How Supreme Built A Billion Dollar Brand Empire

Подписаться 1,5 млн

Просмотров 862 тыс.

50% 1

Apparel brand Supreme started as a small and edgy New York City skateboard shop in 1994, and with word of mouth marketing and a product-scarcity strategy, it has grown into a global brand with a cult following and a billion-dollar valuation.
Since its conception in 1994, underground streetwear brand Supreme has transformed from a small indie skateshop in New York to a $1 billion global company with a massive following. Some have equated Supreme’s success to the scarcity in its supply, often creating spiraling lines of people camping out in lawn chairs all night, making their items skyrocket in resale value with quadruple-figure price tags.
Founder James Jebbia initially justified their limited supply as a way to avoid leftover items that no one wants, however this has strategically resulted in instant sellouts when new product lines are released. Desperate for apparel ownership, Supreme’s cult-like following of "hypebeasts" has purchased every obscure accessory from fire extinguishers to nunchucks and crowbars creating a global phenomenon that is attracting copycats and underground resellers.
» Subscribe to CNBC Make It.: cnb.cx/2kxl2rf
About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.
Connect with CNBC Make It. Online
Get the latest updates: www.cnbc.com/make-it
Find CNBC Make It. on Facebook: cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: bit.ly/InstagramCNBCMakeIt
#CNBC
#CNBCMakeIt
#Supreme
How Supreme Built A Billion Dollar Brand Empire

Опубликовано:

9 окт 2019

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 884

@demstaincanada 4 года назад

Answer: hype culture

@knockhello2604 4 года назад

Simple.

@campkira 4 года назад

not anymore since the company is become mass market... but yeah still only sell at someplace incertain time

@2rad2besad45 3 года назад

You mean odd future

@Scholarvine 4 года назад

This video is a disappointment because you’re basically telling us what we already know. Yes supreme only drops on Thursdays and has an insanely dedicated audience. But how did it all start? When did they first go viral? 2012? 1996? What played a part in their initial success? How much were they retailing for at first? What celebrities help create a buzz for the brand initially? Smh, this video just flops.

@Justin-ev8nn 4 года назад

Check out Hasan Minaj’s Patriot Act on Netflix. He did a segment on Supreme that explains it way better than this video. I think all of his videos are on RU-vid as well if you search up “Patriot Act Supreme.”

@johmhelen6191 4 года назад

Tyler the Creator is the reason Supreme is worth billions of dollars

@shaqmaverick 4 года назад

Ask Patrick bet David at valuetainment to uncover this. You wont be disappointed

@salv9 4 года назад

Peter Eze amen!

@samuelleumas9964 4 года назад

This is interesting for people who don't really know much about what supreme is, besides a well known very expensive brand

@camilogomezkeep2324 4 года назад

This brand is the perfect example on how society values something ordinary.

@blackmagic1371 3 года назад

& how quickly people disregard a human life!

@tlili3990 3 года назад

yeah. pretty sad

@swoletimeappareltv9655 2 года назад

Big Facts!!!

@adamtrew8106 4 года назад

Supreme mastered the power of marketing. I wish I had a company like this

@shawnmoney8055 4 года назад

I think this is about 3 years too late.

@gx.santiago6842 4 года назад

shawn Money when everyone tried to flip everything , no matter what it was

@IqraKhan-vc7lo 4 года назад

As a millennial I'm waiting for natural selection. Imagine telling your kids you dropped a $100 on a brick with the words "supreme" on it...yikes

@fredk6992 4 года назад

Then imagine them selling it for double

@VintageToiletsRock 4 года назад

@@fredk6992 Better sell it fast before Supreme prices drop like a brick!

@txbroseph2659 4 года назад

@Yensen Connor yes, all the people protesting the lockdown

@glipk 3 года назад

Same here. Also I love your username. Kpoop is cancer like the hypebeasts

@Music4krista1 3 года назад

Facts 😂

@1stAma 4 года назад

This is the most depressing thing I've ever seen

@leonidnikitin4245 4 года назад

It's like the years before the fall of the Roman empire..

