How Snap’s Stock, Once Up 700%, Plummeted in 2022 | WSJ What Went Wrong

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Snap shifted from overdrive to reverse this year as it prepares for its lowest period of sales growth since going public. WSJ’s Meghan Bobrowsky explains how Snap’s dependence on digital ads led to its restructuring efforts.
Illustration: Jacob Reynolds
What Went Wrong explores the challenging conditions and decisions that led to a company's downturn.
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5 окт 2024

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Комментарии : 211

@Mariakevin-d9v Месяц назад

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@calvinallan2208 2 года назад

Me : likes a company Company : starts doing badly

@giovannip8600 2 года назад

Which other do you like? Please tell

@calvinallan2208 2 года назад

@@giovannip8600 I liked Boeing then it started losing customers because of 737, I also liked Netflix and recently they are losing subscribers. Don't know i feel like cursed😂

@joshramnarain 2 года назад

Plz start liking apple 😉

@meluckycharms111 2 года назад

Woah, where is this reporter from? At first I thought she was slurring her words and then I realized it was an accent. It’s deep Valley Girl. I couldn’t help but be hugely distracted by it lol

@MrSupernova111 2 года назад

She's a overgrown child pretending that she knows anything about managing a multi billion dollar business. lol

@mccallanger6734 2 года назад

So, so true

@justinweaver5900 5 месяцев назад

As soon as I heard that voice I came directly to the comments to make sure it wasn’t only me lol

@Riddlemethiseveryone Год назад

Nothing went wrong, Snap is back to its actual worth.

@Lucky14970 Год назад

Minus whatever 20% of what their stock was ultimately worth. That's more like it

@ALT-vz3jn 2 года назад

That girl needs media training asap… geez

@caducoppini 2 года назад

Seriously she’s talking to Stacy during break

@tribaltroll 2 года назад

She makes this feel like an Onion video

@jonnyh5858 2 года назад

😂 intern vibes

@MrSupernova111 2 года назад

@@caducoppini . Like... literally.

@swedesam Год назад

Social media companies have got to be the worst stocks to invest in with fickle consumers that quickly jump from one app fad to the next.

@Lucky14970 Год назад

Wow, someone took Psych 101. Congrats on your new acquired epiphany! Real Zeitgeist mover and shaker, aren't you?!

@ThinkTwice2222 2 года назад

This girl sounds like what I think Snap would sound like if it were a human haha

@LeahyGroup 2 года назад

The journalist in the red top is super annoying.

@durancoley 2 года назад

I swear I thought it was just me. I respect the message and messenger but that nonchalant voice isn’t it

@takoflame4948 2 года назад

talks like a teen yet is for sure way older

@thenewwayhome 2 года назад

This is why it's not always great to rely on sponsors, tracking each individual's activity and behavior online, for advertisement purposes. Great content!

@lornariveral7313 Год назад

nah their main problem was their leadership just like robinhood snapchat insisted on redesigning their app even if their users doesn't want it that's the first reason why their user base collapse then tiktok happens and the hope of the reborn of snapchat is now good as impossible

@fovo8470 Год назад

@@lornariveral7313 TikTok is for videos tho

@lornariveral7313 Год назад

@@fovo8470 yup

@srourfamily Год назад

snap new toys will break the company too much junk and we follow you reverse thinking!! waste of time and many employees just play games and now they will need to work!!

@HelloForeignWorld 2 года назад

All teens are now at tiktok, snapchat is long forgotten

@Sniper21361 2 года назад

Respect to Apple privacy features

@YT-mp7ei 2 года назад

My god this woman being “interviewed” have such a terrible voice for media

@MrSupernova111 2 года назад

How much management experience do you think she has to be providing business analysis on a multi billion dollar firm? lol

@JudgeDredd_ 2 года назад

I only used it when I was in a LD relationship. Connected with a few old friends who I still have no idea how they found me in snap when I deleted their numbers ages ago. Other than that I had no need for it so I left but it was funny while I was on it. That whole news section was trash though and that’s ultimately why I left.

@mattsch21 2 года назад

Congratulations.

@areoladan5580 2 года назад

Same here, I’d had the app for years but the content on the news section made me get rid of it. Absolute garbage.

@JudgeDredd_ 2 года назад

@@areoladan5580 Hahahahhahahaha Areola Dan that name has me absolutely dying Hahahaha

@kialuvsyoo Год назад

They probably didn't delete your number though

@bngr_bngr 2 года назад

Meghan sounds drunk.

@xHaComio 2 года назад

Can’t handle this girl’s voice and tone. It’s another Zoe (“this is your tech news briefing”) that drive me away from these informational videos

@takoflame4948 2 года назад

fr sounds so out of it

@MrSupernova111 2 года назад

Like... literally...

@MrSupernova111 2 года назад

Was Zoe the one doing the voice overs in other WSJ videos? WSJ needs to get tenured people with real world experience in this videos.

@bigboss337 2 года назад

So, a hype speculative stock of a nonprofitable company which is burning cash to operate sees its stock price plunge from insane valuations. Yes, very shocking indeed...........

