceghost1450 11 месяцев назад

Mexican beer, food, culture dominates the u.s wether it hurts your feelings or not.

@marcoherrea7101 11 месяцев назад

Cuz we don't haven't money when we are there at Mexico 😂 to buy it

@spaceghost1450 11 месяцев назад

@@marcoherrea7101 saaaaad

@bomega2818 11 месяцев назад

I wouldn’t say it dominates, it’s certainly second to American culture

@danieltupadre1999 11 месяцев назад

@@marcoherrea7101broke average American? Yes you are.

@manuelrojas7548 11 месяцев назад

Most gringos AND gringas áre racists but love mexicana food AND beers, jajaja

@gustavoadolfolujanmoreno6279 11 месяцев назад

I’m Mexican who worked many years for Tecate (Modelo’s competitor) and the internal tasting team always reluctantly praised Modelo behind doors. They had to, in order to provide feedback and improve the product portfolio.

@mitchpalmer5116 11 месяцев назад

I love Tecate it's way better than Modelo.

@anthonymercado8736 11 месяцев назад

Modelo is smooooth, Tecate is good but you gotta crave it. More of an acquired taste I think.

@bb7971 11 месяцев назад

I like both but I do like Modelo a little better thank you for keeping it real

@christopherrocha1043 11 месяцев назад

Tecate, Sabor con Carácter!!! Evita el exceso 😂 I love Tecate… my tata work for the cervecería in the 60’s and it has been the Family beer ever since

@wasabiflavoredcocaine 11 месяцев назад

Tell them to open the Tecate tasting room again!

@Infinity-sb5pn 11 месяцев назад

So now that the beer has changed, I need people to try the Mexican Coke as well. I’ve always liked the glass bottle coke as it’s tasted better than the plastic and can versions. What do the rest of you think who’ve tried them?

@csantama 11 месяцев назад

Ohhhh, I was thinking wrong

@jaimeruiz7837 10 месяцев назад

Factually a correct statement… glass bottles coke is crisp af

@meangravy9286 10 месяцев назад

Nothing tops a cold glass coke from mexico

@javiruiz8365 10 месяцев назад

Mexican beer is delicious! It’s so expensive and hard to find in NYC where I live.

@thegodemperorhiram 10 месяцев назад

also, glass is waaaaaay better for the enviroment than plastic

@joogonza 11 месяцев назад

As a Mexican American drinking Mexican beer regularly, my list goes as follows: 1. Victoria 2. Corona 3. Modelo

@omargonzalez7487 9 месяцев назад

Pacifico should be s second:

@joogonza 9 месяцев назад

@@omargonzalez7487 Pacifico is pretty good but I feel like I only drink it specifically at a mariscos restaurant

@michaelspurling4376 11 месяцев назад

I'm an IPA drinker at home but ,when I'm outside at the lake, the beach, or just the pool and want something light, Modelo has always been my go to beer. I've never been a fan of Bud Light for anything but killing the snails in my garden.

@julionavarrete725 11 месяцев назад

😂😂

@JesusGonzalezzz 11 месяцев назад

😂😂😂 good one

@emanuelgonzalez8620 6 месяцев назад

I tried ipas, and now modelos taste bad to me

@odigomez1787 11 месяцев назад

As a person who stopped drinking bud light when I graduate high school 15 years ago, I can tell you Pacifico and modelo just hit different.

@baltazarresendez7435 11 месяцев назад

You upgraded your beer choice at 18😅 that’s awesome bro

@odigomez1787 11 месяцев назад

@@baltazarresendez7435 I was just broke lol bud light was like .50 cent a can haha

@Perrotemayor 11 месяцев назад

Pacifico is the best 😅

@baltazarresendez7435 11 месяцев назад

@@Perrotemayor no lies there 🫡

@julionavarrete725 11 месяцев назад

I love both

@luistijerina 11 месяцев назад

What’s really surprising is that Bud Light and Miller Lite were that popular for that long.

@tomascastillo4676 11 месяцев назад

Constellation brands is building a HUGE factory in Veracruz state that will attend the east coast in the US and European market. They will deliver their products quickly via marine ferrotrains directly to Florida. Modelo will cement it's dominance even more.

@Alex121sm1 11 месяцев назад

Bud light is straight water. Mexican beers have always been my go to.

