The 10 questions: Passion 1. What do people know you for always talking about? 2. What do you feel drawn to express to this world? 3. What are you obsessed about? 4. Who do you want to serve? 5. What do you personally want to develop in? 6. What content has most benefited your life? Competence 7. What type of content do you already consume? 8. What major problem have you solved in your life? 9. What do people ask you to help with? 10. What is something you have an unfair advantage in?