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bruder der energy ist nicht deren einzige einkommensquelle, der fanshop hat über 4000 artikel, wo du vom shirt bis zu den 1:100 modell F1 autos alles kaufen kannst www.redbullshop.com/de-de/?gclid=Cj0KCQjw3s_4BRDPARIsAJsyoLOKwBzYDEQY4LGx-MsssmkkFjr34meq0vk04Sfyj7DKf3rn7KA9G7waArkpEALw_wcB#
Athletic Interest there is an issue with your map - where Ukraine is displayed without a Crimea, despite it being occupied by Russia. Please, resolve this issue. Also I have to report this video, sadly.
Redbull literally has a team in basically every single sport that exists at this point I think. And every single sport that I watch that Red Bull has a team in are always one of the top performers. Its pretty incredible honestly
Action sports wouldn’t be the same without Red Bull. They have made so many dreams come true (every athlete the sponsor), brought so much attention towards action sports that’s helped it flourish, pushed every single sport to new levels as we all know everything costs money. I’ve been inspired by so many of their videos over my life time. What an amazing way to invest your money into others, something you don’t hear off at all in any other industry. Thank you Red Bull for everything you’ve done
CocaCola : Our drink formula is secret,burried in the deepest part of company so only few people know about it Redbull : Outsourcing makes the drink,not us
Cocacola is also outsourced tho. They dont ship all the bottles from USA. For example, in Finland a beer & soft drinks company called Sinebrychoff makes, sells and distributes all Coca cola companys products in Finland.
@@potatoxfish if you life in SEA then im pretty sure what tou drink is Krating Daeng, in my country (Ind) or at least my city Krating Daeng is readily available compared to redbull. But when there is RB its usually side by side with Kd.
@Beaten by Rock He didn't start a war due from being rejected in art school. During WW1 he was shell-shocked that jump started his mentally insane bable of having issues with PTSD, at that time of an era many hated jews, and the middle easterners still hate the fucks.
The reason I always have supported them is because they invest a substantial amount of money in action sports where there is no financial future for the top athletes and little money in the sports in general. The wide range of events they sponsor is amazing. I wish other companies had the same ambition to get into emerging action sports without taking away what makes them cool to begin with.
"The reason I always have supported them is because they invest a substantial amount of money in action sports where there is no financial future for the top athletes and little money in the sports in general." Bingo, right here. Agreed.
agreed. although the only way i have supported them is by watching their great content. i dont buy energy drinks. they are super unhealthy. i guess if you are active enough its okay, but im usually not very active these days.
I would also like to find ways to support them as they sponsor events and athletes that would otherwise not be monitarrily feasible. like redbull rampage and the soapbox racing, but I don't drink energy drinks.
I am part of a student organisation and they often give us free red bulls, they are also present at career events, sport events, parties and yet I haven't bought a single bottle of red bull. I have to give it to them, once it made me stay awake until 2 PM, but it isn't healthy at all, I just took it because it was free
They also have two hockey teams not just one. EC Red Bull Salzburg and EHC Red Bull Munich both who are ver competitive in Europe. They didn't do a good job at explaining how big the empire is.
The fact they can pull off selling a can of 12 oz energy drink for 3.59 is pretty impressive not gonna lie. I always thought Red Bull’s were overpriced as shit
They also organize a HUGE event in spanish speaking countries called "Red Bull Batalla de los Gallos" which is a freestyle hip-hop tournament (improvisation battles with hip hop tracks). Almost every country has their own national tournament and each countries' champion goes to the "International Final" where the best 16 freestylers of the spanish speaking world compete. It's amazing
@@madlad1868 At least in spanish speaking countries it's a big thing (an entire continent), plus unfortunately, most south american countries are not precisely considered first world
*I literally grew up with RedBull around me, I saw them first with their Formula One team, who appeared in 2005. And eventhough I've never drink a single can, I support almost every sportman (or team) who is sponsored by RedBull. Why?* *Because they have something special with their vision of sponsorship you know? They always put their brand on someone who is able to win the competition and everytime you see the RB colours on a shirt, helmet, bike, car, plane, truck, astronaut, you understand this man can show you some crazy skills he is born with to win.*
They were one of the sponsors of the Sauber Petronas team prior to acquiring their own F1 team. I remember them from the late 90' onwards. I just can't seem to remember which struggling team they bought. It was the Jaguar team, if i'm not mistaken.