@ernestkhalimov1007 11 месяцев назад

Not Tecate light tho

@julionavarrete725 11 месяцев назад

True that

@bomega2818 11 месяцев назад

Sol is the true definition of a watered beer

@juanrosales7767 11 месяцев назад

My father is a huge fan of Modelo beer so he is happy to know that it is the best sold beer in the U.S. He always said that Americans do not know good beer if they have to resort to Bud Light or Budweiser as he tasted them both and they tasted awful

@pablosorto7012 11 месяцев назад

The fact that I wasn’t even old enough to drink but chose modelo as my first beer because of my father. 🍺

@trent1984 11 месяцев назад

Growing up in San Diego, drinking Mexican beer was just what we did, even today, the only American beers I buy are craft beers

@MBDR99 11 месяцев назад

@@vermiform hes more of a wine guy

@gmork0357 11 месяцев назад

Craft beers are different beast,no for all the days. The best industrial beer its modelo without doubt

@QuantumNoir 11 месяцев назад

Exactly! Mexican beers and US craft beers. Nada mas

@malcorub 11 месяцев назад

Even TJ is getting in on the craft beer seen. Cerveceria Insurgente's La Lupulosa is the best Mexican IPA.

@arzra9965 10 месяцев назад

Same! Bud light is sooo nasty.

@hoopscyclingfirearmslifestyle 11 месяцев назад

I drink Modelo Negra and I strongly recommend Indio (Green box) if you can find it in stores as well. They are both on the heavy side of taste which is what I prefer. Lastly, Victoria is my third favorite beer. Cheers!

@gerry3RS 11 месяцев назад

This guy knows

@josed4110 11 месяцев назад

Agree..... Cheers !

@ElZarDelComercio 11 месяцев назад

Don't forget about Bohemias.

@DRAGOINTHEHOUSE 11 месяцев назад

Indio, montejo, Victoria, boheimia modelo and pacifico you really can't go wrong with any of those choices .

@evanm9026 11 месяцев назад

I drink Indio w a slice of orange

@chinandbob2219 11 месяцев назад

Como mexicana mi única queja es ¿Por qué en Mexico no venden la “Modelos de sandia” ? Me urgeeeeeeee solo la pude tomar en Houston 😢

@ユジン0 11 месяцев назад

Never heard or taste modelo but corona extra beer is my favorite.i drink 5 bottle a day and is very expensive worth 2 dollar in my country Philippines

@dougdimmadimsdale9571 11 месяцев назад

has nothing to do with culture or demographics, the Mexican beer labels are simply genuinely better quality

@livingminimumwage6359 11 месяцев назад

What's not to like about Modelo? It's a delicious and affordable light beer. It's awesome on a hot day because it's just so crisp! It makes sense it's number one. The surprise is it took so long to get the crown.

@enmass90 11 месяцев назад

Tbh there's nothing light about it. It's got almost 50% more calories than Bud Light does. It's just light colored I suppose. Definitely the better beer, just not exactly a light beer.

@KB-ke3fi 11 месяцев назад

@@enmass90 I weigh 159 pounds and 65 years old and work out every day...I don't care about calories. Light enough for me. lol

@adauco 11 месяцев назад

ponle limon y sal! es un combo ganador

@livingminimumwage6359 11 месяцев назад

@@adauco Asi es que es buena!

@KSWKREW 11 месяцев назад

They actually just recently released there version of light beer. It’s called Modelo Oro. It’s not bad I’d recommended it if you want 90 calories for a 12 ounce beer.

@mateosingh9261 11 месяцев назад

Not to mention all of the modelo other branded drinks as well like Victoria, Negra/Especial/Reserva, Pacifico, Corona(Dark and Light), Estrella Jalisco, Leon, and more. The Modelo company is making bank for having basically all the most popular mexican beers. They just don't have Indio, Tecate, Sol, or Dos Equis.

@trnlft 11 месяцев назад

In the USA, Constellation Brands owns Modelo, Corona, Pacifico and Victoria beer. AB-InBev owns Estralla Jalisco.

@The-Man-Right-Chea 11 месяцев назад

My mexican neighbors only drink Modelo beer 🍺 and that's how I got introduced to the brand. They have Modelo bottles in the trash everywhere 😅

@scottallen8499 11 месяцев назад

The sad reality is Modelo and Coors are a better tasting beer than Bud Light and Budweiser. So once ABinbev gave consumers a reason to try an alternative beer….. yeah those consumers aren’t going back

@enginerunsable 11 месяцев назад

Are you serious, so 20 years at the top, and Modelo and Coors was "always" a better tasting beer? Give me a fre😅akin break, you guys are ridiculous lol

@Watch-0w1 11 месяцев назад

@@enginerunsablewhat change??

