How Nike Tricks Your Brain 

I think we can understand the 3 % rule by looking at Apple's iPhone and other products.

I remember going to Vietnam and talking with vendors. They had family members who worked in the Nike shoe factory and would occasionally take some off the line or save the ones rejected due to small defects. Got to buy some for $10 each; that being tourist price too. My sneaker-head friend compared his authentic Nikes to the ones he bought in the market and pretty much said they were for sure legit.

The way you tell stories is amazing. Great work!!

This video is a tribute to Virgil Abloh. Rest in Peace, our Black Star from Ghana 🇬🇭

They don't drop often but whenever they drop, the quality of the videos is unmatched.

Love the video as per usual. The dotted line pointed at “Ghana” was actually Cameroon 😅 btw

The link between Duchamp and Dadaism is top notch! Great storytelling! Love this type of videos, can’t wait for more 🔥👏

You are by far the most underrated RU-vidr in my opinion. Please never stop!

Athletic Interests is one of the underrated Sports RU-vid Channels 👏 ❤

You truly make a great work. Thank you.

Excellent video. Thank you.

The storyboarding on these is amazing Athletic Interest, I also appreciate the iconic Good Morning metronome from Kanye at 6:55

Kanye was waaaayyyyyyy earlier in sneaker collaborations than Virgil

Great presentation, very captivating!

Very insightful video!

thank you for this video, before i always hated people who wore off white shirts and i thought the guy who invented that brand is just the next regular rich guy who just has good connections, i would never think that there is such a beautiful and innovative man behind that brand who even gives out a free harvarad speech and shows us the youth all his wisdom before passing away.

That was an insane Video. Keep going with that work❤😊

One of the best videos till now ❤

In 5 years this Channel Will have millions so underated keep it up!🔥

Amazing video, amazing narration. Just perfect❤

I just saw your thumbnail and remembered that nike had a sale online and i just ordered a pair of shoes. Now i truely understand how they trick me.

Very interesting video! I learned a lot as usual! Thanks! 🙏😎

Didn't know about this story. Keep it up!!

I don't remember how long I have been following you and watching your videos, and one thing I still dont understand is how you are still not at a Million milestone.. sooo much underrated and undiscovered I guess!!

Great video, always a W channel.

Finally! New video is uploaded to channel Thanks Mr. Athletic

the video is crazily good 🔥

One important note on Marcel Duchamp fountain. Duchamp « created » this piece in an artistically time and era where some artists were trying to break further from the « schooled » worked of arts, the academic style. These attempts can be found slowly but surely in impressionnism for example. But for the fountain, when Duchamp presented it, it was at the « independent artists salon » of New York back in 1917, where the salon slogan was « everything is art. » The goal of the fountain then was not to create a « new art vision » but to truly mock such a slogan and people taking part in it, because if everything is art, then a pissbowl can be, and they would need to accept it’s display in the salon, which they did not. So the fountain did two things at it’s core, mock this vision of « everything is art » and it’s foggy definitions, but also basically open a « pandora box » on art, where many people after that, claim to be inspired by Duchamp to « mock things » to hide a lack of sense technique or meaning in a work. The urinoir was made to mock people such as an internet comment would mock a claim as « so if you are so intelligent and superior, why so : […] », but the meaning of the act has been deviated to be used as other ends, and it is important to keep that in mind.

Man i swear your videos are the perfect partner while having something to eat

RIP Virgil, a true visionary

Too short sirs! 😅 Am used to longer analysis from you. But maybe you can do a follow-up of designers with deep links to sports companies (Kim Jones) or athletes/enthusiasts themselves (Jerry Lorenzo. Keep up the usual fantastic and fascinating work 💪💪

Most underrated channel in this space!!

I have been gone for a long time but I am back and my man never disappoint

You have mapped Virgil's parents as coming from Cameroon while saying Ghana.

Hi, always great videos, would you mind to share the name of the factory where the socks are manufactured Thank you.

Goated Narrative Tone 💯

One of the best quality RU-vid channel 💯😍

"The hype is real"❤

What great idea this man has now everyone else follow his footsteps especially the Chinese.

I personally find that the material, workmanship and quality in sneakers are all very similar and so I cannot justify spending more than $100 for a pair..and even that is above my comfort level. Now, when it comes to “dress shoes” I am more than willing to spend a couple of hundred bucks on a good pair of shoes as you can see and feel the difference in materials and fit. For example, you can buy a pair of dress shoes that are made of synthetic materials for under $100, but then you can buy a pair of good quality handmade leather shoes for over $200+. I like to be able to see and feel the difference and unfortunately I cannot see that when it comes to sneakers for the most part.

So put in minimal effort and hype everything up. Yeah Genius.

