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How Much My Candle Business Made In 2023 (The Real Ugly Truth...) 

The 1994 Candle Co.
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2023 was a real weird year... So I thought we could talk about it. Recapping how much we made this year (the good, bad and straight up ugly...) and some reasons why we may have missed our goals. I hope this is helpful for you and shows you the real side of running a small business especially during a year when the economy is not great. I'm grateful for what we did make and that it was still more than last year but hoping for a better 2024.
Let's Hangout Between Videos!
Website: the1994candleco.com
Instagram: / the1994candleco
Facebook: / the1994candleco
Tiktok: / the1994candleco
________________________________
Stuff I Use For My Business (Some links are affiliate links which help my channel and business grow at no extra cost to you!)
Photo Surfaces For Product Photos:
Replica Surfaces: www.replicasurfaces.com/the19...
Use Code: "PHOTOS12" at checkout for 12% off your purchase!
Matte Black Candle Tins: amzn.to/40xiV7W
Matte Black Candle Jars: calcandlesupply.com/13-5-oz-m...
Wax Melt Clamshells: amzn.to/3lCYSGq
Wax Pouring Pitcher: amzn.to/3JFyjsj
Matte Black Room Spray Bottles: www.premiumvials.com/4-oz-mat...
Digital Thermometer: amzn.to/40hmFuO
Piston Funnel I Use For More Precise Filling: amzn.to/40JDNsj
Presto Pot Wax Melter: amzn.to/402Bscx
Shelf I Use To Hold My Presto Pot: amzn.to/40AtYNB
Glass beakers For Measuring Fragrance Oil: amzn.to/3JHNtgG
Glassine Bags For Wax Melt Samples: amzn.to/40c3C4N
Square Mold I Use To Make Wax Melt Samples: amzn.to/3LP92i0
Large Bottles for Pre-Mixing Fragrances: amzn.to/3LM9Q73
Glass Stirring Rods: amzn.to/40tP15b
Pipette Droppers: amzn.to/3lGX5jy
Funnel Pitchers For Making/Pouring Room Sprays: amzn.to/3FQpZot
Funnel Set For Pouring Room Sprays In Bottles: amzn.to/3K3f6Sy
Polymailer Bags I Use To Ship Wax Melts: amzn.to/3ZdLMgw
White Honeycomb Packing Paper: amzn.to/46iassy
Kraft Honeycomb Packing Paper: amzn.to/40vMWoS
Krinkle Paper: amzn.to/3PKs9Kg
Postcard Paper I Use To Print Candle Care And Thank You Cards: amzn.to/3LOJiSX
Packing Paper To Wrap Candles With: amzn.to/44SuzwX
Shipping Scale (Would not Recommend For Weighing Wax\Fragrance): amzn.to/3Zf6KLS
Rollo Thermal Shipping Label Printer (The One I Use): amzn.to/3ZeOSkk
Rollo Thermal Shipping Label Printer (Newer Wireless Version): amzn.to/3JIfJQj
Rollo Thermal Shipping Labels: amzn.to/3lzVexd
Rotating Pegboard For Holding Wax Melts (Holds About 120 Wax Melts): amzn.to/42CcIcG
Pegboard Hooks: amzn.to/40Aq6fx
Acrylic Sign Holders: amzn.to/3rRXEKm
Tent I Use For Events: amzn.to/44U5WzS
Foldable Wagon For Transporting Things During Markets\Events: amzn.to/3Kfs28h
Thank You Bags For Events: amzn.to/40d3MJc
Money Bags For Events: amzn.to/3K6g7ti
6 Foot Folding Tables: amzn.to/45c058U
6 Ft Fitted Tablecloths For Market/Event Setup: amzn.to/3ZdENnO
Where I print all my business cards/signage etc: www.vistaprint.com/
All The things I Use For Product Photos:
Hard Foam Photo Props: amzn.to/3rQmXwv
Camera I Use For Product Photos: amzn.to/3no0i8G
Updated Version Of The Lens I Use For Product Photos: amzn.to/3LOHGrY
Lights I Use For Filming & Product Photos: amzn.to/40vOm2G
Stuff I Use For RU-vid:
Where I get my music for videos: share.epidemicsound.com/axc08j
Camera I Use For Filming Videos: amzn.to/3JJ4QO1
Lens I Use For Filming Videos: amzn.to/3lDeb1M
________________________________
DISCLAIMER Always make sure to test your candles and never just use my (or any one else's) process without testing. Every wax, wick, and fragrance combo can and usually will change your entire candle! You MUST test before selling your own candles.