@antonywarrior 4 года назад

Ok boomer 💀 😬 🤦‍♂️

@NguyenTran-fv2rk 4 года назад

Imagine being a broke boi

@richardmollberg3096 4 года назад

indeed, but your comment made me laugh! hahaha

@richardmollberg3096 4 года назад

@@NguyenTran-fv2rk why not, its probably better :)

@amigillo 4 года назад

ChinaTown seen to have an unlimited supply of products lol

@Swrvn 4 года назад

amigillo fakes lol

@TheMarkpee 4 года назад

Dude told me it was all legit...

@syl2169 4 года назад

@@Swrvn and the real products are surpirsingly no better lol Paying hundreds dollars for laser-printed logos, some people are really dumb.

@johnpatrick5282 4 года назад

@@syl2169 bro you have the most educated comment I've seen on here props to you....

@johnpatrick5282 4 года назад

@@syl2169 I'm ashamed to say I'm the same species as these people....

@hampaw 4 года назад

So SUPREME hate fakes but can uses someone art design.

@JoshWaller 4 года назад

ham paw You must not understand how it works, all the art they use is licensed.

@RL-ww5ev 4 года назад

@@JoshWaller you must not understand. hes not referring to the art they use on t shirts which is licensed. rather the actual design they have is based off of someone else's design

@nathmod2198 4 года назад

@@RL-ww5ev White text on red background is not stealing, Copying the exact logo is stealing, am I right?

@corricorricorri 4 года назад

@@nathmod2198 They stole the artwork of Barbara Kruger, take a look at her work and you'll see it's a little bit worse than "great artists steal"

@JoshWaller 4 года назад

John Patrick That is a stupid comment. You are clearly very stupid if you can’t understand what I meant.

@nickylarson4283 4 года назад

Supreme logo looks like the brand of my cheap local supermarket. Never understood how people want to buy this?!

@Brian-jp3wt 4 года назад

Saying supreme doesn’t do marketing is stupid. All these celebrities and Kanye west wearing it is all the marketing they need. That’s the way to market.

@yunan9610 4 года назад

Do they especially spend money on advertising?

@farhanhaider5652 4 года назад

Yunan β Celebs don’t wear your brand for free

@fleischwolf82 4 года назад

@@yunan9610 Check the video. The New York Post frontpage is an ad!

@billstreet5043 4 года назад

@@fleischwolf82 that was something that supreme made

@Iifeandmoney 4 года назад

I want to see a documentary of fools bought this brand with regrets on their faces now that the hyped died down😂

@mike-qb3kz 3 года назад

count me in

@williamwilson6499 4 года назад

Remember Beanie Babies? You don’t have to be good, just know how to influence the moronic Masses.

@alystdesign 4 года назад

this is also the reason why branding is powerful. sometimes, people don't know they're buying something that is made cheaply but sold at an expensive price. they would buy anything with that "Supreme" logo attached to it.

@SeaJayBelfast 4 года назад

I thought the whole Supreme thing was over

@adriangutierrez3196 4 года назад

It is, currently I haven’t seen anybody other than a 40 year old dad trying to be hip wear anything that is supreme. Some people do wear the less loud pieces that actually look fire, but the box logos aren’t that cool anymore imo

@SeaJayBelfast 4 года назад

@@adriangutierrez3196 Thought the whole 'looks fire' thing was dead too

@JAG214 4 года назад

@@adriangutierrez3196 Your right and wrong yes supreme hype has died down a bit then before but you still have people who are still willing to pay for the box logo or the less loud pieces

@zbridgjpxupzm 4 года назад

The initial wave is dead but you have to wait until every brain dead sheep catches up to the hype and goes through the cycle...

