How to A/B test effectively to raise more money 

"Always be testing.” That’s popular fundraising advice.
After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize.
But how do you decide what to test? How do you set up a proper A/B test? And how do you make sure you learn something meaningful from it?
That’s what we'll get into in this free training with Ronen Tal, the Director of Integrated Marketing and Fundraising at Nature Conservancy of Canada.
He stewards a donor file of 40,000 donors contributing more than $10m in revenue each year. And he’s always testing new approaches to grow generosity.
In this live training, we'll get into:
-How to get started A/B testing
-Common testing pitfalls to avoid
-The 5W framework to guide to successful A/B tests
-A primer on statistical significance-and why it matters
-Two real-life case studies (with results!)