If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. ru-vid.com/show-UC0a-qcXVlh4Teya-EiEz-GAjoin
1) regular actions 2) keep going whatever results you have 3) work work work thanks for the video
9 месяцев назад
Listen to this guy. His strategies got me from close to nothing two years ago, to almost on million streams per month right now. 😊 This stuff really works.
The journey isnt easy but if chasing dreams was then everyone would do it. I dont know where your at now but make sure you go hard, even on the days you feel like you suck and you wont make it. Dont fight the feeling just embrace it and take it. Wake up the next day and give it everything you got again
Worked on a project last year where we released a 3 song EP every single month and saw huge growth - HOWEVER that doesn't necessarily work for every artist or their fans. This strategy that Jesse is talking about is a good way to keep people's short attention spans satisfied without burning yourself out as an artist - as always, content is key. Great vid!
@@MusformationDefinitely sticking to the 6-8 week release schedule (also direct from DSPs). We also do lyric vid/visualizers for every single release and supporting SFC emphasis on YT shorts and TT.
Yes! DSPs are the streaming platforms like Spotify, Apple, Amazon etc. SFC = Shortform Content (anything for TikTok, YT Shorts, IG Reels, etc)@@salterofficial
I've been recommending this channel to musician friends as the best music marketing channel out there over the past several years. Thanks for all your hard work, Jesse!
Man, I just want to Thank you like everyone else. I started watching ur channel as I dropped my first single and 1 year and a half, a few more singles and an EP later you’ve been a constant teacher to me when it comes to this evolving industry. Thank you bro 🤝🏾💯 one of my songs might hit 100k soon and I definitely used some of your strategies for it.
i messed up so bad. i got popular but by being bad at singing and i did not capitalize on that. i was only 13 and I really did not know what I was even doing. I lost an audience and Ive struggled bouncing back ever since. this channel has been helping little by little.
Imagine thinking you messed up because you did not “capitalize” on something when you were 13. Dude… be kind to yourself. That’s NOT what ANYONE should be worrying about when they are 13.
I've been stacking songs in silence for many years now. Three albums worth at this point... I think I have to work on my social skills, because labels and blogs don't even bother to listen to them. I'm thinking of just using chat GPT to send emails, so that I sound more human haha. Ah whatever, I had fun making the songs... That really is the best part. PS. This is my favourite music promo channel. Cheers.
@@brentwilliams5915 Hey man thanks for the interest! The project is named "Cloven". You can probably find it by searching "Cloven137". It's a wide variety of music from easy listening to gothic to black metal. I released like 4 albums and an EP this year. Cheers!
@@winterzealot Project is called "cLoven". I also did a cool black metal album with "Idol of Fear" called "Trespasser" if ya like metal. Thanks for the interest. Cheers.
Connor Price, blew up massively. I can see honestly huge sadness in his eyes all the time he does tiktoks, I don't think it's super authentic, he didn't want to work on his tiktok, but he was somewhat forced to, same as other musicians. I don't even like short form video content tbh, and as a person I don't need shitload of content around a song to just enjoy it, but I guess I'm somewhat becoming a dinosaur, and if I really wanna blow up I have to comply to the tiktok craze. Who said tho that creative career will be always comfortable and all flowers... It wont.
The reality is every era has had a part of it that the worst is not making music and makes musicians miserable. There’s a Radiohead movie from the 90s about how miserable they were doing 40 hours of interviews a week year round. Before that era it was signings.
LITTERALLY MAKE GOOD MUSIC. MAKE GOOD MUSIC. DO WHATEVER THE FUCK YOU WANT BE AS FREE AS SPONTANEOUS AS YOU WANT TO BE AS WEIRD AS UNNECESSARILY AWKWARD WEIRD AS YOU WANT TO BE BUT JUST MAKE GOOD MUSIC. MAKE GOOD MUSIC.