@mydickinabox6129 4 года назад

Carson Nelder imagine calling another man a 'virgin' for using out-dated slang 🤣🤣🤣 you must be great with people outside of social media

@gamefoorum 4 года назад

So basically what makes supreme special is, that those who buy something knows that there's stupid people out there which will pay way more for it

@seanc6760 4 года назад

You can make a custom shirt exactly like this for under 10$.

@mikegeorge991 4 года назад

How can a species be so smart to where they can split the atom, walk on the moon, and etc, but also be so stupid and foolish at the same time... We are an amazing creature 🧐😂😂

@jon-unicorn-doxxer 4 года назад

Please, there's a current trend of flat earth believers...

@johnpatrick5282 4 года назад

I'm very shocked how many people think they're educated on here that are supporting this brand spending their parents money and thinking they have culture from wearing a t-shirt they say the quality is worth the money you keep doing you brother it's nice to see there is still intelligent life out there....

@Khymeira 4 года назад

We are an amazing contradiction!

@Lia-hd7rh 4 года назад

the sheeple will always exist

@slinertheonegod2211 4 года назад

John Patrick it has nothing to do with anything you said lol. It’s wearable art people set the prices on these things because of cost and demand like what are you even saying have you never gone through a high school basic economic class? Like there is nothing to bash on..

@oscarrimore 4 года назад

Guy: I would never wear a fake , I don’t even wanna see a fake Also Guy: Artists copy other artists so it is what it is

@poodudeelite 4 года назад

consumerism at it's most extreme.

@brittonporter5063 4 года назад

poodudeelite at its most supreme lol

@antonywarrior 4 года назад

Ok boomer, when you don’t got 💧 you be loading up on the 🧂

@mirianadimitrova2112 4 года назад

It was so funny when people were actually surprised that the Chinese counterfeits were the same quality as the original Supreme... Umm.. where do you think they`re all made at? Also how hard is it to create a stamped on T-shirt??

@ridafatima9583 3 года назад

Supreme: literally red box logo with white text. 9:35 Guy: supreme is literally pushing the limit and defining street fashion. I wish I get a partner half as loyal as these Hypebeasts are to supreme

@mike-qb3kz 3 года назад

ikr

@9lol 2 года назад

not all of their products are box logos..

@gx.santiago6842 4 года назад

Those 2 guys act like every items resells

@kevjmu 4 года назад

Low quality shirts which cost $2-3 selling for $32 and reselling for over >$100. Don’t believe the hype 👎

@Vernardo 4 года назад

That was "Overhype", looks like they can't cool off the hype after all!

@JAG214 4 года назад

Supreme is a hit or miss when it comes to quality

@ScottyByrd 4 года назад

JAG214 I love their hats and tees

@whitespacecollective95 4 года назад

Supreme actually uses some of the best blanks for their shirts/hoodies, factor in overhead costs, that $2-$3/shirt assumption is probably way off.

@stevienguyen2047 4 года назад

Whitespace Collective well its astonishing less than the overpriced amount they charge. And not just understandably more overpriced, but ridiculously more overpriced.

@EnderDeath5000 4 года назад

y’all didn’t even mention how supreme started off as a small skate shop in new york and how they always try to touch back on their roots from time to time

@miguelmartinez-go6mb Год назад

Right same with thrasher

@Mai-id4fw 4 года назад

If a brick and plastic bag can sell, imma sell air 😂

@Rapha187 4 года назад

Mai 3 the gasstations here do that already. In Western Europe we have to pay for air when we pump it into our car tires

@Mai-id4fw 4 года назад

Well that sucks. Our gas station offer free air.

