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Contents of this video
Intro
1 - Edward Bernays: Propaganda
2 - Psychosocial Dynamics and Epistemic Mechanisms in Propagandistic Discourse
3 - The Indoctrination of the Youth
4 - Contemporary Paradigms in Mass Communication
5 - Cognitive Architecture: Heuristics and Biases in Information Processing
6 - Neurocognitive Substrates of Persuasion and Belief Formation
Conclusion
"Propaganda" is a seminal work written by Edward Bernays, Freud's nephew, first published in
1928. Bernays, often referred to as the "father of public relations," presents a comprehensive
analysis of propaganda as a tool for influencing public opinion and shaping societal behavior. The
book's contents can be summarized as follows:
1. Definition and Scope: Bernays defines propaganda broadly as the conscious and intelligent
manipulation of the organized habits and opinions of the masses.
2. Historical Context: The book discusses the emergence of propaganda techniques during
World War I and their subsequent application in peacetime. Bernays emphasizes how the
war demonstrated the power of organized persuasion.
3. Mechanics of Propaganda: Bernays outlines various techniques for influencing public
opinion, including:
• Use of symbols and slogans
• Manipulation of news
• Creation of events to generate publicity
• Utilization of group leaders and opinion makers
4. Psychology of Public Opinion: The book delves into the psychological underpinnings of
mass behavior, discussing concepts like group mentality, stereotypes, and the role of the
unconscious in decision-making. We'll touch upon a few of these on this video.
5. Propaganda in Business: Bernays explores how businesses can use propaganda techniques to
influence consumer behavior and create demand for products.
6. Political Applications: The book examines how propaganda can be used in politics to shape
public perception of candidates and policies.
7. Social Engineering: Bernays presents propaganda as a tool for social engineering, arguing
that it can be used to mold the public's desires and beliefs in ways that benefit society.
8. Ethics and Responsibility: While largely advocating for the use of propaganda, Bernays does
touch on the ethical responsibilities of those who wield these techniques.
9. Case Studies: The book includes various examples and case studies demonstrating the
practical application of propaganda techniques in different fields.
10.Future Outlook: Bernays speculates on the future role of propaganda in society, predicting
its increasing importance in an increasingly complex world.
"Propaganda" is notable for its frank discussion of manipulation techniques and has been both
influential and controversial, shaping the fields of public relations and marketing while also raising
ethical concerns about the nature of mass persuasion in modern societies.
It's important to note that while this book provides valuable historical insight into the
development of propaganda and public relations techniques, many of its ideas and ethical
stances have been critically examined and debated in the decades since its publication.
Psychosocial Dynamics and Epistemic Mechanisms in Propagandistic Discourse
“Men (people) are rarely aware of the real reasons which motivate their actions.”― Edward L. Bernays, Propaganda
Propaganda has existed as long as organized rule has. We have seen in in the Roman era, in WWII
but it is in the age of information that propaganda has reached a new peak, facilitated by social
media, advanced langauge models and algorithms that study your every choise, word. Public
opinion has become a resource harvested to produce power.
Agents of propaganda have tell tales. Ask them a question, they will offer a completely unrelated
answer. They will also respond to a question with another question, to show at a subconcious level
that they are in charge of the information shared, not you.
At its core, propaganda operates by exploiting cognitive biases and emotional triggers.
#propaganda #politicalpropaganda #thetruth
22 авг 2024