Johnny Valentine made such funny content around his song. He has millions and millions of views on the videos but like barely 3m spotify listens on it. 😂 whats up with this? Though i did listen to the actual music eventually on Spotify. The music just isnt good without the videos i guess.
I’ve just started to write and produce my debut album after being away for a while. I’m about to watch this video and I have a sense of trust with you so I’m hoping some of this info will put me in good stead, I’m not gonna lie, my previous record with releases are very much 👎🏼 Thanks for this man ✌🏼
I wish there was someone out there with Jesse's level of experience and love for the community that could talk about the best distributors and break down specific differences or red flags. I inherently never trust anyone shilling their distributor because of course they would, but also want to know why someone might pick one over the other based on different factors.
im 16 years old, and i make ambient music, just add your music to the background of a meme video thats funny and going viral, and add in the title that this song is about this meme, and than add in quotes your song title, almost 90 views long form views in 1 day, no ads, just get in search results, people search up the meme, find the video of meme and listen to my song with the meme visualizer , GENIUS.
Just found your channel and love your vids bro. If I am debuting as an artist with some prepared curated songs should I stick to the 6-8 release schedule? Or would it be better to get some songs out in a shorter time period to build somewhat of a catalogue quicker ? Would love to hear your take, thanks
I'm in a similar situation with a full album as a new artist and was wondering the same thing. I've been leaning towards a hybrid approach between catalogue & a schedule like this. I've been releasing singles every like 3-4 weeks and ultimately plan to release 5 singles, then the full album (10 songs) a few weeks after that 5th single.. I also am basically starting from scratch, barely know what I'm doing, and haven't spent any $$ marketing anything. Just trying to learn/experiment/practice. Hell me being active on social media is a huge development lol
thanks again for another solid video Jesse, taking notes and applying them and seeing growth in my artist career because of this channel 🙏🏽💎📝 - with gratitude, LaynoProd
I have been throwing the same $hit at the same wall for years with close to 0 movement. You have really opened my eyes and shown me what I'm doing wrong! A million thanks brotha! With me luck!
Just wanted to say thank you sm for these gems!! You're really help me connect the dots on some of these topics! You and Brandman network are really heaven sent🙏🙏🙏
why tf would i want to spam my audience with a visualizer, a remix, and all that other shit? that’s exactly what annoys me about certain artists and gets them off my radar. awful advice truly. just from a normal person’s perspective how does that make any sense at all
Out of all the good stuff you mention, you completely skip Partner health. Apple & Google/RU-vid are healthy businesses crushing the long term revenue & profitability game. This video is all about “artist” business models and the Apple & Google/RU-vid business models work. Spotify can barely turn a profit. Remember that 🤙🏽😎🖤
Thank you Jesse. Most everyone enjoys a spectacle. I’m not afraid to give em a floor show. Collabs singles and albums on the way!but first my over a hour long album of ham fisted solos.
JESSEE! I found your channel and loved the amount of real information there's in every one of your videos. Question, If i do podcasts as well as music, do i post them in the same channel or sould i go with separate ones? Love from Barcelona!
This video is an absolute gem 💎 and it’s available for up and coming artists for free. Much of this information was already something I knew, but it did serve me as a confirmation. Thank you Jessie Cannon.
I just started releasing music in English & Spanish. Should I make 2 separate accounts? I'm worried the algorithm won't know what to do with my content/audience. Btw, I have been so grateful for your videos. Always great quality.
This person is definitely telling you how to succeed. Everything he’s telling you to do is the proper way to succeed in our current world. With that said, I am not too interested in appealing to the current world, because it has nothing to do with music. The only thing that he has said that has anything to do with music, is the fact that your music must be emotionally influencing. Everything else he’s teaching you is commercialism. This means everybody who has succeeded basically sucks, and all the musicians that are actually good, you probably still don’t even know about. Have you heard of the band ‘Men I Trust’? Why aren’t they exploding right now? I’ll tell you why, because they’re not doing what this guy is saying. The music industry right now is a total joke and it barely gives quality.