@enginerunsable 11 месяцев назад

@murcielagobatman4623 at least in the military, Coors has deemed the "ggæy" beer. It's just hilarious that you see some politicians clinging onto it now like it's somehow good now since they still won't drink a foreign beer like Modelo. Just that people are so fickle, easily swayed. It's sad to see

@timomomomo969 11 месяцев назад

@@enginerunsable Spot on.

@timomomomo969 11 месяцев назад

No one buys any of those with quality as their top priority. It's cheap liquid masquerading as beer.

@t-pk8qh 11 месяцев назад

I love Modelo. Hell, I love Mexico. I’ve been drinking Modelo since the early 2000’s.

@KB-ke3fi 11 месяцев назад

Si Amigo!

@EmanuelRecemConvertido 11 месяцев назад

Tried Modelo first in 2008, really loved. I need to try others varieties of Modelo beer.

@Adrian-op5ni 11 месяцев назад

Something about Mexican beer that feels refreshing. If I’m at the beach a Modelo or Corona ‘feels’ more refreshing of an idea than say if I had a Budweiser or some other beer. Maybe it’s the marketing, maybe it’s the Mexican beaches that I always see in pictures that puts me in that place. I don’t know. 😂

@MrDadyD 11 месяцев назад

Only in USA would Bud light even be considered a beer

@poppat3238 11 месяцев назад

Go to Mexico. They love bud lights. A lot of people there think of bud light as a high quality beer 🤦‍♂️

@pdxmusl1510 11 месяцев назад

Bud lite is like... if you took everything thats nasty... sewage... cigarette butts... etc... put it in a blender... then bottled it... yep. Thats pretty much bud lite. How anyone can drink that is beyond me. I don't care how much you need a drink. Its not worth it.

@candideggplant1575 11 месяцев назад

@pdxmusl1510 Yeah, even before this whole Dylan thing I realized bud light is awful. It just isn't a good "beer". It is rice flavored beer flavored water, not beer. If you want rice in your alcohol, drink some soju or sake, much cleaner and smoother, not hop flavored water

@pyro650jay5 11 месяцев назад

@@poppat3238that’s a lie. It’s all modelos

@poppat3238 11 месяцев назад

@@pyro650jay5 No, it’s not Mr white guy. In Sinaloa it’s all bud’s and Buchanans.

@cpmvmaker1 11 месяцев назад

I’ve been drinking modelo since I was 16 (24 now). I grew up in farm town (Salinas, CA) so the Hispanic community was huge and every party had modelo. I loved the glass bottles compared to cans, and the foil adds a bougieness that corona doesn’t offer

@Jiggy609 11 месяцев назад

Cans > bottles

@joaquin67 11 месяцев назад

Lol, you're right. I never noticed how that little foil really makes a difference, I always just felt it without realizing. It's like unwrapping a Christmas present

@cpmvmaker1 11 месяцев назад

@@Jiggy609 cans are better if you need to “hydrate” a lot of people haha. It’s it just the boys. Get the glass bottles. It’s how god intended it

@TinLeadHammer 11 месяцев назад

@@cpmvmaker1 In the economy that does not wash and reuse glass bottles, cans are better, because aluminum can be reused, while crushed glass, spread over garbage, cannot.

@jinjang1984 11 месяцев назад

thumbs up ~ ! especially since 16

@JerryRubi-vq8gd 9 месяцев назад

I have tried many kinds of beer over the past 10 years and I can finally say that negra modelo is by far my favorite beer cheers!!

@thetaikonaut8397 11 месяцев назад

As a Latino, i just love Modelo and Coronas.

@CarlosMdz72 11 месяцев назад

We want to thank the marketing department of Bud Light. We couldn't do it without you!

@veteransforequality7347 11 месяцев назад

Lol

@vagabondjay7281 11 месяцев назад

💯🤣

@myfasmarine 11 месяцев назад

They literally said in the video it was happening anyway.😂

@christianmccoy8480 11 месяцев назад

Dilly dilly

@dannyarcher6370 11 месяцев назад

@@myfasmarine Copium.