@mushroomtits8387 2 года назад

Mah Jaw stands Agape 😲🤯👄

@Lucky14970 Год назад

I’m forever bewildered by the constant tomfoolery that’s perpetrated by the hooligans who time and time again look to morph themselves into the proverbial cracks and creases in the road of life and only operate in this fashion to eventually become ice cold, making themselves the equivalent of black ice on the bumpy road life. A danger to us all!

@ropro9817 2 года назад

Bobrowsky needs a voice coach. She sounds like a 12 year old.

@koshobai 2 года назад

She's young. Performance and delivery gets better over time, I'd argue. Plus, the content of her words is clear and convincing.

@MrSupernova111 2 года назад

@@koshobai . She's young and its unlikely that she ever managed a business. Why would WSJ choose a kid to provide business analysis of a multi billion firm? Its baffling. Especially when you consider SNAP isn't the only overhyped stock taking a bloodbath this year?

@OrangeGummyMoon 2 года назад

And?

@FlosBlog 2 года назад

She’s British it’s her mix of dialect and sociolect- don’t focus on appearance so much

@ropro9817 2 года назад

@@FlosBlog She doesn't sound British, she sounds like a child. Also, voice != appearance.

@thisisgame 2 года назад

why would anyone pay $3.99 a month to use snap?

@2beJT 2 года назад

What happened is people get hyped about companies we think are 'the next big thing' but some flashes in the pan look a lot like the next big thing.

@Essays4College Год назад

I couldn’t agree more JT

@bigbanknewyork3655 Год назад

It's called TIK TOK

@qswedin 2 года назад

This girls voice is way too nasally.

@pearcake Год назад

Jesus, Megan Brobowsky needs to do something about her vocal fry

@pejuangyutub6703 2 года назад

wall street journal should fire these journalists with annoying accents!

@Bxu021 Год назад

I wasn’t looking at the screen at the start, so I didn’t know what snap was referring to 😂😂 I was like “have I heard of this app before?” 😂😂😂 and then I looked over and I saw the white ghost on a yellow background and went like “oh Snapchat!” 😂😂😂

@8731GC Год назад

Also SNAP is food stamp benefits in California 😂😂😂

@andrewcampbell3100 2 года назад

Key word: Long term Value.

@killtrocity6857 2 года назад

Snap just snapped 😳

@AlbertKimMusic 2 года назад

this is how hard running a business is

@mushroomtits8387 2 года назад

Work is hard. LoL I think being successful at daytrading or finding good value stocks in a bubble

@ajwaddanwarr3409 2 года назад

My question is then why is Tiktok still soo effective? How are they tracking users so effectively?

@OrangeGummyMoon 2 года назад

One word: China

@UtkarshKaushik 2 года назад

It's the user's interactions in the FYP using which they are able to make sense of a person's likes and dislikes

@TodaTruth 2 года назад

After snap ticktock will be next

@q3itachyon209 2 года назад

@@OrangeGummyMoon No

@dsd-e4j 2 года назад

Because only Americans care about privacy.. The rest of the world doesn't give a s*it

@ASK-ko9qx 2 года назад

Apple could be sued for monopolistic behaviour if it goes ahead with it's own ad update. Ads for thee not for mee.

@jumbomuffin1316 Год назад

🤡 social media collects and sells user data for other companies to profit so they all deserve the fall. Apple makes it own products, runs its own software and has the right to make its own choices that users want and that’s privacy.

@SquizzMe 2 года назад

Why anyone still uses this app is beyond me. Whatever it can do, there's always another app that does it better. It's not the best at any one thing.

@bartleby_ 2 года назад

Snapchat is so confusing to use, that’s why…

@userre85 2 года назад

Ugly and childish UI.

@ScrapPalletMan 2 года назад

It was great seeing such a young person expressing big business concepts, projections and ideas. Excellent.

@MrSupernova111 2 года назад

Yeah, nothing like someone who never managed a business providing business analysis of a multi billion dollar firm. LOL

@grimtooth2336 Год назад

She looked and sounded like a Jr. High school girl talking about basic economics.

@ScrapPalletMan Год назад

@@MrSupernova111 contentless random commenter lol

@MrSupernova111 Год назад

@@ScrapPalletMan . Some random commenters have degrees in finance and many years of experience in the industry. But hey, enjoy the middle school level analysis.

@musiclover6842 2 года назад

Sorry but her voice is annoying the lady with the red-ish shirt that is. Why give out 5 milion to help your employees yes they are in a war zone but the company is already not stable financially. All I hope is that I can still acces my Snapchat data such as vids and pics even when Snap decides to shut down.

@EmuEmuchu 2 года назад

Always hated Snapchat it stops working when i disable camera

@emmajaramillo9160 Год назад

😭

@tacothepaco Год назад

what did u expect💀💀

@trailerhaul8200 2 года назад

Well it just goes to the real value

@turklurk 2 года назад

Tiktok snapped it. 😂

@joseolvera4467 2 года назад

I stopped using Snapchat a long time ago!

@MrRapmaster19 2 года назад

Same here. The whole gimmick became a chore after a while and when Instagram introduced their stories feature, I just started to use that to share what I was up to rather than Snap's. Their main user base is starting to age out of the platform.

