Agreed! There's a ton of potential to rank for a lot of long tail keywords when you know the full scope of the topic during your keyword research process.
Holy crap Sam! I had to rewind this about 20 times to understand what you were saying... Not because you were confusing, but because these concepts just blew my mind!! Your ideas about the long tail made so much sense, especially since you added the data to support it. Thank you so much for giving me a different way to look at keyword research. Do you have a thorough tutorial / template on how to do comprehensive keyword research? Some of my favorite semi-automated excel templates have come from Robbie Richards, 97th floor and Big Leap. I'm also looking for a solid way in the research phase to silo my keywords so I can better determine site architecture.
Hey Arthur. Glad you found the video helpful 😀We do have a series on keyword research here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-3zLBu_NfOaQ.html It's quite comprehensive so may be worth a watch.
This is the best video I’ve ever seen in RU-vid to help people. Thank you so much for explaining everything so clearly. Maybe slow down a little next time because you are an expert in this, and we are mere mortals trying to soak all this in. I just started my website and I want to do it right from the beginning. Can’t Thank you enough for all you outline in this video!
this is one of the best marketing strategies I've seen. provide quality information about a problem by showing people how your product can solve that problem.
Hi! I have one suggestion: When we search the keyword in ahrefs " keyword explored" then it shows the keyword density and suggest the number of referring domain required to rank in 1st page. Here is a trick, people always confuse when they see the top 10 results in a bottom, they can see that somebody have less number of referring domain and some have hundreds of RF in top 10 result. You should suggest that or formulate something like which shows the number of the domain required to form high DA, mid DA or lower DA scoring site. You can add many attributes as well (DA of customers site etc) OR You should give a calculator where a customer can enter the number of RD and DA score user is getting from, Calculator can show the Rankscore in a result which determines that customer need the RF from more high DA. If they get RF from more DA site then their Rankscore will increase. Here, top 10 results would have the rankscore, highest won will be rank first. Ultimately, client can know the perfect score to rank.
It took me one hour to watch and digest the information. Concluded this: you can either do long tail keyword research starting from a specific keyword or from a competitor site. Also, you can do it with Questions report or using modifiers. And in all cases you should filter down results that have huge amounts of traffic VS search volume, position in top 5 on serp. In addition that one page you choose should also rank for the other different keywords. Plus, you should pay attention to RD and KD if you are just starting your SEO and have low domain authority. Am I right?
Hi Sam, killing it as usual with this video, thanks for the great info!! Just one question: How do you tell when doing Keyword Research if it’s the long tail keyword of a broader topic or topical long tail keywords. From what I understood in the video a high ranking page for a broader topic keyword will rank high for hundreds or even thousands of long tail key words, but why can't I write individual blog posts about some of those long tail keywords? Won't I rank for any of them if my article is more specific to the long tail keyword rather than my competitor who has a more broad page? I find it difficult deciding what and how many article/s to write about specific keywords I want to rank for. I've read all the blog posts on Keyword research on the Ahrefs blog and watched all the videos and still not very sure about this... Thanks! :)
Great question. First, Ahrefs just makes it super easy to identify these "longer tail topics." And yes, you can definitely write about smaller topics and rank for those. Personally, I'd rather focus my efforts on publishing one very thorough piece since I can tell by my competitor's keyword rankings whether I have a chance at ranking for these so called "long tail keywords." This is very much an "it depends" kind of situation though. For example, if you wanted to write an article on "how to make a website," I don't see a point in creating a post about "how to create a website." They're essentially the same query and creating content on both topics will likely become redundant. But if for example, you wanted to create a post on "how to lose weight," but you see that the top ranking page also ranks #3 for "diet plan," I don't think it's 100% necessary to stick to just one page since the context of these articles could be quite different. Hope that helps.
@@AhrefsCom Thanks for the reply! So there are some different topics that can be written about even if they are long tail keywords that fit under a broader parent topic then, I guess it just depends. The example you said about "make" or "create" a website, yes doesn't make sense to make 2 pages, but maybe something a bit broader. My last question is: "If I create two pages about smaller topics under a broader topic, will they canibalize traffic away from the broad topic page though?
