Somehow, Southwest Airlines has managed to not only provide reliable air travel at reasonable prices, but also earn a loyal following. And, they have been profitable for nearly 50 years running, and have one of the highest customer satisfaction ratings among carriers.
So what’s their secret formula? Since the start as Air Southwest back in 1967, Southwest Airlines has intentionally made a series of decisions built around simplicity. These seemingly insignificant, yet effective choices over the years have come together which have allowed them to become a major disruptor, which many other airlines have imitated.
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10 сен 2024