@2sickjay 4 года назад

They sell air already.. 2 Chainz showed it on his show

@JAG214 4 года назад

You get a L for this because they are already selling air and all you had to do was google it or youtube it

@Mai-id4fw 4 года назад

@@JAG214 L for idiots who bought air 😂

@grimalpha6338 4 года назад

For everone saying supreme is just a cheap tee shirt you dont get the concept of hype culture. It's the same way Apple can sell 1,000 dollar phones while other companies can sell for cheaper with sometimes the same or even better quality it's more of a status symbol and what it stands for than the actual quality itself

@ihsankhwaja4434 4 года назад

Who else is watching this after taking an L on snkrs for the TS6

@adambarnsdale2784 4 года назад

All skateboard stuff coming out from 1994 to 2000 was almost like designer quality. T shirts mad thick

@brandonpuckett4224 4 года назад

WHO IS RESPONSIBLE FOR THE PITIFUL RESEARCH BEHIND THIS VIDEO 😭😭😭

@vikasahlawat01 4 года назад

This proves wisdom is going down everyday

@triofficial8742 4 года назад

Vikas Ahlawat how many times will I have to explain. If you like a product, the expense doesn’t make you less or more smart. Just respect what products people like.

@drewconway7135 4 года назад

This is just as stupid as the handbags profiled here a couple weeks ago, if not worse. If you’re buying a brick or a crowbar (ffs) because of the logo, the joke is on you. And you’re going to be left with a pretty brick or crowbar that isn’t worth beans when the music stops.

@JKIZZLLE 4 года назад

Drew Conway exactly , this model of reselling for 6x more is not sustainable. Once people stop caring about supreme all their merch will be worthless. Worth as much as a brick or crowbar

@mike-qb3kz 3 года назад

why would anyone buy supreme bricks

@rosenkruez2 4 года назад

How did that kid make 10k for the summer? especially when the supreme resell market is crashing. You used to be able to sell any supreme items at a markup price but now only few items per drop can be sold with a markup.

@tntsquad1876 4 года назад

Lmfaooo facts biggest capper

@ResurrectedSocks 4 года назад

rosenkruez2 exactly it’s a over saturated market

@noob.168 4 года назад

Bs obv

@roninbushito 11 месяцев назад

He sold crack on the side

@musawirahmadi4867 4 года назад

MANS WEARING A SUPREME BANDAGE LMAOOOO 1:20

@ciaojeffitalia 4 года назад

Am I watching a "Beanie Babies" replay ?

@sophiaatn5339 4 года назад

Thanks for the business tips

@jujubean8870 4 года назад

The fact that a clothing company can cause this much vitriol in the comment section by literally doing nothing extraordinary is pretty exceptional and admirable. In that regard, Supreme comes across as a successful street artist disguised as a clothing company.

@chillyourself5208 4 года назад

What does street art have to do with this video?

@chillyourself5208 4 года назад

@s cee And your just as dumb as the original poster if you think anyone associates Supreme with 'street art'.

@saran5263 10 месяцев назад

How is it exceptional and admirable? The video is literally about the brand so of course people in the comment section are going to be talking about it.

@mindsinmotion2825 4 года назад

I believe that people's focus on Trends, fads, and brands to look cool or as a means to identify themselves distracts those individuals from experiences that creates true lasting value in life.

@werwar27 Год назад

I think its compensation, they cling onto brands to feel good about themselves. Its also easy. They can let the brand decide their fashion for them, they just pick and wear, no mixing and matching and scowering stores to make good sets of clothing

@MrBlaze256 4 года назад

this world is going nuts

@fifafan1 4 года назад

From an investors standpoint I can understand buying and flipping the stuff. But I don't understand buying something that with use will decrease in value

@jonvici 4 года назад

The beginning🔥🔥🔥

@mr.knottyostrich8516 4 года назад

Still need that benjamin basketball to drop this season

@MsMrapplepie 4 года назад

Gonna fall harder than Ed Hardy

@Santi_fernandez-_- 2 года назад

Yo at the start bro spit bars

@j.a.c.k7838 4 года назад

0:44 those odb shorts look fire

@deemane10 4 года назад

35 $ items flip for 600$ + trapping dead retail flip were its at too bad I live in texas 😭

@a.ffirmative 4 года назад

So basically using unreasonable prices to buy unreasonably limited products that are unreasonably cheap to make

@Gd-jq6mz 4 года назад

Supreme is just clever business and that's it.