one and only two times champions of The International by Valve, OG is sponsored by RB. they won it in a row after RB signed them. cybersprort for thoes who have no clue)) recommended to check documentary by Valve, True Side: OG
Red Bull has mastered brand recognition, as someone who personally deals with them on many events, they will absolutely support you even if the event is forecast to only break even, because they know that every can of Red Bull sold to people down the line years after the event is still worth it
I went to a flight school in the middle of nowhere, maybe 50 people a year go there, and thet had a RedBull sponsorship. They had an acrobatic airplane with an awesome RedBull livery, tents that said "sponsored by RedBull", fridges with free energy drinks, and more. I always respected RedBull for what they do to more niche sports, but now I adore them
1. created a market for "energy drink" 2. Push it with aggressive marketing and ads 3. 9 cents to produce, 1.87$ price to wholesales, 3.5$ to end user 4. University campus presence, extreme sports events, TV and internet presence. Making a LOT of money, selling water with sugar and crap.... That is genius.
Me watching this optimistically to grow a large business: *sees he invested half a million & convinced another man to do the same to get started* Me: all optimism depleted
Not talked to, became co-owners of the brand with, equally invested. How much more filthy rich is the original Thai founder now than he was before Red Bull was launched in Europe?
Narrator said manufacturer, not owner/creator. So I wonder if an original inventor was ripped off. If the manufacturer was just someone who owns a kitchen that creates and packages the drink, the idea could still be stolen from the original owner.
For the next 10, 15 years, probably. But it's hard to stay permanently hip and cool, especially since young people tend to think that the stuff that the previous generation liked is lame. Doesn't mean it's impossible, but it's still definitely a risk for the company.
never really drank redbull, but always loved the videos and events they did, they really filled the voiding contrast between extreme sports and regular conventional sports.
I admire RedBull as a company and think they are doing a great job in starting the diversification process. As a football fan however, I would dread it if all my local club's culture got wiped away to be named and branded after an energy drink...
@@tiagozimermann9028 and compete with bigger clubs with bigger and more loyal fanbases with astronomical budgets in comparison to those clubs and mess with a fairer playing field.
I think you'd quickly forget that you were upset when your local team gets promoted 3 seasons in a row and starts fighting for titles against the European giants of football
@@user-de4cq6uk6l they dont have f2 and f3 teams,the cars in f2 and f3 which have red bull liveries are driven by drivers from the red bull junior driver programe
this channel is something I've been waiting for a very long time. it's great that you talk about the topic - how business uses sport to promote brands - I'm waiting for even more materials with different affiliations, the most interesting is information on how each cooperation began; it's like christmas in the summer!
The way redbull are so stromg in every team is insane, and its not just money. They must have really clever people in their management to pull all of this off consistently
It is good that you mentioned that family in Thailand that has become vastly wealthy from Red Bull. One interesting note is that Krating Daeng was actually kind of a cheap knock off of a Japanese energy drink called Lipovitan. It was popular with laborers and construction workers.
Oh man, I'm so glad to learn this info. I have this vague memory of early nineties after the collapse of the USSR, Lipovitan was one of the "vitality elyxirs" marketed for the elderly in the Baltics. Usually only sold at pharmacies. Some really strange brands competed in this segment, most were either Jagermeister-type of booze drops or caffeine based stimulants.
I met a Red Bull athlete at an airport once. He said he couldn't wait to get back to his home country so he could take all of his swag off, wear his own clothes and "stop looking like a marketing Christmas tree". Like most of them, he was contracted to wear Red Bull branding whenever he was in public... 365 days per year.
