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How The 'Glossier' Founder Built Her Socially-Driven Beauty Brand | Next Generation Leaders | TIME 

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Glossier founder Emily Weiss, 31, opens up about her beauty brand aimed at millennials, celebrating beauty and diversity, and how she built her socially-driven brand.
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How The 'Glossier' Founder Built Her Socially-Driven Beauty Brand | Next Generation Leaders | TIME
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Опубликовано:

 

15 май 2017

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Комментарии : 70   
@corabrei
@corabrei 7 лет назад
She seems like one of the most aware CEO's I've ever seen. She knows her brand, her audience, and how it'll work like the back of her hand. So cool!
@brina9845
@brina9845 7 лет назад
Yes! She managed to see beauty from a different perspective and succeed. Emily got mondo biz sense.
@ivvan21
@ivvan21 7 лет назад
Exactly - audience! It's all a pose!...
@chococrazd
@chococrazd 7 лет назад
The people that don't like Glossier are the people who don't understand the beauty ideology of Glossier's. They cater to people that love the natural look and that loves effortlessness.
@janicegrailmer912
@janicegrailmer912 6 лет назад
cater to people like me
@TalkAsSoftAsChalk
@TalkAsSoftAsChalk 7 лет назад
Wasn't she the super intern from the Hills?
@kshook123
@kshook123 7 лет назад
yes
@sallyortiz8222
@sallyortiz8222 4 года назад
Yes, season 2
@KourttneyL
@KourttneyL 3 года назад
YES!!
@KayEnglishPhotography
@KayEnglishPhotography 5 лет назад
she was on The Hills! So cool she ended up more successful than all of them
@amandasmovies
@amandasmovies 7 лет назад
This is an awesome concept! Emily looks like Lori Loughlin!
@IfyUgbogu
@IfyUgbogu 7 лет назад
31!!! i thought she would be in her 20's...amazing
@palmshoot
@palmshoot 8 месяцев назад
I know you posted this years ago, but people in their 30s usually have lower pitches.
@KristinWitcher
@KristinWitcher 7 лет назад
What a great video! I really enjoyed listening to Emily.
@jasmineajodya3521
@jasmineajodya3521 5 лет назад
I love Emily and her belief about beauty. She’s an inspiring female figure and should definitely be celebrated.
@amalleey101
@amalleey101 7 лет назад
WHEN WILL THEY SHIP TO CANADA LIKE IM FUCKING WAITING!!!!
@yuukiasame
@yuukiasame 7 лет назад
AJ they do now
@himaureen
@himaureen 7 лет назад
Why isn't there a link to Glossier or her blog in the description? Time fails at RU-vid culture.
@msl5131
@msl5131 7 лет назад
Well, they sure didn't miss out on all their own details up there-great job promoting themselves! Maybe this isn't to shill her products but because they know if they make a video about her or Glossier, people will click.
@lorelaimercy848
@lorelaimercy848 7 лет назад
It is not that hard to put it into google.
@esoteric.serenity
@esoteric.serenity 4 года назад
I love this product. I honestly don’t like heavy products. Actually seeing the approach behind it makes me appreciate the inventor
@starbies
@starbies 7 лет назад
this is AMAZING.
@msl5131
@msl5131 7 лет назад
Amazing??
@lb9084
@lb9084 6 лет назад
UGH I LOVE HER
@annikablock6177
@annikablock6177 7 лет назад
Professional and inspiring!
@meganpriadka583
@meganpriadka583 6 лет назад
I love glossier so much
@hoshiuno7530
@hoshiuno7530 6 лет назад
I recently heard abouth this product and i want to try it out 😊😊
@KourttneyL
@KourttneyL 3 года назад
Wow she hasn’t aged much since the hills! 💛✨ I love glossier!!
@sfb6193
@sfb6193 5 лет назад
♡She's so pretty♡
@bauman7962
@bauman7962 7 лет назад
Inspiring
@Galinalang
@Galinalang 7 лет назад
I love glossier!!
@AdiaRoosF
@AdiaRoosF 7 лет назад
but the skin tint shade range though... the shade deep is definitely not deep, please expand the shade range!!!!
@Maddie-dq3gp
@Maddie-dq3gp 6 лет назад
Adia Roos the tint looks lighter in the bottle and the model is lighter but when you rub it into your skin it adjusts to even very dark shades
@Kokilovesreno
@Kokilovesreno 6 лет назад
It’s honestly doesn’t matter the tint is so sheer you can make it work
@hpieces
@hpieces 4 года назад
its very sheer so its not like a full coverage foundation where you need a perfect shade
@discogoth
@discogoth 4 года назад
They expanded the shade range in summer 2018- there are now much deeper shades than they originally had, and the formulas are much better! That being said, as others brought up, finding an exact shade of Glossier products doesn't really matter because it's just a veil over your skin. My body is a lot darker than my face so I use a darker Skin Tint and Stretch Concealer, but it doesn't give that "spray tan, caked in darker makeup" look that wearing a foundation too dark gives.