@danielsmata7458 11 месяцев назад

I live in a bordering state... When bud light first came to Mexico... People gave it a warm welcome since all American brands are highly advertised and well. Few years later, it was compared to urine's taste. Modelo's processing of products are different and maintain a more artisan work than bud light ... Same as coca cola , USA 's is literally mineral water with colorants vs Mexican Coca cola, that maintains it's first based fórmula. If only companies would look for quality and remain constant... We criticize China for this and we do have companies that are worse

@bomega2818 11 месяцев назад

Sources: believe me

@Play4Vida 11 месяцев назад

@@bomega2818 everything he mentioned was spot on buddy, stop being a nationalist and try something you might like.

@micahjohnsonboxing6409 11 месяцев назад

@@bomega2818it's definitely true, how embarrassing

@vinesthemonkey 10 месяцев назад

how would you know what urine's taste is

@Play4Vida 10 месяцев назад

@@vinesthemonkey your mom has her kinks

@emeza116 9 месяцев назад

I've been drinking Modelo especial since i was 12 now 29 . Has always been my favorite. Brewed for those with a fighting spirit! Cheers 🍻

@OG1415 11 месяцев назад

I love Modelo, and Pacificos. I used to drink Cornonas but they always made my breath smell lol. I been drinking Stella Atrois and Bluemoons for a cool minute now.

@NVDuster 11 месяцев назад

Ive been forced to drink bud light at certain venues as it was the only available beer, I hope Modelo starts becoming the norm

@ninjanik2095 11 месяцев назад

Next, the left will force you to be tranny. Might as well go ahead and do it before they force you

@chavinho7793 11 месяцев назад

It's starting to

@Flydevice1 11 месяцев назад

One time at a party, some one gave me a Tecate beer and the host of the party saw me and slapped the beer out of my hand and yelled at the bar to bring me a Modelo. I can see why. 😮

@muffinmonk 11 месяцев назад

I prefer Tecate. I would have punched the dude lol.

@edwin768 11 месяцев назад

I don’t know why the United States is just now realizing this I’m full blooded Mexican and have been drinking it since I was little taste waaaayyyyy better than that water flavored beer

@KB-ke3fi 11 месяцев назад

It's good too. Depends on the palate. I've tried beers I never even thought of before, now i select different ones....dozens of them. They're all better than BL. I even did bind taste test parties with 15 different brand....BL came in last EVERY time. Hell even Coors was 5x better.

@trent1984 11 месяцев назад

@@edwin768I'm American and have always preferred foreign beer over American, aside from our craft beers foreign beer is always better

@sbac00 11 месяцев назад

Tecate is the worst Mexican beer

@sheempemailsv9327 11 месяцев назад

Modelo and corona will always dominate. Especially eating food with it. I jumped onto IPA . Yet i still agree those beers are just classic

@jd4064 11 месяцев назад

Been drinking Modelo since i was a teen in Mexico in mid 90s everyone in states thought i was weird drinking it in early 2000s when Corona was king.

@robertolyra 11 месяцев назад

Beer is about friendship. Everyone in US has a Mexican friend. And modelo has a descent quality.

@danimx6647 11 месяцев назад

Pacífico and Bohemia for me are the best mexicans beers

@ragrreesp4496 9 месяцев назад

I live in Mexico, my favorites are Victoria Bohemia Modelo Pacifico Indio those for commercial brads, there's many great craft ones

@franciscocaballero9962 11 месяцев назад

So do you perfer a local burger joint rated 2 out of 5, or an angus burger from your elegant restaurant rated 5 out of 5. Bud light affordable and modelo affordable on weekends.

@TalesOfGothic 11 месяцев назад

Mexican dads all over the country are so happy I bet

@MyCofeeTime 10 месяцев назад

Now try “Victoria”. Really good. Many years ago Victoria was considered a beer for the poor, kind of for construction workers and such. But it always tasted delicious. And, also Mexico has “Sol”, “Indio”, and “Montejo” (mainly in Yucatán). Beer lovers have so many things to discover in Mexico’s beer menu.

@spastheghost 11 месяцев назад

The only reason I was curious to try Modelo is because the bottle looked cool. I wonder how many people had the same reason.

@MichaelPSmith-mp1fk 10 месяцев назад

I only tried it after i heard it was now the number one beer. Wondered how i didn't know about it. now i'm glad i did!! Thanks Dylan!

