How TikTok RUINED Marketing - Company Forensics 

I've always wondered why this RU-vid channel has really bad engagement rate despite constant high quality content. Keep it up!

Advertisers shot themselves in the foot. Before the invention of ad blockers, I was completely fine with billboard ads, header ads, footer adds, sidebar ads. We browsed the web for years without using an ad blocker. But then they got greedy with pop ups, pop unders, fake buttons, autoplay videos. Today many people think ads are synonymous with scams and malware, and that browsing the web without ad blockers is dangerous.

TikTok finally made me feel old because I simply hate using it. There’s this manic intensity to it that I find immediately off putting, coupled with how passive my interactions with it feel. I can’t explain it but it feels like social media crack. I tried to understand but ultimately felt like I got nothing of value in my life from using it.

not you exposing yourself with that instagram explore page algorithm 😂

This new influencer marketing is horrible and I hate it. Actively avoid these kinds of influence videos and usually skip the ad part. I’ve now been able to avoid most marketing by using RU-vid premium, ad blockers, and privacy badger. It’s the best way to unclog your brain from Bull crap.

The irony of RU-vid interrupting your sponsored segment of a marketing agency with an add for a marketing agency is chef's kiss.

The more marketing a brand does, the less inclined I am to actually buy it, because I dislike ads. I want to discover brands myself, develop interests on my own instead of getting it forced upon me by ads or copycatting other people (influencers). My prediction is that more and more people will get "ads fatigue" like me and marketeers should focus on how to make brands "findable" - not "visible". If people are interested, they'll come to you - if they're able to find your product, brand or store.

what makes me mad about Instagram is, they can take down your pictures, but yet put up ads and pictures of inappropriate things. its BS

I really enjoy listening to 4 hours podcasts and watch repair videos full length. Watching Reels shorts and whatnot feels like breaking into a candy store and exiting it after 2 hours with a badly hurting stomach.

Every video is a freaking gem. I like to rewatch some of them every so often because they are so well written and packed with info and insights.

Who actually believes tiktok influencers? Their claims are just so stupid that I don't think anyone actually buys the product they are saying.

well, I genuinely hate tiktok, it's literally ruining brains, let alone marketing. But let's be honest, the culprit here is how much advertisers intoxicated the user experience of doing every single thing on the web: browsing a page, listening to a song, watching a video, you name it - it's not just 'noise' that we are 'evolving to ignore', it's awful! How can a brand expect me to buy anything from them when I get bombarded everywhere with their intolerable ads? I will *specifically* avoid that brand instead and , when possible, buy from a competition brand

Question, how do you guys plan on surviving artificial intelligence. Came across a few presentation ai tools last week. They ok but in 5 years they will be better. I'm a graphic designer, this ai wave I believe will change my industry, scary but I'm doing my best to educate myself now. Use ai to my advantage, but also pivot to new ventures. It's crazy Ai will make thousands of jobs redundant. Being from South Africa, a 3rd world country, I feel for those that will inevitably lose their jobs, and those that refuse to adopt Ai.

I wanted to watch this on the side, but turned out to be so engaging I took a break to give this video full attention. Lots of very good points!

The problem is not marketing. The influencers, the platforms, the new discoveries, the ordinary people sharing whatever has already been determined by the marketers. Advertising is not marketing is it a function of promotion. Promotion is not marketing it is a function of marketing.

I'd bet everybody at Slidebean is a Mac.

I really dislike influencers I hate how if a company is a scam they will promote it to all they fans like it's the best thing ever and when the complaints come in they just ignore it maybe you will get a sowry

Fun fact, it wasn't TikTok, Instagram started this all with pictures and "diet" teas. TikTok took it just one step further with video.

Always love the editing in these videos. This is what I aspire to be

I miss the Instagram of six years ago. My friends posting their travel photos. Following other artists and seeing what they make with the same supplies that I have and learning from them. Finding other artists and people with shared hobbies through hashtags and connecting with them. I didn't mind the ads because they were for things I actually wanted. I loved it because it was all photos. Now it's videos and junk from people I've never heard of. None of my friend actually see my posts anymore.

You guys are killing it! Keep up the good work and keep that QUALITY content coming. Pura vida!!!