@Ramosd87 4 года назад

These people are right off the assembly line just like the products themselves.

@KhyoKytoo 4 года назад

Fun fact: supreme isnt that expensive but yet if i wear a box logo that i got for 50 people think i bought it for 500

@danteflores8190 4 года назад

0:19 Video about Supreme, shows a VLone wristband that has nothing to do with Supreme

@mike-qb3kz 3 года назад

ye right lollll

@boomsuga 4 года назад

I like fakes. I’m not paying $1000 for a t-shirt

@lijie6431 4 года назад

Yes you are

@SuperCR45 4 года назад

And if we see you we will clown you

@bloodycinephile 4 года назад

I wouldn't buy fakes But lately I have been buying no brand made in China clothes on ebay cause they're cheap. I do recommend you stay away from made in china jeans they are always low quality. But stuff like tshirts and hats you'll be able to get for a lot less compared to buying brand name. I've also gotten some good quality jewlerly. I figured it would be cheap costume jewlerly but no it's nice and sturdy.

@allahbless2278 4 года назад

@@SuperCR45 Cringe

@hashly8521 4 года назад

SuperCR45 Sorry man but we not wasting a whole weeks check on a simple shirt

@pritalbamnodkar2620 4 года назад

I didn't knew supreme was this big. We actually have their factory in our city.

@HalfLife333 4 года назад

I never heard of the brand. But great video!

@17teacmrocks 4 года назад

i saw these being sold by an ex-kpop celeb who opened her own store maybe 2 yrs ago and it wasn't that big. all of a sudden, everyone in china seemed to have the same gucci shirt or supreme.

@FinancialShinanigan 4 года назад

A brick? A BRICK??

@IsaiahGamers 4 года назад

Brick smarter than a hypebeast brain

@twilastube1145 4 года назад

Ikik

@ncbming 4 года назад

FOR LAST AND FOR ALL.SUPREME IS NOT EXPENSIVE.DID THE COMMENTS EVEN WATCH THE VIDEO?SUPREME IS NOT EXPENSIVE BUT THE RESEL PRICE IS.

@jaredtully1198 4 года назад

ncbming The only way most people can buy supreme is through said Resale markets, I seriously question if YOU watched the video. Since The majority of people who wear supreme have to buy it through 2nd hand sellers it’s crazy expensive !

@crizbit9746 2 года назад

Supreme be like: yeah just add our logo to that atomic bomb, everyone’s gonna buy it.

@foodnep1804 4 года назад

1 st one to comment :) love from nepal

@Hamzakhan-dt3gv 3 года назад

Interesting video

@GG.510 4 года назад

Lol out at the same time as today’s drop coincidentally

@XOPOIIIO 4 года назад

It's just a T-shirt.

@avstincoleman 4 года назад

I get that they say that supreme doesn't spend money on advertising but they have to spend some kind of money because they have there own metro card and put their logo on the newyorktimes that might not be considered advertising but for me it kind of does.

@whitespacecollective95 4 года назад

LOL 0:18 "enter lotteries" showing a VLONE wrist band.

@EpicTime33 4 года назад

Everyone : We want supreme !!! China : Hold my Kung Fu

@akzidentz0 4 года назад

"those things will be in museums in 50 years" - LOL , not its just a smart business model to make you think that "these things will be in museums in 50 years" :) Like any kind of collectibles, even digital items in online games, at some point it all becomes useless, because it is not art or design, it is ONLY logo.

@tasham7874 4 года назад

Sooo Supreme is the beanie babies of today? Down to the business model. Limited releases to get people to buy more. Hype up the aftermarket sales so people buy even more as 'investments', bringing up sales and profits. Though that aftermarket bubble always bursts.