@javiruiz8365 10 месяцев назад

Omg that’s so true! It’s different!

@jamesp8459 9 месяцев назад

Same, it has been a favorite ever since.

@SalaciousBCrumb-md3lk 3 месяца назад

It has panache!!

@alainjairamador9313 11 месяцев назад

I'm glad americans are having a good taste with Modelo an all their variants, as a Mexican Modelo is my favourite, I never quite understood the hype for Corona which lacks of flavour. And wait a little bit more for Bohemia hit the whole US market because also is a good damn beer.

@JesusGonzalezzz 11 месяцев назад

It's curious that in Mexico BudLight has always been considered a really bad tasteless beer... From Modelo brand I'd go for Pacifico and Negra Modelo ❤

@AskMadden 11 месяцев назад

We also love Mexican food too 🌮

@JuneBuggJr 11 месяцев назад

Modelo also just came out with Lime and Salt, Mango, and Pineapple and they taste awesome compared to bud light

@jellyboy123 6 месяцев назад

i drunk Modelo after the bud controversy now its my main beer. i like the bottle design the taste the way it fits in my hand

@jrs7494 11 месяцев назад

Long day of work , after work you get a cold ass modelo. it just hits perfect it’s refreshing like a weight comes off your shoulder.

@marchlopez9934 11 месяцев назад

Mexican beers, such as Corona, Pacifico, and Modelo, have become the new favorite of American consumers, dethroning Bud Light, which had held the title of the “king of beers” for 22 years. Modelo Especial, in particular, overtook Bud Light in May and June of 2023 and is now the number one beer in America by revenue. Constellation Brands, which distributes Modelo, reported a 6.4% increase in revenue in the quarter ending May 31st, compared to the same period last year. Mexican beer was already dominating the US market prior to Bud Light’s fall, with Mexican beer imports doubling between 2013 and 2023. Demographics also play a role, as Hispanics make up about 19% of the US population and are more likely to favor Modelo Especial. Constellation Brands has marketed heavily towards this group but is also expanding its advertising strategy to appeal to a broader customer base. Craft beers are also on the rise, and Modelo Especial fits into this trend as consumers are willing to spend more on each beer. Experts predict that Modelo Especial will remain the number one beer in America for years to come.

@onecreativecriminal 11 месяцев назад

It's now "The jester of beer"

@fnbuy 9 месяцев назад

Pacific takes king for me. So crisp and it is very popular in California beaches ⛱️

@kelneshajohnson1156 11 месяцев назад

I used to be a Corona girl, but Modelo has been my go to for a few years now

@platinumUser7 11 месяцев назад

Try indio, bohemia or Victoria

@gatoslokosforever 11 месяцев назад

I used to like Mexican type of girl now I like them afroamericans

@july9566 9 месяцев назад

I can only imagine how well Bohemia will be received, especially toward the micro brew types.

@chrisv4288 11 месяцев назад

Watching this makes me want to drink a modelo it’s 9am 😂

@ccul8339 11 месяцев назад

Started on Busch Light as a high school kid cause it was cheap, kept on it til I was about 22 and I switched to Budweiser. Drank that for years and got tired of the hangovers so I went to Bud Light and I drank it everyday for 15 years. But I also drank Corona and Bud Limes. The stance they took on their marketing and then doubling down on it killed them. If you've never tried another beer, you don't know what you're missing so had they not pulled that stunt I probably wouldn't have tried anything else. Now I have and I'll never go back to Bud.. and I'm sure many more people have my same story. Kick rocks Bud Light, you're finished

@gamingdreams2142 11 месяцев назад

I can't believe you got a hangover from beer 😂

@Edgar.Cantú432 11 месяцев назад

Model has a tradition of more than 50 years in Mexico being one of the favorites for the knowledgeable public, it is America time and the world knows greatness and today it is a fact

@SuperMarcoPolo7 10 месяцев назад

Mexico really needs to start importing more “Indio” beer. One of the finest Mexican beers

@emeza116 9 месяцев назад

It took 1st place because of all the Hispanics specially Mexicans consuming it. It got very popular and became the favorite among Mexicans here in the US. Social media helped A LOT in this. So that's why.

@sakenu16 11 месяцев назад

Funny how this video quickly glossed over Dylan, but it was mostly that advertisement and management that took Budweiser down. And now that customers tried other beers they may never go back.

