How To Analyze Your Facebook Ads Metrics (Shopify Dropshipping Tutorial)

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In this video, I will be showing you how to objectively analyze your Facebook Ads metrics and how to identify the weak links in your funnel. This in-depth tutorial will teach you:
How to set up your Facebook Ads Manager columns
The most important metrics to look at when analyzing your Facebook Ads
How to identify leaks in your funnel
Live examples of how to apply what is taught in the video
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KEYWORDS
Gabriel St-Germain digital marketing ecommerce shopify dropshipping tutorial oberlo nate schmidt the beast of ecom debutify jonathon zamora facebook ads tutorial ecommerce mentoring arie scherson wholesale ted dan vas how to analyze facebook ads marketing consultant The Ecom King Jordan Welch Ricky Hayes The Ecom Wizard Verum Ecom Biaheza Sharif Mohsin Sebastian Ghiorghiu

Опубликовано:

10 июл 2024

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Комментарии : 153

@THEECOMKING 2 года назад

Amazing video 🙏🏽🚀

@JorgeVieiraEcom 2 года назад

Thank you! Learned from the best!

@DomzAdOptimize 8 месяцев назад

Finally found real metrics analysis! Subscirbed!

@hamzasabir6053 3 месяца назад

Bro, you can't imagine how helpful your video is. Clear and concise! Thanks a lot !!

@sumityellure2014 2 года назад

the best video ever seen for FB ads thanks man thanks a lot #love from India

@JorgeVieiraEcom 2 года назад

Hey man, glad you liked it. What part did you find the most useful?

@islamlogic3769 7 месяцев назад

i watch every video 2 3 times and everytime i get new golden nugget love you bro and I also want to thank you for teaching us.

@JorgeVieiraEcom 7 месяцев назад

My pleasure! Happy to hear that you got value

@analynsumalinog3403 2 года назад

This is the best video I have seen so far! 😍

@JorgeVieiraEcom 2 года назад

Hey Analyn, thanks! What other channels do you usually watch for Facebook Ads?

@busntrack3692 2 года назад

the best video id ever seen on fb ads ! thank you sir

@JorgeVieiraEcom 2 года назад

Thanks man! What part did you like the most?

@1226CT Год назад

The best video I have seen so far on how to analyse. I just to memorise it and get it through my head now.

@gads_guy 2 года назад

Really good explanation. Thanks Jorge

@JorgeVieiraEcom 2 года назад

Hey Romal, glad you liked it. What would you like to see in a future video?

@renukasharma855 2 года назад

Awsome bro. this is the best video i have ever seen on matrix calculation

@JorgeVieiraEcom 2 года назад

Hey there, I appreciate the feedback. Which part of the video did you find to be the most helpful?

@hundepfotenofficial 2 года назад

Hey Jorge, I love your voice it's really enjoyable

@omarbouasria2867 Год назад

the best explanation i ever heard on analyzing compaigns, thank you from the heart

@AbhijeetSinghs 2 года назад

Very useful set of videos upload more thanks 🙏

@sandipanmukherjee007 2 года назад

Best video ever in this topic

@wikibi500 Год назад

Excellent... took notes and subscribed

@JorgeVieiraEcom Год назад

Hey Enaya, thank you for the feedback, glad to have you on board.

@eminz.8554 2 года назад

Perfect video. Thank you!

@JorgeVieiraEcom 2 года назад

Hey Emin, thank you for the feedback. What part did you find most useful?

@beatriznascimento4089 Год назад

This is the best channel ever. Thank you!

@nareshmaganti2748 2 года назад

To be honest, I watched this video with hesitancy, believing that it lacked quality content, just like most of the other videos they make to promote their services. But this is one of the best videos I've ever seen, and I love how he explains the metrics and how to diagnose campaign performance with real-world examples. Get your pen and paper ready, guys; you'll need them if you want to learn something from this video. Thank you so much Jorge.

@JorgeVieiraEcom 2 года назад

Hey Naresh, thank you for your feedback. I'm very happy to hear that you found my content valuable and enjoyed my teaching method.

@autopulse4687 2 года назад

Amazing Presentation 👍

@JorgeVieiraEcom 2 года назад

Thank you! Glad to hear it was useful. What other topics would you like to see covered?

@zirryllepatrickmarchades5757 2 года назад

Very useful! Please create another video with more sample of analysis please!🤞

@palinayakubets6370 Год назад

Amazing video and material. Made a whole conspect. Keep going!

