How To Create A Buyer Persona & Customer Avatar | Template

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Learn how to create a buyer persona & customer avatar with this template to dial in your branding and marketing.
#buyerpersona #branding #brandstrategy
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By the end of this video, you’ll know how to create a buyer persona and customer avatar with this simple 6-step template and framework.
First, you’ll discover the interchangeable terms used to describe a buyer persona including customer avatar, audience avatar, customer profile, and user profile.
Then you’ll learn what a buyer persona is and how it acts as a tool to attract qualified leads and visitors who are most likely to buy whether you’re a b2b or b2c business.
Next, you’ll find out why the buyer persona is so important in understanding your target market to tailor your brand messaging and connect with your audience.
Then you’ll learn why the are not set types of buyer personas and how each customer avatar is different.
Next, we’ll dive into the 6-step process and template that you can use to find your target audience.
0:00 How To Create A Buyer Persona & Customer Avatar | Template
0:52 What Is A Buyer Persona?
1:55 Why Is A Buyer Persona Important?
2:52 How Many Personas Should I have?
3:18 Types Of Buyer Personas
3:42 Step #1 Start With A Category & Name
4:26 Step #2 Understand Their Demographics
5:01 Step #3 Define Their Psychographics
5:43 Step #4 Discover Their Goals
6:29 Step #5 Uncover Their Challenges
7:38 Step #6 Extract Their Emotions
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Опубликовано:

30 июл 2024

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Комментарии : 21

@wimukthidilhara7097 2 года назад

watched this whole cool video. Time is 11.48 pm. Your contents are helpful. Thanks again and again.

@BrandMasterAcademy 2 года назад

Awesome, thank you!

@Darkmanxdmx 3 года назад

Hello Stephen. That's a really informative and lovely video, but my question is, from where should I pull out the data in order to create a more accurate buyer persona? Because I'm pretty sure that's not just pure guessing. And I'm asking this mainly for new businesses that don't have any data yet like google analytics or any Facebook ads that ran. Thanks, and keep it up, solid content!

@BrandMasterAcademy 3 года назад

"You need to go guerilla. Complete the persona with what you know and what you believe, then go in search of these people on groups and in forums. Read their conversations, engage with then and either confirm what you suspected or adjust from what you've learned. We're at an advantage today with so much information out there, but no one will hand it to you... you need to graft to find it"

@lisajuarez6772 3 года назад

I know that these elements are important information to have but the thing that I struggle with is finding out how to get that information! That is where I get stuck. How and where do I find this info?

@BrandMasterAcademy 3 года назад

Remember you buyer persona is a fictional character and you can begin with what you know to be true. Then, by resourceful research (Social media profiles, groups, forums) you can find this people and confirm what you know or gather further info)

@aptibabayt 3 года назад

Hi Steven. You described everything about a buyer persona except what it actually means. Is this a LinkedIn profile you use to approach your prospect clients? What am I missing here?

@BrandMasterAcademy 3 года назад

The Buyer Persona is a reference profile that you use as a tool when developing your brand or creating messaging. You dont post or share the persona anywhere... its an internal tool to give you clarity. - You can create a document using any text editor or design something using Adobe etc

@NationFirstAlways-qp9xx 3 года назад

Sir, is Target Audience different from Buyer Persona? As you guide us to look out for Social media profiles, groups, forums to gather data aspects for the buyer persona, How do we concur with the age group when we look for aspirations, pain points, leisure, buying characteristics etc? Much Thanks, Sir.

@BrandMasterAcademy 3 года назад

Yes, the target audience is the entire group of people... Each buyer persona respresents a specific segment of that target audience... This type of research requires work.. Find the followers of your competitors and confirm your assumotions with actual people

@NationFirstAlways-qp9xx 3 года назад

@@BrandMasterAcademy Thanks, Sir...Valuable Learning. Much Regards.

@abdulbasit911 3 года назад

Hello Pranav. I hope you are doing good. I think you are really working hard in learning brand strategy. I am also learning by myself. I would like to connect with you in learning new things, and I think it would be really helpful for me and you. Looking forward to your reply.

@user-cs8xy6vx4x Год назад

Hello Stephen . Do I need to create my brand personality using an archetype before find my buying persona or the other way round cause I feel like I have to create my archetype from my buying persona findings , I am not sure

@skywaydesign-zj8hc Год назад

hey Lionel, yup sure u create ur buyer persona and based on what that buyer persona wants and needs u can then choose and build an architype that would attract the buyer persona and not the other way around

@BrandMasterAcademy Год назад

Always start with the audience… It’s them you’re trying to appeal to… Once you understand them… then you can define the best way to appeal to them

@wimukthidilhara7097 2 года назад

watched until the end... last second...

@BrandMasterAcademy 2 года назад

thanks