This is a very well constructed video. You gained the viewers trust and gave what sounded like an honest, unbiased opinion. I look forward to watching your other videos.

this guy is 100% an apple guy

I don't see much of a difference between tiktok and instagram. Both have influencers, ads, are being monetized by big corporations. Tik Tok just seems like a younger, chinese controlled version of what came before it. Can somebody explain?

It's so weird to me to see instagram seen as the start of user generated content, when forums were a thing since the start of the internet. It would be more apt to say social media was able to generate cheap easy content like how the writer's strike popularized reality tv, similarly cheap easy content. Reality tv, like social media content, has become deeply scripted by people that are fueled by a hunger to become famous by showcasing any kind of behaviour that will put a spotlight on them.

FINALLY A VIDEO TO BAN THE TIK TOK CRINGERS, TIK TOK, GENSHIN IMPACT, LEAGUE OF LEGENDS AND HERO WARS COMMUNITY.

It's sickening that the guidelines for creators are so strict, but the guidelines for advertisers are social lack, to the point of allowing literal bait and switch, scams and malware.

Hate TT. The stuff they keep pushing on my feed (even the word feed is annoying. Appropriate for a farm pig, than a human) is irrelevant and I don’t vibe with it at all. Or maybe 37yo is just too old 😂

I am not blocking ads i am blocking poor user experience, news pages with 12 adds between each line of text and a video playing and two flashing gifs. I can not read past that, so bye bye adds.

Like online marketing hasn't been an outright scam since the mid-1990s - does anyone remember the click farms of the time?

you own an iphone :)

tik tok is dead too...

When it comes to marketing, Bill Hicks said it best.

Those Tik Tok videos at the made me want to want to sleep very, very long, why do people find them entertaining?

Context for those curious: 14:12 - April 23, 2005 - the first video uploaded to RU-vid "Me at the Zoo" with RU-vid co-founder Jawed Karim at the San Diego Zoo. 14:15 - MKBHD first video in 2008. 14:17 - PewDiePie 2010. He actually started his channel Pewdie in 2006, but forgot the password. 14:20 - Mr. Beast "Hi me in 5 years" uploaded October 4th, 2015 but published five years later.

It has to only be with younger generations though. 30+ year olds like me, on average, don't use Tik Tok. From my experience at least. I don't know who a single one of these people are.

I think you use an android

zippia: average american is exposed to 4000-10,000 ads per day luke skywalker: no. no. not true. that's impossible. noooooo... nooooo... slidebean: proves with a counter

So sus at the start with the 2 fluffy white balls 💀

As a digital marketer, loved every second of this video! Thanks for sharing.

From internet marketing I'm missing a feature of knowing when I already purchased what I was looking for. It is useless for me and for advertiser to show me offers of stuff that I already bought, and have no intention to buy a second same product. I'm seeing adds of stuff which I bought 6 months ago! It does not have any sense.

@slidebean, you mistakenly confuse “marketing” with “advertising,” you keep using these 2 terms as if they were interchangeable. While advertising is a big element of marketing, it is not the only one.

1. This guy has an android. Purely by demographics. But the style screams "I know what's up", so like 60/40 iPhone to android. 2. I inherently don't trust any advertiser that runs an android device. It's sus 😂😂😂

That jump from 46 to 112 was crazy 😂

The ads counter being extremely generous was a little disingenuous and turned me off from the video.

What I hate about influencers is the lack of QUALITY. Every product placement is done so cheaply and sleazy that it degrades the domains of marketing and media. Quality doesn't even matter anymore, it seems. A well written, well edited, well performed creative piece MIGHT get a few thousand views, but a moronic video of a "famous" teenager doing a stupid dance while holding an energy drink gets hundreds, if not, millions of views. The world has turned into a dopamine-hacked clown world where the internet narcissists are winning the game. 🤡

This is one of the best RU-vid videos of this whole year so far. Wow. Incredible work!

I just became a subscriber. Thank you for your wonderful expertise and insight on marketing/marketing in contemporary times. Sadly, it furthers my belief that the world is ending, lol.

TikTok is just too much noise. I'm 33 and run ads for a living in my day job. I don't wanna see them at all in my personal time.

You guys are amazing, keep it up!