@Dark-uk4oz
@Dark-uk4oz 4 года назад
She finally expanded them. 🥰
@molly___reads
@molly___reads 7 лет назад
hell yes!
@yyyyuki_yuki
@yyyyuki_yuki 7 лет назад
When will Glossier be available in Canada? 😩🇨🇦
@Luiie808s
@Luiie808s 3 года назад
I love Glossier 💕
@crishpaps
@crishpaps 7 лет назад
need more emily weiss
@gracewanlin9175
@gracewanlin9175 6 лет назад
LOVE
@jennifer_hairmakeup7206
@jennifer_hairmakeup7206 6 лет назад
Great
@parthpatel8966
@parthpatel8966 6 лет назад
Yeah
@emptyb00b
@emptyb00b 5 лет назад
I wish I had money for glossier
@emmaclaireeverett261
@emmaclaireeverett261 6 лет назад
she seems like a good businesswoman. very smart. wish she would’ve stopped specifying “women.” “people” would’ve been better (as you want everyone to feel welcome to buy your products for themselves).
@emmaclaireeverett261
@emmaclaireeverett261 6 лет назад
lmao why do i actually stan u tho
@cynyou1
@cynyou1 7 лет назад
Are their products cruelty free?
@kendall2119
@kendall2119 7 лет назад
Cynthia Young yep 👍🏼
@Maya-kj1jq
@Maya-kj1jq 7 лет назад
a brand for people with no acne
@wendyberrios5957
@wendyberrios5957 6 лет назад
Why? Why can't this sheer coverage brand be for people with no acne. I think that may be a problem with how we perceive acne than with acne itself. I personally think people with acne are just as beautiful as people without acne. It's all in the eye of the beholder. Besides, high/full coverage make up has been proven time and time again to be detrimental to people's skin, especially those who have acne. It's sad that as a society, we care more about how our bodies/skin look, than how healthy our bodies/skin are...
@Wefigureit
@Wefigureit 5 лет назад
Wendy Berrios like I have acne now and again and I love glossier because it makes me cute even when I do have acne. I love the natural looks 2.
@discogoth
@discogoth 4 года назад
I have severe eczema on my cheeks and acne on my T-zone. I am a very red girl. Glossier is for people who just want to smooth things out a little but don't necessarily want to look like an airbrushed goddess. Plus, the stretch concealer does cover most blemishes, even for me. But the skin tint also allows your skin to breathe, so you're not just caking on heavy foundation and concealer all the time, thus irritating your skin further.
@Powaup
@Powaup 6 лет назад
Go IPO now
@user-hi1ke5gp6n
@user-hi1ke5gp6n 4 месяца назад
Помыл голову и ты красивый
@minoritakahashi7497
@minoritakahashi7497 7 лет назад
issa pyramid scheme
@emmerz22
@emmerz22 6 лет назад
No, but there are “reps” who have coupon codes. They aren’t pressured to buy thousands of dollars worth of products up front and then do their best to sell them. They also aren’t pressured to collect more “reps” to sell more products. There’s not even an option to become a rep evident on their website. Mary Kay is a pyramid scheme. I’m not a rep, but I am a devoted fan of the skincare products. And Boy Brow.
@discogoth
@discogoth 4 года назад
buddy do you know what a pyramid scheme is?
@aruytpadyugf
@aruytpadyugf 7 лет назад
Love the founder, but let's be real...we know Glossier is a shitty and over-priced makeup brand. However props to Emily, she created her own empire
@kshook123
@kshook123 7 лет назад
but the cloud paint though....amazing
@OliviaPicon
@OliviaPicon 7 лет назад
I think their makeup is great specially the stretch concealer, boy brow and cloud paint. Their skincare is bad, I saw no difference after using their skincare products,
@videl8931
@videl8931 7 лет назад
SandraPunto I think it depends on the person because I personally attribute most of my clear skin to their skincare
@sarahjames7664
@sarahjames7664 6 лет назад
she was smart to make the packaging aesthetically pleasing which alot of makeup company's don't have
@cheesecakesmellsgood
@cheesecakesmellsgood 7 лет назад
She creeps me out with her facial expressions.
@juliannatrure
@juliannatrure 7 лет назад
Glossier is bull.
@ollietwist7691
@ollietwist7691 7 лет назад
Julia T and so are you
@frenchie2700
@frenchie2700 7 лет назад
Lay off the Botox!
@cleobabie
@cleobabie 7 лет назад
Great brand ideology...but the founder is wearing too much makeup to speak for itself
@theblackmoonofghost
@theblackmoonofghost 7 лет назад
Are we looking at the same person? For me her makeup looks very natural, you can see some blemishes on her skin, she definitely wears mascara but no crazy overblown smoky eyeshadow on her lids, even the lip color is so toned down; and this is coming from someone who doesn't even wear makeup everyday.
@bbghoul8488
@bbghoul8488 4 года назад
The point is that women can wear as little or as much makeup as they want. The founders makeup has nothing to do with the brand's market or quality of the product, her words do.
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