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10 янв 2024

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Комментарии : 60   
@roundtowncandleco8579
@roundtowncandleco8579 5 месяцев назад
Remember it’s a marathon, not a sprint. You’re doing amazing, and an increase of any kind in this shaky economy is a win. Growing a business and doing all the things isn’t easy. Love that you’re keeping it real. 😊 Here’s to a better 2024. 🥂
@the1994candleco
@the1994candleco 5 месяцев назад
Thank you so much friend! And so true... I need to be better about remembering that! Believing it's gonna be a great year for both of us!
@toyamichelle
@toyamichelle 5 месяцев назад
2023 I went full throttle to test how far I could go. Square Sales almost $2600, Money Apps about $2200 alone. Cash is extremely rare. Working markets, no postings on You Tube, IG posts I share upcoming markets every now and then a personal post & sometimes posting new candles. I don't share everything bc there are other makers in my following who will duplicate. So, my special makes I debut in person. Here in Tampa, candle makers are high strung competitive, shady & they show it. Not bad for a 1st year though.
@the1994candleco
@the1994candleco 5 месяцев назад
Congrats on your first year!!! ❤ Try not to worry about the one's who copy. They'll always have to be a step behind! 😁
@toyamichelle
@toyamichelle 5 месяцев назад
@@the1994candleco Exactly. Just keep swimming!
@the1994candleco
@the1994candleco 5 месяцев назад
❤️❤️❤️
@Just_A_Name14
@Just_A_Name14 5 месяцев назад
Cash is extremely rare 😂. Woman they print cash like candy wrappers
@HowToLymarie
@HowToLymarie 2 месяца назад
You’re doing great! Keep going!
@the1994candleco
@the1994candleco 2 месяца назад
Thank you friend! ❤️ 2024 has already been LEAGUES better than last year! 😄❤️
@Jefwild
@Jefwild 5 месяцев назад
Being real is why we’re here
@the1994candleco
@the1994candleco 5 месяцев назад
So true! ❤
@carolacarola6137
@carolacarola6137 5 месяцев назад
That’s the thing with business. We open it to have more freedom and than we end up working all the time. Balance is important, it’s better to grow slowly and not burn out and neglect the private and family life.
@the1994candleco
@the1994candleco 5 месяцев назад
So incredibly true!! It’s such a hard balancing act! 😅 I want to make sure I take advantage of the “busy seasons” but those are also ALL around Holidays etc when we go see family so it’s just SO much to do and not enough time to do everything! Lol!
@AromataeCandlesandWax
@AromataeCandlesandWax 5 месяцев назад
Thanks for posting this. I appreciate that you are realistic and authentic (that’s why I follow your videos 😉). It’s 100% real to feel thankful for what we have accomplished but at the same time disappointed that we haven’t done more or done “better” (whatever “better” is). I just launched my candle business a few months ago. Right now I only have an Etsy shop and am in a couple local brick & mortar shops. I am SUPER grateful that I had more sales than I expected over the holidays BUT that was the holidays AND many of my sales were to people I know (or in my network = friends of friends, etc) soooo, that’s not very sustainable. So, I need to plan how I’m going to market more broadly and increase my number of products in local physical shops. I’m lucky enough to live in an area where I have some quaint touristy-type towns close by with many boutiques, but even so, it can get over saturated very quickly with all the local candle makers and artisans here. Anyway, my plan for 2024 is diversify, diversify, diversify. Diversify my selling platforms, products, etc. Wishing you good luck in your endeavors in 2024. I’m sure you’ll do great - and manage to entertain & educate us in the process 😊
@the1994candleco
@the1994candleco 5 месяцев назад
Thank you so much for saying that! ❤️ and I’m so glad to hear you got more sales than expected!! Even if it was in your local network that’s how it starts for most of us I think! And it’s awesome that you’re already in a few local shops! 👏👏 I’ll be sharing all my goals and things I plan to do in the next video so hopefully it’ll give you some ideas too! 😄
@the1994candleco
@the1994candleco 5 месяцев назад
And thank you!! I’m believing for an amazing year for us both! 👏👏👏
@leticiamolina1326
@leticiamolina1326 5 месяцев назад
Best of luck in 2024!