@JorgeVieiraEcom Год назад

Hey Palina, thanks for the support! Have you checked my latest strategy in my facebook ads free course?

@himanshiwadhwa9868 2 года назад

Hey, this is super helpful. Would love to see more such videos on analysis of Facebook Ads metrics!

@JorgeVieiraEcom Год назад

Hey Himanshi, thank you for the feedback! More videos are coming out in August!

@ecommerce317 2 года назад

Great video Jorge! The next star in Hollywood

@ArrayyanErrahaoui 2 года назад

By far, the best video explaining step by step FB metrics, I learned a lot from this video, I have a clearer and better understanding of FB metrics and how to do the analytics and make the right decisions after this video. Thanks very much Jorge. Keep it coming Can't wait for the next one

@prabhukannan4660 2 года назад

Loved the live example, never seen that content before in all the videos iv seen on DS. Thanks Jorge.

@ljubishatrajkov8473 Год назад

I was looking for this kind of video whole time. Thank you so much. ❤

@monke2871 Год назад

Fantastic video. Important information explained simply!

@ecomjoseph7635 Год назад

Great video! Could u make a video going over all the metrics and explaining them in details?That would be awesome For example what if we get low or high cpm what should we do? Or if we get low or high cpc or ctr,what to do This kinda video but explaining all the metrics And for example ,explaining what number this metrics should have,meaning for example what the cpc should be,what the cpm or ctr should be I hope you make this kinda video would be so helpful THAT WOULD BE SO GREAT AND HELPFUL THANK U FOR THE CONTENT

@JorgeVieiraEcom Год назад

Hey Joseph, thank you for your support! My next few videos will go over these topics!

@Miguelangel-fn2rz 2 года назад

Keep making these types of videos bro full of value !

@Ezone-vw7gf 5 месяцев назад

Amazing video! I learned so much! Thank you!

@fodilgourari5723 2 года назад

Very strong content

@JorgeVieiraEcom 2 года назад

Hey thanks man I appreciate it. Glad it was helpful.

@sumityellure2014 2 года назад

you prove that quality content always stands out..the most in detail video ever on youtube

@evelynren1888 2 года назад

The best content about FB ads I've seen so far! Thank you for passing down such value-packed videos. Please keep them going :)

@JorgeVieiraEcom 2 года назад

Hey Evelyn, will do! Is there a topic you would like to see in a future video?

@arnoldd9493 2 года назад

Very good video 10/10

@JorgeVieiraEcom 2 года назад

Hey Arnold, thank you! What would you like to see in a future video?

@davidrushton11 2 года назад

Really helpful video

@nabeelkhan2632 2 года назад

you got a new sub today 🙂

@JorgeVieiraEcom 2 года назад

Welcome aboard!

@yakupsoyalp1757 2 года назад

Thank you very much.I love you.

@ma.elizabethbonghanoy8399 Год назад

This is very helpful, I'm just having trouble using it in the real estate niche. But I've learned a lot so thank you so much!

@VirtualKenji 2 года назад

Hey man this is the single best video explaining FB metrics that I ever watched. Everything starting to click now with my ads. Keep it brother, keep them coming please and thank you so much!

@JorgeVieiraEcom 2 года назад

Thank you! Very happy to hear that it was useful. More of these coming every week.

@shafeenyousoof2340 2 года назад

Well explained. Without a doubt the best at understanding metrics. Examples do a very good job in grasping. Thanks a lot.

@JorgeVieiraEcom 2 года назад

Thank you! I appreciate the feedback!

@Ahmad-fb5np 19 дней назад

thank you It’s very helpful video🎉🎉🎉🎉

@mohamedkhidirahmedmohamed3677 2 года назад

Great video

@JorgeVieiraEcom 2 года назад

Hey Mohamed, thanks man. What part did you find most useful?

@juniormadlife2642 Год назад

Very simple, very explaining, direct to the point. amazing video!!

@khanhtranthivan6877 2 года назад

This is a very helpful content for me since I just started running ads and need some guideline on this. Thank youuu!! 🙌

@amiland9202 2 года назад

Great video 👍😍👍

@JorgeVieiraEcom 2 года назад

Thank you man!

@officialgtech 2 года назад

Brother this was so helpful. I loved how you tied everything together in the end, and applied everything in the video. Thank you for your time!!

@JorgeVieiraEcom 2 года назад

Hey man thanks for the feedback, glad to hear it was helpful. Any topics you'd like to see in a future video?

