How To Create An Exclusive Luxury Brand - The Brand Builder Show EP#46

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In this video I talk about creating an exclusive luxury brand. Humans are on a constant quest for excellence. If it can’t be found within ourselves, then we look to other things to represent it. This is what a luxury brand is all about: receiving an item or service of exceptional quality transfers this trait to us, and marks us (rightly or wrongly) as one deserving of excellence.
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Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more.
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Опубликовано:

29 апр 2018

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Комментарии : 45

@cynthiawagner3308 5 лет назад

Thank you!!! I've been struggling to find articles/videos of this topic...

@dota2u 4 года назад

Thanks

@raabangie 3 года назад

Thank you so much for this video ! I am going to start my own jewelry company - but for luxury sector! Thank you so much for these points! They have been helpful

@thenakedbrand 3 года назад

Hey Angie - thank you for your kind words. Good luck with your brand building! - Mash

@peopleinfashion6908 3 года назад

Hello there can we get in touch.

@daviddelapaz3397 3 года назад

REALLY USEFUL INFORMATION. CLEAR AND TO THE POINT. THANKYOU FOR SHARING!!

@thenakedbrand 3 года назад

Glad it was helpful!

@karlm1944 5 лет назад

Very well said & received. Thank you!

@thenakedbrand 5 лет назад

You are welcome! 🙏

@audentes9083 3 года назад

@@thenakedbrand looove it!! Thanks !! Passing this yo the staff so they can study it

@oohily 3 года назад

I love your videos. Thanks for making them.

@thenakedbrand 3 года назад

Glad you like them!

@Remnant_vybesmedia 4 года назад

great video...short and to the point.

@thenakedbrand 4 года назад

Thank you 🙏

@Gnachey 3 года назад

What great content! Thanks for sharing this

@thenakedbrand 3 года назад

Glad you like it!

@vonmakeheat7386 4 года назад

I agree with most of the things he said however I find it challenging to agree with the notion that if u allow your “luxury brand to be associated with non-esteemed common people “ then it some how takes away from the brand . When fashion houses like Gucci , and Luis Vuitton mass contribution comes from the middle class . I’d say the rappers made those brands household names not the ultra wealthy people who the brand was made for .

@thenakedbrand 4 года назад

I see what you are saying. However, rappers are influencers and esteemed in one way or another. Also, the middle class may be buying a lot of Gucci or Louis Vuitton but when it comes time for strategic luxury market share, such brands always focus their attention and their products at the top end of the customer segments. In fact, one of the biggest challenges of luxury brands of that calibre is to ensure their brand is not too common. Once that happens, the top end of the elite clients who give the brand their luxury status tend to move away.

@michaelatorn8380 3 года назад

Gucci and Luis are not Luxury. There are watches which are more expensive than a house.

@Road2ListingsAcademy Год назад

@@michaelatorn8380 never go sale what are you talking about

@kellychan5295 3 года назад

It is a great video, so underrated!

@thenakedbrand 3 года назад

Glad you think so!

@daviastewart82 3 года назад

Awesome video! I had to subscribe. Thanks much

@thenakedbrand 3 года назад

Glad you liked it! Thank you. - Mash

@theorangecreamcompany1937 4 года назад

Fantastic video. Underrated

@thenakedbrand 3 года назад

Much appreciated!

@iGuide_net Год назад

Thanks!

@thenakedbrand Год назад

Awesome Thanks! :)

@byaoko4546 4 года назад

This is the best video I have watched in my entire life. Thank you for coming through for me. I have been trying to build my crochet business into a luxury brand and this comes in handy.

@thenakedbrand 4 года назад

Glad it was helpful! :) Good luck with building your brand!

@MARIELLARAQUEL 4 года назад

Don’t give up on this!!!!!!

@thenakedbrand 4 года назад

Sure thing! Thank you for your support! - Mash

@tyronebell6640 3 года назад

Do you have a luxury brand ?

@dota2u 4 года назад

I own a quite famous streetwear brand in Malaysia.. How do I transition it into a luxury streetwear? Our current price are a bit higher than the average with limited quantity produced btw

@thenakedbrand 4 года назад

Hey Ahmad, sorry I missed your comment. A higher price point is not an issue. What story and how you tell it is far more important.

@dota2u 4 года назад

@@thenakedbrand hey man, no worries.. Thanks for the reply

@anthonyli3936 3 года назад

Hey Ahmad! How did you progress go?

@keletsolethabo 4 года назад

This was so informative,kindly upload more videos

@thenakedbrand 4 года назад

I post a video every week day. Please subscribe and click on the bell icon so you get notified the moment I post a new video! :)

@amykeever8527 2 года назад

Can an artist achieve a luxury brand status on its own ?

@thenakedbrand 2 года назад

Absolutely Amy! Just make sure you create a story around your art, keep it exclusive and look for a partner who can elevate your status. Create and sell an NFT or put your artwork on block chain - anything to differentiate yourself from your industry sector. - Mash

@mohdaimanmohdismail2540 Год назад

Break to point or number while you read it

@earattraction7895 3 года назад

Do you coach people?

@thenakedbrand 3 года назад

Hey thanks for reaching out. No I do not. I do work one on one with clients to craft their strategies and build brands but no coaching involved. - Mash