@the1994candleco
@the1994candleco 5 месяцев назад
Thank you so much! 😄❤️
@Soulful_Spirit_Candle_Co
@Soulful_Spirit_Candle_Co 5 месяцев назад
Being real & authentic is 💯 % why I enjoy your videos, I watch only 4 makers total , I’m so glad you started this channel , keep it you’re doing amazing, we can all say we need to find a balance, #1 I have no clue what that means 😂, sometimes I’m on autopilot, sometimes I am taking over the world , then there’s 100,000 other things I need to do, thankfully my husband works full time & I started when I could no longer work outside the home , slow & steady, real & authentic those are the ones who will succeed! You got this 😊 p.s the last 3.5 yrs have been weird (to / for me ) 🤣
@the1994candleco
@the1994candleco 5 месяцев назад
Haha glad it’s not just me!! 🤣 Thank you so much for saying that! I honestly don’t watch to many makers either so I totally get what you’re saying! Honored to be one of the few!!! ❤️ and yeah I totally get sometimes being on autopilot and other times feeling like you’re taking over the world! Lol! Q4 is my take over the world time… January is my “he disappeared under mysterious circumstances” month where I just hibernate from trying to take on the world… 😅🤣🤣🤣🤣
@Soulful_Spirit_Candle_Co
@Soulful_Spirit_Candle_Co 5 месяцев назад
@@the1994candleco ok the January part has me 🤣🤣🤣
@the1994candleco
@the1994candleco 5 месяцев назад
🤣🤣🤣🤣
@Jefwild
@Jefwild 5 месяцев назад
I’m starting a candle business so will be watching all your videos
@the1994candleco
@the1994candleco 5 месяцев назад
Thank you so much!! I hope they help! 😃
@aliciahunt274
@aliciahunt274 5 месяцев назад
It’s a hard economy right now. You should be proud that you made any growth! ❤
@the1994candleco
@the1994candleco 5 месяцев назад
Honestly after sitting on it for a bit and seeing how much others have been affected etc I am pretty happy with the results. Obviously i hoped for more but I'm glad we made any progress at all! And this year is already shaping up to be better as January has been a better month for sales than I anticipated! Thanks for the encouragement and for watching!! 😄
@CandleMakingCoach
@CandleMakingCoach 5 месяцев назад
Weird year for sure. 😂 2024 is gonna be our year. Praying that for everyone in every industry!!! ❤❤❤
@the1994candleco
@the1994candleco 5 месяцев назад
👏👏👏❤️❤️❤️
@sebastopolBotanicals
@sebastopolBotanicals 5 месяцев назад
This makes us all feel seen. Our business down 25%- which is basically our income when you own a business. You aren’t alone and thank you for this.
@the1994candleco
@the1994candleco 5 месяцев назад
Ugg I’m so sorry friend! But I hope that this made you feel not so alone! It was a rough year.
@sebastopolBotanicals
@sebastopolBotanicals 5 месяцев назад
It definitely does!!! 🖤🫶🏼
@the1994candleco
@the1994candleco 5 месяцев назад
❤️❤️❤️❤️
@mememebeth
@mememebeth 5 месяцев назад
With being chronically ill, ive had to take lots of time off this year so that really brought down sales. Markets were good for us but are so much work physically. I'd love to get online sales up too.
@the1994candleco
@the1994candleco 5 месяцев назад
I’m so sorry to hear that!! Hoping for a better 2024 and more online sales!!! I wasn’t chronically ill but I had a really bad herniated disk all throughout 2022 and it was so rough I’d be in soooo much pain after just setting up the tent etc. finally had surgery in December 2022 so 2023 wasn’t nearly as bad but it’s so rough doing a market even when you’re feeling great! Let alone when you’re not at 100%!
@lovefrommichigancandlesand5813
@lovefrommichigancandlesand5813 5 месяцев назад
I feel what you're saying I have only been married 5 months going through similar issues
@the1994candleco
@the1994candleco 5 месяцев назад
It’s such a rough balance!! You’ll get it though! ❤️
@RO_CreateIdeas
@RO_CreateIdeas 5 месяцев назад
For someone who does this as a "side gig" you are doing better than most - as you said your attention is divided between work, you tube, business and life.