@Nobel0 2 года назад

Thanks a ton Mr. Jorge.. Please continue this series.. It helps me so much better than other gurus.. Thanks

@JorgeVieiraEcom 2 года назад

Will do, some more videos on Facebook Metrics coming very soon.

@Nobel0 2 года назад

@@JorgeVieiraEcom Much appreciated sir. I am too excited to watch them!

@JorgeVieiraEcom 2 года назад

@@Nobel0 Hey, what would you like to see explained in the next Facebook video?

@canaykoseoglu4766 Год назад

Very good advice, I'll keep it in mind! My favorite is WASK, where I can view what words my competitors are driving traffic from and from which countries. Thanks to WASK, I can also do competitor analysis and metric measurement. I sincerely recommend!

@Manoj_V_J 4 месяца назад

Wow 🎉 you just got a new subscriber ❤️

@MariaFigeuiredo 2 года назад

obrigada 😀

@schelman1 2 года назад

Obrigada! 👌

@imadchihab7306 2 года назад

THANK YOU

@JorgeVieiraEcom 2 года назад

My pleasure. Glad to have you around!

@jordangoold4425 Год назад

such an amazing video

@vedankmohan 2 года назад

Value bomb!

@JorgeVieiraEcom 2 года назад

Hey man thank you!

@jeremyiu6034 2 года назад

so much value here wow!

@JorgeVieiraEcom 2 года назад

Really glad you liked it!

@hassanalomari1283 2 года назад

Juste perfect you are the best but we need a video about tik tok ads and how we can analyze data thanks.

@JorgeVieiraEcom Год назад

Hey Hassan, thank you! Have you checked my TikTok tutorial video?

@hassanalomari1283 Год назад

Yes of course i'see all your videos about tik tok ads but a video like how you analyze data on fecbook i'm sorry but no and all the videos on youtube no one talk about kpi and data Juste testing stratégies manuel biding aco cbo all that staff.

@ahmrza Год назад

Hye, Superb video! I have a question: On which time frame we should analyze metrics ?

@JorgeVieiraEcom Год назад

Hey Ahmad, thank you! That depends on your profit margin and how much you're spending daily. I'll make sure to go over that in my next videos!

@spartancheung8303 2 года назад

Thank you Jorge! This is an excellent video! I have a much clearer idea about those metrics now! But I'm still a bit confused about below similar terms during setting up my columns since it's a bit different from King's 2021 free course. Could you tell us a bit more about the difference between: 1) CPC (All), CPC (Cost per link click) 2) CTR (All), CTR (Link Click-Through Rate), Outbound CTR (Click-Through Rate) Thank you very much!!!

@JorgeVieiraEcom 2 года назад

Thank you, I appreciate your feedback! As for the differences in the metrics that you mentioned: CPC (All) includes any click in your ad whereas cost per link click only takes link clicks into account. Same in terms of CTR metrics: CTR (all) includes all clicks and while the other two are specific, link clicks only or outbound clicks only.

@leorii7 2 года назад

how do you calculate ATC to PUR to determine whether the store falls between desired percentage of 25-50% in the live example you showed in this video ?

@JorgeVieiraEcom 2 года назад

Divide the number of PUR by the number of ATC. For example for 50 PUR and 100 ATC, that would be 50% of your ATC converting into PUR (0.5 x 100 for the percentage).

@paballojr.497 Год назад

Thanks Jorge for the informative video, your way of teaching is clear and precise! One question, would you equate link clicks to content views? Would it be correct to say that 10-20% of link clicks would end up as add to carts? Thanks a ton!

@JorgeVieiraEcom Год назад

Hey Paballo, thank you for your support! I'm glad you like the way the videos are laid out. Link clicks do not always equate to content views, specially if the website is slow to load - in these cases a lot of people will leave before the content view event can fire but after they've clicked the link. 10% is a good CV to ATC ratio, but it always depends on the product.

@guymagal3638 8 месяцев назад

great video! really! How do you know the numbers for : content views - 10-20% - add to cart - 25-50% - Purchase. does it change overtime?

@-nocapjayyy7368 2 года назад

Thank you Jorge, only question is what would generally be an acceptable CPM?

@JorgeVieiraEcom 2 года назад

No such thing as an acceptable CPM! Depends on how much you can afford to spend to acquire a new customer. It's all relative to what you can afford to achieve your campaign objective, whatever that may be. The CPM itself is just an indicator of your ad quality and competitiveness of the audience that you target.