I would guess you use One Plus or nothing phone and an iphone for work :)

Amazing video. As a Short form creator this has brought a lot to the table. Thank you

Every truly smart person owns a non-flagship Android phone with good specs, lowish price, microsd slot and 3.55m audio jack. The Redmi Note 12 Pro 4G is one of the best phones ever made and only costs $300, for instance.

This aged poorly. Netflix, Disney+, Hulu, and even Amazon Prime now all have ads. Only Apple TV doesn't.

i quit watching ads .Not here or anywhere else . I know that kind of makes me an A Hole by not supporting the content creators but u know that's what happens to people when they grow up being able to pop popcorn by the time all the advertisements were done fast forwarding on a rented block buster VHS. When I pay for cable then satellite television and have to watch ads. Then I upgrade from VHS to DVD just to find more ads I can't skip past. I remember renting DVDs putting them in the computer running the software and ripping them to put on another rewritable DVD and then watch that copy just so I didn't have to be bothered with the intro ads. It made me ill I just paid for this movie Why are you forcing me to watch advertisements. I can go to my DVD collection now and the ads I couldn't skip on my original DVD player are still there. So now I don't watch any advertisements not on RU-vid not anywhere else. Sorry I have exceeded my lifetime limit on how many hours I will allow myself to spend of my limited lifespan watching advertisements. I do not use TikTok because I consider the entirety of TikTok an advertisement. I'll either use ad blockers and if I can't do that I will download it from the high seas.

I'm more likely to buy from companies who give free samples, because their product have to be actually good. You also can't trust a site recommendation, because it's likely sponsored.

I Xon't uee TikTok. Too messy. Too hyper. RU-vid, IG, Pinterest. That will do. Sometime Treads. Cleaner than X.

2nd minute of the video: "most humans..." while highlighting text saying "most americans". An american is by far not your "average human".. completely out of touch.

I feel like watching the first 2 seasons of MadMen (And never more) back when I was working overnights in an office alone has basically blackpilled me for the rest of my life, lol. Just lies on lies on lies on lies in order to make you pay money. That's the culture. the whole culture. (USA) It's fuking crazy to see how my older Gen X parents just believe BS that's CLEARLY fake as hell and I can even tell them how it made and they STILL seem to WANT to believe it's real. I 110% blame advertising and nothing more. Like that tennis ad... I am certain if they saw that on TV, they thought that guy was just "that good" at tennis. The idea they're being lied to just NEVER crosses their mind.

Okay, in your counter, you forgot so much: The stuff in your background. The font style of any google page. The ad _sounds_ . Materials like the fact that in the ad they use retro lamps and wooden workplaces in a particular style. Everything is ads and taste templates. Your hairstyle. Your language. People will google your barber. Your shirt. your watch. Rode microphone and all search suggestions. Brandnames as you say them. colors associated with brands. One can probably argue that your video contains 100x more ads than you count. .... And you show Trump and his wife and the US flag, the CNN logo, a CNN-typical text box in white and blue, but your counter is neither shown nor counting. Are you joking? Cobie Smulders. Living in a certain state. Prompting a way of living. promoting a way of fact-assessment. projecting american history as history. promoting people of color. All these are advertisements. TV36. OBS Studio. Every single song and band in the itunes list?! this channel. the producer. Every search result, every table, etc is an ad for google. narrations around a term, contexts, time-lines around narrations, narrations positioning a role of a brand or supporting object... And there was never an ad-free time of youtube. Why do you think do people present themselves on youtube? They advertise themselves, their beliefs, their thoughts. The fact that it is around the year 2000 and not 1400, as in the islamic calendar. Every equiment you use or is shown.

You thumbnail is inadequate, the Macintosh ad on Superbowl was useless: costed a lot (being directed by Ridley Scott and shown on Superbowl), it didn't SHOW THE PRODUCT, and Mac didn't sold well AT ALL because it was expensive, prone to failure, had too little memory, and the ad did nothing to sell it, most people didn't knew what the ad was about thinking it was for the brand not for the product. It almost broke Apple, that was why Jobs was ousted by John Sculley. Apple only solved problems with Mac long after that, what was avoiding Apple to sink was still Apple II that kept selling while Jobs wanted to drop it (again in case you didn't understand: drop the only thing that was making money for Apple). Sculley was made the villain after failing to fix Apple after Jobs almost destroying it. It is time to use critical reasoning and stop regurgitating Jobs myths. The only marketing that worked from this ad was for Jobs cult of personality.

