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Luxury branding principles | 7 steps of luxury brand building process 

Fashion Brief
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29 сен 2024

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Комментарии : 102   
@AngieSmiles123
@AngieSmiles123 2 года назад
I did a hugee project based off of all the aspects and more that you mentioned in college and I kept it knowing it was helpful. Now I'm using it to start my own brand. I love your videos so far. Very refreshing.
@eou4417
@eou4417 3 месяца назад
how's it going?? >_
@AngieSmiles123
@AngieSmiles123 3 месяца назад
@@eou4417 Its going well :)
@user-pw9zf7zi9w
@user-pw9zf7zi9w 2 месяца назад
Hey, did you start your own brand yet? Updates please.
@Lilyplaysroblox150
@Lilyplaysroblox150 Месяц назад
Can you plsss updateee❤❤
@AngieSmiles123
@AngieSmiles123 Месяц назад
@@eou4417 It’s going well! I don’t rely heavily on social media and I’ve made relationships with people in my community by doing markets and word of mouth sales. Hoping to hire someone soon to pattern make so I can focus more on business side. It’s a lot of work and dedication and I have had periods where I thought it wasn’t what I was supposed to do but I’m about to start selling in a local businesses store. There’s my update :)
@themanwhoknewtoomuch6667
@themanwhoknewtoomuch6667 2 года назад
Love your content. Hope you answer me. In this modern day and age of viral obsession and everyone wanting their brand to be spread by word of mouth, how can one maintain the weight and gravity of the brand and yet still be approachable and not cheap or sell oneself out? Let's take Lamborghini or Versace for instance. I think if they interact and engage with rando...lol... on social media it makes them personable and impressionable and probably makes someone's day... OTOH, if those luxury, high end brand keeps interacting with everyone, it dilutes their presence. What to do? How can one tow a fine line between hard-to-get rara avis yet at the same time have everyone talking without appearing mass consumerist junk? Thank you.
@FashionBrief
@FashionBrief 2 года назад
As far as I’ve observed, I think nowadays the commercialization of luxury brands are getting more than ever. They want to sell more and fast. Of course for big brands such as Dior or Louis Vuitton, they are not afraid of losing customers. So what they are acting now in terms of marketing strategies is (to some extent) to have some interaction with customers. But on the other hand, the old rules of luxury may not be able to apply to the market 100% now. As there is no social media at that time. In my point of view there is no black and white answer to this, as brands are making effort to find the balance. However, the brand perception is sometimes subjective. As we might think that the brand is junk while the others think it is amazing. So chances are high that the brand will listen to how the market react, not only listening to themselves.
@huyenthanh3458
@huyenthanh3458 Год назад
Thanks so much. Hope to see more your videos ❤️
@stepanhr
@stepanhr 11 месяцев назад
Man, not bad, but you're jumping a little of definitions and concepts. Pls go deeper and examples only after definitions, if not is hard to grasp the concept. Ty for your work.
@evetteprout9814
@evetteprout9814 Год назад
Thank you, 7 Steps: 1. Brand Concept 2. Brand Identity - Brand Personality & Brand Image 3. Brand Awareness - Brand Recognition & Brand Recall Performance 4. Brand Positioning 5. Brand Loyalty 6. Brand Equity 7. Brand Value
@altergyms
@altergyms 2 года назад
This applies not just to fashion, but to many other genres! even in the fitness industry!
@FashionBrief
@FashionBrief 2 года назад
You’re right!
@olgas2564
@olgas2564 3 года назад
Thanks for this video, the luxury brand topic is interesting, please continue this direction
@FashionBrief
@FashionBrief 3 года назад
Thanks for watching! I will :)
@ErikaBardere
@ErikaBardere 2 года назад
Love how clearly this was put together. Very easy to digest & also insightful. May I ask where you learned this?
@FashionBrief
@FashionBrief 2 года назад
Thanks! Of course :) I read a lot of academical journals and articles from fashion media. Also with my analysis and observations from the industry
@Le_taha
@Le_taha Год назад
so if youre not from france , italy , japan , usa this will probably not work
@dnataliesmith2209
@dnataliesmith2209 2 года назад
Thank you. This is the clearest insight I've had on this subject! ❤️❤️❤️
@wahidhayatkhan4752
@wahidhayatkhan4752 2 года назад
super content between can you tell where should i start from like the first step.
@ryanlostweight615
@ryanlostweight615 Год назад
Well explained video brother. I will go back and brainstorm on my brand's image now. Thank you.