Good video. I release music every day since the end of last year 😂 I find with tiktok i get high view counts and a few likes just from a quick video of my screen. RU-vid is only building up since a couple of months
I rarely come back to an artist if the first time I go to their Spotify profile they only have 1 or 2 singles. So why does it make sense to release singles before a LP or EP?
You are correct but also expecting your first two songs to blow up are ridiculous. We see once 3-4 songs are up of a similar quality you can get people to follow along
It doesnt. If the album is great and the singles are great you'd be better off releasing the whole thing and pushing 3 hits at the same time. If the album isn't great and the singles aren't strong this obviously won't work. Essentially though if the first two singles aren't good noone is gonna bother going to the album whether it exists or not. If the singles are great then I agree. Aren't you simply losing out on tons of listens and saves by not having the album there ? I personally think doing whole albums these days while everyone else is dropping their poop daily and weekly will only make it stand out more by clearly going against the grain and showing that this one release which may or may not ever be backed up with anything else or not even a single song again clearly creates more value then the millions begging for your attention every day,night,and week shoving their content up your butt but I think differently than most so there's that lol.
@@RobertJeffers-ms6uzmost people aren't going to listen to an album if they see one, maybe a song or two, much more likely to go listen to a single and, if it's a hit, come back for the next one, and the next one, and the next one, and then once you've proven yourself they might stay around for an album. also you never know when someone is just starting to listen to your music and they're more likely to listen to newer stuff than they are older stuff so if your newest thing is an album then it's harder to attach
@@Kaebren if a song is truly a hit people will play it on repeat and it will grow infectiously. Hence the term viral. The sheer mathematics of this disagree with you. If I release just two songs and one of them blows up and does millions in a short time then the millions of listeners of that song have only one other song of yours to stream you've costed yourself big time. This isn't to say you can't "keep bringing them back" but if you released 10 songs instead of 2 you're going to see way more return on that hit single. Let's be real here a true hit single means in today's world you went from zero to a million in 72 hours and spread to 30 to 50 million in 90 days. If you're talking about gradually growing listeners at a snails pace from 100 to 500 to 10000 then we aren't talking about a hit record at all or anything close. That's the "niche marketing" narrative and should not be confused with a hit. The simple math tells me that if my song got played 50 million times and I have 10-15 songs available instead of 2 I'm going to see way more streaming revenue not to mention get way more touring opportunities.
yeah my most recent track actually got an artist wanting to work with it and it was because i spent like a month on the beat just messing with it and i have significantly slowed my release pattern to make sure my music passes a certain quality threshold. like if my ableton projects don't have at least 20 lanes and it's all been organized, then i dont release it. because a lot of the time, when i take the time to organize a final product, i find a bunch of stuff i missed in the eqing and come up with new ideas.
Absolutely, if your goal is to have 1mil fans and "blow up" and be flash in the pan, this is the video. Jesse Cannon is legit. That roster of his is legit, legit. You can't fault or fuck with that work rate, end of story. However, I think that establishing an actual long-term fanbase and cement oneself in the canon (no pun) of musical history is something that we're going to see have a comeback, through tactile, face-to-face methods, abandoning social media altogether. That's just my opinion, and it's nothing short of polarising - I'm aware. But I really think this is what's going to happen in 10 to 15 years. Social media will lose its chokehold on people, and attention spans will reach their shortest measure in human history, and then begin to stretch back.
Yes i agree with you completely. You need to be out there performing and learning your craft. Today young people don't have the abundant venues that were around when I was young in the 80's let alone the 60's in London. In those days people played instruments and did not rely on technology. Songs came from the creative process within the individual and not from a computer and that makes a huge difference. Is it not fair to say that with all the technology available to "help" create music, we live in a 'dead age" of music compared to the past. The only hard work most of those flash-in-the-pan stars do today is stand in the queue in the pouring rain to get on Voice of of Britain or some other talentless program. So I am sure there will be a return to performing to an audience and building your fan base, talent and art more organically than in your bedroom on a computer. Have a good day sir.
