Is it possible to charge more for a logo? How is it possible that some designers can charge tens of thousands of dollars more for essentially the same work? Episode 4 of the series w/ Melinda Livsey.
The struggle for small design companies is finding / getting those clients who know / understand the worth and value we bring to their companies and are willing to pay our worth and pricing. (Being unknown is probably the biggest issue /obstacle)
- better site ✅
- different mindset ✅
- confident interaction ✅
- precise / beautiful showcase of works ✅
- listening better / understanding client needs / business ✅
- taking all variables to create the right solution and needs for the client ✅
- creating a marketing / social media strategy for our company to get known
Annotations
01:55 Limiting Beliefs - How do you charge more for logos?
04:00 Challenging Assumptions - You can't see strategy
08:00 What is reputation mean to you? (Case Studies, Body of Work, History, Notoriety, Testimonials)
11:20 How is your work presented?
14:25 Don't try to be original, just try to be good - Paul Rand
18:16 Clients buy the least risky option - Familiarity = Safety
21:05 Traditional Media vs New Media
27:17 Role playing - Handling Objections
28:50 Breakdown: Double your rate.
32:00 What kind of car do you drive?
35:55 Make your website a filter for higher paying clients.
38:00 Recreating experiences by paying attention to details to paint a story
44:00 Sell through logic and emotion - aka Jordan Belfort
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Credits:
Executive Producer- Chris Do
Host- Chris Do
Director- Aaron Szekely
Cinematography- Aaron Szekely, Mark Contreras
Editor- Stewart Schuster
Show Open- Roy Kang
Futur Theme Music - Adam Sanborne www.adamsanborne.com
Annotations- Isaiah Nwukor
Typefaces: Futura, Din
Futur theme song- Adam Sanborne
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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
9 июл 2017