@giovannip8600 2 года назад

What age range are you guys in?

@MrRapmaster19 2 года назад

@@giovannip8600 I’m currently in my mid-20s. Snap got really big when I was in High School and used it pretty avidly from then until the end of college.

@MrSupernova111 2 года назад

I never used it. Seems pointless to me to be posting my mug on the app every time I shove food down my throat or go on a drive. 99% of people posting on those social media apps are just desperate for attention.

@MrRapmaster19 2 года назад

@@MrSupernova111 I kind of felt that way in the end. Even the friends of mine I was sending snaps to weren't my closest friends or anything, just people I was maintaining streaks with an occasionally actually chatted with. Always preferred actual conversation over picture chat, so when I left college and kept my strongest friendships, I kind of lost the point of Snapchat.

@aliasqar5379 Год назад

If you didn't show commentator's face I would have thought that Sophie Turner is commenting

@ohmyrufiohhh1303 Год назад

Haven’t been on in years. I went on the other day and it was pretty dead. Not only that but there was an ad after every freaking snap that can’t be skipped. That was annoying.

@sudhakarpartheepan4211 2 года назад

you may do similar analysis for ROKU

@andriytroyan3888 4 месяца назад

I might be an old 27 years old boomer, but I never understood snaps appeal. Used it mostly while in the US. Stopped using in Europe.

@Willy.Tanner 2 года назад

Please advice this girl to ditch that awful posh accent

@shafeenshahid 2 года назад

Agreed

@pollutingpenguin2146 2 года назад

It’s a terrible app with a terrible design and a terrible user interface

@heavyizthacrown-5842 Год назад

That girl with the slow speech pattern talks like snotty-nose Clark Peters, from King of the Hill.

@Scatteril Год назад

Because of ads?! Is that totally accurate? Once I used tiktok I left it snap along with my friends

@OrangeGummyMoon 2 года назад

People still use snapchat?

@trailerhaul8200 2 года назад

Snap gets snapped

@auro1986 2 года назад

how? they went volatile like images uploaded shared in app. then that yellow drone toy

@alparslankorkmaz2964 Год назад

Nice video

@waverache8296 2 года назад

Unsubscribing WSJ in response to making fake news for disharming India's Image

@VictaCheung Год назад

Im going to short snap for earnings. Ya it aint looking good.

@rrgofficial9481 Год назад

Because developers refused to learn SQL

@richardshipe4576 Год назад

BASED

@AtukNakal Год назад

They simply snaped

@FinancialShinanigan 2 года назад

How * Insert Unprofitable Tech Company * Plummeted in 2022

@eggshi 2 года назад

What were they thinking about spending R&D money on Pixy? So dumb.

@sandgar1001 Год назад

I bought at $12/share

@JD-qr1cb Год назад

Now is at 8.40

@AcesizOfficial Год назад

700% 😭

@joosunkmybattleship Год назад

That Snapchat expert sounds exactly like what I'd assume is a Snapchat expert

@kioly_ah Год назад

the fair value should be around $2

@mis3trcha 2 года назад

How about competition? Tiktok?

@pirovanomg 2 года назад

Yeah but look into the changes they've made within the past few months alone. They are more than primed to become a profit machine.

@jorgemendez4517 2 года назад

What changes?

@giovannip8600 2 года назад

Everyone went to tiktok or back to ig

@eggshi 2 года назад

@@jorgemendez4517 Changes to the core product such as wide angle lens support and the duel reaction camera option

@pirovanomg 2 года назад

They're gearing up for hardcore brand partnerships and monetization by way of UGC

@MrSupernova111 2 года назад

hahahaha

@Silentbet1of 7 месяцев назад

And it’s only getting worse bc they lost touch with what the clients want which isn’t to be sold ad every 15 seconds so yes I hope they fail

@apolodelsol 2 года назад

Stop trying to make personalized ads happen, it's not going to happen.

@Sharemarketscreeners Год назад

@rightright6582 2 года назад

Terrible repoeting ,

@HAMZZZ1985 2 года назад

I’m all in.

@uscsca Год назад

Go after those digital advertising dollars Evan.

@darealberrygarcia Год назад

Do people still use Snapchat?

@bigbanknewyork3655 Год назад

Teenagers

@dilibau 2 года назад

Basically they never had a core business to begin with…

@mushroomtits8387 2 года назад

Gen Z ain't Loyal and tech bubbles come and go for the investing landscape atleast. Shocking to some folks I'm sure of it 🤔

@이관모-p8s 2 года назад

Bubble pop! The party end.

@KevinKulasa 6 месяцев назад

Use her or lose her

@phoenix5054 Год назад

I'm guessing Tiktok. Edit: Ok. I'm wrong. It's Apple apparently.

@fred8169 2 года назад

All the stocks fell this year

@manuvns 2 года назад

This has happened to name’s like Shopify and twilio which are better companies

@topglobal6675 Год назад

Only USA use Snapchat

@xznmusic Год назад

It's funny watching all of these media outlets try and discuss something that people have been warning about with regard to the entirety of the stock market for the past year and a half. The crash is in progress and those stuck in their routine cycles will lose everything.