US and Canada could have pretty similar customer behaviors and as META moves more and more into AI and Advantage+, splitting the campaigns would remove lots of relevant data points that would be beneficial to both countries. ABO (asset budget optimization) would allow you to control the spend on each county's asset without META determining that for you. What advantage would multiple campaigns have besides not having to use the extra click to go into the asset level for data?
More in terms of organization. if one country is not performing well and you turn off the ads/ad set, the data from the given country will appear at the campaign level. Yes they are similar, but have other differences as well. Especially when it comes to seasonality, ethnicities, culture, etc. so some companies may not have a problem, but for others i would personally recommend separating per campaign
If we are targeting US, UK and south Asia for ethnic wear, for optimal results should we have different ad accounts or just go by separate ad campaigns. company size small to mid. Is the same pixel intelligent enough to understand the difference and buying patterns for different regions ?
Is it all the same person/team managing these different regions? If yes, then same ad account, just different campaigns. Do you have the same website for all these regions?
Yes the same person managing different regions and for now it's the same website for all the regions. Should I get a different website for different regions ? It's a startup tho
@@umerfarooq3095 No you can keep it simple just make sure that currency is adjusted for these different regions on your website, but having them in different campaigns is good! Would also double check shipping and handling to make sure thats not an issue when it comes to someone buying that would influence results!
