Music marketer Jesse Cannon delves into the controversial debate of how often artists should release music to grow their fan base effectively. It addresses common misconceptions and poor advice spread by certain influencers in the music marketing space. The author, a music marketing strategist, argues against the one-size-fits-all approach of releasing a song every two weeks and emphasizes the importance of context, genre differences, and the balance between quality and quantity. The critique extends to the underlying strategies that may misguide emerging artists, suggesting instead a more nuanced understanding of music promotion, fan engagement, and building a lasting career. Throughout, the script combines industry insights with critical analysis of prevailing trends and personal anecdotes to advocate for a thoughtful approach to music releases.
00:00 The Controversy of Music Release Frequency
00:35 The Misinformation in Music Marketing
02:24 The Myth of Releasing Music Every Two Weeks
03:03 The Realities of Crafting Music Across Genres
05:41 Understanding the Dunning-Kruger Effect in Music
07:04 The Truth About Building a Music Catalog
12:50 The Earworm Era: A New Strategy for Music Promotion
15:32 The Pitfalls of Following Misguided Advice
18:48 The Importance of Quality Over Quantity in Music Releases
19:47 Concluding Thoughts on Music Release Strategies
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13 июл 2024