@sshah5893 4 года назад

From learning about marketing/ sales in business, its sad to see the impact it has on human beings. This shows that people are willing to do or become anything in order to "feel good" about themselves.

@Cherokee9etherChoctaw Год назад

Branded is a great documentary

@harrypage685 4 года назад

Did I see an embroidered boxlogo on a tshirt Bruh

@sniperjsn7915 4 года назад

Harry Page my exact thought

@stormrider01 4 года назад

The problem is that Supreme is NOT a registred brand with an R, so these "fakes" outthere are considering this not fake, they simply dont come from Supreme New York.

@NbaLive4ever 2 года назад

Holy crap this is insane 👀

@kansai555 4 года назад

Worn supreme = priceless Worn Rolex or luxury watches = holds or increased values

@ReallyYoureDenied 4 года назад

I love counting sheep. It puts me to sleep so fast 🤗

@mxdici 4 года назад

Supreme was last year Y'all should of made a video about fashionnova

@flagship21 4 года назад

Its like when guys where fighting for the nike with the pigeon

@tenciaga 4 года назад

Supreme is like the supermarket of Streetwear, it's simple enough that everyone can understand it but not good enough for high fashion.

@mat_leo 2 года назад

If you think the people who are buying supreme don't make sense, you're half right. The world has always made sense, it's your model of the world that needs to be updated.

@jojob6703 4 года назад

*At first.... "I would never wear a fake. I can't stand fakes." But then just seconds later after mentioning that Supreme actually copies/steals themselves ... "Good artists copy great artists, steal. Like that's just kind of the name of the game in fashion."*

@ethandumas6937 3 года назад

In ten years thrift stores will be called supreme stores

@keysersoze4388 4 года назад

This is Tulip Mania all over again.

@imoddi 4 года назад

I have never heard about supreme! Many for you can’t baying it in shops here in Norway!

@CharlesCampo1 4 года назад

my cousin works in a factory in vietnam, he can make box logo t-shirts (same materials and print quality) for half a cent each

@secret222 4 года назад

But does he have the CP Supreme Ecstasy pressed pill

@babyboy4479 2 года назад

im gonna do this.

@MiniMotoAlliance 4 года назад

The Colgate logo looks neat

@karansingh-bg5jj 4 года назад

I breathe supreme air everyday.

@Good-ke5tk Год назад

That hype tanked down 🤣

@benneyboon24 4 года назад

Supreme only got big when people saw celebraties whereing them.

@bunger69 3 года назад

Actually it looks like some kind of weird MLM They build and sell cheap stuff, with really big margins. The resellers take all the risks and only a few ones are successful. The buyers are stuck with a cheap product that only other buyers can believe in the value

@VectormanRxQueen 4 года назад

Interesting

@aynt_2065 4 года назад

I love how so many people pay hundreds for a white shirt with a red logo on it

@dcrazypersiancat 4 года назад

Basically, they’re doing stock market

@ianreject 4 года назад

but nowadays it's literally all in stock online so...

@dholaholics 4 года назад

There’s nothing special about this brand.. it’s just text.. any 1 can print their own lol

@Phlegethon 4 года назад

So it's like beanie babies for adults? Oh these were the same kids who were gonna get rich off their pokemon cards.

@paddyharrigan1530 4 года назад

Phlegethon except people really make money

@Phlegethon 4 года назад

@@paddyharrigan1530 I made money off pokemon cards too, but the guy with my pokemon cards sure isn't making any

@Therealdopeness3030 4 года назад

True hypebeasts

@ericulric223 4 года назад

I need a citation for the claim that the fashion industry spends $500b a year on advertising. Somehow that doesn't seem valid. And making exaggerated claims is what helps inflates claimants. If enough places repeat the same lie it becomes real and the whole market becomes inflated.