Quick question: So for an unsigned artist, if we have an official music video ready to release with our single, should we release the single first? Then the music video a couple of weeks later? Or both at the same time?
I say release them both at the same time. Because that way, you’re not making those who want “audio only” waiting. it’s a pain having to keep your smartphone’s display on RU-vid to listen to music that you really enjoy. I mean yeah, sometimes you put up with it and that prioritizes the video’s reach. But most likely the difference in views would be minimal. So releasing them both at the same time and to all major platforms makes it easier for the listener.
I don’t WANT to do that social media bs. I‘m just so tired of it. I want to write/record songs instead and not even think about what to post and when etc.
You don't have to do it if you don't want to. If all you care about is making music, just focus on that! Not every musician needs to aim to make money off their music
About hashtags on TikTok, I don't live in the same region as my target audience. What would you advice me to do? I live in Spain, but I make English and Dutch music. I noticed my first few tiktoks posted in the last two weeks are 90% shown in Spain, even though I only use english language and niche hashtags (and some eluding to the Dutch language). I am cautiously trying out Nordvpn now, which has led to some strange things. If I try to change my region on TikTok it only shows American places, I'm guessing that is because of my American vpn location, but I cannot select it because you have to be 90 days in the us to select it. But if I create a new account (to try and bypass the 90 days), it still creates it in the region of Spain. If I turn off my vpn, I still can only choose American locations for my region (but then I can't select it due to not being there since 90 days). I still have to post a TikTok with the VPN on, but my question is specifically on what kind of hashtags would you use outside of the genre hashtags. Do you think #american and #nederland would be good things to suggest to the algorithm?
Fortunately, you're right but the more time I dedicate to promotion, the more it hurts the quality of my music so the purpose defeats itself. I guess it's a matter of finding your own happy medium. Problem with me is, I'm the type that does not take short cuts or make compromises with my music and that takes up 90% of my time. It's not that I don't want to make money, it's just that I choose to value the quality of my music and the pleasure of making it above anything else.
I clicked on this cause you can’t help to see it with that new song the “Lord forgive me” song and the marketing strategy which is pretty fucking smart. They take clips and videos Remove the sound and only put their music on there to enhance it. Make it “badass”
I don’t think the approaches that apply to pop genres apply to, say, artists who sound like Max Richter or Olafur Arnalds. For example, how do you get on the "Not quite classical" playlist? Who has promoted an artist in that genre?
I know this general well as u listen to it from time to time… with that said this is one of the very few genres where it’s very old world music but there’s so few genres this doesn’t work in but this is one of
I feel another thing thats needed to be done, is delete all your friends and "homies" off your pages because most of them are jealous and hateful inside (especially ones with no talent or musical talent) strangers will invest and push you much more than your friends will and this is facts.. no matter how good you are those very "few" haters are usually close to home and thats why you dont realise its holding you back💯 Much love to all my growing artist💯❤️🎼🎤 great video❤️❤️❤️
There's a lot of truth to that! A lot of times I feel the same. It always seems like complete strangers even on the other side of the world are more interested than friends and fam
Truth. I guess many times our friends not know exactly what we need? The basics for friends to help support is like and fan and share. How do you politely ask your friends to do this?
@@TheSnoFlakes-kq2xq personally i think they know exactly what to do because any time one of them tries to start their own ventures or business they instantly know to ask ppl (hey can you please like comment and share my stuff) so its more about deleting those ppl because youll notice theyre happy to share other ppls posts or comment on them because its someone they dont know so they have no need to feel the envy they would towards someone they do know
Awesome video. As an artist I find it very hard to do art and also this. What's the professional to do this for us? How to make it reliable to hire someone to do it?