Considering the amount of money he is making, I bet wearing a chrismas tree t-shirt is the least of his problems haha. Heck if I were sponsored by someone to wear company clothes, but get tons of money in return I would do that without blinking or questioning, because thats what I would get paid for.
They also used to come by to universities in a mini cooper with a red bull mounted on the back and hot girls giving out samples like here "some wings for you and you and you..."
Yeah, absolutely, and now we know that Red Bull makes its money by selling lots of Red Bulls. Next up, Coca Cola, I really wanna know how they make money - I don't have the slightest clue.
A lot of Red Bull's additional media efforts actually cost them money (such as The Red Bulletin magazine) and serve as little more than vanity items. The brand is all about flooding channels for top of mind awareness. I worked there and found that although they present as a revolutionary marketing company, the majority of their success is still due to the massive bar/nightclub penetration (something like 95+% of the bars in the world) and the US consumers, who have no preference between RB and Monster, statistically. In fact, Red Bull has less brand allegiance than Monster in the US, which I would attribute to failed local MKT initiatives. This is due to their rigid corporate structure and Austrian control. They are WAY behind on simply supporting content creators, for instance, and always wanted those MKT initiatives to go ALL the way to US or world headquarters. Was my dream job, but the magic is all in the distribution. A legacy brand goes a long way in a low brand-affinity MKT; + their world-class athletes keep them relevant. They could cut all marketing but their sports MKT and bar business and have a better margin. However, it remains Dietrich's private play thing. Edit: By cost them money, I mean they never will make money (unlike the sports franchises, although you must emphasize that a sports franchise that makes a 100 mil in profit is but a drop in the bucket for a company this size)
Interesting. Can I ask what might be aa stupid question? How do they calculate the return on spending 50 million dollars(space jump)? They estimated it to be 6 billion, but how? I mean, that was marketing and not a sales thing, how can they calculate the conversion from there? Keen on the answer!
@@nhlanhlamala2381 assessing the value could look something like taking an average (rolling, or YoY) for each sales region, then assess the "lift" in sales after the space jump (which was globally televised). If any, sales aren't explained by avg growth or variability, then you can attribute it to the jump. Gets complicated, however, when you take into consideration all of the MKT activations, globally. Each region is handling some of its own MKT, so you have to think " is this lift because of the jump or is it because of something that region did?" In the case of the space jump, it was HUGE, so I bet a graph of sales data shows a pretty obvious bump.
@@_e5598 Okay, it makes sense. So there is no definitive way of knowing that it was because of a certain reason. Unless people were paying/buying a can to watch the jump? Cool. So unless it's more sales, you won't know(conversion). All that is in retrospect. Would there be a way to pitch, say this jump, and predict the ROI? Forecast?
@@nhlanhlamala2381 yeah, so that's what business school is for. Pitching something like that is about massive research. Lots of things play a factor. Earned and paid media, tons of corporate sponsors and channels. This has never been a problem for Red Bull in particular though. Like I said above, the business is unsinkable based on the night club business alone and Dietrich can spend his Fuck You money on whatever he likes (he hapens to like aviation quite a lot), the MASSIVE earned media and sales lift is practically the cherry on top. Never let the company's brand cloud the athlete's achievements. They are barely paid and they do it because it's what they love. They don't reap the sales lift.
"Didn't see a market outside of Asia". Oh boy, there's a decision that backfired. Those corporations could have been even richer than they are now. Imagine that.
umm have you not watched the video? Red bull isn't into selling drinks. It's into marketing. they are what they are not because of the drinks they sell but because of everything they built around it.
@@83hjf Well put it this way, they wouldn't be as big as they are without the drink to sell in the first place, so no matter which way you look at it...the drink is kinda vital to their success.
@@xbm41 I drank both types a lot back in my younger age, the only differences (that I could tell) is just the European version is carbonated. Also ingredients are always shown on the can.
@@CookieeMonstarr666 I don't like European version because it's carbonated & it's double the price than Thai version here in SEA. They now have silver version with 30% 'less sugar' than original gold version. Even then, it's still too sweet. I only drink it whenever I have to travel long distance.