@talboyovGY 11 месяцев назад

It was solely down to Dylan, let's be honest. If that campaign didn't happen bud light wouldn't have been overturned this way.

@johnmortality 11 месяцев назад

@@talboyovGYThis video exists solely for the purpose of trying to smokescreen the fact that it was the dude Dylan Mulvaney, and solely that which brought this about. The news wants to hide that fact. It is terribly important to them to keep the trans cult looking fashionable and clean, instead of looking like a cesspool of mutilation, insanity, perversion and cruel evil.

@TheJhtlag 11 месяцев назад

Well, there's a point there that this was already happening, Dylan just sped up things a bit.

@talboyovGY 11 месяцев назад

@@TheJhtlag there may have been an ever changing market but without question the reason the title has just flipped to Modelo is mulvaney. It may well have been an inevitably, Modelo had to have been doing things right otherwise they wouldn't have been in a position to take over but the difference here is bud light have essentially ceased to exist in the battle any longer. Modelo are in the unique position of planning how to keep miller and Coors from taking top spot, no one is taking bud light serious as their customer base has been burned

@dty1207 11 месяцев назад

@@talboyovGYsomeone doesn’t understand business trends

@muwgrad1987 11 месяцев назад

Modelo is delicious. That's why I've been drinking it over Bud for ages.

@Jiggy609 11 месяцев назад

Tecate better

@keefparadise1597 11 месяцев назад

Modelo Especial is delicious, I had it for the first time waiting for a to go order at bar of Red Lobster. They had it in super tall glasses where it was ice cold and amazing.

@donaquinilator4959 11 месяцев назад

I’m mexican myself and i love drinking Modelo Especial lmao

@CTguy203 11 месяцев назад

Mexican beers are just as easy to drink as bud but a little more flavor.

@Latino_n_proud 11 месяцев назад

A lot more flavorful *

@emanuelgonzalez8620 6 месяцев назад

The have a lower abv

@cwalke32477 11 месяцев назад

Modelo, corona, and tecate are my favorite beers. Haven't had any American beer, other than Yuengling, in several years

@vxxiii4160 11 месяцев назад

As someone from Mexico, yeah, Modelo is pretty good.

@mjm2203 11 месяцев назад

I prefer Dos Equis (XX) but I also will drink Modelo. Last time I drank anything "BUD" the year began with "1" Always hated the taste.

@KB-ke3fi 11 месяцев назад

Gives me a headache. So I drink guiness stout or Modelo only now, after trying over 100 beers.

@oocinom 11 месяцев назад

Easy answer: Know your consumers, never alienate people who buy your product.

@JLSAL-832. 11 месяцев назад

I always felt like The marketing at Modelo don’t get enough credit how. Modelo Negra is one of my favorite beers

@wilber504 9 месяцев назад

Modelo's ownership varies in the US and outside the country. The beer maker is owned by Anheuser-Busch InBev in countries outside of the United States. However, within the US, it is owned by the New York-based beverage conglomerate Constellation Brands, helmed by CEO, Bill Newlands. (from the web)

@aaronpoisson 11 месяцев назад

I’m surprised Modelo outperformed Corona & Dos Equis esp after the most interesting man in the world campaign for Dos Equis. I’ve preferred Corona for my go to beer 🍺 for 20+ years.

@socalgolf9978 11 месяцев назад

From what I recall I don’t even remember modelo being relevant 10 years ago

@JogBird 11 месяцев назад

corona is a summer/beach beer .. dos equi marketing is only targeting men

@vincentjames7210 11 месяцев назад

We all know why Bud Light tanked.

@richardthomas598 11 месяцев назад

Why don't you tell us what the news video does not?

@vincentjames7210 11 месяцев назад

@richardthomas598 well now that you asked, it's actually a lizard race using mind control to make Bud Light executives lose their minds.

@losttyrant7482 11 месяцев назад

Facts lmao

@ElitistMagi 11 месяцев назад

@@richardthomas598 go woke, go broke.

@KB-ke3fi 11 месяцев назад

Nice....straight to the point. I like it.

@santiagoparadaplata5097 11 месяцев назад

It’s nice to know that finally the US is drinking good beer

@Jay-rq5ui 17 дней назад

I’m Samoan but my girl is Mexican. I drank with her pops once and now all I drink is Modelo😂😂 Best beer forsure

@droger1448 11 месяцев назад

Im drinking Modelo right now and i just come across this 😂😂😂

@tranger4579 11 месяцев назад

Modelos adds are very clean. Oddly very relaxing to watch. Kind of gives off a feeling that the beer itself is clean and relaxing which it is in my opinion.