Breaking News: Amazon prime video now has adds even tho it’s expensive as hell and you’re paying for that “free” shipping anyway. I just bought a toilet at Home Depot for $191 after taxes and a special discount I get. Well I got curious and priced the same exact toilet at Amazon at $109 more viola…shipping charge is there.

if youre going to mention apple, you absolutely must mention dieter rams. its not just that apple is “cooler.” their interface was much more user friendly and sleek, making it appealing to people who weren’t as comfortable with tech back when it was new. a big part of how they consistently get their tech to have that clean, stylish look is due to the original designers basing their work off of the teaching of dieter rams and 10 principles of good design.

Ads during the TVC/Print/Radio ("traditional media") era was all about top-of-mind. The intent was to wedge their product so tightly in your mind, at the highest priority levels, so that the next time you're on that aisle looking to buy something in that product's category, their brand is at the top of your decision-making. Or maybe to even make you buy something you didn't know you wanted, but, hey your brain went back to that ad you saw on TV and the barrier for entry for that product isn't high, so why not? Like my ad mentor in uni said, if an ad makes someone immediately go out and buy something, that's amazing. But that wasn't the intent of the ad. Top-of-mind at the point of decision-making on what to buy, or even IF to buy, was the objective. Which is partly why a small hobby of mine is to note what's at the Point-of-Purchase racks while waiting in line to pay. Because PoP is a fun exercise in getting someone to buy something more. I also hate how, with all my ad and PR training, PoP stuff still gets me. I think I DO want that small bar of Snickers.

Let me save you 24 minutes of your life: According to this video, TikTok actually DIDN'T ruin marketing, it just forces marketers to do markering that the viewers wants to watch, either by using influencers or by doing (sufficiently) interesting stuff. TikTok as a platform is problematic though, because of its ties to the Chinese government and the fact that the algorithm is kind of a black box. There, now go watch something else.

- "You see a bajillion ads per day"

Slibebean, I am more into convenances than anything else. I have things because of the simple fact it is convenance to me. Price does matter some but how it makes my life better is why I buy to be honest. Thank you for this video and for SHARING!

Great video., very interesting. I would never use TikTok as it's owned by the Chinese government and they are collecting the data, on everyone.

brand having to reinvent themselves to the content platforms is NOT a good thing. there are literal laws on the books to make demarcations lines between brands and shows on TV. becasue children could not differentiate their cartoon from the ads. THIS, is EXACTLY the same battle. marketing is disgusting.

You're not talking about marketing, you're talking about advertising.

You know, for us non-american, TikTok is a danger equal to Facebook or Instagram. Just because something is American in origin doesn't really mean is any safer than something that's not. I'm not saying TikTok isn't bad in a way, just saying that thinking that other platforms are better just because they are American is something no sane parson would take as a valid argument... 😒

Propagandists returning from ww2 ruined marketing. TikTok is just annoying.

LOL "if" China is control??? It's simple, the Tictok of China promotes people learning and being productive and the one everyone else uses has people eating tide pods for a challenge. If you think they are not already in control what do you think they would do if they were? lol not in control....

I never used TikTok and probably never will. It's a "solution" for a problem which doesn't exist.. And apparently the only thing it does well is making people waste their own time. 😏

Love your content. You guys follow the zeitgeist not the trends, and many of us are here for it.

That brand impression counter in the corner is now going to haunt me in the dreams

So how do I know that this video, which is about how marketing is now different, isn't influenced by the sponsor's marketing goals? This video is trying to tell us how TikTok ruined marketing... but what if that's actually just what the sponsor wants the viewer to think so that they naturally come to the conclusion that the sponsor is the "solution" to this "problem", when in fact it's all just one great big ad?