I'm so glad that replica shoes actually exist. Save your money!

I like adidas shoes more especially the ultra boost! Anything with that white foam is amazing to wear

This is incredible hardwork thank you guys for this insane story i want to have a great business in the future like him❤️‍🔥

It appears each time Nike releases a new Jordan 1 it's +10% expensive and -10% quality 😅

even Kanye showed great interest in working alongside Virgil

Abloh took inspiration from urban lowlife streetwear and turned it into haute couture, providing larping opportunities to the 1%-er.

Interesting. I had never heard about Vigil or Off White. You should do a vidoe on the rugby world cup. It's setting attendance and viewership records.

Bro your voice is heavenly

bro finally u posted!

His parents immigrated from Ghana, yet your dotted lines showing his country of origin (5:52) point to Cameroon?

This channel started since 2019 and I still don't know the voice behind the narratives. 😂😂😂

Virgil Abloh was the biggest hack in the game. He opened Pandora’s box for the hellscape we are now in

Abloh and Ye seemed to be really into fashion. That's pretty dope.

Best channel in the entertainment industry

9:36 “Nike products were so perfectly put together” shows the yellow adidas human races on the top left

rip virgil, he dropped free game on his business for his love of collaboration; he felt everyone should have basic knowledge and access to business resources. there wont be many more of his kind, long live V

Rest well Virgil Abloh

Abloh was a genius

I had no clue he was dead. What an unique human being, he had a sixth sense for fashion like nobody else

There was a nike ad before the video 😂

This narrator is killing me. It’s the equivalent of 50 Cent speaking on agriculture.

You should do one on Clint from corteiz

I Really am reminded of the Hype Culture video

this is NOT what i expected from AI but I’m so happy yall made this video

Then a nike ad appeared before this video 😂

Plus nike shit fits tight & shrinks up fast . You gotta go a size up in nike stuff

Story Telling at its finest!

Also got a nike ad on this video💀💀

The dhl sneaker threw me off 😂

The 3% rule might only apply to less than 3% of the global market because even the iteration products including running shoes have more significant change than 3% in design. Adidas and Nike usually apply odd/even design rule which is to make a significant change to product on the 3rd, 5th and 7th iterations and only make subtle changes in the 2nd 4th and 6th itirerations. Also running shoes don't get that much collab products. Adidas mostly collab with Allbirds and Y-3 and their products 99% casual wear than performance product.

Made by the true GOAT himself VIRGIL ALBOH..

Nice video athletic interest.

For me it was "scary" at all. For me this is when marketing is more like a presentation, it's more an imposition. Because I respect everyone but when someone play dirty i don't care because this is playing us. Thanks for the beautiful videos

Hey Athletic Interest another Quality content 😮❤

After a long time 🎉🎉

I think every off white nike is changed more than 3%. They all had a real design project workphase behind them. They are deconstructions of the shoes from a perspective that can only exist in a time when the shoes are already being understood amd conceived by the customers. They know the original and now they are presented a deconstruction of the shoe.

That was a great video. I feel bamboozled and bait-and-switched with regard to the title. I’m sure it’s working for you, just feels like trickery. Great video content nonetheless. Thank you for putting it together and sharing.

5:53 That his Cameroun 🇨🇲

“Eyewear is a specialized product which requires a lot of experience around optics, fit, frame and design. Therefore, it only makes sense to work with the best in talent, knowhow and technology in the industry,”

"His parents emigrated from Ghana" ends up showing a line from the Cameroons

Traduzcan mas videos 😢

rip virgil

May god continue to bless his soul 🫡🥺😢 .

6:54 😂😂😂😂 thats a first

I didn't know about Virgil So when the sudden statement of his death came un the video I got up from my bed😢😢

its been a long time hearing your voice

Talking about Vergil Ablo.. they decided better to advertise their socks 💀 4:35 Like bruh are you serious… doesn’t make me even buy

Why did you compare a RETAIL PRICED NIKE SHOE vs an AFTERMARKET RESEL shoe?

Best RU-vid channel itw

Title of video: “How Nike tricks your brain”….When I watch the video: “How Abloh tricks your brain”…..

I still cant understand why sneakers resellers (2nd hand shoes) sell more than for what they were bought for?

How Nike tricks your brain? Change the color of the sneaker and give it a new nickname 😂😂😂😂

Immigrated from Ghana. Goes on to show Cameroon 😂

basically everything is a remix

RIP Virgil

Why does this guy’s sound like the guy who sang the Zinedine Zidane song

Are yall a studio or is it one guy behind these videos?

Honestly those nike Holland shoes the only difference is the color, same low to mid quality shoes. If you are going sell an expensive product id ask for great quality.

If the narrator wasn’t slow I sleep watching