Ok challange accepted! 0 Subscribers now! Lets see how many I have in the end of 2024? 😀I want my fanbase to be in youtube and patreon. (note: I prefer a small fanbase with ppl really like what I am doing than many that don't care so much)
Thank you so much... I just got out of the recording studio. And both my band mate and I both 100% believe with every ounce of our being that the record we are working on is something great that will stand the test of time. One of those albums that you listen to from start to finish because it's epic & huge. We have release two of the tracks (our first two ever commercially, which we super proud of but we are starting from nowhere) we need help but its hard to try to figure that out while to ppl are doing all of the playing, singing, recording, engineering... everything. Name is trismic & the first two tracks are tides & motion sickness.
Can you get into SoundCloud and making bootlegs as an EDM artist to build a fan base? I believe that SoundCloud is overlooked especially in the EDM world
@@Musformation Awesome! I actually don't release as much on spotify because of the amount of money it takes to make cover art + canva (around 200USD) so I have been just making bootlegs of songs and release them on SoundCloud using art I made myself and I have seen my spotify monthly listeners go up as well. Went from 720 followers in December to 852 on SoundCloud currently releasing 3 songs :). I do want to grow my spotify but I hate releasing music on there and getting no plays, feels like a waste to release original music at the moment.
Hi Jesse, I'd like my music on RU-vid Music (Google Play) but I don't want to have a topic RU-vid channel (since I'd like to 100% manage my channel and I don't want a different one out there), is that possible, and if so, how? Since every music distributor I find does that...
Better to release album or singles? I'm releasing twice a week. I have 30 unreleased tracks. I don't want that backlog of tracks rotting away. I want perform live so when ppl shazam my music i get something out of a live show. Also spotify doesn't allow ads in India which is where I am. Do i have it all wrong? Thanks
but where to promote your songs? all of my friends only use discovery mode or editorial playlists on spotify to discover new music. Posting on reddit, twitter or anywhere is like being the 100th fisherman on a fishless pond. All of my followers are another musicians.
l have 2 questions. So lets say l am a new artist, meaning this will be my first song released in years, l'm basically starting from 0 lol 1. Should l have content already before hand? Like performance videos, making videos for the earworm part of my song on tiktok before the song actually comes out and l start the week 1,2,3 process etc? 2. Does week 1 etc start when my song is actually live on spotify/ all platforms?
There is seriously no one better in the game than you. So happy I rediscovered you. I Have your 2021 book but just purchased the 2023 edition. That 40 bucks is going to make me thousands. Thank you Jesse :)
@@Musformation are you going to do a video on Linktrees purchase of Koji? What does this mean for us moving forward? Should we get Linktree Pro or wait?
What if you have no songs currently released? If people come back to your profile they will only see 1 song, should you have a few songs that you release to have few that you just release at once ?
Hey Jesse i really need ur help. So i make music in English and Norwegian. Because i am from both places. I have really good songs and potential in both languages. Im just wondering if u think i should only stick to one and also if i should have them under two different artist names and different social media accounts? Would really appreciate a reply♥️🙏🏻 love your content man!
If you make great music it doesn't matter how often you release it. Great songs released weekly or biweekly will build an audience quicker. As you said, there is alot of competition for attention and soooo much mediocre music being released daily.
Nope! That’s the dumbest thing people say. We see it all the time and with proof. People put out tons of songs and they don’t have the time to get enough attention. Then when the artist slows down and actually promotes stuff later on that song they promoted too fast get discovered and does numbers but had they concwntrated on doing it properly the song would have done better. I’ve seen it 20-30 times. Songs are not lottery tickets before you have a platform even when it’s great they often don’t get to the right people till you effectively promote. I know a lot of people who don’t actually read data and do lots of experiments say this but I see more data and campaigns than nearly anyone alive and have the proof. But don’t.
