How this Landing Page Copy Made $4.5 Million

Подписаться 52 тыс.

Просмотров 4,3 тыс.

50% 1

Want more resources to help you improve your copy? Join the Copy That! Patreon ➡️ / thecopythatshow
Want tips and guides for clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️
courses.copythatshow.com/outr...
Ready to upgrade your skillset with marketing knowledge? Check out our Ultimate Guide to Marketing Strategy ➡️
courses.copythatshow.com/ct-ugms
Our free copywriting guide ➡️ www.copythatshow.com/how-to-s...
The Copy That! Discord server ➡️ / discord
~-~~-~~~-~~-~
What is this copy thing? What do people write when they talk about copy? And most importantly, why do copywriters supposedly make so much money?
This video covers these questions and also walks you through all the things going on under the hood (pun intended) of a particular piece of SaaS landing page copy.
~-~~-~~~-~~-~
Still have questions about what copywriting even is? Check out our Copywriting 101 Playlist: • Copywriting Basics for...
~-~~-~~~-~~-~
Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Production, VFX, and Editing by Noah Sokolsky

Опубликовано:

5 июн 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 19

@Herv3 Месяц назад

I love how you break down the minutia into something clear and straightforward.

@johnnycrane 3 дня назад

great video, thank you man!

@sparklingaxethus Месяц назад

“Vsauce Micheal here.” I’ve been thinking about this frequently, and how it connects to Sean. Sean is a wizard of his own 🧙‍♂️

@TriggerStand Месяц назад

Big improvement in the editing

@LazaWritesCopy Месяц назад

That CUO Headline formula looks interesting... gotta try it out in the next practice

@TheRm65 Месяц назад

As this video demonstrates, the landing page was merely the "Welcome to the Machine" intro. The "machine" -- the business's subsequent marketing process -- has to function properly before a sale can happen. If (for example) the potential customer was sufficiently persuaded to arrange for a demo but at that point the salesman screwed up . . . there would be no sale despite how good the landing page was. Then the client may be inclined to blame the copywriter (usually an outsider) for the failure of the in-house team. Different example: you're doing lead generation for a local landscaping company but the company isn't answering its phone, therefore "no sales." Your copy is great but the client is screwing up, and if you're paid based on actual sales neither you nor your client is making money. My point is that, especially when dealing with local businesses, make sure your clients have their own "machine" in place to handle whatever your copy sends their way.

@niranjanp65 Месяц назад

oh I know that the "No man's niche" book by Sean & Lindsey will solve those issues of client screwing you up.

@Hemant.Chauhan Месяц назад

Not everyone can see the whole picture... There are many parts to the ecosystem. Great explanation... Thx..

@tetofontaine1 Месяц назад

🔥🔥🔥

@rameezahsan9114 Месяц назад

good

@enesballa236 Месяц назад

Hey Sean, I know the question isn’t related to your video. But I wanted to ask you this: Let’s say I want to apply for a in house job as a junior copywriter or an internship, and the job description says 2+ years or 3+ years of experience, I know this is gonna sound dumb, but should I just lie about the experience on the application? Hope you’re doing well and have a nice day.