@Ultrajamz 11 месяцев назад

Yeah they embrace machismo

@sunsetlights100 11 месяцев назад

Medelos I noticed in web search is vegan which can be a plus as some beers & wines add chemical's & thinning agents like isinglass eg Guiness

@miguelrosales6667 11 месяцев назад

I love the last part, we should think about these brands just as Americans as we treat other brands 👍🏼 lots of Hispanics born here and they love America just as anyone else.

@chillhard430 11 месяцев назад

@trnlft 11 месяцев назад

How do they get the win? They don't make a penny in the United States. That's what the story is about.

@chillhard430 11 месяцев назад

@@trnlft You do realize people outside the USA drink beer right ? How many people live in the USA vs the World ? W for Busch.

@jamess2483 11 месяцев назад

I had my first Modello recently and I liked it

@KB-ke3fi 11 месяцев назад

Welcome to the club

@MindFullCheeseburger 11 месяцев назад

eat a lime wedge with a bit of salt sprinkled on it as needed it will change your life

@Lex41127 11 месяцев назад

The crazy part is at any moment, they can lower the price of Modelo Oro, which will overtake the light/low carb beer section right away in my community.

@guillermosobernesspeare6066 10 месяцев назад

Alongside with the product (Modelo Especial, Corona, Pacífico) There is another concept attached to them and it is a Carefree attitude of Mexico.

@Fyi51 11 месяцев назад

I drink budlight whe I am on low budget but Modelo especial bottle taste good, looks good and next day almost no headache or stomach pain ready to go to work.

@romanbeck5965 11 месяцев назад

Americans love Mexican beer because it’s really Bavarian/Viennese beer. I’ll take a Modelo Especial with birria tacos now, please.

@excusemenoexcusemeno1671 11 месяцев назад

That's true. I've read that the original makers of Mexican beer were German decent.

@en0n126 11 месяцев назад

@@excusemenoexcusemeno1671 Their beer Negra Modelo is essentially a dark German Oktoberfest beer, which is actually pretty damn nice to have available since the German style is normally only available in the autumn.

@foodinthe4198 11 месяцев назад

The consumer has more power than they realize.

@enginerunsable 11 месяцев назад

They don't

@foodinthe4198 11 месяцев назад

why not?@@enginerunsable

@enginerunsable 11 месяцев назад

Well. ABiv doesn't have a distributor right in America, they still own Modelo and Corona. So you giving money to the same people. Plus, if some (relative) minor PR thing happens that makes you shift, you not shifting for no good reason, just being run by emotions, not any moral standing.

@derekh1593 11 месяцев назад

In the USA, Constellation Brands owns Modelo, Corona, Pacifico and Victoria beers. They also brew their own products. AB isn't involved in any way and doesn't make a penny.@@enginerunsable

@KB-ke3fi 11 месяцев назад

Looks like Bud Light hired the wrong ad executive. They should have said, by the way, "don't insult our beer drinking base and understand the customers". Clearly she was not listening.

@2wheel_freedom 11 месяцев назад

For me Modelo is my party beer, Pacifico is my Sunday afternoon chill beer. If you want to stick with American beer Yuengling Lager tastes great has been around since the early 1800s and deserves more recognition. Just my opinion no need to hate, enjoy your choosing as we all have different taste 🍻

@JoseMendez-so3xw 11 месяцев назад

A cold Modelo after a hard day of work is the best 🇲🇽

@Basement_crusader 11 месяцев назад

I think a more interesting question to ask is “How bud light managed to stay on the throne this long”

@UniqueBreakfastTaco 11 месяцев назад

good funny marketing.

@gustavoperez5480 11 месяцев назад

Marketing and patriotism.

@ernestkhalimov1007 11 месяцев назад

Low standards among drinkers, Cheap, excellent marketing with a dark blue label to give the cold aesthetic, so light that featherweights can show off to their friends and pretty disposable beer at parties.

@harleyharleyharley 11 месяцев назад

I'm curious how much bud light advertising and sponsorship with pro sports have also do with its demise. With the political views of pro athletes and owners. 🤔

@gustavoperez5480 11 месяцев назад

@@harleyharleyharley good point.