@-nocapjayyy7368 2 года назад

@@JorgeVieiraEcom thank u so much for the help i really appreciate it

@Ania-qx9wy 2 года назад

Hello sir! Such a great and informative video, thank you a lot! Can you also answer, how many percent of clicks to the link should be with 300 views?

@JorgeVieiraEcom 2 года назад

Hey Ania, thank you! By 300 views do you mean 300 impressions on your ad or 300 video views?

@Ania-qx9wy 2 года назад

@@JorgeVieiraEcom 300 impressions :)

@planetpaw2606 2 года назад

Great Video! What would it mean if you have low CPC (less than 1.5 USD), but very low/no Content Views? Thank you!

@JorgeVieiraEcom 2 года назад

Thank you! Probably an issue with your Pixel not tracking the content views properly.

@planetpaw2606 2 года назад

@@JorgeVieiraEcom thanks, but is it possible due to slow website loading?

@JorgeVieiraEcom 2 года назад

@@planetpaw2606 Yes, if it's extremely slow it could cause people to just leave before it loads.

@franciscosanchez6675 5 месяцев назад

For CTR, which one on the ads manager you look at?

@raymondlagcher9735 2 года назад

Hi, great video! I have a question: how long would you generally run an ad set before you make a decision on whether continuing or stopping an ad set based on these metrics?

@JorgeVieiraEcom 2 года назад

Thank you, I appreciate it! Check my video about Facebook Ads Strategy, it's all in there: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-FLtSvXvovuA.html

@spencer-wx9tk 3 месяца назад

Hi, I had a question about the columns in the beginning. I am searching for a lot of those columns such as "Mobile App Content Views" but that exact column isn't showing up. What am I supposed to do?

@omarbouasria2867 Год назад

i would like to hear from you about structure of profitable creatives , thak you

@hichamahmane4094 Год назад

Content View it means People Seeing Our Landing Page or our Creative on Facebook Ads ?

@justinwong7301 2 года назад

Thanks for this Jorge! When dropshipping low ticket & high ticket items, do you use the same references for the CV ratio to ATC ratio to Purchase ratio? Thank you :)

@JorgeVieiraEcom 2 года назад

Yes within the same intervals! The major difference between high ticket and low ticket would be how much you have to spend before you make decisions.

@justinwong7301 2 года назад

@@JorgeVieiraEcom Thank you very much Jorge

@shxwn5092 Год назад

hi Jorge, can u tell me if the benchmarks and this global metrics analysis are still good in 2023? ty mate

@JorgeVieiraEcom Год назад

Yeah, the metrics are not dependent on strategy, they’re just about overall cost efficiency with your ads

@nikolanikolov7102 2 года назад

Any tips how to improve product page perfromance?

@JorgeVieiraEcom 2 года назад

There's a few different things you can do. Run a scan with a tool like GTMetrix and it will tell you what you can do to optimize your page score.

@VirtualKenji 2 года назад

Question - when you assess CTR - do you look at CTR (all) or CTR (link click-through)?

@JorgeVieiraEcom 2 года назад

Outbound CTR

@lurveeko 2 года назад

Hi Jorge! Where do I monitor these metrics? In the Ad Set level only?

@JorgeVieiraEcom 2 года назад

Hey Bren, these metrics can be relevant at any level. A few examples: If you're using ABO's for audience testing you should check them at the ad set level, if you're testing creatives you should monitor them at the ad level or if you're running a CBO campaign you could focus on the campaign level. What sort of campaign structure are you using and what is your goal?

@DGAT4692 2 года назад

I'm unable to add mobile app columns. Do I create these manually?

@JorgeVieiraEcom 2 года назад

Not a problem, you don't need them unless you're running campaigns related to Apps (selling Apps, for example). I would guess that the option will only display for your ad account if you have an App associated with it - just a guess though, haven't checked it.

@jordanlopez885 Год назад

How do you handle poor checkout metrics? For my ATCs in the last 7 days, only 3% of them purchased. What can I try to fix this? I already have all the payment options (shoppay, metapay, paypal, etc.) Maybe I should try free shipping or something?

@dontlethimbullyyouson 2 года назад

whats the logic behind having cost per atc to be half the profit margin? is it because its halfway thru the funnel? and what abt cost per IC? should that be 75% of profit margin? Great vid!

