A study from Google found that nearly 40% of Gen Z use TikTok as their primary search engine. This shift is part of a larger trend among Gen Z which boils down to trust. Even before TikTok, young people were increasingly going to influencers and celebrities for advice, recommendations, and news, prioritizing visual platforms like RU-vid and Instagram. These platforms may provide content that is more digestible, discoverable, and entertaining, but bring dangerous ramifications when it comes to the question of truth.
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00:00 How did TikTok usurp Google for Gen Z?
01:38 TikTok as a new model for search engines
04:42 Can TikTok really be a reliable source?
06:55 A new generation of fact-checkers
08:56 The many ways TikTok continues to evolve
14 авг 2024