TikTok shop is making me not want to be on TikTok just like what happened with Instagram. It is ruining the platform imo. Am I guilty of exploiting it for extra income? Yes, but I would still be happy if they ended it

Nobody watches cable anymore because nobody has the time to watch random bs when we can select exactly what we want to view. Nobody listens to radio anymore because they don't play anything new and are rehashing the same damn songs that are 20+ years old. Last time I tuned into a rock radio station, they were playing guns n roses and ac/dc. I mean really?! What about sleep token, vola, cosmodrome, or even fade? Or literally anything released in the past decade. Cable and radio became out of touch and got left behind.

Ah yes, the "tiktok algorithm is scary good" nonsense again, this is the mindset of poor marketers. For every marketing idea that you have on a creative generic topic when you try and look for it, It does not exist anywhere on social media. The algorithm is not "scary good", you grew to like the video that was fed to you based on similar traits. For the content to suit or to be liked by the viewer the content has to exist or be made out there, we grow to like content, not the other way around. The tiktok algorithm being scary good is a falacy, for them to curate content based on our prefrences they would need those interactions/input from the user, which in this case is skipping videos we dislike, but If it were that good after a while we wouldnt even need to skip any other suggested videos or the very least skipping videos becomes a rare occurance, but the issue here is that this would result in their algorithm having less data to work on in suggesting you newer content. I am amazed at how this video understood the concept of how our brains have been normalized to ignore noise (according to us as the viewer) but could not correlate that to the tiktok videos that we did skip, debunking the point that the tiktok algorithm is "scary good". The reason that tiktok marketing is working so well is that most traditional marketing acts like a billboard meaning that you as the audiance can choose to ignore it, the same way this video explains (tv, fb, ig, print, product placement, etc.). But with tiktok the advertising/marketing BECOMES the content, It's not really possible on tiktok to break from your content to promote something else (the same way this video did), that is just asking for your video to be skipped.

I don't see much of a point to using Tiktok. You can not get any reliable information from Tiktok, or tell anything interesting. The absolute peak of value it could add is mildly funny memes and recipe ideas. Something to do when taking a shit and you don't want to use your brain, even then it's competing with podcasts and short RU-vid videos.

People at your channal size dont read my comments or would change there ways but i gotta say. You Drag the good content out way too much!!!!! Get on with it, go to thw point, i skipped like 5 minutes before i got to stuff i even care for.

Your daughter and her friends must be in diapers, no??? . Oh man you tricked me into thinking that I was listening to some young whippersnapper with all the inside knowledge and turns out you're just old like me

I feel like I wasted 22 minutes of my life. I was expecting more about TT but half the video was focused on soemthing different

So the counter is like: I'm going to show you a picture of 1000 brands crammed together for 2 seconds and then count that you've seen 1000 ads.

You have Android, right? if you have iPhone I will unsubscribe

For RU-vid I installed a mod version on my phone. Which is exactly like RU-vid premium

I'm an engineer so all marketing can DIAF. Just make a good product and let word-of-mouth take care of it.

What's with the circled number in the upper right corner randomly popping up?

Hej Mr marketing , You talk like a tiktok , the speed of the video display its to fast process even to understand what you talking about ???? Slow down marketing guru !!!!!

23:23 I don't think we are ever "late" to anything, there is always some blindspot, some unfulfilled wishes that we haven't pay enough attention or have enough experience or resources to seize the opportunity to exploit it. But I think most of all is: we have fun doing what we do, creating informative and helpful content for people, either it's writing, drawing or photographs or videos, if it's no longer fun, it's dead. Thanks all the people at Slidebean for such an eye opening video. I too, have not adapted quick enough for this short form videos.

what tiktok show what happened in your country regarding hamas terrorists attack on israel

Like killing marketing is a bad thing . Far as free speech is concerned the u.s ain’t far behind.ever heard of twitter files?I kinda liked u till this one.

Great essay! I've reaching the same conclussions, but you articulated them very well. Good video, as usual.

If only your sponsor watched your video beforehand they could have tried to advertize it on tiktok.

Web 3.0 - programmatic/computer-created content

🤣 what do you MEAN by "far left"?!?!!?! there is no FAR left.

Dude, this is exactly what we need thank you so much. I've always hoped for this. Value and growth. Uganda

Bro slapped a number on the top right and pretends its product placements

media and communication is ever shifting. if your stick to the "old ways" you are obsolete