@JorgeVieiraEcom 2 года назад

Thank you! In short, yes, because it should be halfway through the funnel. If you want to be more rigorous, and thus why I’ve mentioned an interval of 25-50%, if you want to consider the IC step, you would have ATC at 25% of CPP. In practice though, the actual use of this number is so that you can evaluate the performance of a certain audience before you even give it enough money to make a reasonable amount of purchases, and in this case the 50% benchmark is a better option because judging an audience at 25% CPP on ATC would be far too restrictive.

@dontlethimbullyyouson 2 года назад

@@JorgeVieiraEcom but why dont you consider the IC step? isnt this a part of the funnel where leaks can occur? Why would considering this step change max CPATC to be 25% of profit margin? And what would be an ideal max CPIC benchmark then?

@JorgeVieiraEcom 2 года назад

@@dontlethimbullyyouson I do consider it in terms of looking for leaks but I don’t consider it within the scope of a lower budget testing strategy. This would take us into a much longer discussion that wasn’t intended for the scope of this video. If you want to look for leaks you should consider a 50% dropoff between ATC and IC, so ATC would be 25% CPP and IC would be 50% CPP. If you’re thinking in terms of esrly results assessment in a lower budget strategy, 50% CPP is perfectly fine for CPATC.

@franciscosanchez6675 5 месяцев назад

Which CPC? CPC All, Cost per link click, unique outbound click

@dreamglow552 2 года назад

Hi Jorge! Im selling high ticket item, is the $1.50 CPC reference still applicable or it should be higher since my product is expensive? Thanks

@JorgeVieiraEcom 2 года назад

Depending on your margin, you may be able to afford more expensive clicks while still remaining profitable but $1.50 is a good reference in any case.

@dreamglow552 2 года назад

@@JorgeVieiraEcom thanks, so you mean $1.50 is a good reference point no matter the price of the product whether cheap or expensive? Thanks

@JorgeVieiraEcom 2 года назад

@@dreamglow552 Yes, CPC tends to fluctuate depending on the industry more than depending on the price of the product itself. CPC is all about the audience/offer match. In any case, if you're doing dropshipping and not advertising to a completely different industry (like, let's say, financial services), $1.50 is a good reference.

@castrok2185 Год назад

Are you from Florida???

@nabeelkhan2632 2 года назад

lovely video. where are you based.

@JorgeVieiraEcom 2 года назад

Hey! I'm based in Portugal, how about you?

@nabeelkhan2632 2 года назад

@@JorgeVieiraEcom Australia based, originally from Pakistan.

@JorgeVieiraEcom 2 года назад

@@nabeelkhan2632 Awesome, are you currently running Facebook Ads?

@rassulkz4486 Год назад

Hi, where can I find your presentation in PPT? Thanks

@JorgeVieiraEcom Год назад

Hey, the link to the Google Doc shown in the video is in the pinned comment

@rassulkz4486 Год назад

@@JorgeVieiraEcom to be honest I wasn't able to find it. Looked several times. Can you share the link here? Thanks

@ningninglovestocook Год назад

The shipping is making the total cost very expensive making no room for profit

@JorgeVieiraEcom Год назад

You need to either reduce your costs or get a product with high enough perceived value to allow you to charge the premium you need to get decent margins

@islamlogic3769 7 месяцев назад

And please don't let your content knowledge drop when you reach a million followers.

@rauldelapaz5286 2 года назад

why dont you use unique metrics its more accurate?

@JorgeVieiraEcom 2 года назад

Unique metrics are no longer supported by Facebook since the iOS 14 update.

@lhb3860 Год назад

Amazing Content Brother, i loved it. Keep going bro🤩

@JorgeVieiraEcom Год назад

Hey there, thank you for the support! Glad to hear you enjoyed it. We keep going, for sure! Have you checked my latest Facebook ads video (the free course)?

@lhb3860 Год назад

@@JorgeVieiraEcom yes for sure i loved it seriously, and on other video you talked about how you start and paypal held your moneyand your business stoped. Im facing this problem now i found a good product with good profite margin but paypal hold money and i stoped ads, until they release it, i will never give up. Thank you so so much.

@1226CT Год назад

I have created my first Ad sets. These were the results in first 24hrs. How do you read this result? Also, in terms of what is high, what is low or in the middle? Eg, What's a middle gauge for CPM, CTR, CPC? I want to get my head around these figures, but don't know how to read it. Reach 1692 Impressions 1806 Frequency 1.07 CPM $20.92 CTR 1.16% CPC 1.80 Link clicks 21