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why ? i taste it once, and the taste not surprised me, cause kratingdaeng is pretty popular here. the taste are the same, but rb is not as strong as kratingdaeng. i kinda like it cold. but a little bit expensive around 1,2$ a can, worth the try.
@@ihsan75y it's quite expensive in my country. The price is about 1,25€ but that's why we drink other brands like Hell energy, Burn, Rooster, Booster, Monster etc.. It's the same taste I just don't really know if the effect is the same.
Depends on where you go, but it’s $2.50 in most places here in Ohio (it’s probably more expensive in places with higher costs of living, like New York and Los Angeles, for example)
While the Austrian guy teamed with Krating Daeng owner, it all began with Lipovitan D, a japanese energy drink marketed to salary men. That drink came to Thailand and was manufactured by a thai company under license. That same company made their own version, M150 and Krating Daeng was a copy of M150. M150 still leading the truck driver market in thailand today.
One of my friends told me that " I'm not drinking it just because of taste , i am drinking it because of what it represents.They financing and supporting what everything great and fun for humanity. So when i buy a RedBull my money goes to good things also i enjoy my drink." I think many people at same point.
100% this, they represent so many people who would essentially get very little exposure with out them. They brought alot of people and money into extreme sports (that are far more interesting than football, football, basketball, or hockey (all though fights in hockey make it worth seeing live xD)
100% my reason also to buy it!! In my country 'india' no one supported sports but when redbull came it just changed the picture of adventurous sports here that's why for me it doesn't matter if any other product is on the counter but i will buy redbull only
Absolutely. Though I don't drink energy drinks often, I do actually prefer the taste of redbull to the competitors. But really my driving factor is how much the put into bmx, which I'm a lifer in. The way they take care of their riders, the amazing creative content they produce, the coverage they offer the sport. Redbull is absolutely unmatched by their competitors, and they constantly thrive to support the scene. They absolutely have my business.
It is also highly addictive... It keeps you awake but also give you bad sleep quality that makes you more tired, which in return makes you take more Red Bull to keep awake which again makes your sleep quality even worse and so on and on. Before you know it you can not function at all without it...
4000% is very low for the brands these days. People are paying 500€ for shoes, 10€ for a cup if coffee, i bet you could sell some people a bag of dogshit as long as the price is high enough and you put the right logo on the bag
@@RBzee112 Funny. You exactly explained why I fucking hate football as it is now. I like the sport but I couldn't care about watching it any less than I do now for reasons like the two you have mentioned here.
Red Bull has simultaneous fuelled my partying at night, then the next day fuelled me with energy when I’m hungover at work. Genius really. A drink for both work and play.
I've always wondered of the value of their sports / racing teams, like between the revenue the teams generates and the marketing it provides for the drink, does that cover the costs of running these teams, or are they basically using their drink profits to subsidize their sports teams
When I was an athlete, I remember these RedBull cars coming to the stadium and giving free drinks to runners... But, to be sincere, that was the only time that any of us were drinking that - no one was into junk foods and drinks.
Red bull is extremely popular amongst amateur road cyclists. Many races require you to wake up at 3 or 4AM so red bull stands in as sleep-in-a-can. It also jumpstarts you if you’re multiple hours into a ride. I don’t know anyone who regularly drinks red bull tho.
It is not that long ago that caffeine was taken of the banned drugs list for competitive sports, my guess is that Red Bull had a big influence on that...
It's an exciting company for sure, and their marketing strategy is pure genious. My personal favourite among their activities, is the immaculately restored Douglas DC-6 airliner - she's a beauty.
I had always suspected the markup from manufacturing to retail for Red Bull to be tremendous; as financing a Formula 1 race team to the tune of 100-plus million Euros is telling. Leading up to this video, my guestimate for the manufacturing cost of a can of Red Bull was around (US) 20 cents. Turns out I was off by 50 percent.