@audiolites1776
@audiolites1776 Год назад
Ugh, I just realized you are wearing pearls midvideo. I am so jealous. They make you look very sophisticated. Need to find ways to introduce pearls to my style!
@markgibson3597
@markgibson3597 3 года назад
If or when you come to Las Vegas, Nevada, you should come to our new store location, the brand is called Shinobi, a new luxury brand that imports stylish menswear, with a focus on footwear. We have the exclusive rights to sell this amazing line in the U.S. i really enjoy your videos. I would love for you to review our brand on your Blog.
@FashionBrief
@FashionBrief 3 года назад
Thanks for the invitation Mark! I’ll for sure drop by if I were in Las Vegas🤗 good luck for your business!
@rohelin3423
@rohelin3423 2 года назад
Hi! if I want to building a luxury brand outside the fashion industry, is this still true? for example, a car brand? 🤔
@FashionBrief
@FashionBrief 2 года назад
Yes! Every product category should have luxury brands.
@SofiaDavis-s3x
@SofiaDavis-s3x Месяц назад
Excellent info, thank you
@thecoach11
@thecoach11 Год назад
Automatic subscriber this was absolute excellent knowledge clear and concise 👏🏾👏🏾👏🏾
@nmdetroit
@nmdetroit 3 года назад
Good Afternoon. Do you offer consultations?
@FashionBrief
@FashionBrief 3 года назад
It depends on the scope of work, but please feel free to write an email to me. (modebrief@gmail.com)
@shunoyama5994
@shunoyama5994 Год назад
Appreciate you for sharing amazing knowledge
@BenjaminBryant
@BenjaminBryant Год назад
Great video! Very useful thanks!
@helenarozaart
@helenarozaart Год назад
Love your videos.❤ Very helpful. Thank you for explaining!
@senahaddad8666
@senahaddad8666 2 года назад
Very useful info!! Looking forward to see more
@miadavis1703
@miadavis1703 Год назад
🕊This was very precise and detailed.... thank you!🙌🏽
@SterlingCaporale
@SterlingCaporale Год назад
This is true with all luxury brands.
@Leelahel
@Leelahel Год назад
Thank you for educating us on these principles.
@vedanshmaths3071
@vedanshmaths3071 2 года назад
so clear......god bless
@NA-rr1gk
@NA-rr1gk 2 года назад
Thanks for the awesome content, I learnt quite alot. Whats the font name that you have used on your website and logo? Its exquisite and awesome.
@FashionBrief
@FashionBrief 2 года назад
Glad you like it! My friend designed it for me :) so it’s not something on the market
@alexwestphotography
@alexwestphotography Год назад
great video !! Keep it up.
@borismakesart
@borismakesart 2 года назад
How do you maintain visibility and exclusivity at the same time??
@FashionBrief
@FashionBrief 2 года назад
The brands can limit the customers for certain amount of products and at the same time brands need to maintain the desire of customers so that they are willing to wait for their turn. In this case, visibility is key!
@trendwatch9807
@trendwatch9807 2 года назад
Great video - luxury brands
@shaviruldiego
@shaviruldiego 3 года назад
incredible channel, keep posting,
@FashionBrief
@FashionBrief 3 года назад
Thanks for your support! Please stay tuned 🙋‍♂️
@TheDiion123
@TheDiion123 Год назад
Do you have a recommendation for a marketing agency for a flashion brand?
@gabeoviraptormusic
@gabeoviraptormusic 3 года назад
Amazing video! Cant wait to launch my very own luxury brand
@FashionBrief
@FashionBrief 3 года назад
Thanks! Creating a luxury brand is a long long way 🤪 be prepared
@proxy7874
@proxy7874 Год назад
The problem is , you can't determine your brand is luxury or not. It come from heritage, it comes from who you are as a person. It's in people's hand wether or not you are worthy enough of being called a luxury.
@codingiscreativity
@codingiscreativity 3 года назад
I swear if one of the step is "confident" I am clicking off.
@FashionBrief
@FashionBrief 3 года назад
True!!! Creating a brand need a lot of courage and confidence 🤪
@user-pw9zf7zi9w
@user-pw9zf7zi9w 2 месяца назад
Another great video!
@g.personal342
@g.personal342 2 года назад
I love your style!
@jorgeguerra12
@jorgeguerra12 3 года назад
Good
@FashionBrief
@FashionBrief 3 года назад
Thanks🙏
@keepinupwithkairos6101
@keepinupwithkairos6101 10 месяцев назад
Great video, super helpful and informative!!!
