This video covers my ninth year profit and loss working as a self-employed florist in 2016. This was my fourth year working full time and I really went for it. I booked 130 weddings and expanded other streams of income including single order deliveries, non-wedding events, corporate gigs and design classes.
I made just under $375,000 in revenue in 2016. However, all that work took a lot of spending. I am happy to report I paid almost $200,000 to local farmers for their flowers. I had higher payroll expenses which is also good news. Unfortunately, I needed to buy a new van after a crash which ate into profit.
There were many lessons learned as always. Most importantly business growth was not leading to more profit nor job satisfaction. To do all of the increased work I was spending money just as much. I also stepped away from designing and working with customers and farmers because I needed to be more of a manager. I was maxed out and needed to change.
If you don’t know me - my name is Ellen and my dream is to build a community of flower nerds who have an endless appetite for learning and experiencing all things flowers! Join me on this channel as we learn about sustainable floral design, life as a florist and how you can make a difference in the world through flowers.
//Free webinar 9 Profitable Income Streams for Florists (Revealed)
www.ellenfrost...
// Subscribe to my weekly flower newsletter
www.ellenfrost.com
// Learn with me at The Gardeners Workshop
Preparing To Sell To Florists: thegardenerswo...
Growing Your Business With Local Flower Sourcing: thegardenerswo...
24 авг 2024