"This allows customers to feel active and intense" while they sit on their asses and play with their phones all day. Talk about a product perfectly timed for the world around it.
That's because they can't charge the same price they charge in western countries in the rest of the world. For example It has to be cheaper in South America or parts of Asia because people earn less there and money is worth less, but red bull's production cost is probably already minimized.
It states the revenue from 7.5Billion cans was 6Billion. Not money in sales . So selling 7.5B cans their revenue comes from the $0.09- 1.09 from production to wholesale
Im on a medication which makes me tired. Coffee and tea are nothing for me and my stomach. Redbull is helping me not sleeping through the day and having a life. Im so thankful for their can. You have no idea. It doesn’t create obesity if you drink the sugar free one. And it creates insomnia only if you drink too many, if you’re too sensitive on caffeine or drink it too late. A product like this will never die out. Especially in a world which needs to stay awake.
@@benjaminsibson4265 joke[ johk ] noun something said or done to provoke laughter or cause amusement, as a witticism, a short and amusing anecdote, or a prankish act: He tells very funny jokes. She played a joke on him. something that is amusing or ridiculous, especially because of being ludicrously inadequate or a sham; a thing, situation, or person laughed at rather than taken seriously; farce: Their pretense of generosity is a joke. An officer with no ability to command is a joke. verb (used without object), joked, jok·ing. to speak or act in a playful or merry way: He was always joking with us. to say something in fun or teasing rather than in earnest; be facetious: He didn't really mean it, he was only joking. verb (used with object), joked, jok·ing. to subject to jokes; make fun of; tease. to obtain by joking: The comedian joked coins from the audience.
redbull organise the biggest breakdancing event. When i went on their event website, the breaking events were not even mention, because they organise much bigger events. Now, they support a lot the breaking scene organising events all around the world, even in deprived area. Besides, they sponsor a lot of breakdancers, treating them like pro athlete. I don't drink redbull, but i have the upmost respect for the brand. peace.
Same. I wish there was a sensible way to support the company that won't affect my health. In my opinion it would be a worthwhile investment for them to create a drink that would actually be responsible for their own athletes to drink.
@@luisjanssen8799 They'll have to innovate with a new product eventually, like mentioned in the video. The way you can support them now is watching their content and supporting their sports teams by buying merchandise!
Yeah redbull actual sponsors or organises a lot of events for smaller or grass roots type scenes. I actually think in terms of marketing its one of there strongest moves.
@@VentusOfficiall in Austria redbull is selling much more products. There is water, cola, ginger ale, tonic water and many mor. And this year they were starting to sell Lemonade and beer. They User for it another Brand called "Thalheimer".
I HIGHLY DOUBT that 97% sales are from a drink... Considering jerseys, tickets, and other merchandise like sk8boards, hats, shirts, f1 models, AND SO ON!!!!!
Something that helps is that it is not intended to be a "family drink" like Coke and Pepsi that the kiddies can drink at their birthday parties or with their chicken nuggets. So it can be marketed in a very aggressive and different way *for adults* , who at the end of the day are the ones who have the money. You can sponsor stuff that the soft drinks could be criticized if they do because they will try to keep their safe-for-children image.
1:50 - this is exactly why every kid wants to drink energy drinks. It is the "cigarettes" of the young, it is the "alcohol" for kids, it is something dangerous their mom don't want them do drink. It is exciting this way.
Elder Bob - Not true at all. It only has 80mg per can, which is less than an average cup of coffee. Other brands like Rockstar, Bang, Reign and Monster have much more though, ranging from 160mg to 300mg.
Its not really dangerous you know, excess use of anything is bad, thats just how it is. To compare it with drugs and alchohol that actually have the potential to end your life is kinda not fair
@@OBEYzALL That shouldn't affect revenue. revenue is the total income made. tax, marketing etc... would affect profit which is when you factor in expenses
Honestly I love how much red bull invests in sports because it makes each sport more interesting especially with the motor sports considering how much money is required to run in them. Makes me really want to buy redbulls😂