@TracyLinVEVO
@TracyLinVEVO 3 года назад
Very insightful and interesting👍
@FashionBrief
@FashionBrief 3 года назад
Thanks dear! I'm glad to hear that!!
@EdwardOlive
@EdwardOlive 2 года назад
Why don't you buy a wifi mic you can clip to your shirt likerode go. for little money you can stop your sound being horrible like in a metal box. shame because your content is first class as to information and presentation
@FashionBrief
@FashionBrief 2 года назад
Thanks for the suggestion! I bought it already :)
@prettythingiebyireneschnei343
@prettythingiebyireneschnei343 2 года назад
Love it!!
@davidklenk5253
@davidklenk5253 3 года назад
Great video
@FashionBrief
@FashionBrief 3 года назад
Thanks!
@mixlennoxx6144
@mixlennoxx6144 Месяц назад
Thank you, that was awesome🙌🏻
@oluseguanigiworoko1445
@oluseguanigiworoko1445 2 года назад
Your videos is like a school
@FashionBrief
@FashionBrief 2 года назад
Thanks a lot! Glad you like them :)
@Gunterforever
@Gunterforever Год назад
This Luxury puts me 2 SLEEPPP 😂
@Wite322
@Wite322 2 года назад
4:55 - the text shadow gave me a headachee to read it.
@peopleinfashion6908
@peopleinfashion6908 3 года назад
Hey thank you so much for this wonderful information and for being very clear. I would like to know if you have a website or anything where I can personally talk to you or call you. Please let me know where if any.
@FashionBrief
@FashionBrief 3 года назад
Thanks! I don't have a website yet, but I am planning to create one! You can drop me a line via Instagram (_hengliu_).
@peopleinfashion6908
@peopleinfashion6908 3 года назад
@@FashionBrief hello there thank you so much for your response here. I have texted you on the Instagram as well. Let's catch up soon personally. Have a lovely week ahead.
@FashionBrief
@FashionBrief 3 года назад
Merci!
@monnoauniverse
@monnoauniverse 2 года назад
СПАСИБО
@mistressravenblackwell
@mistressravenblackwell 4 месяца назад
Thank you for this insight.
@fliu5282
@fliu5282 Год назад
Hello to German-Taiwanese.
@fliu5282
@fliu5282 Год назад
Hello to Taiwanese-German.
@kurianmattathil4574
@kurianmattathil4574 3 года назад
👌👌
@fli_pep
@fli_pep 2 года назад
Love the channel.. new subscriber..
@creativeartbyluvensky
@creativeartbyluvensky 3 года назад
Great advices . Thanks for all.
@FashionBrief
@FashionBrief 3 года назад
Glad you like my videos!
@creativeartbyluvensky
@creativeartbyluvensky 3 года назад
@@FashionBrief You’re welcome.
@andrewt9434
@andrewt9434 2 года назад
if you dont mind me asking, what watch is that i love it!
@FashionBrief
@FashionBrief 2 года назад
Of course I don’t mind! It’s Bleu de ballon from Cartier :)
@christophermoore1776
@christophermoore1776 2 года назад
Can a luxury have an American origin?
@FashionBrief
@FashionBrief 2 года назад
Of course!
@nka3721
@nka3721 2 года назад
good job.
@livelife7770
@livelife7770 Год назад
🔥
@minhquando5822
@minhquando5822 2 года назад
I love your pearls.
@FashionBrief
@FashionBrief 2 года назад
Thanks🤗🤗
@mrfreak235
@mrfreak235 3 года назад
Thank you for the video!
@FashionBrief
@FashionBrief 3 года назад
Thanks for watching 😊
@cindyfinlayson4197
@cindyfinlayson4197 3 года назад
Please don’t play music. I can’t watch.
@baw-mq4bt
@baw-mq4bt 3 года назад
Awesome video!
@FashionBrief
@FashionBrief 3 года назад
Thanks 🙏
@mr.fanstastic9010
@mr.fanstastic9010 2 года назад
Cant trust a guy who wears pearls
@edoardomezzera2932
@edoardomezzera2932 3 года назад
Dude, you are talking about luxury branding, but then I look at your yt channel logo and I can't trust u anymore ....
@aviliah8679
@aviliah8679 2 года назад
why
@LordNr1
@LordNr1 Месяц назад
😂 true thank you haha
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