That's another issue that could happen, which is why we recommend in the video to stick with the parent as a very general rule of thumb. A lot of things in SEO often fall under that "it depends" category :)
Great information! I am new to this, so excuse this question if it it silly. But, how do I add these keywords if I have a video website? Do I have to put them in the title? Meta description?
We have a video on RU-vid keyword research - maybe it will help you with your questions: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-kAuM2nQb_P8.html -Helen
Great video. Once you have the key words ready, and i want to create and FAQ as you suggested. What is best strategy, create a blog per every keyword or use more than one key word in just one blog? Thanks
That's a very specific use case, so I'd say to study each keyword and act appropriately. For example, "how to start a blog," would appear within the questions report for something like "start a blog." And this would certainly need a separate page of its own as it's quite a large topic. On the other hand, there will be some keywords that just don't have a large long-tail. You can try to group those together as a typical "FAQ" and see how that works for you. Keep in mind that there are numerous factors that come into play depending on the situation, so I highly recommend continuing your research/education. Lots of videos on our channel that can be helpful with the things I've mentioned above. Would be happy to send you a list if you'd like :)
@@AhrefsCom thanks for your response. I could not stop noticing that in minute 10:56 ( rental truck example) all Ahrefs data is blank for Clicks , CPS and RR. I have ssen that in other queries i have done with the software , it does not allowed me to use all your training about log tale keywords. Why is that and how can i take descition just based on volume? thanks again for taking the time to replay.
It's possible because of the very low search volumes on these particular keywords. If you see CPS and RR missing on larger volume search terms, please let us know!
Always Great :) one question Sam, if I write 4000 to 5000 words blog post on best gaming mouse should I target only one keyword for that post like "best gaming mouse" or should i target for 3 to 5 keywords like "best gaming mouse" "best mouse for gaming" "best budget gaming mouse" "cheap gaming mouse" like that kindly tell please i am very confuse about it
Excellent video, i am still digesting all the information after seen video more than 5 times. Question: why you multiply by 20 or by 10 pages....can you just use all the long tale key words in just one page and call it good? I am looking long for my first blog article and i do not understand why i need 20 pages. I hope you can replay . Thanks
Hi there. Glad you're finding the video helpful. Ranking for these keywords isn't about 'shoehorning' keywords onto a page. Also, I'm not sure which part you're talking about where we multiplied something by 20 or 10. Can you post a timestamp to this part?
Hello, Sam! Thank you for the good video! I've been watching it dozens of times a day. I have a question. There's a long-tailed keyword 'Pinterrest copyright', and it's Bucket 2, as you said. But I'm going to combine it with the keyword "How to Use Pinterest," which I think is relevant. So I published the title "How to Use Pinterest, Copyright" What I'm curious about here is, from seo perspective, should we mix the keywords together? Or is it better to create and post each page? What would you do? Thanks.
It depends on the search intent of the keywords. You can't just "mix" them together just because they sound similar or that you want them to be "mixed" together. You have to see what Google ranks for these pages, see their search intent, then create pages for them appropriately. - SQ
Hey guys, i am planning to do a T-shirt online business next year and doing some research and stumbled on ahrefs. I think i will invest money here first than doing my online website. Thanks Sam for sharing your ideas on this video.
Hello, it's an amazing and useful triks, thank you for it. Can you tell me how to choose user friendly Url for long tail keywords? i mean,there can be more then 1k similar meaning keywords we can rank for. but how can we choose URL for the topic with lot of relevant keywords? should we use parent topic in url? or there is any better method?
So Im in automotive, and I see a ton of articles by strong domains like an Autotrader that are ranking for topics with really weak content. Im talking 3 paragraphs with one h1 tag and maybe a picture. Is it possible to rank in here based on how weak the content is? Or is all that matters the strength of my domain?
