A compelling value proposition can change a startup's trajectory. But to write value propositions that resonate with your target audience and drive conversions, some secret sauce is needed. Watch this workshop recording to learn how.
Great sesh, looking at the definitions from first principles is so very important. But I have 3 questions, 1. @35:26 mins, Anthony, you say apple still shows it's product, But yes because it's b2C. While salesforce homepage probably intends to talk to enterprises at product aware level, just not yet convinced they want to do business with salesforce. Could that be it? 2. Aren't "capabilities" also "use cases"? Beecasue loom extension could be to eliminate a meeting or clearly explain a document walkthrough? 3. What ICP do you talk to on your homepage? How do we decide?