@the1994candleco
@the1994candleco 5 месяцев назад
Thank you!! Haha it’s a side gig for now but I really want that to change. Lol!
@sallylawson4822
@sallylawson4822 5 месяцев назад
Are your online sales just come from your website or is it with Etsy? How do you drive traffic to your sites? I am very happy for you. You are doing well.
@the1994candleco
@the1994candleco 5 месяцев назад
They’re all from my website! I don’t currently have an etsy but that’s actually one of my goals for this year is to start one! Mostly social media and email marketing but at all of our events we always give a business card + a little discount code for our website with all of our sales! Brings back a lot of repeat customers! 😄
@lindaadams5124
@lindaadams5124 5 месяцев назад
and there is soooo many candle people out there it is very hard, if I had of could turn back the time, I would have never started a candle business, and candle company putting their prices up is making it very hard for us but not for them they just get richer we get poorer. so, don't give up.
@the1994candleco
@the1994candleco 5 месяцев назад
Oh no I’m sorry to hear that! I definitely still would but I probably would’ve done sooo many things differently! Lol! I think there’s definitely still room for everyone. There are plenty of people out there who love candles, sometimes they just don’t know your there. 😄❤️
@JacquelineFalls54
@JacquelineFalls54 2 месяца назад
This is very helpful. Looking at you on RU-vid one would think you bring in a bus load of cash. At least you should based on your level of expertise. I'm just starting and the sound of MARKETS doesn't give me the warm fuzzies but I know I will probably have to do them.
@the1994candleco
@the1994candleco 2 месяца назад
I’m glad it’s helpful!! I think people just assume if you’re talking about your business on RU-vid it must mean you’re raking in the cash and that’s just not always the case! Lol! Thankfully 2024 has been a major shift! I’ll make a video on it soon but we’re doing LEAGUES better than last year. Haha! 👏❤️ It’s been a year of blessing for sure!
@the1994candleco
@the1994candleco 2 месяца назад
And I definitely have a love\hate relationship with markets. Lol! They’ve brought me some of the best repeat customers and helped me get my name out there but man are they a lot for an introvert! Lol!!
@sallylawson4822
@sallylawson4822 5 месяцев назад
Hi Nick can you tell me how email marketing works for you? What software do you use. Trying to find ways to grow my business.
@the1994candleco
@the1994candleco 5 месяцев назад
Hi Sally! I use Mailchimp and kinda combined with Shopify’s built in email marketing platform. But if you don’t have Shopify, Mail Chimp is the way to go in my opinion! I still just use the free version!
@sallylawson4822
@sallylawson4822 5 месяцев назад
Thank you
@the1994candleco
@the1994candleco 5 месяцев назад
Absolutely! ❤️
@imlowkii
@imlowkii 5 месяцев назад
some one count how many times he said WEIRD
@the1994candleco
@the1994candleco 5 месяцев назад
Probably at least 452 times. 🥴
@archerfire7668
@archerfire7668 4 месяца назад
I made so little I didn’t make enough to get the 1099 🤪
@the1994candleco
@the1994candleco 4 месяца назад
I'm sorry to hear that!! If it makes you feel better, Shopify doesn't send out 1099's so technically I didn't get one either! 🤣🤣
@archerfire7668
@archerfire7668 4 месяца назад
@@the1994candleco 🤣 I thought of trying Shopify but hearing it is better if your already doing well and not if your struggling.
@the1994candleco
@the1994candleco 4 месяца назад
There are definitely pros\cons of both! I actually skipped etsy and went straight to my own website\shopify. In the long run you pay more in fee's on etsy for sure but with Shopify you pay a bit more up front. With etsy you kinda get an established market of people already looking to shop there (even though it is difficult to get them to find your stuff) and with Shopify you have to drive your own traffic yourself. But Etsy also has the power to shut down your entire shop at any time for any reason and give zero explanation and sadly I've seen it happen. So like I said pros and cons to each! lol! I don't think either is "right or wrong" just what works best for you. :)
@archerfire7668
@archerfire7668 4 месяца назад
@@the1994candleco thank you for that feedback that helps 😊
@esperandieuanofils3894
@esperandieuanofils3894 5 месяцев назад
Please get to the points
@the1994candleco
@the1994candleco 5 месяцев назад
You are more than welcome to fast forward. I got to the points. Lol. 😌
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