There are a lot of factors that come into play, so unfortunately, there isn't a "cookie cutter answer." It is certainly possible to rank, but you may have to work up to it as you build your overall backlink profile. Since I do not know much about your website or your competitors, I recommend watching our keyword research series (ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-3zLBu_NfOaQ.html) and our backlink analysis and link building series (ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-Io4ugroDedo.html). These videos should give you a good idea of how to determine whether you can rank for a target keyword, how strong the competition is, and how you can outrank them. Also, with this knowledge, you should be able to decide a strategy to go forward with between the two buckets of long tail keywords taught in this video.
Ahrefs yeah i was hoping for good news but expecting that answer lol. Its the correct one, but it woulda been nice to hear my suspicions were wrong lol
Please reply. Let's say my long-tail keyword is "how to loose weight quickly" .. Instead of using this keyword, now what i have decided it that i will use 5 keywords for this i.e "how" "to" "loose" "weight" "quickly" , so instead of using single long-tail keyword, what if i use these 5 keywords, will i get better reach on RU-vid ?
Usage of keyword ideas as H2 is as per content requirement that you want to formulate. Like if a long tail keyword standalone doesn't carry much content, we use other ideas as sub topics
Question: from my understanding, keywords difficulties are not judged by referring domains alone, we have to take into a consideration the domain rating? am i correct? are below 30s domain ratings are considered non mega publishers?
Question about key words: I am using key word "bed bugs" , i have a total of 143, 928 results with a maximum KD of 71. But when i limit my keyword difficulty (KD) to 100 I obtain $ 21, 850, how is this possible..... ? i was expecting to have same search results count if i limit or not if i use 100 with is the maximum score. I have just realized buy these results that not all the keywords have a KD assigned. In my specific example if about 85% ( 1-(21k/143k)=1-0.14=0.85% ) without KD. How can i follow your tips if the majority of keywords do not have KD. I can not just filter for
I have a question about this long tail keywords. Must I use them in a separate articles as H1? Or how should I use them? Thank you for this amazing tutorial^^
Thanks for this awesome video. Actually I was searching a keyword in keyword explorer. And the keyword has zero competition, and in other hand same keyword has max difficult in semrush, how?
I recommend watching our video on keyword difficulty, which explains our score as well as a manual way to assess KD. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-jSOq3ysvBk8.html
Why do we need to look at only the number of backlinks but not the DR? I dont think we can compete for a position on a query where mostly high DR websites are positioned on the first page even though they have zero to little backlinks.
There are plenty of cases where a website with a lower DR outranks those with higher scores. The number of referring domains pointing at a page should be a better indication since from what we know, search engines rank pages individually. URL Rating (UR) might be a better metric when looking at the page level.
My question A blogpost of example.com ranks at #1 for head and 100 other related long tail keywords. We choose 1 long tail keyword out of those 100 and publish article on mysite.com. How mysite.com will be successful at ranking 1-10 SERPs whereas example.com also ranking on the same long tail keyword #1.
Backlinks are definitely important. From my experience, you can still rank in the top 10 for certain keywords, but backlinks are important to get most out of your rankings :)
the only problem with all those tutorial. you not real only using href or other platforms that are payable, it seems like you rank a site without pay tools. which is false. anywhere those things just clear your mind but nothing that you saying is really helpful..
Create content having that sort of word combinations included in the text. Just do not overwhelm your content with keywords to make sure it is still easy to read and does not disturb the viewer. - Max
We don't have a written version, but we do have subtitles for all of our videos. You can enable it by clicking on the CC button in the player and you should be able to see subtitles so you can follow along.
Our case shows that amount of words is not #1 factor you should look at when performing keyword research. There are some long tail keywords that get more search volume than 1-2 worded phrases. In other words, be aware of your biases and don’t judge the search popularity of keywords by their length in words. - Max
Thanks for your feedback. Which parts were hard to understand? If you're new to SEO, perhaps our SEO for beginners video may be of help :) ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-DvwS7cV9GmQ.html
